College Football’s Bottom-Line Impact: Exploring the Relationship of Football Performance on Athletic Finances for Division I Institutions Today

Authors: Spencer D. Wyld1 and David C. Wyld2

1 Walton College of Business, Department of Finance, University of Arkansas, Fayetteville, AR, USA
2 Department of Management & Business Administration, Southeastern Louisiana University, Hammond, LA, USA

Corresponding Author:
David C. Wyld, DBA
47042 Scott Drive
Hammond, LA 70401
dwyld@selu.edu
985-789-2127

Spencer D. Wyld, M.B.A., is a doctoral candidate in finance in the Walton College of Business at the University of Arkansas with a focus on the financial aspects of energy, infrastructure, and transportation.

David C. Wyld, D.B.A., serves as the Merritt Professor of Management at Southeastern Louisiana University. His research interests involve the intersection of technology, society, sports and business.

College Football’s Bottom-Line Impact: Exploring the Relationship of Football Performance on Athletic Finances for Division I Institutions Today

ABSTRACT

Purpose: This study examines a heretofore unaddressed area in both sport and economics literature, looking at the relationship between on-the-field college football team performance and the financial performance of university athletic operations overall. Methods: The researchers, building upon prior research employing econometrics to sports analysis, utilized data spanning 2005-2018 for 106 Division I college athletic programs to examine how specific aspects of offensive, defensive, and overall team football performance related to four measures of overall athletic department financial performance  (donor contributions, corporate sponsorships, ticket sales, and profit).  Results: Based on three separate regression analyses, the study found that while institutional and state control variables were important in explaining overall differences in universities’ athletic department performance in terms of donor contributions, corporate sponsorships and ticket sales, some football-specific factors were found to have significance as well. Overall, college athletic departments that had teams which produced exciting football on the field (with scoring and with a lack of turnovers) were found to be better performing off the field financially in contributing to the overall success of their university’s athletic programs.  Conclusions: The present research demonstrates for the first time how – and how much – on-field football team performance can play a role in athletic operations overall from a financial standpoint. The researchers go on to analyze directions – and challenges – for future research in this area, especially considering the implications of the COVID-19 pandemic for college sports operations. Applications in Sport: For athletic departments and athletic administrators, the findings in the present research provide new insights on what donors, sponsors, and fans of their football programs value in terms of on-field performance of their respective university’s football team.

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2021-07-23T10:17:31-05:00July 23rd, 2021|Research, Sports Management|Comments Off on College Football’s Bottom-Line Impact: Exploring the Relationship of Football Performance on Athletic Finances for Division I Institutions Today

The Impact of Need Satisfaction on College Athlete Burnout

Authors: Rachel Daniels, MS, Dr. Joel Cormier, Dr. Jonathan Gore, and Dr. Ellen McMahan

Department of Exercise and Sport Science, Eastern Kentucky University, Richmond, KY, USA

Corresponding Author:
Rachel Daniels, MS,
Eastern Kentucky University
512 Lancaster Avenue
Richmond, KY, 40475
606-872-2791
Rachelbdaniels@outlook.com

Rachel Daniels is a certified athletic trainer and graduate of the MS in Exercise and Sport Science program at Eastern Kentucky University. Her professional interests include sports psychology, health education, and durable medical equipment services. She resides in Louisville, Kentucky.

Joel Cormier, PhD is an Associate Professor of Exercise and Sport Science at the Eastern Kentucky University in Richmond, KY. His research interests focus on leadership, organizational behavior, athlete development and the overall study of college sport.

Dr. Jonathan Gore is a Professor of Psychology at Eastern Kentucky University in Richmond, KY. His research focuses on goal motivation, self-concept, and culture.

Dr. Ellen McMahan is an Assistant Professor of Exercise and Sport Science at the Eastern Kentucky University in Richmond, KY. Her research interests are job satisfaction, employee engagement, and burnout, as well as lifelong fitness.

The Impact of Need Satisfaction of College Athlete Burnout

ABSTRACT

The purpose of this study is to examine the factors that may contribute to burnout in athletes by determining the direction and strength of a relationship between burnout, athlete identity and need satisfaction. Participants (N=60) consisted of 43 male (71.67%) and 17 female (28.33%) athletes. Individuals were aged 18-22 (M=19.40, SD=1.06). Correlation analysis and comparison of means were conducted. Results of this study suggested there was a significant and negative relationship between the autonomy and competence components of need satisfaction and burnout. To manage or prevent burnout, sports professionals should focus on supporting autonomy and competence rather than reinforcing athletic identity. Creating a team culture of group decision-making and abundant opportunities to demonstrate athletic ability could effectively combat developing burnout symptoms in athletes.

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2021-06-21T09:40:44-05:00June 25th, 2021|Research, Sports Management|Comments Off on The Impact of Need Satisfaction on College Athlete Burnout

You play like a girl? Gender and image in high school yearbooks

Author: Heather Van Mullem1

1Division of Movement and Sport Sciences, Lewis-Clark State College, Lewiston, ID, USA

Corresponding Author:
Heather Van Mullem, PhD
500 8th Avenue
Lewiston, ID 83501
hivanmullem@lcsc.edu
208-792-2781

Heather Van Mullem, PhD is a Professor of Kinesiology and Health at Lewis-Clark State College in Lewiston, ID. Her research interests focus on gender issues in sport, specifically representations of female athletes in the media.

You play like a girl? Gender and image in high school yearbooks

ABSTRACT

The purpose of this study was to explore how male and female student-athletes were portrayed in images included in two high school’s yearbooks published between 1920-2020. Photos in yearbooks, gathered from the high schools and a community library, were analyzed for their presentation of athletic competence, using presence on court, in uniform, and in action shots as indicators (2). In images of one person, males (M = 3.750, SD = 7.776) were statistically portrayed in passive shots more often than females (M = 2.030, SD = 3.724); t (2,913) = 6.335, p = .000. In comparison, females (M = 5.260, SD = 10.412) were statistically portrayed in active shots more often than males (M = 4.440, SD = 8.646); t (4,722) = -2.946, p = .003. Males (M = 7.550, SD = 11.094) were also statistically portrayed in uniform more often than females (M = 6.810, SD = 10.974); t (7,083) = 2.791, p = .005. Finally, males (M = 1.720, SD = 5.029) were statistically portrayed more often off court than females (M = 1.100, SD = 2.729); t (1,417) = 2.512, p = .012. In comparison, in images of two or more people, males (M = 6.400, SD = 9.589) were statistically portrayed in active shots more often than females (M = 4.640, SD = 7.852); t (6,190) = 7.544, p = .000. Males (M = 8.800, SD = 11.807) and were also statistically portrayed on court more often than females (M = 6.960, SD = 10.704); t (8,818) = 7.478, p = .000. In contrast, females (M = 1.350, SD = 1.989) were statistically portrayed off court more often than males (M = 1.070, SD = 1.763); t (1,329) = -2.705, p = .007. Finally, males (M = 9.570, SD = 12.410) were statistically more likely to be portrayed in uniform when compared to females (M = 8.000, SD = 11.516); t (9,814) = 6.385, p = .000. This study’s findings are, overall, consistent with previous research which indicates that male athletes, when compared to female athletes, are more commonly presented as competent athletes. Athletic and yearbook administrators should ensure the quantity, quality, and type of yearbook photos reflect both the season of competition but also the true athletic competence of the competitors.

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2021-03-09T08:22:33-06:00March 12th, 2021|Research, Sports Management|Comments Off on You play like a girl? Gender and image in high school yearbooks

Concessions, traditions, and staying safe: Considering sport, food, and the lasting impact of the Covid-19 pandemic

Author: Alana N. Seaman, PhD

Corresponding Author:
Alana N. Seaman, Ph.D.
University of North Carolina Wilmington
601 South College Road
Wilmington, NC 28403-5956
910-962-7568
SeamanA@uncw.edu

Dr. Alana Seaman is an Assistant Professor of Recreation, Sports, & Tourism at the University of North Carolina Wilmington. Her research centers on heritage and tourism particularly as related to sport, food, place, and/or popular culture.

Concessions, traditions, and staying safe: Considering sport, food, and the lasting impact of the Covid-19 pandemic

ABSTRACT

Food is integral to the culture, infrastructure, and economics of sport. Sport’s unique food traditions engage spectators and athletes alike and facilitate the cultivation of social connections as well as contribute to the game day atmosphere. However, the topic has received little attention from scholars. Regardless, the Covid-19 pandemic has and will continue to disrupt the relationship between sport and food well into the future. This paper provides a review of the scant research available on food and sport and considers how each aspect of sport’s culinary landscape will be affected by Covid-19.

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2021-01-07T09:59:00-06:00January 29th, 2021|Commentary, Sports Management|Comments Off on Concessions, traditions, and staying safe: Considering sport, food, and the lasting impact of the Covid-19 pandemic

An Investigation to Determine if Sport Video Games Helps Community College Students Become Interested in Real-life Sports

Authors: Dr. Daniel Kane

Affiliations: CUNY Kingsborough Community College and United States Sports Academy  

Corresponding Author:
Dr. Daniel Kane
Danielskane@gmail.com
917-545-9179

Dr. Daniel Kane is an Assistant Professor of Tourism and Hospitality at CUNY Kingsborough Community College.  Dr. Kane is also an alumnus of the United States Sports Academy.

An Investigation to Determine if Sport Video Games Helps Community College Students Become Interested in Real-life Sports.

ABSTRACT

This study attempted to determine if community college students learned, became interested in, or play a real-life sport by playing sport video games.  The study was Institutional Review Board (IRB) approved and conducted at the City University of New York Kingsborough Community College.  A new questionnaire was developed called the Sports Video Games Questionnaire.  The researcher worked with a panel of experts and ran two pilot studies to develop the Sports Video Games Questionnaire.  A total of 101 students that have played or are currently playing sport video games participated in the study.

The results were positive and reveled that community college students felt that playing sport video games helped build a connection to real-life sports.  The majority of the subjects felt that playing sport video games taught them about the rules, real-life players or teams (in a league), and enhanced their knowledge of real-life sports.  Also, the majority of the subjects felt that sport video games helped them become a fan of a real-life sport team, a real-life sport, a real-life athlete, and increased their interest in playing a real-life sport.  Sport video games can be a tool that helps connect people to real-life sports.

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2021-01-07T09:58:50-06:00January 22nd, 2021|Research, Sports Management|Comments Off on An Investigation to Determine if Sport Video Games Helps Community College Students Become Interested in Real-life Sports
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