Branding in women’s sports: A literature review

Authors: Isabell Mills

Corresponding Author:
Isabell Mills, PhD
1400 E Hanna Ave
Indianapolis, IN 46227
millsi@uindy.edu
219-805-3791

Isabell Mills is an assistant professor of sport management at the University of Indianapolis. Her research areas are sport and fitness branding.

Branding in women’s sports: A literature review

ABSTRACT

The purpose of this study was to explore the gaps in the branding literature as it pertains to women’s sports. The review included 11 articles from sport management and business journals, investigating personal branding, team branding, and media coverage. Additionally, the review explored the practical implications as well as avenues of future research (i.e., conceptual model).

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2019-11-15T11:09:33-06:00November 22nd, 2019|General, Sports Marketing, Women and Sports|Comments Off on Branding in women’s sports: A literature review

From Gold to Glory: An Analysis of U.S. Olympic Boxers in the Professional Ranks

Authors:Robert G. Rodriguez, Mark R. Joslyn, Emily Gruver

Corresponding Author: 
Robert G. Rodriguez, Ph. D.
Associate Professor, Political Science
Texas A&M University-Commerce
P.O. Box 3011
Commerce, TX  75429
robert.rodriguez@tamuc.edu
903-886-5317

Robert G. Rodriguez is an associate professor of political science at Texas A&M University-Commerce.

Mark R. Joslyn is a professor of political science and graduate director at University of Kansas.

Emily Gruver is an Honors Student at Texas A&M University-Commerce.

From Gold to Glory: An Analysis of U.S. Olympic Boxers in the Professional Ranks

ABSTRACT

The uncertain connections between Olympic and professional success in boxing lead us to question just how significant Olympic medals are in determining whether an Olympian will win a professional world title. We analyzed all U.S. male boxers that competed through the 2012 Olympic Games, with the exceptions of 1980 and 1904.  We then developed a multivariate logistic model determining the probability of Olympians winning professional championships; a comparison of the probability of winning a professional world title between those who won a medal versus those that did not and differences among medal winners.   Further, we examined the time it took for medalists/non-medalists to win professional world championships.  Our results demonstrate that American Olympic boxing medalists are significantly more likely to win a professional world championship than those who participated in the games but did not win a medal.   A gold medal effects the probability of winning a world championship the most among medal winners, slightly more so than silver medalists, while bronze medalists cannot be distinguished from non-medalists in the likelihood of achieving a pro title.     In terms of time to winning a professional title, American Olympic medalists are three times more likely to win professional world titles than non-medalists, and they take significantly less time to do so.

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2019-03-27T10:56:30-05:00March 28th, 2019|General|Comments Off on From Gold to Glory: An Analysis of U.S. Olympic Boxers in the Professional Ranks

Investigation of Attention, Concentration and Mental Toughness Properties in Tennis, Table Tennis, and Badminton Athletes

Authors: Gulsum Bastug * (1), Mugla Sitki Kocman University, Faculty of Sports Sciences, Turkey.

Corresponding Author:
Gulsum Bastug, PhD
Mugla Sitki Kocman University, Faculty of Sports Sciences
Kotekli/Mugla, 48000
gbastug@mu.edu.tr
002522111951

(1) Gulsum Bastug, Muğla Sıtkı Koçman University, Faculty of Sports Sciences is a doctoral professor. She works in the field of exercise and sports psychology.

Investigation of Attention, Concentration and Mental Toughness Properties in Tennis, Table Tennis, and Badminton Athletes

ABSTRACT
The aim is to examine the attention, concentration, and mental toughness characteristics of tennis, table tennis, and badminton athletes. A total of 61 athletes participated in the study, with a mean age of 21.18 ± 2.96, playing tennis, table tennis, and badminton. The Concentration Endurance Test (d2 attention test) developed by Brickenkamp (1966) was used to determine the level of attention of the athletes participating in the study. The Letter Cancellation Task, developed by Kumar and Telles (2009), was used to determine the concentration level, and Sheard et al. (2009) developed the “Sports Mental Toughness Questionnaire-SMTQ-14”. In the Analysis of Data, the ANOVA test was used to identify differences between groups, and Tukey Honest Significant Difference (HSD) analysis was used to determine which branches were different. As a result; concentration performance was significantly different between the groups. It was determined that tennis athletes were more successful in concentration performance than table tennis and badminton athletes.
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2018-05-25T14:13:23-05:00July 3rd, 2018|General, Sports Studies and Sports Psychology|Comments Off on Investigation of Attention, Concentration and Mental Toughness Properties in Tennis, Table Tennis, and Badminton Athletes

The Examination of Sportsmanship Behaviors of Beach Handball Players in Turkey

Authors: Ali Gurel Goksel * (1) Mugla Sitki Kocman University, Faculty of Sports Sciences, Turkey.
Ercan Zorba (2), Mugla Sitki Kocman University, Faculty of Sports Sciences, Turkey.

Corresponding Author:
Ali Gurel Goksel, PhD
Mugla Sitki Kocman University, Faculty of Sports Sciences
Kotekli/Mugla, 48000
aligoksel@mu.edu.tr
002522111951

(1) Ali Gurel Goksel is a research assistant in Sports Exercise Science at the Mugla Sitki Kocman University studying public relations and communications in sports.

(2) Ercan Zorba is assistant professor doctor in Sports Exercise Science at the Mugla Sitki Kocman University studying Olympic philosophy and fair play in sports.

The Examination of Sportsmanship Behaviors of Beach Handball Players in Turkey

ABSTRACT
The aim of this study was to examine sportsmanship orientation of individuals doing beach handball in terms of some variables. There were 140 athletes, 58 females and 82 males, which participated in the study group that consisted of participants of the Koycegiz Yasar Sevim Universities Beach Handball Tournament. For data collection, the Multidimensional Sportsmanship Orientation Scale, developed by Vallerand, Briere, Blanchard, and Provencher (1997) which was adapted to Turkish by Sezen-Balcikanli (2010), and a personal information form designed by the authors, were used. For the analysis of collected data, frequency analysis was used to determine socio-demographic features of the participant; and one-way analysis of variance (ANOVA) was used to determine sportsmanship orientation of beach handball players in terms of different variables. Tukey’s honest significant difference (HSD) test was used for multiple comparisons to find out which group caused the difference. The p < 0.05 significance level was considered in analysis and interpretation of the data. Consequently, statistically significant differences were found in sportsmanship orientation of beach handball players according to age, years of playing handball, and the status of playing on a team. (more…)

2017-07-05T14:14:01-05:00August 10th, 2017|General, Research, Sports Studies and Sports Psychology|Comments Off on The Examination of Sportsmanship Behaviors of Beach Handball Players in Turkey

Comparison of Shotokan Karate Injuries against Injuries in other Martial Arts and Select NCAA Contact Sports

Authors: John-David Swanson, Jacquelynn Morrissey, Adam Barragan

Corresponding Author:
John-David Swanson, Ph.D.
Department of Biology and Biomedical Sciences,
Salve Regina University,
100 Ochre Point Ave,
Newport, RI 02840
jd.swanson@salve.edu
401-3413165

John-David Swanson is an Associate Professor and Interim Chair of the Department of Biology and Biomedical Sciences at Salve Regina University. A long time Shotokan Karate Practitioner he is the Director of both the National Collegiate Karate Association and the East Coast Collegiate Karate Union.

Comparison of Shotokan karate Injuries against Injuries in other Martial Arts and Select NCAA Contact Sports

ABSTRACT
United States Collegiate Shotokan karate clubs have historically played a vital role in the spread of the art of Shotokan karate. Additionally, Karate being included in the 2020 Olympics is expected to afford an increase in participation. In recent years, however, there has been an increase in risk management policies at universities to protect the liability of the school and increase the safety of the students who participate in any kind of athletic activity. While these policies are important, they vary depending on the type of sport or activity, resulting in different athletic activities being categorized into various categories based on their perceived risk. Shotokan karate is often placed into the high-risk category, with resulting policies being implemented in such a way as to make the day-to-day running of a Shotokan karate Club difficult to impossible. Interestingly, there is very little evidence that Shotokan karate is a high-risk sport and is deserving of the policies and regulations that it is often subjected to. To date, current risk assessments for injuries in Shotokan karate exist but have not been collated and organized in a meaningful way. To this end, using the current available data for injuries in Shotokan karate, this study aims to compare Shotokan karate to other types of martial arts and other collegiate sports, while looking at parameters including, but not limited to, the duration of training and number of days of training per week, to identify the safest ranges and determine ways to help prevent injury. It is hoped that in collating these data collegiate clubs will be able to help college policy makers to reach more informed decisions regarding risk management with respect to this sport.

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2016-11-29T11:32:06-06:00January 19th, 2017|General, Sports Management|Comments Off on Comparison of Shotokan Karate Injuries against Injuries in other Martial Arts and Select NCAA Contact Sports