Super Shoes:  A Quantitative Analysis of Short-Term and Long-Term Performance Gains

Authors: Ryan Savitz1, Divit Gupta2, Jared Ward3, Andrew Bjorkelo1

1Neumann University

2Conestoga High School

3Brigham Young University

 

Corresponding Author:

Ryan Savitz

[email protected]

 

ABSTRACT 

Purpose:

This paper analyzes the long-term effect of carbon plated running shoe technology (super shoes) on the performance of elite female and male marathoners.

Methods: 

 In order to do this, we collected data on the number of male sub-2:08 and female sub-2:26:50 marathons in years both prior to and after the introduction of such shoes.  Regression models were then constructed to assess the yearly trend in these data both pre and post super shoe introduction (this was done separately for each gender). 

Results:

We found a statistically significant increase in the slope following the introduction of super shoes, with the annual number of sub-2:08 performers increasing by approximately 11.8 more athletes per year for men and 22.2 for women.  Additionally, we compared the change in men’s slope to the change in women’s slope, finding that women’s times responded significantly more to the introduction of super shoes than did the men’s times.

Conclusions:

In summary, super shoes not only provide an immediate boost to race day performance, but also appear to have ongoing time improvement effects over time.

Applications in Sport:

This research will allow runners to make informed decisions regarding their use of shoe technology in competition.   These findings suggest that performances in elite marathoning are improving at a faster rate since the introduction of super shoes.  This implies that athletes, coaches, and governing bodies must account for the ongoing effects of shoe technology in training, competition, and qualification standards.

Keywords: Marathon, carbon plated shoes, performance benefits from shoes

INTRODUCTION AND LITERATURE REVIEW

The marathon race traces its origins back to the legend of Pheidippides.  We owe the standardization of the distance to the royal family at the 1908 London Olympics, who requested the race to pass the palace, and thus at 26 miles and 385 yards, and a tradition of long distance racing was born.

Following the running boom of the early 1970s, marathon running has become increasingly popular at both a recreational and elite level.  Currently, the most competitive marathons are part of the Abbott World Marathon Majors. 

One noteworthy thing about long-distance running is that it requires minimal equipment.  Perhaps the greatest innovation in equipment technology was the introduction of carbon plated shoes by Nike in 2016.  Initially, knowledge of their existence was rather limited, although the three male marathon medalists at the Rio De Janeiro Olympics all wore some prototype of these shoes (5).  These shoes, however, did not become widely available until 2017 and, therefore, we use 2017 as their year of introduction for the purposes of the analyses we conduct in this paper.  Over time, the use of these shoes has grown to encompass recreational runners as well, and they have become increasingly popular for use in training, due to their extensive cushioning. 

Previous work by Bjorkelo et al. (2024) has shown that the use of these shoes has an immediate effect on performance.  In particular, they found an immediate increase in the number of sub-2:08 marathons run per year by male marathoners.  The goal of this paper, however, is to determine what, if any, long-term benefits these shoes offer.  In other words, our goal is to see, if, in addition to the aforementioned immediate benefit, this shoe technology also affects the rate at which the number of sub-2:08 marathons per year is increasing.  We assess the same relationship for the number of women’s marathons run under 2:26:50 each year.  Mathematically, this study models elite marathon performance counts as a piecewise linear time series with a structural break corresponding to the introduction of new shoe technology.  To provide background for these analyses, we now turn to a review of the literature.

A great deal of research into the various factors affecting long distance running performance has been conducted over the years.  Running shoe technology has become an increasingly popular area of research following the introduction of super shoes.  Much of this research has involved the effect of these shoes on running economy (RE).  Morgan et al. (8) define RE as the volume of oxygen that must be consumed (per kg body weight) in order to support a particular running velocity.

While many factors affect RE, the one most relevant to this study is related to running mechanics.  Specifically, this factor involves the force with which an athlete’s foot can hit and depart from the ground (3).  Much of the research into the efficacy of super shoes in reducing marathon times has been lab research related to these ground forces.  For example, Herbert-Losier and Pamment (5) found that while the Nike Zoom Streak 6 (a traditional racing shoe) had an energy return of 65.5%, the Nike Vaporfly (a super shoe) returned 87% of the expended mechanical energy.  They found that this increase in energy return results in approximately a 4% increase in RE and a 2% increase in performance.  Similarly, Hunter et al. (7) found runners’ oxygen consumption to be between 1.9% and 2.8% lower in carbon plated shoes, as opposed to traditional racing shoes.

The aforementioned laboratory gains in RE can, naturally, vary quite a bit from one individual to another.  For instance,  Paradisis et al. (9) found that, among recreational runners, the reduction in oxygen consumption attributable to carbon plated racing shoes can be up to 3.8%.  It is also important to note that most of the studies on RE focused on male subjects or pooled male and female subjects (1).  As we will shortly see, one of the analyses performed in this study attempts to discern any differences in separately averaged male and female response to super shoes.

Although much of the research into carbon plated shoe technology has been conducted in the laboratory, some work has been done outside of the laboratory.  In particular, Bjorkelo et al. (2) found that the introduction of super shoes in 2017 was associated with a 91 second decrease in elite male marathoning times.  Additionally, Robbin et al. (11) found that, since the introduction of super shoes, elite male and female marathoning times have improved according to the 3 following criteria:  (1) the arithmetic mean of the medians of the 100 best performances per year was at least 0.3% faster than the reference value, (2) at least 50% of the years in the observation period were faster than the reference value, and (3) two years within the observation period were the fastest years analyzed.  Most notably, they found that arithmetic mean of the medians decreased by 1.45% for the females and by 0.73% for the males.  This corroborates the 1.174% decrease in elite male times found by Bjorkelo et al. (2). 

In this paper, we will take the previous research several steps further.  While the previous research looked at the one-time effect of super shoes on race times (e.g. a 1.45% decrease in marathon times for women and a 0.73% decrease for men) (11), we will address the question:  on a yearly basis, are race times improving more rapidly than they used to for elite male and female marathon runners?  Additionally, we will statistically quantify any differences that exist between this rate of improvement for men versus women.

METHODS 

In order to address the questions posed above, we collected data on the number of male individuals running under 2:08 for the marathon for each year from 1985 through 2024, and similarly, collected data on the number of female individuals running under 2:26:50 for each year from 2002 through 2024 (note that we examine the number of unique individuals under these time standards, not the total number of performances under these standards).  These data are publicly available, and were obtained from the World Athletics database (6). We then conducted several linear regression analyses. Due to the time-series nature of the data, we used Cochrane-Orcutt transformations on all continuous variables, in order to remediate the autocorrelation of the residuals (4).  This transformation transforms the regression variables such that the correlation of model errors over time is dramatically reduced.  After correcting for autocorrelation, no evidence of heteroskedasticity or non-normality of residuals was detected.  Additionally, in order to minimize the multicollinearity in the models, we centered the year about 2017.  Note that all hypotheses are tested at the 0.05 level of significance.

In each of the aforementioned regressions, the dependent variable is either the number of individuals who ran sub-2:08 marathon in a given calendar year (when dealing with men), or the number of individuals who ran sub-2:26:50 marathon times in a given calendar year (when dealing with women).  The times of 2:08 and 2:26:50 were chosen for the following reasons:  (1) they allowed us to find data dating back a few decades, (2) they would still be considered an elite marathon time today, and (3) the data for this particular set of times was readily available.  Further, the choice of 2:08 allows for a nice comparison to work previously done by Bjorkelo et al. (2), and as 2:08 is near the 2024 Olympic standard for men, the Olympic standard for women seemed a compatible complement. That said, we note that there is nothing intrinsically special about the times of 2:08 and 2:26:50.

While we acknowledge that the use of counts of performances below a fixed threshold differs from directly modeling finishing times, this approach offers two advantages. First, it provides a consistent and interpretable measure of performance depth over time, allowing us to assess how many athletes are achieving historically high standards in any given year. Second, threshold-based measures such as ours are less sensitive to extreme outliers (e.g., world records) and instead capture overall changes in competitive field quality.

In each regression, the year (e.g. 2010) is used as an independent variable.  As noted in the introduction, we consider 2017 to be the first year for which super shoes were widely available.

In practical terms, the approach outlined above allows us to compare how quickly elite-level performances were improving before and after the introduction of super shoes. Instead of focusing on individual race times, the model captures changes in the depth of elite performances over time.

RESULTS

We now address the first research question:  has the annual rate of increase of the number of men running under 2:08 changed since the introduction of super shoes?

Men

To clarify the above statement, we assume (and can see from the data) that the number of men running under 2:08 each year has been increasing over time, independent of shoe technology.  This may be attributable to such things as improved nutrition and better training methods.  Our goal is to see if that rate of increase changed in 2017, upon the introduction of super shoes.  In order to do this, we estimate the following equations:

Y = b11 + b21X, where Y = the number of men under 2:08, and X = year (for years 1985-2016)

Y = b12 + b22X, where Y = the number of men under 2:08, and X = year (for years 2017-2024). 

In the first equation above, b11 is the estimate y-intercept and b21is the estimated slope.  Similar notation is used throughout the remainder of this section for the remaining equations.  In practice, b21  is the pre-super shoe slope and b22 is the post-super shoe slope.  b21 tells us, on average, how many sub-2:08 performers were being added per year prior to the introduction of super shoes (presumably due to things like improved nutrition), while  b22 tells us, on average, how many sub-2:08 performers have been added per year after the super shoes were widely available.

The estimated equations are presented below (with standard errors in parentheses below the parameter estimates):

(equation 1aY = -2022.04 + 2.595X

                                                              (0.516)

(equation 1b)  Y = -39725.17 + 14.395X

                                                                 (1.973)

Although it is not our primary topic of interest, we note that each of the slope parameter estimates above are statistically significant, and have p-values < 0.001. 

After estimating both equations (using ordinary least squares regression), we test the following hypothesis:

H0b21 = b22

H1b21 ≠ b22

Note that we use the approach above, as opposed to simply estimating one equation with an interaction term, because our attempts to do so were met with serious multicollinearity issues. 

In order to test the hypothesis above, we utilized a modified Sattherthwaite approach (13) to estimating the degrees of freedom for the corresponding t-test.  We utilize this approach because (1) some of our sample sizes are relatively small and (2) the variance of the parameter estimates we are comparing do not appear to be equal. 

From equations 1a and 1b, we find a test statistic value of T = 5.78.  Using the method of von Davier (13), we find an effective degrees of freedom of 8.23.  This results in a p-value = 0.00042.  Hence, we reject our null hypothesis of no difference between the slopes.  Indeed, it appears that the annual rate of change (slope) in the number of sub-2:08’s  during the super shoe era is significantly greater than the rate of change prior to the introduction of super shoes.

The difference between the slopes above is 11.8.  This means that, upon the introduction of super shoes, the rate of increase in the number of sub-2:08 runners each year increased by 11.8.  In other words, we are now adding nearly 12 more athletes per year to the sub-2:08 ranks than was the case prior to 2017.  In a practical sense, this suggests that elite performance is not just improving, but improving at an accelerating rate since the introduction of super shoes.

Women

Similarly, we now address our second research question:  has the annual rate of increase of the number of women running under 2:26:50 changed since the introduction of super shoes?

  In order to answer this question, we estimate the following equations:

Y = a11 + a21X, where Y = the number of women under 2:26:50, and X = year (for years 2002-2016)

Y = a12 + a22X, where Y = the number of women under 2:26:50, and X = year (for years 2017-2024)

The estimated equations are presented below (with standard errors in parentheses below the parameter estimates):

(equation 2aY = -3780.75 + 3.58X

                                                              (1.127)

(equation 2b)  Y = -55464.92 + 25.79X

                                                                 (3.521)

As with the male marathoners, note that both of the slope parameter estimates above are statistically significant, and have p-values 0.008 and less than 0.001, respectively. 

We now test the following hypothesis for the women:

H0a21 = a22

H1a21 ≠ a22

From equations 2a and 2b, we calculate a test statistic value of T = 6.01.  Using the method of von Davier (13), we find an effective degrees of freedom of 5.87.  This results in a p-value = 0.0018.  Hence, we again reject our null hypothesis of no difference between the slopes.  It appears that, as with the male marathoners, the annual rate of change (slope) in the number of sub-2:26:50’s run by females during the super shoe era is significantly greater than the rate of change prior to the introduction of super shoes.

Finding the difference of the slopes above, we are now seeing a rate of increase in sub-2:26:50 runners that is 22.21 athletes per year more than it was previously.

Comparison of Men and Women

We have just seen that there is convincing statistical evidence to show that the rate of increase of both male and female fast (under 2:08 and 2:26:50, respectively) marathons has increased since the introduction of super shoes.  Our final research question involves determining whether or not these two changes in rate of fast times is different between the genders.  In order to do this, we estimate one regression equation for each gender.  Each of these equations involves the entirety of the years available for that gender.  The dependent variable is unchanged from before.  We now use the 3 following independent variables:  X1 = year, X2 is a 0-1 dummy variable which indicates whether or not super shoes were available that year, and the interaction term X1 X2.  We can then test to see if there is a difference in the changes of the two genders’ slopes by testing to see if the parameter estimates for the two interaction terms are equal or not.  Specifically, we test:

H0c4m = c4f

H1c4m ≠ c4f,

 Where the ci are the coefficients of the two equations’ parameter estimates, and m and f refer to the male and female equations, respectively.  The coefficients in the hypotheses above are taken from equations 3a and 3b below, which represent the two regression equations we estimated:

(equation 3aY = 26.71 +1.008X1m + 25.94X2m + 2.73X1mX2m

                                                       (0.208)        (8.54)            (2.06)

(equation 3bY = 108.85 +3.194X1f + 321.71X2f + 20.27X1fX2f

                                                         (0.90)        (48.64)            (3.36)

Recall that Y is the estimated number of athletes under 2:08 or 2:26:50 (elite), and each equation above contains an intercept, an intercept additive “shift” for the super shoe era (X2), a slope representing the estimated annual increase in number of elite marathons from 1985-2024 (X1),and an additive increase in slope for the estimated additional number of elite marathons each year after the introduction of super shoes (X1X2)).

From equations 3a and 3b, we used the same techniques as in the first two hypothesis tests, and calculate a test statistic value of T = 4.45 with an effective degrees of freedom of 5.67.  This results in a p-value = 0.0067.  Hence, we reject the null hypothesis and do, indeed, find evidence that the rate of change in the two genders’ slopes is different.  Namely, the women’s slope appears to have changed more than did the men’s slope.  We now discuss the aforementioned results in more detail.

DISCUSSION

The results from the previous section provide several interesting implications for the future of marathoning.  The preceding findings are not only statistically important, but also have applications for coaches and athletes who want to understand how rapidly the competitive standard in elite marathoning is evolving.  To our knowledge, this is the first study to provide statistical evidence that advanced shoe technology is associated not only with immediate performance improvements, but also with an increased rate of elite performance progression over time.

In order to put these new results in context, however, it is important to recall a prior result.  Bjorkelo et al. (2) previously found that the widespread introduction of super shoes in 2017 resulted in an immediate increase in the number of sub-2:08 marathons run per year.  Specifically, they found two things:  (1) the introduction of super shoes was associated with an immediate increase in the number of sub-2:08 marathons by just over 23 per year and (2) after accounting for this shoe effect, there was a trend over time of an additional 2.56 sub-2:08 times per year.  Their data set, however, only included times through 2021.  Combining these results, we can look at number of sub-2:08 times per year as a linear function of time that took a one time jump in 2017. 

Our results extend this past work in a significant way.  Namely, we found that, in addition to this one time jump the number of fast (where, for purposes of this paper, we define fast as under 2:08 for men and under 2:26:50 for women) marathons, the number of fast marathons being added per year has also increased.  In other words, the number of fast marathon times per year can no longer be viewed as a simple linear function.  Rather, the number of fast times per year is a piecewise function of time, with the changepoint occurring in 2017.  At that time, the slope of the function changed.

Regarding the specifics of this change in slope, we find that in 2017, for men, the number of additional  sub-2:08 times per year increased from 2.595 to 14.395.  Similarly, for women, the number of additional sub-2:26:50 times per year increased from 3.58 to 25.79.  There are a few possible reasons for this increase.  One likely reason involves the possibility that training in these highly cushioned shoes allows runners to train at higher volume and/or intensity.  This ability to run hard sessions with less residual fatigue may allow marathoners to improve their times faster than before.  While a thorough discussion of marathon training methods is beyond the scope of this paper, we do mention an example.  First, Ruiz et al. (12) found that carbon plated marathon racing shoes allowed athletes to run faster later in hard track workouts.   Similarly, it would be reasonable to expect that these shoes might allow athletes to recover more quickly following the completion of hard workouts.  If this is true, it would allow marathoners to run more hard workouts during any given time period. 

In addition to the recovery effect noted above, it is possible that there might be a psychological effect influencing the increasing rate of fast marathon times being seen each year.  Pfister (10) found that a super shoe placebo effect might exist.  Specifically, they found that, given 2 structurally identical shoes, runners perceived a reduction in running effort when they were told the shoes were super shoes. 

Related to this is the potential for super shoes to have initiated a “Bannister effect” in marathon running.  The Bannister effect refers to the flood of sub-4:00 miles run in the immediate aftermath of Roger Bannister breaking that long revered barrier in 1954 (14).  It is possible that the physical effects of super shoes resulted in people running faster than before, which, in turn, led to people believing they could run faster than before.  If a 2:08 marathon is no longer seen as especially fast for an elite male marathoner, this belief may result in more elite athletes going after this as a realistic goal, thus increasing the pool of people who may run under 2:08.  It would seem reasonable for all of the aforementioned super shoe effects to hold for both men and women and, indeed, we found statistically significant evidence that the rate of increase in fast marathons did increase for both men and women.

Other possible explanations include that the “slope” and “intercept” considerations are being confounded by the effects of some early adopters and some later adopters. This is less likely for Olympic caliber athletes as those considered here.

Further, it seems that super shoe producers are continuing to innovate. Nike’s original super shoes were named “4%s,” a nod to the purported energy savings.  As time goes by and technologies improve, this 4% number may grow. 

Our next result of interest involves comparing the super shoe effect in men and women.  As seen in our results section, the rate of increase in women’s fast (2:26:50) marathon times was statistically significantly greater than the rate of increase in men’s fast (2:08) times.  This implies that, for some reason, super shoes may have a greater effect on women’s times than on men’s.  Minimal work has been done comparing men’s and women’s responses to super shoes, so the reasons behind the difference we detected are speculative.  One possible reason could be due to potential differences in male and female physiology and/or biomechanics.  A second reason could be related to the possibility that there may simply be more room for improvement in women’s marathoning than in men’s marathoning (perhaps due to later access).

While this study focuses on elite-level performances, the findings may also have implications for non-elite runners. As improvements in shoe technology continue to influence performance at the highest levels, similar results have been found for recreational runners (9). This could affect pacing strategies, training approaches, and goal setting for individuals whose objectives are things like setting personal best times or qualifying for the Boston Marathon.

As can be seen, maintaining one’s competitive status may increasingly depend not only on talent and training, but also on access to and the use of advanced footwear technology.

This research also provides interesting avenues for future research.  First, it would be valuable for more research to be done comparing the effect of carbon plated shoes on males versus females. Research comparing effects in both training, racing, and recovery would be valuable.  Second, a repeat of the study contained herein in several years would be of interest.  In particular, such a study could shed light on whether or not the change in slope we observed is permanent.  Finally, extending the work done in this paper to track races would be most useful.  The technology present in super shoes was, even more recently, introduced to spikes used for track races.  It would be interesting to see how similar the effects of these spikes are to the effects we found in the marathon shoes.

There are some limitations to the research presented here.  First, and most importantly, our sample sizes are relatively small.  This is unavoidable, however, since super shoes have only been widely available for 8 years as of the writing of this paper.  Additionally, we note that the results we found speak to the evolution of marathon racing as a whole, and do not offer predictions as to the effect of shoe technology on any given runner.  Finally, it is certainly possible that factors such as changes in prize structures and advances in training may have contributed to the observed changes over time.  That said, our inclusion of a time variable in each regression should account for incremental changes in performance over time.  By comparing the change in the time variable’s slope upon the introduction of super shoes, we attempt to isolate this major change as best as reasonably possible.

CONCLUSION 

In summary, we have found that the use of carbon plated shoe technology is significantly related to the rate of increase in the number of fast marathoners per year.  In addition to the immediate performance effect of super shoes, the number of additional fast times being added each year has increased significantly for both men and women since the introduction of these shoes in 2017.  In order to remain competitive in this environment, athletes are going to have to take advantage of every possible opportunity offered by equipment technology.  This increase in competitiveness appears to be even greater in women’s marathoning than in men’s marathon racing.  More broadly, these findings highlight how new technologies can alter the trajectory of performance progression in endurance sports.

APPLICATIONS IN SPORT

The results of this study have important implications for athletes, coaches, and sport governing bodies.  First, the ongoing benefit of super shoe technology provides one important additional reason for competitive runners – both elite and non-elite – to consider the use of super shoes.  As Paradisis et al. (9) showed, the lab effect of super shoes is quite significant, even among recreational competitors.  While elite athletes generally have their shoes paid for by sponsors, recreational athletes must consider the costs and benefits of these shoes.  With most super shoes costing at least $250, it is important to be aware of all of their benefits prior to making a purchasing decision.  For competitive runners, this implies that, despite their cost, not using super shoes may place them at a growing disadvantage as performance standards continue to improve.

Second, as noted earlier, a portion of the ongoing benefit of super shoes appears to be due to their ability to allow runners to perform more frequent high intensity training sessions.  Having empirically verified that this benefit is significant, athletes of all levels may now consider working with their coaches to modify past training regimens, due to the enhanced ability to recover that these shoes provide.  Coaches may therefore consider revisiting traditional recovery assumptions when developing training micro and macrocycles.  For example, coaches may consider modest increases in weekly training volume or intensity, while carefully monitoring recovery, in order to leverage the enhanced recovery capacity offered by super shoe technology.

Finally, there are applications for race directors and governing bodies.  The people in charge of determining qualifying times for events such as the Olympics, Olympic Trials, and Boston Marathon often determine these standards years in advance with a rough idea of the field size they desire.  Since we have now shown, and quantified, that the rate of increase in the number of fast times has increased, it may be useful to consider this information when setting qualifying standards, in order to optimize the number of competitors in a marathon.  Failure to account for these trends may result in the use of qualifying standards that no longer reflect the intended level of selectivity.

REFERENCES 

  1.  Batista, K., Peel, S., Healey, L., & Paquette, M. (2025). The effects of forefoot curvature in “super-shoes” on the biomechanics and metabolic cost of female runners. Footwear Science17(sup1), S181-S182.
  2.  Bjorkelo, A., Savitz, R., Ward, J., & Waggoner, B. (2024). Super shoes: How super are they?  Journal of Sports Analytics10(1), 137-140.
  3.  Clark, K.P., Ryan, L.J., & Weyand, P.G. (2017).A general relationship links gait mechanics and running ground reaction forces. Journal of Experimental Biology, 220(2), 247-258.
  4.  Cochrane, D., and Orcutt, G.H., 1949. Application of least squares regression to relationships containing auto-correlated error terms. Journal of the American Statistical Association, 44(245), 32-61. doi: 10.1080/01621459.1949.10483290
  5.  Herbert-Losier, K., & Pamment, M. (2022). Advancements in running shoe technology and their effects on running economy and performance– a current concepts overview. Sports Biomechanics, pp.1–16. doi:10.1080/14763141.2022. 2110512
  6.  World Athletics. (2024). Records. https://worldathletics.org/records
  7.  Hunter, I., McLeod, A., Valentine, D., Low, T., Ward, J., & Hager, R. (2019). Running economy, mechanics, and marathon racing shoes. Journal of Sports Sciences, 37(20), 2367-2373
  8.  Morgan, D.W., Martin, P.E. and Krahenbuhl, G.S. (1989). Factors affecting running economy. Sports Medicine, 7(5), 310–330. doi: 10.2165/00007256-198907050-00003
  9.  Paradisis, G. P., Zacharogiannis, E., Bissas, A., & Hanley, B. (2023). Recreational runners gain physiological and biomechanical benefits from super shoes at marathon paces. International journal of sports physiology and performance18(12), 1420-1426.
  10.  Pfister, A. (2024). The potential placebo effect of advanced footwear technology on running economy and comfort in female recreational runners (Doctoral dissertation, The University of Waikato).
  11.  Robbin, J., Mai, P., Helwig, J.,  and Willwacher, S.  (2023) Does an analysis of the world top 100 track and road running performances provide an indication for the effects of super shoes and spikes?, Footwear Science, 15:sup1, S16-S17, doi: 10.1080/19424280.2023.2199262
  12.  Ruiz-Alias, S. A., Pérez-Castilla, A., Soto-Hermoso, V. M., & García-Pinillos, F. (2023). The effect of using marathon shoes or track spikes on neuromuscular fatigue caused by a long-distance track training session. International Journal of Sports Medicine44(13), 976-982.
  13.  von Davier, M. (2024). A Modified Satterthwaite (1941, 1946) Effective degrees of freedom approximation. arXiv preprint arXiv:2409.14606.
  14.  Wooten, J. O. (2022). Leaps in innovation and the Bannister effect in contests. Production and Operations Management31(6), 2646-2663.
2026-06-29T08:43:40-05:00June 26th, 2026|Contemporary Sports Issues, General, Olympics, Sport Training, Sports Coaching, Sports Exercise Science, Sports Marketing|Comments Off on Super Shoes:  A Quantitative Analysis of Short-Term and Long-Term Performance Gains

Basketball and black America: Exploring the intersections of race, fan involvement and community engagement

Author: Isabell L. Mills1

1Department of Kinesiology, Health and Sport Sciences University of Indianapolis

Corresponding Author:

Isabell L. Mills, Ph.D.

1400 E Hanna Ave., HEAL 364

Indianapolis, IN  46227

Email: Dr. Mills ([email protected])

Office Phone: 317-788-2403

Departmental Fax: 317-788-3542

ABSTRACT

Purpose:
This study explored the cultural, social, and community significance of basketball within Black America through a case study of The City League in Indianapolis. The purpose was to understand how basketball functions as a cultural anchor, pathway for opportunity, and tool for community engagement among African American spectators and participants.

Methods:
A qualitative approach was used with one semi-structured focus group of eight African American spectators (four men, four women), all over 18 years old. The session lasted 60 minutes and was audio recorded, transcribed, and analyzed using margin coding by two independent coders. Triangulation with field notes from league games and events enhanced trustworthiness.

Results:
Seven themes emerged across two domains: basketball in the Black community and The City League’s role. Participants viewed basketball as a foundation of cultural identity, family heritage, and social connection. The sport served as a vehicle for education, leadership, and personal development, while also providing emotional support and belonging. The City League was described as more than a competition; it fosters mentorship, service, and community pride. Key challenges included limited resources for smaller leagues and barriers to women’s participation linked to time and family responsibilities.

Conclusions:
Basketball operates as both a cultural cornerstone and a platform for empowerment within Black communities. The City League exemplifies how grassroots initiatives can strengthen social bonds, promote resilience, and address systemic inequities through sport.

Applications in Sport:
Sports professionals and organizations can use these insights to create inclusive, culturally grounded programs that expand access and foster authentic community relationships. Investment in local leagues, support for women’s participation, and collaboration with community partners can enhance engagement and sustainability while advancing social impact through sport.

Key Words: cultural identity, community development, marketing, grassroots sports

INTRODUCTION

Introduction

Basketball is deeply embedded within Black culture and functions as more than just a sport. It serves as a mechanism for identity formation, community-building, and economic mobility. The NBA has the highest share of Black viewers of any major American sport, with nearly twenty percent of its audience identifying as Black (Statista, 2025). Viewership alone, however, does not capture the depth of engagement. Basketball extends into grassroots initiatives, recreational leagues, and social justice movements, demonstrating its role as both cultural cornerstone and avenue of empowerment.

Beyond entertainment, basketball is linked to broader issues of economic and social mobility. In 2023, the NBA generated approximately $10.58 billion in total revenue (TOI Sports Desk, 2024). Yet, persistent inequities remain as more than one in three Black children in the United States live below the poverty line, and systemic barriers continue to restrict economic opportunities (IBW21, 2024). Against this backdrop, community-based organizations such as The City League provide essential opportunities for mentorship, engagement, and development pathways for youth and adults alike. This study explores basketball’s cultural and community roles in Black America, focusing on Indianapolis’ The City League. By examining fan and community member perspectives, the research highlights basketball’s role in identity, resilience, and grassroots development.

LITERATURE REVIEW

Scholars have long examined the role of basketball in shaping Black identity and community aspirations. Carrington (2010) conceptualized basketball as part of the sporting Black diaspora, while Spencer (2016) highlighted the sport’s role in cultural politics and resistance. Similarly, Cummings (2018) identified basketball as a tool for youth mentorship and leadership development. Together, these studies frame basketball as both cultural practice and social instrument. The City League embodies these dynamics in practice, serving as a contemporary example of how basketball continues to foster cultural pride, leadership, and community cohesion within Black America.

Basketball also shapes economic and consumer landscapes. Armstrong (2001) demonstrated how race influences NBA consumption behaviors, while Rich (2022) analyzed marketing strategies directed at Black basketball fans. These findings illustrate how basketball extends beyond recreation into the realms of consumer culture and social influence.

Other research emphasizes local and community contexts. Brooks (2011) explored how grassroots leagues foster young Black athletes’ aspirations, while Vieyra (2016) examined pickup basketball’s role in sustaining community ties. These insights reinforce the idea that basketball is not only competitive but also central to cultural preservation and social connectedness. Building on this body of work, the present study investigates how spectators and participants in The City League conceptualize basketball’s broader significance.

The City League

The City League originated in 2013 when members of a Crosstown Neighborhood Association meeting partnered with Little Bethel Missionary Baptist Church to host free basketball open gyms for local youth. The initiative quickly evolved into competitive tournaments, designed not only to enhance basketball quality but also to generate revenue to sustain programming. Early success highlighted the importance of community partnerships, leading to broader collaborations with local businesses and organizations.

Today, The City League has expanded to include both men’s and women’s leagues, with 16 and 7 teams respectively. Partnerships with corporate sponsors, such as CareSource, have further strengthened the league’s ability to provide opportunities for community development, mentorship, and engagement. More than a sporting event, The City League has become a cultural institution within Indianapolis, bridging high-level basketball, local businesses, and grassroots empowerment.

METHODOLOGY

This study employed a qualitative design using semi-structured focus group interviews. One focus group was conducted with eight participants (four male, four female). The purpose of this qualitative study was not to generalize findings to a broader population, but rather to capture rich, nuanced perspectives of African American spectators engaged in local basketball culture. The decision to use one focus group aligns with qualitative traditions that prioritize depth over breadth, particularly when participants share a common context and cultural connection (Krueger & Casey, 2015; Morgan, 1997). The participants were African American spectators of community and recreational basketball leagues in Indianapolis. All participants were over the age of 18.

Materials and Measures

Data were collected during a summer recreational basketball league through a semi-structured focus group lasting approximately 60 minutes. A moderator used a prepared script to guide discussion and ensure that relevant topics were addressed. The focus group session was audio recorded for accuracy.

Procedures

Participants were recruited using purposeful-criterion sampling. Flyers were distributed at league games and open gym sessions, containing QR codes that directed potential participants to an informed consent form and sign-up sheet. Professional basketball game tickets were provided as an incentive for participation.

Data Analysis

Margin coding was conducted by two independent coders. This analysis involves writing preliminary codes or thematic notes in the margins of transcripts to identify emerging patterns and concepts during the early stages of qualitative analysis. Triangulation with secondary sources, including participant observations and field notes collected during league games and a banquet, were used to enhance validity and trustworthiness.

RESULTS

Seven themes were identified across the focus group discussion and confirmed with supplemental field notes. Participants ranged in age from 30 to 58, with equal gender representation. Two overarching categories emerged: (a) basketball and the Black community, and (b) The City League specifically.

Themes Related to Basketball and the Black Community

Basketball as a Cultural and Historical Anchor.
Participants described basketball as deeply rooted in Black history, functioning as a cultural thread that unites families and neighborhoods across generations. One participant shared that their father had been “on the 1955 Crispus Attucks team, one of the first all-Black high school teams to win a state championship,” underscoring how basketball continues to serve as both a point of pride and a source of collective identity within the community.

Basketball as a Vehicle for Personal Growth and Opportunity.
Many participants emphasized basketball’s role in providing pathways for education, leadership, and personal advancement. As one participant explained, the league has helped “over 500 players earn scholarships,” demonstrating how community-level engagement in the sport can translate into tangible academic and professional opportunities.

Basketball as a Community Builder and Mental Health Outlet.
Participants also highlighted basketball’s importance in fostering emotional well-being and providing a sense of belonging. Several described the sport as a “catch net” for Black men, with one participant explaining that it helps “catch men and broken barriers that are systemically in our houses, our communities, our families.” For many, basketball was not simply recreation but a safe space for connection, mentorship, and healing.

Themes Related to The City League

The City League as More Than Basketball.
Participants consistently framed The City League as a transformative community institution. One participant noted that “they aren’t just a basketball league—they are doing fundraisers, feeding people, and collaborating with other organizations,” illustrating the league’s holistic approach to community engagement and service.

Challenges in Women’s Participation.
Female participants discussed barriers related to work, family responsibilities, and limited incentives for women’s involvement. As one participant explained, “Most of us are 30–40, moms, and everything else, so it’s just kind of hard. We need to pass it on and include younger ladies.” This highlights the need for more inclusive structures to sustain women’s engagement in community-based sports.

Lack of Resources for Smaller Leagues.
A recurring concern was the limited access to funding and institutional support for smaller, community-driven leagues compared to larger organizations. One participant reflected, “We all talk about diversity, inclusion, and equity, but nobody is including the inner city,” pointing to perceived disparities in local sports development and municipal investment.

The Future of The City League.
Finally, participants expressed optimism and a shared vision for the league’s growth, particularly in expanding youth involvement. As one participant stated, “We want The City League to impact the youth because the future are the children.” This sentiment underscores participants’ belief in basketball as a conduit for intergenerational continuity, mentorship, and community advancement.

Participants consistently conveyed conviction and passion in describing basketball’s cultural and community significance.

Figure 1. Conceptual model that visually connects basketball’s cultural/community roles with marketing implications and opportunities.

DISCUSSION

The findings highlight basketball’s role as both cultural anchor and tool for empowerment within Black communities. Participants’ reflections align with Carrington (2010) and Spencer (2016), who described basketball’s deep cultural resonance. Basketball was not only entertainment but also a source of identity, support, and resilience. These findings echo Cummings’ (2018) work on basketball’s role in youth development.

Challenges identified such as women’s participation barriers and inequitable funding mirror broader structural inequities. Brooks (2011) noted similar struggles in sustaining community-based leagues, while Rich (2022) argued that authenticity and resource allocation are critical for long-term sustainability. The City League’s model of grassroots empowerment demonstrates potential pathways for bridging sport, community development, and cultural preservation.

Practical Implications

Brands seeking to engage Black basketball fans must ground their efforts in authentic community investment (Rich, 2022). Participants emphasized that basketball represents more than a sport; it embodies culture, history, and connection. The following practical implications emerge from these findings:

  • Prioritize authenticity. Marketing strategies should reflect basketball’s cultural, social, and community-building dimensions. Campaigns that highlight mentorship, historical pride, and empowerment are more likely to resonate.
  • Promote representation and inclusion. Addressing barriers to women’s participation offers opportunities for differentiation. Brands can invest in inclusive programming—such as childcare support or flexible scheduling—to expand engagement among women athletes and fans.
  • Invest in grassroots sponsorships. Supporting smaller, underfunded community leagues builds trust and positions brands as genuine stakeholders rather than transactional outsiders.
  • Adopt a holistic brand perspective. Viewing basketball as a lifestyle rooted in education, mental wellness, and resilience allows brands to align their identities with values central to Black basketball communities.

Limitations

As with all qualitative research, this study has several limitations that should be considered when interpreting the findings. First, the data were drawn from a single focus group with eight participants in Indianapolis, which limits generalizability to broader populations or other geographic contexts. The use of a single focus group represents both a methodological strength and a design limitation. While this approach allowed for rich, interactive discussion and depth of understanding, it also limited the diversity of perspectives that could have been captured through multiple groups or individual interviews. Second, participant perspectives may have been shaped by self-selection bias, as individuals who chose to participate were likely already engaged with basketball culture and The City League. Third, while triangulation with field notes enhanced validity, the absence of additional data sources, such as surveys or interviews with league organizers and sponsors, constrains the depth of analysis. These limitations provide important context for the findings and point toward avenues for future exploration.

Future research

This study provides an exploratory look at the cultural significance of basketball in Black America through the case of The City League. Future research could expand on these findings in several ways. First, additional studies might examine multiple community leagues across different U.S. cities to compare how regional contexts shape the role of basketball in Black communities. Second, quantitative research could complement these qualitative insights by measuring the social, economic, and psychological impacts of community basketball programs on participants. Third, future work could focus on longitudinal outcomes, tracking how sustained involvement in leagues like The City League influences educational attainment, career development, and community engagement over time. Fourth, more focused research on women’s basketball participation in grassroots leagues is needed to better understand gendered barriers and strategies for inclusivity. Finally, scholars might investigate how brands and organizations can authentically partner with community leagues, exploring both best practices and pitfalls in sports marketing and corporate social responsibility.

REFERENCES 

  1. Armstrong, K. L. (2001). The influence of race and fan identification on NBA consumption behaviors. Journal of Sport Management, 15(2), 195-209.
  2. Brooks, S. N. (2011). City of basketball love: Philadelphia and the nurturing of Black males’ hoop dreams. The Journal of African American History, 96(4), 522–536. https://doi.org/10.5323/jafriamerhist.96.4.0522
  3. Carrington, B. (2010). Race, sport, and politics: The sporting Black diaspora. SAGE Publications.
  4. Chin, C. B. (2015). ‘We’ve got team spirit!’: Ethnic community building and Japanese American youth basketball leagues. Ethnic and Racial Studies, 39(6), 1070–1088. https://doi.org/10.1080/01419870.2015.1103878
  5. Cummings, T. (2018). Hoop dreams and community: How basketball fosters Black youth development. Journal of African American Studies, 22(3), 245-263.
  6. Evans, A. B., & Piggott, D. (2016). Shooting for Lithuania: Migration, national identity and men’s basketball in the east of England. Sociology of Sport Journal, 33(1), 26–38. https://doi.org/10.1123/ssj.2015-0028
  7. French, D. (2022). A game and its culture. National Review, National Review.
  8. Institute of the Black World 21st Century. (2024, September 17). New 2024 data highlights ongoing economic disparities faced by Black people due to systemic discrimination. https://ibw21.org/news/2024-data-economic-disparities-systemic-discrimination/
  9. Krueger, R. A., & Casey, M. A. (2015). Focus groups: A practical guide for applied research (5th ed.). SAGE Publications.
  10. Morgan, D. L. (1997). Focus groups as qualitative research (2nd ed.). SAGE Publications.
  11. Rich, A. (2022). Black consumers and the business of basketball: A marketing perspective. Sport Marketing Quarterly, 31(1), 50-68.
  12. Spencer, R. (2016). Ballin’ outta control: Basketball, race, and cultural politics. Rutgers University Press.
  13. Statista Research Department. (2025). Interest level in NBA by ethnicity. Statista. https://www.statista.com/statistics/1098410/interest-level-nba-ethnicity/
  14. Thomas, M. B., & Wright, J. E., II. (2022). We can’t just shut up and play: How the NBA and WNBA are helping dismantle systemic racism. Administrative Theory & Praxis, 44(2), 143157. https://doi.org/10.1080/10841806.2021.1918988
  15. TOI Sports Desk. (2024, September 21). Top 10 richest sports leagues in the world including National Football League, Indian Premier League, and others. Times of India.             https://timesofindia.indiatimes.com/sports/top-10-richest-sports-leagues-in-the-world-including-national-football-league-indian-premier-league-and- others/articleshow/113548384.cms
  16. Vieyra, F. (2016). Pickup basketball in the production of Black community. Qualitative Sociology, 39(2), 101–123. https://doi.org/10.1007/s11133-016-9324-9

2025-10-13T15:23:20-05:00June 10th, 2026|Contemporary Sports Issues, General, Research, Sport Education, Sports Marketing|Comments Off on Basketball and black America: Exploring the intersections of race, fan involvement and community engagement

Increased Exposure to Women in Sport Increases Familiarity and Liking

Authors: Beth Dietz

Department of Psychology, Miami University, Middletown, Ohio, US

Corresponding Author:

Beth Dietz
Department of Psychology, Miami University
Middletown, OH 45044
[email protected]

Dr. Beth Dietz is a professor of psychology at Miami University. Her research interests include social identity, sport fans and spectators, women in sport, and the scholarship of teaching and learning.

Increased Exposure to Women in Sport Increases Familiarity and Liking

ABSTRACT

Purpose: The quantity of media coverage of sports played by females has not achieved parity with coverage of sports played by males. Additionally, coverage of sport played by females is often regarded as boring, uninteresting, and bland. The current study tests the hypothesis that as exposure to sport and gender increases, so will liking. Methods: Participants completed measures of familiarity, liking, and knowledge before and after a course on Sport and Gender. Results: The results showed increases over time in liking-to-watch, frequency-of-watching, knowledge of and familiarity with sport played by women (results also showed increases for neutral sports and sports played by males). Conclusions: These results suggest that repeated exposure to sports played by females leads to greater liking and interest. Applications: Increasing exposure to sports played by females in the media and in classrooms will lead to increased liking of, and likely demand, for sports played by females.

(more…)
2023-09-22T13:09:26-05:00September 22nd, 2023|Research, Sports History, Sports Marketing, Women and Sports|Comments Off on Increased Exposure to Women in Sport Increases Familiarity and Liking

Branding in women’s sports: A literature review

Authors: Isabell Mills

Corresponding Author:
Isabell Mills, PhD
1400 E Hanna Ave
Indianapolis, IN 46227
[email protected]
219-805-3791

Isabell Mills is an assistant professor of sport management
at the University of Indianapolis. Her research areas are sport and fitness
branding.

Branding in women’s sports: A literature review

ABSTRACT

The purpose of this study was to explore the gaps in the branding literature as it pertains to women’s sports. The review included 11 articles from sport management and business journals, investigating personal branding, team branding, and media coverage. Additionally, the review explored the practical implications as well as avenues of future research (i.e., conceptual model).

(more…)

2020-06-02T12:04:47-05:00November 22nd, 2019|General, Sports Marketing, Women and Sports|Comments Off on Branding in women’s sports: A literature review

The Migration of Business Strategies from the Hospitality Industry to Athletics Marketing

Authors: Mark Mitchell, Nicholas Clark, and Taylor Damonte

Corresponding Author:
Mark Mitchell, DBA
Professor of Marketing
Associate Dean, Wall College of Business
NCAA Faculty Athletics Representative (FAR)
Coastal Carolina University
P. O. Box 261954
Conway, SC 29528
[email protected]
(843) 349-2392

Mark Mitchell, DBA is Professor of Marketing at Coastal Carolina University in Conway, SC.

Nicholas Clark is a Master’s Student in Sport Administration at Georgia State University. He is currently a member of the NCAA Division I Council. Nicholas is a former student-athlete at Coastal Carolina University.

Taylor Damonte, PhD is Professor of Hospitality & Resort Tourism Management at Coastal Carolina University in Conway, SC.

The Migration of Business Strategies from the Hospitality Industry to Athletics Marketing

ABSTRACT
Many strategies of the hospitality industry, including dynamic pricing, customer relationship management programs, and others have been successfully adopted by athletics marketers. The purpose of this manuscript is to examine a variety of practices in the hospitality industry that have been successfully adopted by athletics marketers. There are four broad categories that provide practices most fruitful for adoption: (1) Fan Experience; (2) Ticketing; (3) In-Stadium Food and Beverage; and (4) Tailgating. In some cases, a small number of teams (and venues) have implemented such practices. In others, these practices are intuitively a good strategic fit but no organization has been identified as yet to implement the strategy. This presentation may prompt other organizations to consider such practices for implementation. (more…)

2018-11-21T10:43:58-06:00December 20th, 2018|Research, Sports Management, Sports Marketing|Comments Off on The Migration of Business Strategies from the Hospitality Industry to Athletics Marketing
Go to Top