An Analysis of Carbon Emissions from College Football Recruiting Visits
Authors: Jeffrey J. Fountain1, Thomas Wuerzer2, & Peter S. Finley1
1Department of Management, Nova Southeastern University, Fort Lauderdale, FL, USA
2Department of Public Administration and Real Estate Development, Nova Southeastern University, Fort Lauderdale, FL, USA
Corresponding Author:
Jeffrey J. Fountain, Ph.D.
3301 College Avenue
Fort Lauderdale, FL 33314
954-262-8129
Jeffrey Fountain, Ph.D., and Peter Finley, Ph.D., are Professors of Sport Management at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. Their research interests focus on issues in college athletics.
Thomas Wuerzer, Ph.D., is Professor in the Department of Public Administration & Real Estate Development at Nova Southeastern University. His research focus is on Geographic Information Systems.
ABSTRACT
Recruiting college football players to come play for a National Collegiate Athletic Association (NCAA) Power-5 school is highly competitive, with each school inviting recruits nationwide on official campus visits. By estimating the carbon emissions generated, this study examined the environmental impact of official recruiting visits (n = 7,045) to Power-5 schools from 2013 to 2020. Using Geographic Information Systems (GIS) to geocode recruits’ hometowns and calculate travel distances, a Recruit Visit Carbon Footprint (RVCF) was calculated to approximate the CO2eq emissions for each visit. The analysis focused on the 23 Power-5 schools with over 250 reported official visits. The findings revealed substantial variability in RVCF among schools, with 15 of the 23 schools increasing their carbon footprint in the latter years of the study. Still, the higher-spending athletic departments tended to have lower RVCFs. The findings provide valuable insights into the environmental impact of recruiting activities and highlight the importance of addressing this overlooked aspect of college sports’ carbon emissions.
KEYWORDS: Carbon Footprint, Power-5, Recruiting, Official Visit, College Football
INTRODUCTION
As societal awareness of the environmental impact of both mega sporting events and routine contests (regular season games) has increased, many sports organizations, teams, and sponsors have come to understand the need to assess the carbon footprint they create (10). As noted by Dolf et al. (13), several researchers have stressed that sports events are worth investigating to leverage broader change because of the high-profile nature of such events, because they are capable of creating real and meaningful action (11, 19). Several athletic departments have promoted their initiatives throughout the last decade and publicized their efforts to reduce and offset their environmental impact by tracking and reducing carbon dioxide-equivalent emissions (CO2eq). The typical path toward claiming to be carbon neutral for college athletic departments is to assess the environmental impact of the day-to-day operations, home game operations, and off-campus travel for official tournaments and games. However, it is important to recognize that the carbon footprint begins long before sporting events are played; for college sports, this goes back to the initial recruitment phase of the athletes, which typically requires them to travel as part of the recruiting process.
In 2020, the Power-5 conferences included the Atlantic Coast Conference (ACC), Big 12 Conference, Big Ten Conference, Pacific 12 Conference, and the Southeastern Conference (SEC). Over the years, the number of Power-5 schools increasing their investment in recruiting athletes has grown, with 38 of the 52 public Power-5 schools reporting a significant growth in overall athletic department recruiting expenditures (37). One extreme example was the University of Georgia’s athletic department, which increased its overall recruiting budget from $308,000 in 2005 to $4.5 million by 2022 (23).
Recruiting
Each recruit is permitted one official visit per school, extendable only if there is a change in the coaching staff, with each visit lasting no more than 48 hours or one weekend (29). Visits are classified by the funding source; when the host school covers expenses such as transportation, lodging, meals, and entertainment for the recruit and their parents or guardians, it is deemed an official visit (29). Historically, recruits were limited to five official visits; however, this cap was removed in 2023, allowing unlimited visits while maintaining the “only one visit per school” rule (30).
College football recruiting visits often feature expensive, extravagant events designed to attract recruits (12, 24, 36). The financial commitment to a recruiting weekend at Clemson University in the fall of 2019, during which the Tigers brought eleven prospects to campus (they would eventually sign ten of them), ended with a total bill of $85,000 (32). While the NCAA prohibits media from attending recruiting events or interacting with prospects while on campus, the expenditures from that weekend provided insight into the itinerary, which included travel by professional car service to and from local airports, flights to Greenville-Spartanburg, and transportation to the campus, about 40 miles away. In addition, two charter buses were used to transport prospects and their families to the finest restaurants in the area, including a steakhouse about 45 minutes from campus (32). Another example was the University of Texas spending over $280,000 during a single weekend in June 2022 to host nine recruits, including highly touted quarterback Arch Manning (20).
Carbon Footprinting
The concept and measurement of an “ecological footprint” was introduced by Wackernagel and Rees (34) and originally quantified the land and sea area necessary to support human populations. Subsequent adaptations of this concept have focused on the “carbon footprint,” which estimates the land required to sequester CO2 emissions attributable to human activities. This notion has evolved into broader assessments such as the “life cycle impact,” which evaluates the environmental impact of products and services throughout their life cycles (31).
Research by Čuček et al. (9) and Pandey et al. (31) expanded the scope of assessment to include calculating sustainability metrics and measuring energy, water, and ecological impacts. These studies defined a carbon footprint as “the quantity of Greenhouse Gases (GHGs), expressed in terms of CO2 equivalents, emitted by an individual, organization, process, product, or event within a specified boundary” (31) and as “a quantitative measurement describing the appropriation of natural resources by humans,” (9). This study adopted these definitions to evaluate the carbon footprint of prospective college football players while making their official recruiting visits to college campuses.
Attempts to measure carbon footprint related to sports have historically focused on major events and the travel of sports teams. Examples include the findings that approximately 560 tons of CO2eq was created during the 2004 Football Association (FA) Cup Final in the United Kingdom (one soccer game) (4), 1,260 tons of CO2eq for the 2004 Wales Rally (an Autosport’s event over four days) (5), and 144,120 tons of CO2eq for the stages of the Tour de France held in the United Kingdom in 2007 (the Prologue and Stage One) (6). Most studies focused solely on the carbon footprint of spectators, though a limited number of studies examined participants, such as teams and staff members.
The environmental impact of all college activities, including collegiate sports has garnered significant attention (28). However, there appears to be no available research that has explicitly focused on the environmental impact (carbon footprint) produced throughout the college football recruiting season. Therefore, the researchers sought to explore and determine the approximate carbon emissions produced during official college football recruiting visits from Power-5 schools. This study utilized the reported official recruiting visits between 2013 and 2020. Using Geographic Information Systems (GIS) to conduct spatial analysis of multimodal travel, including car and plane trips, the researchers were able to calculate the approximate travel distances and corresponding carbon footprint of each recruit.
The Recruit Visit Carbon Footprint (RVCF) was created as a proxy measure utilizing prior carbon footprinting research of sport tourism. This approach enabled a systematic exploration of three primary research questions.
RQ1: Which Power-5 schools generated the largest RVCF between 2013 and 2020?
RQ2: Did RVCF totals increase or decrease over time?
RQ3: Was there a correlation between each school’s financial, recruiting, and performance variables and their RVCF?
METHODS
Data Collection
Data on official recruiting visits, published by 247sports.com, was collected for the years 2013 to 2020. Previous research has utilized data from 247sports.com, recognizing it as a well-established source of college football recruiting information (21, 27, 35). The dataset included dates of official school visits and recruits’ hometowns. Prior research also utilized GIS to geocode locations such as athletes’ hometowns or high school locations for analysis (1, 26, 38). GIS geocoding takes a specific location, such as addresses or towns, and references it as a mapped location. Therefore, this study geocoded each football recruit’s hometown, the location of each college visited, and the closest major airport to calculate the approximate travel distances for spatial analysis.
The study utilized ESRI ArcPRO 3.5 (Esri, Redlands, CA, USA) software with the Business Analyst extension to geocode the dataset. To focus on the highest-producing RVCF programs and to make the data set more manageable, a minimum threshold of 250 visits was established. Of the 64 Power-5 schools, 23 (35.9%) met the 250-visitor threshold, totalling 7,045 reported official visits. The travel routes for each visit were then calculated using GIS to determine the most efficient mode of travel. Driving directly to the school was the most efficient mode for 1,636 visits. Typically, these distances were around 200 miles or less to the campus. For recruits living over 200 miles from the visiting campus, if their distance from their home to an airport necessitated a long drive followed by a flight, driving was deemed more efficient due to the extensive travel time involved in flying to the campus. For the remaining 5,409 visits, air travel was deemed the most efficient mode. For these visits, three travel distances were calculated: 1) the drive from the recruits’ hometown to the nearest major airport, 2) the flight miles from that airport to the nearest major airport to the campus they visited, and 3) the drive from that airport to the campus. These distances were doubled to account for the return trip and integrated into a travel matrix to approximate CO2eq emissions from transportation.
Additionally, financial data for athletic departments (i.e., Football Revenue, Football Recruiting was sourced from the Knight-Newhouse College Athletics database (25), team performance was sourced from ESPN.com (16). The descriptions and summary statistics for these variables are provided in Table 1. Utilizing these variables allowed for additional analysis to explore potential correlations between an athletic department’s RVCF and financial data, performance data, and recruiting data.
| Table 1 Descriptive Analysis of Variables: Mean and Standard Deviation | |||
| Variable | Description | Mean | SD |
| FB_TotalRev | Total Revenue from Football | $66,518,526 | $25,205,244 |
| Mens_TotalRev | Total Revenue from all Men’s Sports (including Football) | $84,428,967 | $25,300,581 |
| FB_MensRev% | Football’s Revenue as a Percentage of all Men’s Sports Revenues | 77.40% | 11.17% |
| Dept_TotalRev | Total Revenue from the entire Athletic Department | $125,143,966 | $31,108,327 |
| FB_DeptRev% | Football’s Revenue as a Percentage of the entire Athletic Department Revenues | 52.50% | 13.10% |
| Mens_RecruitExp | Total Recruiting Expenses from all Men’s Sports (including Football) | $1,391,362 | $704,861 |
| Dept_RecruitExp | Total Recruiting Expenses from the entire Athletic Department | $1,878,962 | $855,080 |
| FB_OpsExp | Total Operation Expenses for Football | $5,683,499 | $2,558,649 |
| Mens_OpsExp | Total Operation Expenses for all Men’s Sports (including Football) | $8,800,193 | $4,035,500 |
| Dept_OpsExp | Total Operating Expenses for the entire Athletic Department | $12,787,529 | $5,068,156 |
| FB_TotalExp | Total Expenses for the entire Football Program | $33,846,192 | $11,218,516 |
| Mens_TotalExp | Total Expenses for all Men’s Sports Programs (including Football) | $53,035,310 | $13,927,935 |
| FB_MensExp% | Football Expenses as a Percentage of all Men’s Sports Expenses | 63.18% | 7.58% |
| Dept_TotalExp | Total Expenses for the entire Athletic Department | $116,141,712 | $27,071,219 |
| FB_DeptExp% | Football Expenses as a Percentage of the entire Athletic Department Expenses | 63.18% | 7.58% |
| Win_Percentage | Football teams Win Percentage | 62.43% | 19.97% |
Recruit Visit Carbon Footprint
Calculating CO2eq emissions from travel can vary depending on the methods and formulas used. In this study, the researchers approximated the RVCF utilizing established methods from prior sport tourism carbon footprint research. The framework by Franchetti and Apul (18) required three boundaries. 1) Temporal Boundary, which refers to the period used for analysis, which, in this study, included Power-5 official recruiting visits from 2013 to 2020. 2) Organizational Boundary, which defines the measured entity, ensuring that only emissions produced from the designated entity are included. Here, it refers to the travel for a single recruit’s official visit to a Power-5 school. 3) Operational Boundary, which is based on the scope of emissions, including direct emissions, indirect emissions, and indirect products. The operational boundary was set at direct emissions only for this study.
In order to operationalize the boundaries, calculations were used to approximate each recruit’s carbon footprint as they travelled from their hometown to their selected school for an official recruiting visit. Cooper’s (2020) approximation of the University of Tennessee’s football gameday tourism carbon footprint was used as a framework for this study. The method for approximating the carbon footprint of sport tourism was applied to the dataset to calculate the approximated total amount of CO2eq emissions produced by each recruiting visit. The total carbon footprint of each visit was calculated by considering direct emissions from transportation (car and flight miles), food consumption per day, waste per day, and hotel stays (8, 14). The EPA formula for the average gasoline-powered passenger vehicle (3.91 × 10^-4 metric tons CO2eq per mile) was applied and converted into kilograms (15). For air travel emissions, the formula (air miles × 0.24 × 1.891) combined the Blue Sky Model formula and the Carbon Fund’s radiative forcing factor (1.891) to provide a total CO2eq per person per pound figure, which was then converted to kilograms (2, 3). Hotel accommodation emissions were calculated using Filimonau’s (17) factor of 11.65 kg CO2eq per night, multiplied by two to account for the typical two-night stay during a recruiting visit. For food and waste emissions, factors from Cooper’s (7) study were used: 7.4 kg CO2eq per person per day for food and 1.1 kg CO2eq per day for waste, multiplied by two for the typical 48-hour visit. Utilizing these formulas allowed the researchers to approximate the RVCF for each reported recruiting visit.
RESULTS AND DISCUSSION
Over the eight years, the top 23 highly-visited schools collectively emitted 2.3 million kg of CO2eq, averaging 328 kg CO2eq per recruiting visit. For context, the global average annual CO2eq emission per person is approximately 4.7 tons (4,263 kg), according to the IEA (22). Thus, the CO2eq for a single 48-hour recruiting visit represents about 7.7% of the average person’s global annual CO2eq footprint.
Table 2 provides a breakdown of RVCF variables along with the means and totals for all 23 schools to address RQ1, “Which Power-5 schools generated the largest RVCF between 2013 and 2020?” Washington State (n = 276) reported the highest total RVCF at 171,489.84 kg CO2eq, and the highest mean RVCF at 621.34 kg CO2eq. In contrast, the University of South Carolina (n = 263) had the smallest carbon footprint, with a total RVCF of 55,621.71 kg CO2eq and an average RVCF per visit of 211.49 kg CO2eq. All official visits to Washington State and South Carolina are depicted using GIS maps in Figure 1, which shows Washington State attracted several recruits from the Midwest, Florida, and Texas. At the same time, South Carolina only invited a few recruits who required a long-distance flight to visit Columbia, South Carolina.
| Table 2 RVCF by school for all reported official visits from 2013 to 2020 | |||||||||||
| School | n | % Drove (No Flight) | Car (No Flight) | Car (To/From Airport) | Flight | Hotel | Food | Waste | M | SD | Total |
| Washington State | 276 | 2.17% | 564.48 | 21,782.22 | 137,796.79 | 6,405.95 | 4,084.79 | 855.60 | 621.34 | 362.98 | 171,489.84 |
| Oregon | 281 | 3.20% | 667.81 | 7,322.00 | 150,332.79 | 6,522.00 | 4,158.79 | 871.10 | 604.54 | 323.99 | 169,874.50 |
| Nebraska | 373 | 5.90% | 1,437.03 | 9,203.29 | 131,283.86 | 8,657.32 | 5,520.39 | 1,156.30 | 421.60 | 171.96 | 157,258.20 |
| Alabama | 378 | 17.99% | 6,138.01 | 21,504.74 | 81,842.82 | 8,773.37 | 5,594.39 | 1,171.80 | 330.34 | 219.30 | 125,025.12 |
| Minnesota | 328 | 15.55% | 1,543.63 | 9,279.44 | 94,019.65 | 7,612.87 | 4,854.39 | 1,016.80 | 360.75 | 190.85 | 118,326.78 |
| Louisville | 343 | 7.87% | 1,814.23 | 9,356.07 | 92,166.14 | 7,961.02 | 5,076.39 | 1,063.30 | 342.38 | 189.87 | 117,437.16 |
| Oklahoma | 315 | 21.27% | 7,627.73 | 9,318.53 | 85,483.06 | 7,311.14 | 4,661.99 | 976.50 | 364.79 | 187.59 | 115,378.96 |
| Tennessee | 356 | 14.89% | 5,866.34 | 11,129.21 | 72,691.17 | 8,262.75 | 5,268.79 | 1,103.60 | 293.04 | 213.71 | 104,321.87 |
| Texas A&M | 327 | 46.18% | 15,370.28 | 18,162.76 | 56,491.35 | 7,589.66 | 4,839.59 | 1,013.70 | 314.50 | 223.19 | 103,467.35 |
| Washington | 251 | 22.31% | 2,329.33 | 5,626.14 | 81,958.42 | 5,825.71 | 3,714.80 | 778.10 | 399.33 | 250.68 | 100,232.49 |
| Ohio State | 301 | 26.58% | 7,676.34 | 5,596.14 | 69,715.53 | 6,986.20 | 4,454.79 | 933.10 | 316.82 | 223.49 | 95,362.10 |
| Arkansas | 325 | 15.38% | 4,563.07 | 13,222.06 | 64,152.59 | 7,543.24 | 4,809.99 | 1,007.50 | 293.23 | 166.97 | 95,298.46 |
| Indiana | 273 | 15.38% | 3,307.90 | 13,293.64 | 62,085.00 | 6,336.32 | 4,040.39 | 846.30 | 329.34 | 169.13 | 89,909.57 |
| Florida | 333 | 28.53% | 8,658.69 | 6,782.76 | 56,932.06 | 7,728.92 | 4,928.39 | 1,032.30 | 258.45 | 179.76 | 86,063.13 |
| Miami | 301 | 39.53% | 3,920.90 | 4,735.86 | 63,566.68 | 6,986.20 | 4,454.79 | 933.10 | 280.01 | 263.30 | 84,597.54 |
| Florida State | 317 | 14.20% | 3,929.02 | 6,600.11 | 59,945.34 | 7,357.56 | 4,691.59 | 982.70 | 262.44 | 182.30 | 83,506.32 |
| Auburn | 313 | 35.14% | 9,914.55 | 14,971.12 | 42,452.12 | 7,264.72 | 4,632.39 | 970.30 | 256.25 | 161.71 | 80,205.21 |
| Georgia | 270 | 33.70% | 6,709.32 | 15,279.31 | 41,800.05 | 6,266.69 | 3,995.99 | 837.00 | 276.78 | 196.70 | 74,888.37 |
| Penn State | 254 | 29.53% | 9,210.73 | 16,663.59 | 38,471.37 | 5,895.34 | 3,759.20 | 787.40 | 289.49 | 192.65 | 74,787.61 |
| Mississippi State | 293 | 56.31% | 17,224.20 | 17,413.13 | 26,745.76 | 6,800.52 | 4,336.39 | 908.30 | 250.61 | 176.90 | 73,428.32 |
| Kentucky | 274 | 19.71% | 4,331.99 | 7,066.42 | 49,895.23 | 6,359.53 | 4,055.19 | 849.40 | 264.81 | 146.57 | 72,557.76 |
| LSU | 300 | 38.00% | 7,465.21 | 5,491.13 | 41,783.31 | 6,962.99 | 4,439.99 | 930.00 | 222.53 | 146.73 | 67,072.63 |
| South Carolina | 263 | 32.70% | 7,526.48 | 5,361.76 | 31,921.56 | 6,104.23 | 3,892.40 | 815.30 | 211.49 | 128.80 | 55,621.71 |
| Total | 7,045 | 23.57% | 137,797.27 | 255,161.41 | 1,633,532.66 | 163,514.32 | 104,265.87 | 21,839.48 | 328.91 | 203.01 | 2,316,111.00 |
| Note: Car, Flight, Hotel, Food, Waste, Mean, Standard Deviation, and Total are in kg CO2eq | |||||||||||

To explore the second research question, “Did RVCF totals increase or decrease over time?” the dataset needed to be segmented. During this time period college football programs did not get an entirely new roster of players each year; consequently, examining each year’s change would yield varying results based on how many recruits the school needed that year. Rosters typically turn over every 4 to 5 years. Therefore, with eight years of data available, the dataset was subdivided into two four-year periods (2013-2016 and 2017-2020) to better examine changes over a longer period of time.
Table 3 shows the schools with the largest changes in their mean RVCFs. Fifteen schools experienced an increase in mean RVCF between the two time periods. Ohio State had the largest increase in mean difference (MD = 74.77 kg CO2eq), with its mean RVCF rising from 280.80 kg CO2eq in 2013-2016 to 355.57 kg CO2eq in 2017-2020. Oregon saw the largest overall increase in total RVCF, increasing 29,617.65 kg CO2eq during the latter period. Figure 2 utilizes GIS maps to depict all recruiting visits to Ohio State for each period, highlighting an expanded recruiting range that targeted more players from Texas and the Western United States. Conversely, eight schools showed a reduction in mean RVCF between the two time periods, with the University of Miami experiencing the largest decrease in mean difference (MD = -61.96 kg CO2eq). Although Washington State’s mean reduction was not as considerable as the bottom three schools, it had the largest total reduction in RVCF, decreasing by 19,562.28 kg CO2eq between the two periods.
| Table 3 Largest Mean Difference in RVCF between the two time periods | ||||||||||||||||
| 2013-2016 | 2017-2020 | |||||||||||||||
| Schools | n | Total | M | n | Total | M | Difference | MD | ||||||||
| Ohio State | 156 | 43,804.86 | 280.80 | 145 | 51,557.24 | 355.57 | 7,752.39 | 74.77 | ||||||||
| Penn State | 102 | 25,847.68 | 253.41 | 152 | 47,683.11 | 313.70 | 21,835.44 | 60.30 | ||||||||
| Oregon | 122 | 70,128.43 | 574.82 | 159 | 99,746.07 | 627.33 | 29,617.65 | 52.51 | ||||||||
| Florida St. | 165 | 46,656.85 | 282.77 | 152 | 36,535.52 | 240.37 | -10,121.32 | -42.40 | ||||||||
| Arkansas | 153 | 49,311.35 | 322.30 | 172 | 45,987.11 | 267.37 | -3,324.24 | -54.93 | ||||||||
| Miami | 151 | 46,944.88 | 310.89 | 150 | 37,339.37 | 248.93 | -9,605.51 | -61.96 | ||||||||
| Note: Totals and Means are in kg CO2eq | ||||||||||||||||

Wuerzer et al. (38) identified county-level geographical hotspots in the United States overproducing elite college football talent, necessitating migration to other states to find available roster spots on Power-5 football teams. Consequently, Power-5 schools in regions with minimal elite talent and far from these hotspots must expand their recruiting efforts, increasing their RVCF. Schools that rely heavily on air travel for recruiting will naturally have a larger carbon footprint, as air travel is the primary contributor to total RVCF. This is evident from the top three schools with the highest total RVCF also have the lowest percentages of recruits visiting within driving distance to their campuses (Washington State (2.17%), Oregon (3.20%), and Nebraska (5.90%)). Despite this, schools still make strategic choices in their recruiting practices. For example, as shown in Figure 1, Washington State invited several recruits from Florida, a state with prominent county-level recruiting hotspots, instead of focusing on nearby regions or closer recruiting hotspots in California and Texas.
A Pearson correlation coefficient analysis was conducted to address research question three: “Were there any correlations between schools’ financial, recruiting, and performance variables and their RVCF?” The analysis identified two significant correlations, both negative: Total RVCF and Athletic Department Total Annual Revenue [r(176) = -.202, p = .007] and Athletic Department Total Annual Expenses [r(176) = -.198, p = .008]. These findings suggest that athletic departments with higher revenues and expenses tend to have lower RVCFs. This could be attributed to the fact that Power-5 programs with substantial financial resources often have well-established and highly regarded football programs, enabling them to attract top recruits from within a closer geographical range. Consequently, these programs would be less dependent on long-distance recruiting, which typically requires greater air travel, the primary contributor to a school’s RVCF, thereby lowering their overall RVCF.
Overall, these findings highlight the multifaceted nature of college football recruiting, shaped by a complex interplay of positional needs, recruits’ availability, and recruits’ geographical location. The competitive nature of Power-5 college football recruiting requires substantial time and effort to build top-tier recruiting classes, prompting many schools to expand their recruiting reach over time, which subsequently increases their RVCF. The findings show that 15 of the 23 schools increased their RVCF over the two periods. Given the fierce competition for elite talent, it is unlikely that any football program would willingly reduce its recruiting-related carbon emissions if it jeopardizes on-field performance. This creates a significant challenge for universities wanting to adopt more sustainable operations.
CONCLUSION
This study provides a substantial initial assessment of the carbon footprint associated with college football recruiting. By utilizing GIS for recruits’ hometowns, college locations, and nearest major airports to calculate travel distances, the researchers provided an approximation of each school’s RVCF Recruiting Visit Carbon Footprint (RVCF). The findings reveal substantial variability in RVCF among schools, highlighting the different levels of environmental impact of recruiting. The study also found that higher-spending athletic departments tended to have lower RVCFs, suggesting that successful programs may not need to extend their recruiting reach as widely.
However, several limitations must be acknowledged. The data for this study came from a third-party recruiting website, thus allowing for only an approximate carbon footprint for each official visit. Also, various models and formulas can be used to estimate CO2eq emissions from travel, but each carries assumptions and biases. Moreover, policy changes during the study period, such as the NCAA’s 2016 rule change allowing schools to cover travel costs for up to two parents or guardians accompanying a recruit, could result in a higher actual carbon footprint than the reported RVCF from this study (33). More detailed research is essential for a more accurate and comprehensive understanding of the carbon emissions associated with college football recruiting. Unfortunately, without a governing body mandating standardized reporting of recruiting carbon emissions using consistent formulas, it will remain difficult to fully assess and compare the carbon emissions of different athletic departments.
APPLICATIONS IN SPORT
For universities aiming to reduce their athletic department’s carbon footprint, including all recruiting activities in their calculations is crucial. A comprehensive approach would enable the development of effective strategies that promote sustainability without sacrificing athletic success. Athletic departments can better incorporate sustainability into their planning and decision-making processes by understanding the true carbon footprint generated by each sport, school, and conference.
ACKNOWLEDGMENTS
This research was supported by a college-level seed grant focused on sustainability issues from the Huizenga College of Business and Entrepreneurship’s Societal Impact Seed Grant program.
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