Environmental Sustainability Practices in Minor League Sports [EARTH DAY PUBLICATION]
Authors: Mark Mitchell1, Melissa Clark1, and Sara Nimmo2
1Wall College of Business, Coastal Carolina University, Conway, South Carolina, USA
2University of North Carolina, Charlotte, North Carolina, USA
Corresponding Author:
Professor of Marketing
Associate Dean, Wall College of Business
NCAA Faculty Athletics Representative (FAR)
Coastal Carolina University
P. O. Box 261954
Conway, SC 29528
mmitchel@coastal.edu
(843) 349-2392
Mark Mitchell, DBA is Professor of Marketing at Coastal Carolina University in Conway, SC.
Melissa Clark, PhD isProfessor of Marketing at Coastal Carolina University in Conway, SC.
Sara Nimmo is a 2022 Honors Graduate of Coastal Carolina University. Nimmo currently works in Sports Marketing at the University of North Carolina at Charlotte, and previously served as a Fan Engagement Assistant with MiLB’s Myrtle Beach Pelicans.
Environmental Sustainability Practices in Minor League Sports
ABSTRACT
Recently, there has been heightened attention on what businesses are doing to sustain the environment. This trend has also impacted minor league sports. Many teams have developed and implemented strategies to lessen the environmental impact of their operations. Consultation with officials of a local minor league baseball team, in addition to extensive information search, identified the strategies used by teams and leagues to improve the environmental sustainability of their part of the sports industry. A cluster analysis was then performed to classify the strategies identified into categories of similar topics. To date, the main areas where minor league sport teams have focused their efforts on environmental sustainability are: (1) facility-related matters (i.e., sustainable certificates, renewable energy, and changes in water and fertilizer usage); and (2) waste reduction (i.e., recycling, paperless ticketing, digital publications). Many of these sustainability initiatives were introduced during the COVID global pandemic as teams and leagues sought to play games while concurrently lower costs and limiting contact among fans and staff. Since their introduction, many of these practices, particularly those dealing with waste reduction, have become standard operating procedures. As fans become more aware of the need to reduce the environmental impact of business operations, they will apply those expectations to minor league sports teams and leagues. Teams and leagues are responding driven by the concurrent desire to sustain their business and to lower the environmental impact of their operations.
Key words: minor league sports, environmental sustainability, facilities, waste reduction
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