The Coronavirus and Sport Management Pedagogy: Developing Student Learning Opportunities Based on Participatory Sport Businesses Impacted by the Pandemic
Author: Michael J. Diacin
Michael J. Diacin, Ph.D.
University of Indianapolis
1400 E. Hanna Ave.
Indianapolis, IN 46227
Michael J. Diacin is an Associate Professor in the Department of Kinesiology, Health, and Sport Sciences. His research interests include sport management education and curriculum.
The Coronavirus and Sport Management Pedagogy; Developing Student Learning Opportunities Based on Participatory Sport Businesses Impacted by the Pandemic
The presence of the Coronavirus and subsequent mandates to suspend operations has affected ownership, employees, and customers of community-based sport and recreation focused business. When operations resume, these businesses will aim to accomplish objectives of attracting new and repeat customers. These businesses will need to create messages in order to reassure consumers and create incentives in order to entice customers to return. The purpose of this essay is to articulate challenges community-based sport and recreation businesses will face when permission to resume operations is granted and propose tactics that could be utilized in order to rebuild the customer base. In addition, this pandemic provides an authentic learning opportunity for students in sport communication/management programs. As a result, suggestions for developing a learning opportunity for students based on community-based sport and recreation business affected by Coronavirus related shutdowns will be offered.(more…)