Increased Exposure to Women in Sport Increases Familiarity and Liking
Authors: Beth Dietz
Department of Psychology, Miami University, Middletown, Ohio, US
Corresponding Author:
Beth Dietz
Department of Psychology, Miami University
Middletown, OH 45044
dietzbl@miamioh.edu
Dr. Beth Dietz is a professor of psychology at Miami University. Her research interests include social identity, sport fans and spectators, women in sport, and the scholarship of teaching and learning.
Increased Exposure to Women in Sport Increases Familiarity and Liking
ABSTRACT
Purpose: The quantity of media coverage of sports played by females has not achieved parity with coverage of sports played by males. Additionally, coverage of sport played by females is often regarded as boring, uninteresting, and bland. The current study tests the hypothesis that as exposure to sport and gender increases, so will liking. Methods: Participants completed measures of familiarity, liking, and knowledge before and after a course on Sport and Gender. Results: The results showed increases over time in liking-to-watch, frequency-of-watching, knowledge of and familiarity with sport played by women (results also showed increases for neutral sports and sports played by males). Conclusions: These results suggest that repeated exposure to sports played by females leads to greater liking and interest. Applications: Increasing exposure to sports played by females in the media and in classrooms will lead to increased liking of, and likely demand, for sports played by females.
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