Authors: Peter S. Finley and Jeffrey J. Fountain
H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, FL, USA
Peter S. Finley, Ph.D.
Carl DeSantis Building
3301 College Avenue
Fort Lauderdale, FL 33314
Peter S. Finley, Ph.D., is an Associate Professor of Sport and Recreation Management with the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. His research interests include issues in college and youth sports.
Jeffrey J. Fountain, Ph.D., is an Associate Professor of Sport and Recreation Management with the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. His research interests include issues in college sports, with a focus on financial issues and economic issues.
College Selection of Female Student-Athletes: Are the Factors Stable Over Time?
Purpose: This study aimed to apply means-end theory to determine whether the factors that drive college selection by female student-athletes were stable over an extended time at one university. Methods: Semi-structured interviews were conducted by two researchers with a population of 25 NCAA Division II female student-athletes at one university. Results: It was determined that eight attributes, eight consequences, and four values that were previously identified continued to be important drivers of college selection, suggesting that the criteria upon which college selection hinges are highly stable. Two additional factors emerged; the team itself and the opportunity to have personal improvement outside of sports were identified variables in the college selection process for this population. Conclusions: Previous research on college selection of student-athletes lacks any empirical replication or confirmation studies that examine a similarly defined population at the same university, as researchers instead sample different populations or apply different methods or surveys in each study. This research, by establishing the constancy of the factors, can be used by practitioners as they implement strategies for successful recruitment efforts and base those efforts on appealing to the values of the recruits. Applications in Sport: It is vital to recognize how prospective student-athletes choose to matriculate to a given university. Most notably, understanding that satisfying the values of achievement, belonging, fun and enjoyment, and security are as key to college selection as they were over a decade ago is essential and can assist coaches and recruiters in using their time and resources more efficiently as they work to attract prospects that best fit their programs.(more…)