Branding in women’s sports: A literature review

Authors: Isabell Mills

Corresponding Author:
Isabell Mills, PhD
1400 E Hanna Ave
Indianapolis, IN 46227
millsi@uindy.edu
219-805-3791

Isabell Mills is an assistant professor of sport management at the University of Indianapolis. Her research areas are sport and fitness branding.

Branding in women’s sports: A literature review

ABSTRACT

The purpose of this study was to explore the gaps in the branding literature as it pertains to women’s sports. The review included 11 articles from sport management and business journals, investigating personal branding, team branding, and media coverage. Additionally, the review explored the practical implications as well as avenues of future research (i.e., conceptual model).

(more…)
2019-11-15T11:09:33-06:00November 22nd, 2019|General, Sports Marketing, Women and Sports|Comments Off on Branding in women’s sports: A literature review

Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes

Authors: Travis Scheadler, Audrey Wagstaff, Ph.D., MJE

Corresponding Authors:
Travis Scheadler
tscheadler@wilmington.edu
(937) 751-5799
6811 Oakland Rd
Loveland, OH 45140
Wilmington College

Audrey Wagstaff, Ph.D., MJE
audrey_wagstaff@wilmington.edu
(937) 481-2253
1870 Quaker Way
Pyle Box 1221
Wilmington, OH 45177
Wilmington College

Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes

ABSTRACT
Many sports fans argue that women’s sports are boring compared to men’s sports. Simultaneously, women’s sports, compared to men’s sports, are rarely broadcasted in the media. Therefore, could the media be making sports fans believe that women’s sports are less desirable by giving them less coverage? Using the Agenda-Setting Theory, Framing Theory, and Mere Exposure Effect, an intervention was developed to promote women’s sports to sports fans. Half of the participants received watched highlight films of women’s sports each week for 4 weeks. Results indicate that the intervention decreased prejudice towards female athletes after 3 weeks but had no effect on interest towards women’s sports. Future studies should immerse participants into the live action of women’s sports rather than highlight footage.
(more…)

2018-05-25T14:36:14-05:00June 5th, 2018|Women and Sports|Comments Off on Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes

Effect of National-Level Field Hockey on Physical Fitness and Body Composition Parameters In Turkish Females

Submitted by Yılmaz Ucan1, Ph.D*

1* Abant Izzet Baysal University, School of Physical Education and Sports

Yılmaz Ucan, PhD, is an assistant professor in the Department of Coaching Science at the Abant Izzet Baysal University, Turkey. 

ABSTRACT

To be successful in field sports such as soccer, rugby, football and hockey, players need to be enhancing some bio-motor abilities like endurance, strength, speed and flexibility. The purpose of this study was to investigate the effects of national-level field hockey on physical fitness and body-composition parameters in Turkish females. Twenty-four female subjects (12 non-sporting healthy controls aged 19 to 22, 12 elite, national level field hockey players aged 18 to 21) participated in this study. Body composition, 30-meter sprint, leg power, handgrip strength, posture balance were measured. At the end of measurements, there was a significant differences in body-fat percentage (p < 0.014), fat mass (p < 0.044), speed (p < 0.000), leg power (p < 0.006), grip strength (p < 0.022), but no significant differences in fat-free mass (p > 0.442) and fall index (p > 0.258) were observed between hockey players and non-sporting controls. Results suggest that regular participation to hockey training programs improves body composition, speed, and lower- and upper-extremity strength, with no effect on fat-free mass and posture balance in young females. Additional studies may identify effects of field hockey training on physical fitness and body composition in males and different age groups.

Key words: Field hockey, fat mass, speed, strength, posture balance

(more…)

2015-07-24T14:15:32-05:00May 8th, 2015|Contemporary Sports Issues, Sports Nutrition, Sports Studies and Sports Psychology, Women and Sports|Comments Off on Effect of National-Level Field Hockey on Physical Fitness and Body Composition Parameters In Turkish Females

Athlete Support for Title IX

Submitted by James N.  Druckman, Northwestern University; Mauro Gilli, Northwestern University; Samara Klar, University of Arizona; Joshua Robison, Northwestern University.

Abstract:

Purpose: Few policies have been deemed as successful as Title IX, which, in theory, ensures equal educational opportunities for women.  While the language of the law makes no mention of athletics, Title IX has nonetheless become a cornerstone of equality in athletics and the basis of expansion of sports programs for female athletes.  As with any public policy, however, there is much debate about the ramifications, potential, and implementation of Title IX.  Additionally, change and interpretation can be traced back, to a large extent, to public support or opposition.  Yet, virtually no work explores public opinion about Title IX, particularly among the very issue public most affected by the law: college athletes.

Methods: A wide-scale survey of opinion and knowledge of Title IX among college athletes.

Results: The key correlates explaining support for Title IX are identified.  A key finding is that nearly half of college respondents do not fully grasp the breadth of Title IX, which potentially limits the impact of the law.

Conclusions: Much educational efforts are needed concerning Title IX.

Application in Sport: The results show what characteristics shape support for Title IX, thereby providing guidance to individuals interested in promoting (or arguing against) the law.  Perhaps most importantly, many affected student-athletes do not fully understand Title IX and thus educational efforts continue to be needed.

(more…)

2019-10-28T14:01:39-05:00May 9th, 2014|Contemporary Sports Issues, General, Sports Studies and Sports Psychology, Women and Sports|Comments Off on Athlete Support for Title IX

Differences of body dimensions in female volleyball players (cadets) in relation to volleyball playing position

Submitted by Aleksandra Vujmilović and Tamara Karalić

ABSTRACT
This research presents a test of the hypothesis that there are differences in morphological characteristics, which affect effective realization of the elements of the game, which are influenced by many factors from the area of anthropological status of the volleyball players. The study examines the relations of body-dimensions of cadet female volleyball players and provides the answers to a question of how different are they in that segment, depending on which position in the team they play. The research was conducted on a sample of 55 female volleyball players. The sample was grouped as follows: opposites, middle blockers, outside hitters, setters and liberos. To determine the physical size differences between groups, the authors used the univariate analysis of variance (ANOVA), while for the precise determination of the sources of variability between groups the authors used a Post Hoc analysis, Tukey HSD test as a method of multiple comparisons. A model of physical dimensions was used, that contains the five (5) variables: body height (ATV), range of hands (RAR), body weight (ATT), maximum reach with one hand from a place (MDOH1RM) and maximum reach with two hands from a place (MDOH2RM). With this model the differences have been found in body height (ATV) p=0.001, range of hands (RAR) p=0.003, maximum reach with one hand from a place (MDOH1RM) p=0.000, and maximum reach with two hands from a place (MDOH2RM) p=0.000. Based on the results of a post hoc analysis, statistically significant differences have appeared between the group Liberos and other groups of specialists. In scientific research practice there is a lack of research of this kind. In this sense, this research is conceived as a small contribution to the advancement of the profession especially in the domain of training technologies and optimal functioning of female volleyball players in training process, and manner of its planning and programming.
(more…)

2016-10-12T15:09:54-05:00April 24th, 2014|Contemporary Sports Issues, Sports Coaching, Sports Exercise Science, Women and Sports|Comments Off on Differences of body dimensions in female volleyball players (cadets) in relation to volleyball playing position