The Globalization of Professional Basketball: Context and Competition Matters in the NBA, WNBA, and Olympics

Authors: Howard Bartee, Jr., Ed.D.1

1School of Public and Allied Health, Division of Kinesiology and Physical Education, Prairie View A & M University, Prairie View, TX, USA

Corresponding Author:

Corresponding Author:
Howard Bartee, Jr., Ed.D.
Prairie View A & M University
700 University Drive
Prairie View, TX 77446
[email protected]
770-314-4415

Howard Bartee, Jr., Ed.D. is an Assistant Professor of Health and Kinesiology-Sport Management at Prairie View A & M University in Prairie View, TX.  His research interests include sports management and communication, sports analytics, and organizational behavior within the context of health and kinesiology. With nearly twenty-five years in higher education, Dr. Bartee has served in administrative capacities and previously taught sports management and sports administration courses at Houston Christian University in Houston, TX and Belhaven University in Jackson, MS. Dr. Bartee has further spearheaded initiatives related to sports career services, student advisement, and program and curriculum development. 

ABSTRACT
The role of professional basketball has evolved through the years given socio-historic and current perspectives involving the NBA, WNBA, and Olympics.  Such perspectives have shaped the context and competition for globalization and the subsequent impact and implications for the broader basketball industry.  

Key Words: athletic competition, sports history, international ambassadors

INTRODUCTION

Professional basketball for both men and women, as a globalized sport, has grown tremendously from the days of the peach basket on the basketball court to now being played in a virtual environment of NBA 2K video games.  Globalization refers to global, international merging of diverse national economic, socio-cultural, political, and technological forces into a single and coalesced society (14).  Internal and external forces have influenced the expansion of the game and which, in effect, draw attention to professional basketball leagues and the Olympics in understanding how they have impacted these outcomes. 

From a practical viewpoint, while the careers of LeBron James (NBA), Kevin Durant (NBA), Steph Curry (NBA), Tina Charles (WNBA) and Diana Taurasi (WNBA) may have reached a twilight stage, when considering their careers in totality, their contributions to professional basketball arena and the broader public of media and related markets informed globalization given their appeal across the world stage.  When considering the emerging careers of Jaylen Brown (NBA), Victor Wembanyama (NBA), Caitlin Clark (WNBA), A’ja Wilson (WNBA), and Angel Reese (WNBA) launch, their emerging careers offer a unique opportunity for the professional game of basketball within the United States to (re)define a model for how to expand globally within the current state of professional basketball and the role of the Olympics. 

Thus, using sociohistorical and current perspectives and demographical information, the following questions guide this exploration:  

  1. What is the impact of the WNBA and NBA, post-1992 Olympics to the present, for the globalization of the game of basketball? 
  2. What implications do the globalization of professional basketball hold for WNBA, NBA, and the broader Olympics?

These questions provide the context for understanding how the game of basketball and some marketing aspects has evolved given expanding technological aspects and the unique comparisons between the different eras of growth since 1904.(13) These questions show how competition within the NBA and WNBA contributes to overall globalization and marketing outcomes. (1). Using the implications of both context and competition, these questions offer a broader understanding of the impact of the globalization of basketball and how it informs the future state of the game, the players and related marketing components (9).

Context Matters for the NBA and WNBA and Olympics Demographics as Globalization Impacts

A View on the 1992 to the 2024 Olympics on Men’s Basketball for Globalization

Context matters for globalization of men’s basketball, particularly given how the 1992 Olympics for men brought forth a new playing field of competition.  The competition that became apparent was focused on the United States closing the gaps between amateurism, professionalism, and international competition. With the convergence of these three concepts came the entrance of NBA players into the Olympics Games as well as the first steps toward globalization.   According to Olympic history, “in 1992, for the first time, NBA players were allowed by FIBA to represent the USA and all other countries in national team competition” (7). At the time, the 1992 U.S. team was considered the greatest team ever assembled as they dominated the 1992 Olympic tournament, led by Michael Jordan, Magic Johnson and Larry Bird, on their way to winning the gold medal. Photo #1 features this team of NBA professional players competing on the international scene changed the game of basketball forever.  (2)

Photo Credit: Bill Bender The Sporting News) Inside the ‘Dream Team’: A complete roster & history of USA’s 1992 Olympic men’s basketball team | Sporting News

And so, from the 1992 Olympics to the 2024 Olympics, globalization of basketball has increased on various levels, both domestically and internationally.  The resulting impact of these changes has resulted in different responses from different nations. It is important to note that not all countries are excited to release their valuable athletic resources for the capitalistic society of the NBA in the United States, yet there are many countries that do support the globalization movement to a more diverse marketplace of professional basketball.  

To that end, when it comes to the global sports marketplace, professional basketball has grown as indicated by the countries represented. This has allowed new players and fans to enter the game. One of the most important entrances into the NBA was that of Yao Ming from China being drafted by the Houston Rockets in 2002 as the #1 pick and later a global ambassador for the 2008 Olympic Games.  During these years, following the Beijing Olympics until 2012, basketball competition highlighted the effect of how global inclusion started affecting the outcome of games as the European league players were competing more closely with NBA players.  The progression of basketball globalization moved to whole new levels not only based upon player competition in the Olympic Games, but also, based upon player entrance into the professional ranks of the NBA.  Over the last sixteen years, the team has won gold in 2012, 2016, 2021 (during the pandemic years, following postponement in 2020), and most recently, in 2024.  With the influx of new players, fans, and corporate sponsors, especially since the 1992 Barcelona Olympics until the 2024 France Olympics, consideration of different aspects of this globalization are provided. 

As a result, what is of interest to note for the NBA teams is that the countries now performing well on the Olympic stage are also sending players to the NBA through the draft.  The impact of this new wave of draftees is not only influencing the Olympics, but it is also influencing the draft classes, as history shows us.  For example, the NBA and the Olympic Games have both seen shifts in roster makeups and globalization efforts over the last 32 years, since the 1992 Dream Team played in Barcelona, Spain. In the following Figure 1, there is a state-by-state visualization of the birthplace of U.S. born NBA and ABA Players. Figure 1 is as follows:

From countries abroad to the United States, a basketball “rite of passage” is being seen in the total number of draft picks being selected between U.S. Born NBA and ABA Players in comparison to those non-U.S. Born basketball players. Figure 1 shows the top 5 states are as follows:  California (443), New York (440), Illinois (302), Pennsylvania (250), and Texas (211).

As a result, Figure 1 provides the foundation for understanding how opportunities could be provided through the NBA draft on a worldwide scale, particularly given the relationships or networks that can be established within each of these countries.  These contacts help to create a context for toward globalizing efforts. And while these networks or relationships do not guarantee NBA stardom or a roster spot, they do provide a glimmer of hope and expanded area for recruitment.  This hope extends for not only the individual players, but for their countries, communities, families, and friend, which, in effect, is an upside trend of a new global basketball marketplace is emerging.   Table 1 particularly identifies the birthplace of non-US born NBA and ABA Players.  Table 1 indicates the following:

I

Table 1, according to (16), shows most of the non-US born NBA and ABA players are born in the top three (3) countries of Canada (n=54, France (n=38), and Germany (n=27). Table 1 also shows the gap existing between the birthplaces of those coming from larger countries compared to those coming from smaller countries.  What can be surmised from Table 1 is that while the competition gap has gotten smaller, the challenge to enhance greater roster structures has become increasingly important.  Owners, general managers, and coaches are feeling the need to scout not only the colleges of America, but they must also scout the high schools and the international leagues of the world.  The increased attention on these different talent pools is not only affecting NBA business locally, but it is also affecting NBA business globally.  Particularly within this structure, global scouting is being shown through current NBA rosters.  The NBA is experiencing expanded growth internationally. Table 2 particularly identifies the countries of those players from the different countries.  Table 2 is as follows:

Table 2, according to (11), shows that the majority of the players come from the country of Canada with the next highest number of players coming from the country of France.  A number of countries have only one player that comes from there.  Table 2 identifies the frequency in which foreign players (N=125) were on opening day NBA rosters during the 20232024 season.  The table reveals that 20.8% of the players were from Canada, while 79.2% of the players were from 39 other countries. In effect, it can be surmised that over a period of one season, Canada had more players on 2023-2024 Opening Day NBA rosters as compared to the other 39 countries represented on the 2023-2024 rosters.  Table 3 shows the nationalities of the

NBA All Star players.  Table 3 is as follows:      

Table 3, according to (11), identifies the frequency in which foreign players (N=7) were on the NBA All-Star rosters during the 2023-2024 season.  The table reveals that 27% of the player appearances were from seven countries, while 73% of the player appearances were from the United States during this same period. As a result of these findings, it can be assumed that over a period of the most recent NBA All-Star Game, players with a primary United States nationality had more All-Star game appearance in the 2023-2024 season as compared to the other7 foreign countries and 7 foreign players represented during this same period inclusive of the Eastern and Western Conferences. Context matters.

A View on the 1976 Olympics on Women’s Basketball for Globalization

Context matters, too, with regards to women’s basketball.  Starting in 1976 at the Olympics and continuing in 2024, there has been tremendous growth in the sport of women’s basketball.  During these past forty-eight years, the United States has led the world in the number of gold medals received during Women’s Basketball Olympics competition.  With this level of dominance, the United States and women’s basketball players have evolved since winning a silver medal in 1976.  Their first year of competition included players Luisa Harris, Nancy Lieberman, Ann Meyers, Cindy Brogdon, Susan Rojcewicz, Nancy Dunkle, Charlotte Lewis, Gail Marquis, Patricia Roberts, Mary Anne O’Connor, Patricia Head and Juliene Simpson and Photo #2 features this Women’s Basketball Olympic Team. (5)

Photo Credit: Bill Bender The Sporting News) Inside the ‘Dream Team’: A complete roster & history of USA’s 1992 Olympic men’s basketball team | Sporting News

These players were coached by Cal State Fullerton Head Coach Billie Moore and assisted by Stephen F. Austin Head Coach Sue Gunter in the first year of Olympics competition to their current eight Olympics gold medal winning streak in 2024. Photo #3 highlights the women’s basketball team winning in 2024. (6) 

Photo Credit: Mark J. Terrill/AP (2024 USA Women’s Basketball Team) US women win eighth straight Olympic basketball gold medal – CSMonitor.com

Table 4 highlights the 2024 Olympics Team comprised of players from across the country and is shown as follows: 

Source: Kyle Irving (The Sporting News) USA women’s Olympic basketball roster: A’ja Wilson, Breanna Stewart headline 2024 U.S. team for Paris | Sporting News

Table 4 shows that the majority of the women’s basketball players came from the Las Vegas Aces.  Only one player came from the Connecticut Sun and the Seattle Sun.  Table 5 highlights the coaching staff for this Olympic Team and is shown as follows:

Table 5 shows a diversity of coaches that was inclusive of both university and professional areas.  This integrated approach certainly allowed for a broadened perspective on coaching to be enacted.  Notwithstanding, with the passage of Title IX in 1972 and the growth of women’s basketball in the United States between 1972 and the bicentennial year of our nation’s founding in 1976, a team was able to be fielded for the Montreal Olympic games in Canada.  Though the team from the Soviet Union would win the gold medal in 1976, there was stiff competition as the United States finished with the silver medal and the team from Bulgaria would win the bronze.  Consequently, the evolution of women in basketball emerged in various ways within the country and beyond.  Context matters.

Competition Matters for NBA and WNBA and Olympics Demographics  as Globalization Impacts

A View on The Team and Medals Received in Men’s Basketball for Globalization

Competition matters as part of globalization and impact for the NBA.  History shows that since 1936, the United States has led the world in the number of gold medals received during Men’s Basketball Olympics competition.  As Table 6, Table 7, and Table 8 show, excluding, 1940 and 1944, in which Olympic Games were not held and noted as N/A, the United States has won 81% of the gold medals, three countries, the old Soviet Union (17.3%),  Yugoslavia (17.3%) and France (17.3% )have won 52% of the silver medals, and two countries, Brazil (13%) and

Lithuania (13%), have won 26% of the bronze medal.  With this level of dominance, the United States and its’ basketball players are a cut above the rest in terms of Olympic basketball and international participation in both men’s and women’s basketball.   More specifically, Table 6 indicates that the men received a substantial number of gold medals.  Table 6 indicates the following:

Men’s Olympic Gold Medals Since 1936 (N=21)

Table 6, according to (10), shows how the United States has won substantially more gold medals than any of the other competing countries. No other country has come close to the United States in receiving gold medals in basketball.  Table 7 highlights the silver medals received by the United States since 1936.  Table 7 is as follows:

Table 7, according to (10), shows that a three-way tie existed between France, the Soviet Union, and Yugoslavia with having four (4) medals.  The United States has received one (1) silver medal along with the countries of Canda, Croatia, and Serbia.  Table 8 highlights the number of bronze medals received since 1936 by different countries. Table 8 shows the following: 

Table 8, according to (10), shows that the countries of Brazil and Lithuania have received three (3) bronze medals.  The United States has received two bronze medals along with the countries of the Soviet Union, Uruguay, Yugoslavia, and the one listed as N/A.  Thus, the composition of the medals received by the United States is clearly at the gold level with less medals being received at the silver and bronze levels.  Table 9, however, provides insights into the competition experienced by those who were part of the NBA finals.  Table 9 is as follows:

Table 9, according to (4), identifies the frequency in which players with foreign nationalities (N=6) were on NBA Finals rosters during the 55 years of NBA Finals MVP selections from 1969 to the most 2024 season.  The table reveals that 6 of the 35 (17%) of the MVP Finals MVPs were from France, Greece, Nigeria, Serbia, U.S. Virgin Islands, and Germany, while 29 of the 35 (83%) were of United States nationality.  As a result of these findings, it can be assumed that over a period of 55 years of NBA Finals from 1969-2024, pre-

1992 and the Olympic Dream Team in Barcelona, all Finals MVP’s were of U.S. Nationality, while post-1992 and until most recently, in 2023, there six individuals that have won the coveted title of NBA Finals MVP as a direct result of globalization of basketball.  Table 10 shows the following outcomes in the competition from those involved with the NBA Finals and their background:  

Table 10, according to (4), indicates how the players came from the San Antonio Spurs the majority of the times which indicates a priority of producing MVPs might be emphasized within that organization. These players primarily came from the U.S. Virgin Islands which also might indicate a pipeline being utilized to recruit players from that area.  Nevertheless, with globalization, competition matters.   

A View on The Team and Medals Received in Women’s Basketball for Globalization

Competition matters, too, for women’s basketball when considering globalization.  As Tables 11-13 show aggregately and collectively, the United States has won 77% of the gold medals, while two countries, Australia (23%) and France (15%) have won silver medals with eight countries winning at least one silver medal each to make up the remaining 62% of medal recipients; whereas two countries, Australia (23%) and Russia (15%) have won bronze medals with eight countries winning at least one bronze medal each to make up the remaining 62% of medal recipients. Table 11 highlights the United Sates in comparison to other teams. 

Table 11 is as follows: 

Women’s Olympic Gold Medals Since 1976 (N=13)

Table 11, according to (10), indicates the Soviet Union as only having received one gold medal since 1976.  The United States Women’s Team has had ten (10) gold medals within this time.  Table 12, however, highlights the silver medals where Australia had the highest number of silver medal at three (3).  Table 12 is as follows:

Women’s Olympic Silver Medals Since 1976 (N=13)

Table 12, according to (10), shows several countries with only one silver medal. Some of those countries include China, Australia, South Korea, Spain, and others.  Table 13 highlights those countries that have received bronze medals since 1976.  Table 13 is as follows: 

Women’s Olympic Bronze Medals Since 1976 (N=13)

Table 13, according to (10), indicates Australia with the highest number of bronze medals.  Russia has received two (2) silver medals while several countries received one (1) bronze medal.  What becomes evident is the consistency of the United States as the recipient of gold medals throughout the years.  Australia is identified as the country that is next in terms of the medals received since this time. Competition matters.

Shared Implications on Context and Competition Matter:   The NBA, WNBA, Olympics, and Globalization for Basketball

Context and competition have shared implications for globalization when considering the NBA, WNBA, and the Olympics. From historic Olympic, NBA, and WNBA games to the more recent Olympic, NBA, and WNBA games, it remains important to continuously consider the sociohistorical and current impact upon the globalization of the game of basketball.   Both the NBA and WNBA markets are continuing to evolve into the vision first spoken by late NBA Commissioner, David Stern vision of globalization and during the WNBA’s first president, Val Ackerman, service as a U.S. representative to the International Basketball Federation (FIBA), to grow the game of basketball.  Currently, as it stands in 2024, the economic, social, political, and technological changes that are taking place are evident as the game of basketball is part of the global sports industry, that is worth $484 Billion Dollars in 2023, according to The Business Research Company in April of 2024, with an expected market growth rate of 6.1% over the next five years from $484 Billion in 2023 to an estimated $862 Billion in 2028.(15) Such financial outcomes collectively shape the context and competition for professional basketball.  

Furthermore, the Olympics Games of 2024 has provided a unique example of how much the game has grown ever since the 1992 Dream Team of NBA Players entered the competition.  Through the vision of the late NBA Commissioner, David Stern, and the continued efforts of current NBA Commissioner, Adam Silver, the game and competition continued to improve. This year’s Olympic Game Gold Medal Games was another example of how far globalization has come as the United States of America competed in the Men’s and Women’s finals again the host country of France, with each of these games featuring players from not only globally, but from the NBA in the Men’s Gold Medal Game and from the WNBA in the Women’s Gold Medal Game. 

To that end, from both context and competition stances, the game will continue to build upon the past success of this year’s Olympic Games as it was viewed globally by millions.  With almost 400 million fans in 2024, basketball continues to expand across the globe.  For example, this year’s Men’s Olympic Games gold medal game averaged 19.5 million viewers on NBC and Peacock, which according to the (3) in the New York Times (2024).  According to LeBron James in that same article regarding the United States Olympic Games Gold Medal Game, “we got our moment…it’s a basketball world and everybody loves the game; we just hope that we continue to inspire people all over the world”.  As one of the most recognizable figures in the game and the first active NBA billionaire player, LeBron James, along with Kevin Duran, Steph Curry and the 2024 Olympic Gold Media winning team of NBA superstars, the U.S. Team was able to capture the gold and continue in the legacy of past U.S. Olympics teams made up of NBA superstars. 

Additionally, from an WNBA perspective, the U.S. Women’s Olympic Team, led by WNBA MVP, Aja Wilson of the Las Vegas Aces’ and her fellow WNBA and Olympic teammates was able to win the gold medal over France with “a peak viewership of 10.9 million for the final half hour of the one-point affair” (8).  With the growth of women’s basketball on the collegiate level, through the emergence of budding stars, Caitlin Clark (Iowa) and Angel Reese (LSU), they are now in the WNBA, with Clark, with the Indiana Fever and Reese, now with the Chicago Sky and will potentially be in the 2028 Olympics to help extend their record eight straight goal medal streak started in 1996. As a result, the future is very bright with the new stars emerging in the NBA, WNBA and Olympic games, while the old guard passes the torch to the next generation.  Therefore, as the past is cherished, the present is held and the future is embarked upon, basketball is changing because of the demographic makeup of National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Olympic team rosters in 2024 and beyond (12). Context and competition matter.

            In closing, since the founding of basketball at Springfield College by Dr. James Naismith in 1891, for both men and women now, the pathways into the globalization of professional basketball has expanded from a small college to larger colleges and universities to professional leagues to countries from across the world.  With there being no boundaries, the opportunities for globalization remain limitless. Thus, the success of individual teams led by those individual basketball players born outside of the United States has not only led to an increased fanbase, but also has allowed the Olympic game talent to become more talented.  As “Table 1: Birthplace of non-U.S. Born NBA and ABA Players” and “Table 2: NBA Rosters from a Global Perspective, 2023-2024” show, the nationalities of players have grown exponentially, while at the same time, selection of MVP’s has grown as well.  The cities of Houston, San Antonio, Dallas, Milwaukee, and Denver, which now boast NBA Finals MVP’s have all represented their counties well, along with those respectful induvial players.  

            When considering both context and competition, with the U.S. dominance in both Men’s and Women’s Gold Medal games, the next four years will offer interesting perspectives to consider as countries seek to close the talent gap between those teams that have and those two teams that have not.  These are tremendous efforts, particularly since 2020/2021 during the pandemic when the teams of the NBA and WNBA, had to play in the bubble, the unintended yet, resulting, outcome has led to higher medical protocols and concerns for those participating then and even now.  In effect, many will wonder how globalization will influence context and competition for the next four years.  With the Olympics coming to Los Angeles in 2028, it will be critical that those involved in sports stay encouraged as the games continue to grow as the growth will foster itself as new markets come aboard.   Moreover, as new forms of gaming enter the technical arena, having knowledge of the past histories allows one to be able to learn the necessities for current and future matters of context and competition, particularly given the rise of e-sports and related virtual gaming.  By learning the game through e-sports and video games, participants can utilize their movements into today’s face to face games.  Strategic planning and coaching sessions help to make today’s understanding of the globalized basketball game in a more reflective and projected manner. Within these types of sessions, learning about the world of gaming offers more engaging and relevant experiences.  Such sessions create the platform for further advancing the globalized game of basketball for engaging professional and amateur worlds.  With the popularity of the NBA and WNBA and the Olympics being at an all-time high, understanding the globalization of basketball, particularly given the implications and impact of context and competition, becomes important for how the future game of professional basketball is shaped for future generations

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2024-12-03T15:53:49-06:00December 20th, 2024|Contemporary Sports Issues, General, Olympics, Research, Sports Exercise Science|Comments Off on The Globalization of Professional Basketball: Context and Competition Matters in the NBA, WNBA, and Olympics

The Youth Olympic Games Educational Program

Through Experiential Learning Theory Lens

Authors: Jannicke Staalstroem OLY1,2 , Marina Iskhakova 3, Alex C. Gang 4, and Zack P. Pedersen 5

1School of Sport Sciences, Faculty of Health Sciences, UiT The Arctic University of Norway, Tromsø, Norway

2Faculty of Education and Social Work, The University of Sydney, Sydney, Australia

3Research School of Economics, Australia National University, Canberra, Australia

4College of Education, Washington State University

5Department of Kinesiology & Sport Management, Texas Tech University

Abstract

Purpose: The Youth Olympic Games (YOG), the largest international sport event for young athletes, allows athletes to take part in an Olympic educational program. These programs have never been examined through the lens of Experiential Learning Theory (ELT). The purpose of this study is to provide in-depth analysis and evaluation of all YOG educational programs design by date (2010 – 2020) through the lens of ELT and to uncover the areas of where the strengthening of the programs impact is feasible and encouraged.

Methods: A thorough YOG documents analysis was performed on the six YOG`s educational programs by examining the place and role of each of the four elements of ELT and how prevalent they were.

Results: Results of our analysis show that YOG educational programs are not properly balanced and that concrete experiences turned to be the mostly and overly covered in the six games by the price of other critically important ELT stages. Reflective observations and abstract conceptualizations come into play sporadically and also only in later games, although still underwhelmingly. Active experimentations are covered through media activities in most of the games and the whole potential of the stage is due to be fully utilised.

Conclusions: YOG educational program impact on YOG athletes could be significantly enhanced by embracing and sufficiently incorporating all 4 ELT stages into the program design and delivery.

Applications in Sport: This study highlights the potential of ELT as a theoretical tool for addressing the impact learning and change the educational program can have on the YOG participants. The performed document analysis suggests on how learning can be enhanced for the YOG athletes. Suggestions for the future YOG educational program designers are formulated and provided.

Keywords: Educational Program, Youth Programs, Olympic Education, Experiential learning, Young Athletes

Examining The Youth Olympic Games Educational Program Through Experiential Learning Theory

 The educational purpose of the Youth Olympic Games (YOG) is delivered to the athletes through the YOG educational program (IOC, 2016, 2019), founded on the concept of Olympism (Naul & Binder, 2017). The YOG was established to be more than a sporting event, whereby through the Olympism perspective and Olympic values (i.e., excellence, friendship, respect) young athletes could be instructed on topics like healthy lifestyles, doping issues, global challenges, and their potential role as sport ambassadors (IOC, 2011). Additionally, the YOG was intended to reignite Olympic ideals, which were perceived to be lacking in the contemporary Olympic Games (Naul, 2010, p. 23). The IOC hoped that the YOG athletes would carry positive values throughout their sporting event, and in their working and private lives (IOC, 2011).

Therefore, the Olympic movement saw the YOG as a way of instilling health, sport, and social values, in addition to Olympism (Parry, 2012). To accomplish this, the educational program was crucial for the IOC and the YOG, given that the young athletes are at such an important developmental stage in life. YOG educational programs have been modified to meet the four learning pillars stipulated by the IOC and the YOG Organizing Committee (i.e., learning to know, to do, to be, and to live together; YOGOC). Each YOGOC exercised its autonomy to establish various educational formats, which reveal limited consistency from one YOG to the next. Although the educational programs of the YOG carry significant importance in instilling positive values in the lives of young athletes, its effectiveness is hindered by inconsistencies within the learning formats and the network of partner organizations. This reveals an absence of a reliable mechanisms capable of adequately scrutinizing the foundations of the programs as well as their learning potentials. Reflecting on the need to better understand the educational programs, we suggest that Kolb’s Experimental learning theory (Kolb, 1984) is a valuable theoretical tool to assess and strengthen learning for the athletes who are in a critical developmental stage. According to Newman et al. (2018), historically this method of ELT programming and its related practises have found to be effective when working with youth (Conrad & Hedin, 1982; Gosen & Washbush, 2004; Kolb & Kolb 2008). Therefore, the IOC and the YOGOC educational program developers have the opportunity to implement experiential learning methods to increase youth athlete’s knowledge (Kolb & Kolb 2009a). Additionally, these programs have the chance to develop the young athletes’ skills on and off their field of play by highlighting their values and developing their capacities, such as contributing not only to themselves but to their communities as well (Kolb, 1984; 2015; Kolb & Kolb, 2005; 2008).

Literature Review

Experiential Learning Theory

Experiential learning theory (ELT) highlights the critical role that experience has on impacting learning and change (Kolb, 1984; 2015). ELT defines learning as a continuous process of adapting to an environment by acquiring new information, challenging existing knowledge, and re-learning/integrating new knowledge into action. Kolb (1984) defines it as “a dynamic process whereby knowledge is created through transformation of experiences” (p. 41). This theory postulates learning as a holistic process for the student (Kolb & Kolb, 2009b) adapting to the world, which requires the integrated functioning of the total person, such as thinking, feeling, perceiving, behaving, and interacting (Kolb, 2015). Some educational sport studies applying ELT have shown success with this model (Bethell & Morgan, 2012; Sato & Laughlin, 2018). Additionally, more studies within the broader spectrum of sports, encompassing areas such as sports education, management, psychology, and sociology, have utilized Experiential Learning Theory (ELT) to gain a deeper understanding of the influence of sporting activities on individuals, groups, and organizations (Newman et al., 2017). Although most of the existing research has focused on evaluating the educational potentials inherent in diverse sport activities, scholarly inquiry has swiftly expanded to encompass sport-related learning platforms (e.g., sport internships, sport-for-development programs) that leverage sport as a mechanism for effective learning (e.g., Brown et al., 2018; Sattler, 2018). It is noteworthy that ELT has not been applied in the context of the YOG or the Olympic athlete (Cisek, 2023).

Ultimately the holistic nature of ELT will fit well with the complexity and holistic nature of learning in the YOG educational program formats. Indeed, the way in which athletes conduct their learning through the YOG educational programs (i.e., activities), shapes the course of their professional and personal development. The YOG educational programs offer an ideal immersion environment that facilitates intense experiential learning by impacting athletes and their multifaceted professional and personal development (see the full details in Appendix 1).

We suggest that the YOG’s educational programs are designed and capable of bringing participants through the four stages of the experiential learning cycle identified by Kolb and Kolb (2005), as shown in the ELT framework in Figure 1. The ‘concrete experiences’ are the cornerstone of each of the YOG educational program offerings, and are where the students (i.e., athletes) can participate in new learning (Sato & Laughlin, 2018). Furthermore, the ‘reflective observation’ stage is facilitated by reflection and feedback sessions to review the experiences (Kolb & Kolb, 2015). The ‘abstract conceptualization’ is enforced by analytical reflection during the duration of the program through the post-event stage. ‘Active experimentation’ occurs during the post-event stage and is where the individuals’ (i.e., athletes) experiences are formed through the realization of increased cultural abilities according, to Kolb et al. (2015).

Figure 1. Application of Experiential Learning Theory framework to YOG educational program (YOG EP). Experiential learning: Experience as the source of learning and development.

This completes the ELT cycle when new knowledge is applied to real-life tasks for the participants (Chan, 2012; Roark & Norling, 2010; Sato & Laughlin, 2018). Kolb (1984; 2015) claims that learning occurs through the combination of grasping (i.e., taking in information) and transforming (i.e., interpreting and acting on the information) experiences. Foundational experiences provide opportunities for observation and reflection for the YOG athlete. Reflection leads to new ideas or modification of old ideas. Changing ideas lead to new implications and form the basis for experimentation. The process of actively testing ideas through experimentation creates new experiences and the cycle continues for the athlete. The continual process of experience, reflection, thought, and action creates new knowledge and new behaviour (Sato & Laughlin, 2018). This means that athletes’ learning abilities must be involved in a continuous and cyclical learning process which focuses on experience and reflection in a holistic perspective (Kolb & Kolb, 2005). Additionally, according to Kolb et al. (2001), the learner can enter any of the four stages in the learning cycle, although for effective learning all four abilities of the ELT must be present. Arguably for a young athlete who takes part in one YOG in their life over a time of 10-14 days, it may be challenging to “act and reflection at the same time in a new environment and take some experience” (Lehan, 2020, p. 243). Although with the right implementation (and some previous learning experience in the athlete’s own life) the transition of the programs activity and learning has the potential to be meaningful (Lehan, 2020).

Therefore, through a document analysis we demonstrate which facets of ELT are most utilized, thereby allowing suggestions on how the educational programs of the YOG may benefit in the future with the implementation of a holistic ELT approach.

YOG Educational Themes and Principles

The educational programs that the YOG constructs for the athletes at each of the Games are based on Olympism and Olympic education (Naul & Binder, 2017; Staalstroem, 2021), and are optional for any of the athletes. These Olympic learning activities are grounded in five key educational themes (i.e., Olympism, skill development, well-being and healthy lifestyle, social responsibility, and expression) and are carefully selected by each host nation’s YOGOC in cooperation with the IOC (IOC, 2015). The skill development theme encourages athletes to develop new skills throughout life and in doing so also forge positive friendships based on mutual respect. The well-being and healthy lifestyle theme not only focus on athlete-centric health issues but also goes beyond the athletes’ immediate needs as they are encouraged to develop healthy living habits which will always remain with them. The social responsibility theme introduces the athletes to the idea of being role models in society for not only sport but also for environmental and/or humanitarian issues by drawing on the positive experiences they have gained from participating in the YOG education program. The expression theme encourages the athletes to fully appreciate that their pursuit of excellence in sport and life is a valuable contribution to society. Therefore, it is important for the athletes to be able to share their experiences in a responsible manner across all mediums (IOC, 2015, pp. 60–62; Staalstroem, 2021, p. 8).

Based on UNESCOS educational strategy and recommendations (IOC, 2008, p. 106), the IOC developed the YOG educational program learning strategy to address the five key themes with four fundamental learning pillars, conceptualized as the “4 pillars of Education.” These four pillars are classified as learning to know (e.g., educational sessions), learning to do (e.g., educational activities), learning to be (e.g., educational forums), and learning to live together (e.g., synergetic events consisting of celebrating cultures and traditions). Here we can see that the IOC and YOGOC program developers can set the athletes up for the opportunity to challenge their learning with activities that combine different learning modes representing Kolbs learning cycle. Through these four pillars there are opportunities to accommodate the different learning preferences for each individual (Kolb & Kolb, 2022).

Each YOGOC had to ensure the five themes were introduced through fun-filled activities to provide learning and development opportunities blended with sports and culture (IOC, 2012). The educational programs have continually developed into a more focused educational learning program for the elite athletes (IOC, 2019). Furthermore, the educational activities in the program are divided into two parts (IOC, 2015). First, the IOC includes a number of activities for the athletes which involve international partners such as the World Anti-Doping Agency, for example. Topics covered by these activities include Olympism, Olympic history, fair play, anti-doping, anti-betting, injury prevention, ethics in sport, abuse in sport, sexual harassment, healthy body image, athlete career management, the environment, humanitarian issues, peace, children’s rights, and social media. The second group of activities are proposed by the YOGOC with content based on the expertise of the local national organising committee and their partners.

Reflecting on the gap in current literature as described above, this study utilizes ELT to conduct a systematic analysis of all YOGs educational programs offered since their introduction in 2010. The following research question was established to guide the researchers through the research process:

RQ: How can the educational programs in the six YOG (and the way they evolved over time) be assessed and advanced through the experiential learning theory?

Methodology

Materials and Design

Before starting this section, a personality statement: It is important to acknowledge when this article was in its infancy one of the researchers is a three-time Olympian and had been involved in several YOGs in various roles over a decade (coaching and attaché). This researcher`s positionality influences this research including the choice of topic. Therefore, detachment and objectivity were a requirement for producing reliable knowledge during data collection (Bowen, 2009). Additionally, the rational for choosing one method was to suggest ELT in a practical setting for future research to add more value to the program.

To examine the research question stated above, a document analysis was conducted, which included all documents published by the IOC (see Appendix) that provided critical information (e.g., formats, designs, activities) on the educational programs implemented at the six previous YOGs. Viewed as a qualitative research method, document analysis entails a systematic process to review and assess both printed and online documents (Bowen, 2009). Documents are comprised of words and images that are created and shared independently from researchers’ involvement and interest in the YOG and its Olympic educational program. Scholars, such as Atkinson and Coffey (1997) consider documents as social facts to indicate that their usage and dissemination are compounded upon socially organized contexts. Through utilizing document analysis as the methodological lens, researchers aim to examine documents to elicit meaning and establish empirical knowledge (e.g., Corbin & Stratus, 2008) about the YOG educational programs activities over the six games in the history. While document analysis is often used in conjunction with other qualitative methods (e.g., interviews, participant observation) for the purpose of triangulation, it can be employed as the sole method, if its limitations are properly addressed. A common critique on employing a document analysis as the only method is related to its tendency to incur biased data selection and limitations on retrievability (Yin, 1994). However, these constraints were mitigated through applying a rigorous data collection strategy, wherein official documents and articles related to all YOG educational programs were collected in their entirety. Moreover, employing a document analysis is a suitable method to this research context, as it offers a sound way of tracking changes and developments of the phenomenon under scrutiny, which aligns with researchers’ intention to observe how the YOG educational programs have evolved over time.

Procedure

We used various databases to start with (e.g., PubMed, Google search, Google Scholar, EBSCOhost) searching for Youth Olympic Game AND education /educational/ program / programme and focused it inn on the Olympic World Library. To secure a comprehensive pool of documents to review and analyse, researchers identified official documents in the first round of the YOGs’ educational programs published by the previous YOGOCs and the IOC. The screening process excluded non-English documents, all per review articles (as non has used ELT in any YOG studies), Paralympic Games and duplicates.  Such an approach allowed the researchers to include a diverse focused range of documents (e.g., YOGOCs’ official report, IOC documents on candidature procedure, event manuals, press release on educational programs, post-event reports, program description, YOGOCs’ pre-event promotion materials).

Through data extraction and analysis, we followed a thorough review of documents, data were organized into distinct formats from each YOG according to the activities held, and by reflecting on the research question. The use of thematic analysis enabled identification of emerging themes within each YOG context. This process entailed two authors individually coding the refined data and subsequently engaging in discussions to actively share their interpretations until a consensus was reached, which, in turn, ensured intercoder reliability (Creswell, 2012). Each author carefully examined the data and conducted coding and category construction (six YOG in total) to uncover formats used. They represented various contents from each of the six YOGs’ educational activities, which were then scrutinized through the four elements of ELT.

Results and Discussion

The YOG educational programs have constantly evolved since their inception in Singapore 2010, as they have become more complex and ambitious regarding what they hope to accomplish. Based on the analysis, a shift away from philosophical cantered objectives to more practical elite athlete focused, and individual personal development objectives has occurred over the course of 10 years. Within the following sections, the results of the document analysis and the specific educational formats offered by the YOG are introduced and then compared based on their fulfilment of ELT criteria.

YOG Singapore 2010 Educational program

Singapore held the inaugural YOG in 2010 focusing on the Olympic movement, athletes’ development, and their roles and responsibility in sports practice and society (IOC, 2011, p. 5). During the 13 days, 3,524 athletes from 205 nations were exposed to the five key themes implemented through 50 different activities in seven educational formats described hereafter (IOC, 2012, p. 7; SYOGOC, 2010). The activity, ‘Chat with Champions’ consisted of athlete role models sharing their experiences and mentoring athletes during competition and at other activities. The forums offered different topics for athletes to share the athlete role models’ experiences of excellence, friendship and respect, in addition to answering the young athletes’ questions in a talk show format. ‘Discovery Activities’ were interactive exhibitions and workshop activities that were held for athlete to learn about important topics to use in personal development. ‘World Culture Village’ was a booth area hosted by local Singaporeans where athletes were able to interreact with cultures of the countries represented in the YOG, and included dancing, singing, body paining and traditional games. ‘Community Project’ was where athletes could participate in activities together with local organizations to learn the importance of social responsibility and to be inspired to take part in their own local community at home. ‘Arts and Culture’ was a group of activities aimed at celebrating Olympic themes such as youth, culture, and friendship through the mediums of dance, art, and music. ‘Island Adventure’ was utilized for athletes to learn the values of mutual respect, friendship, and teamwork in sport through confidence building courses with water activities and other challenging physical activities. Finally, ‘Exploration Journey’ was a “green day” experience with a terrarium workshop and garden tour, as the athletes learned about the ecosystem.

YOG Innsbruck 2012 Educational program

Innsbruck 2012 in Austria, the inaugural games for winter sports, aimed to deliver lasting benefits and develop enthusiasm for sport among young people, building on the Olympic Spirit and using the Olympic values of excellence, respect, and friendship for the 1,022 athletes representing 69 nations (IOC, 2016, p. 4). Athletes were introduced to the education program by young ambassadors and athlete role models. The Innsbruck program delivered 27 activities based around six formats, described hereafter (IOC, 2012, p. 9: IYOGOC, 2012). An innovation at Innsbruck 2012 was the introduction of the Yogger, a USB device with information about the program and activities. The Yogger was created to build awareness of the education program and thereby increase attendance (IYOGOC, 2012). An activity called ‘Media Lab’ was available for athletes to become educated on how to create media content (including four workshops), how to express themselves, and how to safely use social media. ‘World Mile Project’ educated athletes on tradition in art, sport, music, culture, lifestyles, clothing, language, and famous personalities. Interactive workshops and exhibitions by the IOC’s partners on global topics were utilized. ‘Sustainability Project’ taught athletes about environmental issues and sustainable developments, such as being waste wise, saving water and electricity, mountain awareness, and minimizing nature risks. ‘Art Project’ allowed athletes to share experiences and express themselves through modern art, music and dance. A ‘Competence Project’ was used to facilitate interaction between athlete role models allowing them to educate the athletes on aspects that professional athletes need to balance and be aware of. Finally, a ‘Youth Olympic Festival’ educated athlete through teambuilding activities in hopes for new friendships and networking.

YOG Nanjing 2014 Educational program

The slogan for Nanjing 2014 in China was “Share the Games, Share our Dreams” for all the 3,759 athletes from 202 countries (NYOGOC, 2014). The vision of Nanjing YOG was “to praise young people, advocate for a balanced development of blending education and sport, and to raise awareness about Olympic spirit and the Olympic values of excellence, friendship and respect,” (IOC, 2016, p. 2) which all linked back to the core of the YOG. The 50 educational activities in five different formats are described below, “embodying the Olympic values” (NYOGOC, 2014, 2015, p. 17). The program was introduced to the athletes in a “Let’s Get Together” gathering to inspire them to be active and magnify their learning opportunities (NYOGOC, 2014). At Nanjing 2014, the Yogger innovation from Innsbruck 2012 was upgraded to online access. Nanjing 2014 also introduced the Learn and Share environment to describe the areas where the educational activities took place (NYOGOC, 2015). The ‘Youth Festival’ activity was used to educate athlete through experiencing different traditions and cultures with sport activities from the Chinese culture in dance, music, opera, and martial arts. ‘Boost Your Skills’ combined forums, discussion, mentoring and sharing to allow athletes to learn more about social issues through being exposed to global issues, workshops on fair play and peace promotion among others. This activity emphasized the importance of a supportive network to help athletes maintain a dual career, with a stronger understanding of time management to help them throughout their daily life as young athletes. ‘World Culture Village’ again hosted booths about cultural diversity around the world. ‘Discover Nanjing’ allowed athletes to visit interesting historical and cultural attractions, as athletes visited the famous Ancient City Wall. More trips were used to educate athletes on not just the Chinese culture but the importance of taking care of the environment as well. Finally, ‘Digital and Social Media’ was an activity for media training by experts, and the introduction of new technologies.

YOG Lillehammer 2016 Educational program

Lillehammer in Norway hosted the second YOG for winter sports in February 2016, with 1,060 athletes from 71 countries and the slogan of “Go beyond and create tomorrow”. The Lillehammer YOGOC wanted the educational activities to be the foundation of the YOG to offer the sports community the option “to share experiences for the local young people, athletes and other participants, equip them with the key skills to become sports champions on the field of play, and life champions off the field of play” (IOC, 2016, p. 6). The 33 interactive activities once again centred on the five key themes and were delivered by five formats summarised below (LYOGOC, 2016). The ‘Your Career’ activity allowed athletes to see what they would need to know after their sporting career had come to an end by teaching them about time management and networking. ‘Your Body and Mind’ educated athlete on injury prevent, clean sport without doping, safe sport, in addition to the emphasis on understanding the importance of motor skills, mental training, and good nutrition. ‘Your Stories’ gave insights into athletes on how to tell their own story (via media training). Finally, ‘Your Discovery’ educated athletes on Norwegian winter sport culture through the Olympic history.

YOG Buenos Aires 2018 Educational program

Buenos Aires hosted in 2018 with the motto feel the future. Doing so by implementing the vison to bring sport closer to the people in sport, cultural and educational celebration by celebrating younger and more urban games (BAYOGOC, 2018). It was also an event with a focus on gender equality with participation of 3997 YOG athletes with equal gender split from 206 nations. During these Games the educational program and formats had been developed further by representatives from the IOC and Olympic stakeholders by having less locations and comprised of activities that are focused on the athletes’ sports career and individual development” (IOC, 2018a, p. 97). The Athlete365 digital platform was also being actively seen for the first time at the games with hands on activities incorporated in Learn and Share education program area, Athlete365 Space,  a program geared towards conveying the importance of clean (non-doping) athletes, good sportsmanship, and fair play in sport. ‘Performance Accelerator’ educated athlete on how to be responsible by learning more about injury prevention and strength training techniques. ‘Gamechangers Hub’ was a media training activity on how to maximize digital and social media in professional and personal lives. This activity allowed athletes to understand the best way to express their point of view and how to create awareness about themselves. ‘IF Focus Day’ was an activity with selected objectives linked to the young athlete’s development of new abilities and skills for personal and career development using the Olympic values of excellence, friendship and respect. ‘Chat with Champions’ was again introduced by having young athletes interreact with Olympians on personal, sport, and professional endeavours.

YOG Lausanne 2020 Educational program

The city of Lausanne held the 2020 YOG with the slogan “Start Now.” This was now the third winter YOG in the history, with 1788 athletes from 79 nations competing in the city of the IOC headquarters in Switzerland. For the first time we see that the education program is called “Athlete365 Education Programme” with activities that link to the IOCs Athlete365 universal digital platform developed by athletes for athletes in cooperation with the IOC (IOC, 2020a, p. 181). It incorporated Olympians, five educational formats, and around 20 educational activities (LAYOGOC, 2020; IOC, 2020b, pp. 3-6).

The activity named ‘Awareness’ educated athletes on how to be responsible young ambassadors of their sport by playing without doping, fighting against corruption, and learning to prevent abuse. Additional components of this activity allowed athletes to be taught how to balance sport and education, time management, and networking. The ‘Health for Performance’ activity educated young athletes to be aware of how to develop their performance, learn about injury prevention, and who to talk to in tough situations. ‘Game Changer HUB’ educated athletes on how to produce and show their own video content and prepared them to participate in a live TV show on the Olympic Channel. ‘Chat with Champions’ and ‘IF Focus Day’ were again introduced, highlighting the perceived benefit and success of running these types of educational program activities.

Using the Educational Learning Theory (ELT) as its foundational framework, this research rigorously investigates the extent to which the International Olympic Committee (IOC) is effectively accomplishing its objectives, delineated through the five fundamental themes that underpin the educational programs during their implementation. With new and former Olympians, it is important to continue to inspire development and monitor the YOG athletes’ educational needs as it is a valuable place for learning and sharing knowledge. The next section discusses the key application of the theoretical ELT (Kolb, 1984, 2015, 2022) concept to the YOG educational program.

YOG Educational Programs Comparison and Evolvement

The investigation revealed an imbalance in experiential educational activities within the YOG and that were offered to the 15,157 athletes, as this part of the ELT process was absent from most of the Games. It was also discovered that experiential educational YOG activities were not fully balanced as a majority of the formats and activities were the activities that utilized concrete experiences. Reflection observations became more prevalent with each iteration of the YOG, as was the same for abstract conceptualizations. The only active experimentation came from the ‘Game Changer HUB’ (former media and social activities), which obviously saw enough success and was easy enough to facilitate that it was worth incorporating in two separate Games. Although the athlete can enter Kolb’s learning cycle at any time, this activity shows opportunities to align new knowledge out in real life (Kolb, 2015). While the concrete experiences are clearly covered, as the other components of ELT are examined, demonstrated by the presence of certain dimensions are missed, indicating a gap between what has been seen as successful and beneficial constructions of ELT and what is currently utilized. The mapping of 6 YOGs educational programs formats across corresponding ELT components is presented in Table 1.

Table 1

Mapping of learning formats for YOG EP 2010-2020 through the lens of ELT.

YOGFormatCorresponding ELT Components
  CEROACAE
Singapore 2010Chat with Champions**  
 Discovery Activities*** 
 World Culture Village*   
 Community Project*** 
 Arts and Culture*   
 Island Adventure*   
 Exploration Island**  
Innsbruck 2012Media Lab****
 World Mile Project*   
 Sustainability Project*** 
 Arts Project**  
 Competence Project*   
 Youth Olympic Festival*   
Nanjing 2014Youth Festival*   
 Boost Your Skills*** 
 World Culture Village*   
 Discover Nanjing**  
 Digital and Social Media****
Lillehammer 2016Your Actions*** 
 Your Career*** 
 Your Body and Mind**  
 Your Stories****
 Your Discovery*   
Buenos Aires 2018Athlete365*** 
 Performance Accelerator*** 
 Gamechanger Hub****
 IF Focus Days*   
 Chat with Champions**  
Lausanne 2020Awareness*** 
 Health for Performance*** 
 Gamechanger Hub****
 Chat with Champions**  
 IF Focus Day*   

Note: CE = Concrete Experience, RO = Reflective Observation, AC = Abstract Conceptualization, AE = Active Experimentation.

Active conceptualisation sessions (like sessions or activities capable of stimulating analytical reflection or challenging the current stereotypes and mind views) unfortunately are fragmented and cannot be described as equally represent in the curricula. With respect to the active experimentation stage, initiatives like Athlete365 activities in later games created actual opportunities for athletes to continue the developmental journey on the Athlete365 digital platform after the YOG. Meaning, the IOC have an opportunity to continue to influence the experiential learning to increase athlete’s knowledge (Kolb & Kolb 2009a). The only suitable example which we identified was the Gamechangers Hub format during 2018 and 2020, where the opportunity for reflection, awareness of unique selves, and experimenting with new conceptualizations was minimal. Still, though, active experimentation was undervalued and not utilized properly. We could conclude from the mapping in Table 1 above that predominant attention is given to unique memorable and diverse experiences, and to some extent physical tests for health and injury training prevention, with a slowly increasing number of reflection and conceptualisation opportunities.

Theoretical and Practical Applications

ELT has been employed in many academic disciplines, such as studying abroad (Iskhakova et al., 2020), music education (Russell-Bowie, 2013), physical education (Bethell & Morgan, 2012), sport psychology (Sato & Laughlin, 2018), engineering (Chan, 2012) and hospitality (Fallon & Daruwalla, 2004), including outdoor education (Roark & Norling, 2010) and global leader development (Fey, 2020).

Furthermore, previous results have demonstrated that when university courses utilize the ELT framework, students develop a deeper knowledge of the subject matter (Bethell & Morgan, 2012), increase their sense of competence in target skills (Roark & Norling, 2010; Iskhakova et al., 2020), gain a better understanding of the link between theory and practice, and achieve greater personal development (Sato & Laughlin, 2018; Chan, 2012; Fallon & Daruwalla, 2004; Russell Bowie, 2013; Fey, 2020). Despite the high potential that ELT has, as previously discussed, it has scarcely been utilized in in the context of Olympic athletes (Cisek, 2023).

The current investigation examined ELT and discovered a lacking adherence to each of the dimensions in this theory by the YOG educational programs, as is critical for learning to occur (Kolb, 2015). This novel finding aids literature pertaining to ELT as the document analysis clearly indicates the dimensions of the theory that are more heavily, or easily, incorporated in YOG educational programs. The goal of this investigation was to examine the application of ELT in a practical setting, in the YOG context, thereby allowing future researchers to evaluate which facets of the theory (Kolb, 1984, 2015) are underutilised and can be enhanced in the YOGs context. Utilizing a document analysis, Table 1 was constructed to illustrate and map the learning formats of past YOG educational programs through the lens of ELT. Examining each of the four stages of ELT (Kolb, 1984, 2015) in the context of the YOG educational programs indicates an underutilization of certain key stages across all YOGs programs. With the benefits that are derived from a full utilisation of ELT, it is posited that further incorporation of activities within certain stages would make the YOG educational programs more impactful in both the short and long term. In ELT studies development and change is essential, as the programs should be flexible and creative as they explore ways of facilitating athletes’ learning effectiveness (Kolb, 2001; Kolb, 2015; Sato & Laughlin, 2018). Demonstrably, at the inception of the YOG in 2010 very few reflection opportunities existed in the educational program, juxtaposed to the current prevalence of this activity.

As Sato and Laughlin (2018) state, a successful integration of ELT allows athletes to take control and responsibility of their learning, instead of passively receiving experience and knowledge. Kolb (2015, p. 299) call this to take active ownership and responsibility of their learning cycle. Therefore, more ‘reflective opportunities’ at each timepoint should be created. With a greater emphasis on experiential activities, accommodations such as time for in-depth reflections should be implemented. More ‘abstract conceptualizations’ and ‘active experimentations’ should be incorporated and facilitated. An increase in these stages means athletes will be given more opportunities to assimilate their lived experiences and reflections into abstract concepts, thereby challenging and evaluating their own world views and values and advancing own development for a long-term horizon (Kolb & Kolb, 2009a; Kolb, 2015).

If the IOC (2019) wants the YOG to be a steppingstone for these athletes before the Olympic Games and a developmental platform that focuses on the holistic athletic development, the IOC should implement Kolb’s theory to a greater extent.

Limitations and Future Studies

As majority of studies, our study is not free of limitations. The first limitation relates to the methodology. While novel findings pertaining to the usage of certain stages of ELT were discovered, the benefit of these activities were not measured. As the analysed documents were produced by the YOGOC and the IOC, understanding from the educators, administrators, and athletes viewpoint are not observed. While the methodology was purposefully selected to accomplish the desired analysis (Bowen, 2009), this limitation is present. Furthermore, there may have also been selected educational learning activities that were adjusted when they were presented. We suggest future scholars to examine the unique impact of the YOG educational programs through various other lens, such as other learning theories, social theories (Parent et al., 2019), personal development theories, and cultural theories.

Disclosure statement

The authors report there are no competing interests to declare. 

Appendix 1

A description of the 14 core documents that were included in the data analysis.

TitleAuthor (year)Document typeDescription
Singapore 2010 YOG. Blazing the Trail.SYOGOC (2010)ReportThis official document describes the beginning of the YOG -2010 games. Presentation of the games with sport, education and culture, to go beyond the games.
    
IOC. Factsheet: YOG.IOC (2012)DocumentDiscusses birth of the YOG, its vision, programs, and five educational key themes.
    
Innsbruck 2012 YOG. Be part of it.IYOGOC (2012)ReportReport on the implementation, management and delivery of the first Winter YOG
    
Chef de Mission Manual. Nanjing 2014 Summer YOG.NYOGOC (2014)ManualDescribes policies and procedures for the YOG-2014, with information on learning program and five educational key themes.
    
YOG Event Manual. 7th Edition. May 2015.IOC (2015)ManualContains the main requirements for planning, organisation and staging of the YOG, including its learning program.
    
Share the games share our dreams. Official Report of the 2nd Summer YOG Nanjing 2014.NYOGOC (2015)ReportThis is the official report from Nanjing YOG 2014 presents the events timeline with sport, culture, and education.
    
The YOG learn and share beyond the field of play. Factsheet YOGIOC (2016)DocumentThis updated factsheet version brings up the vision and mission with culture and education in the YOG. With the learn and share activities concept it states the five key educational themes through formats with educational activities from the four first YOG in the history (2010-2012-2014 and 2016).
Lillehammer 2016 YOG. Be part of it! Go Beyond. Create tomorrow.  LYOGOC (2016)ReportThis is the official report of the Lillehammer 2016 Winter YOG. This report tells a chronological story step by step with texts and images through the games to includes sport, culture and education.
    
Buenos Aires 2018 Third summer YOG.BAYOGOC (2018)ReportThis document is the official report of the Buenos Aires 2018 with imagery and texts that takes the reader through its history from the torch relay, to celebrate of sport and urban games with activities.
    
IOC. Chef de Mission Manual Buenos Aires 2018 YOG.IOC (2018a)ManualContains the main requirements for planning, organisation and staging of the Buenos Aires YOG for the NOC. It includes the learning program among other detailed information on game time aspects.
    
IF focus day booklet Buenos Aires 2018 YOG.IOC (2018b)BookletContains the educational activities International Federation, in coordination with Buenos Aires 2018 YOG Organising Committee have develop for athletes to strengthen personal and career development.
    
IOC. Factsheet: The YOG compete, learn and share beyond the field of play.IOC (2019)DocumentProvides a description of the YOG as a steppingstone in the young athletes learning pathway, in sport and beyond their sport. It explains how the IOC contributes with learning activities, and how the YOGOC has some flexibility within a now more athletes centred formats then previous YOGs. The document states some facts on all six YOG`s educational programs. (2010-2012-2014-2016-2018 and 2020).
    
IOC. Lausanne 2020 Chef de Mission ManualIOC (2020a)ManualContains main requirements for planning, organisation and staging of the Lausanne YOG for the NOC. learning program among other important aspects of the games to prepare the athletes for.
    
Athlete365 Education Programme. Lausanne 2020 YOGIOC (2020b)DocumentPresents the Athlete365 educational programme to the athletes and their entourage during the Lausanne 2020 YOG.


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2024-09-05T09:14:19-05:00August 23rd, 2024|Olympics, Research|Comments Off on The Youth Olympic Games Educational Program

The impact of risk factors on Olympic travel intentions

Authors: Bonnie Tiell1 and Elizabeth Athaide-Victor2

1 United States Sports Academy and Tiffin University School of Business

2 Tiffin University School of Criminal Justice and Social Sciences

Bonnie Tiell, Ed.D.
2696 South Township Rd 1195
Tiffin, OH 44883
[email protected]
419.357.1381

Bonnie Tiell, Ed.D., is a Professor of Sport Management at Tiffin University in Ohio and the U.S. Sports Academy. She has coordinated an academic experience with Olympians at every summer Games since Athens 2004.

Elizabeth Athaide-Victor, PhD., is a Professor of Forensic Psychology and Psychology. Her research interest includes jury behavior, jury cognitive processing, child sexual abuse litigation, toxic tort litigation, juror competence, and juror bias.

The impact of risk factors on Olympic travel intentions

ABSTRACT

This study explores perceptions of risk-related factors that may discourage travel to the summer Olympics. Specifically, the research analyzes the degree to which risks related to environmental concerns, instability, and personal limitations impacted travel intentions to the 2016 Games in Rio de Janeiro, Brazil, and the 2020 Games in Tokyo, Japan which were held without spectators due to a global pandemic.

Purpose: The purpose of the study was to analyze the degree to which risk-related factors significantly impacted Olympic tourism intentions.

Methods: Almost identical surveys were administered in the United States (U.S.) and the People’s Republic of China approximately two months before the opening ceremony for the 2016 Rio Olympics and again before the originally scheduled 2020 Tokyo Olympics. The only change to the updated 2020 instrument was replacing the Zika virus with Covid-19 as one of the variables measured. Analysis of Variances (ANOVAs) and Dunnett’s Planned Comparison were used for the statistical analysis. 

Results: The study herein represented an analysis of 882 responses including 728 usable surveys from 2016 and 154 from 2020. Risks that related to instability and environmental health that were uncertain in nature were perceived to be greater deterrents to Olympic tourism than known risks related to personal limitations. When conducting paired comparisons of risk factors that would deter travel to the summer Olympics, 17 significant differences were found between the mean scores.

Conclusions: Perceptions of travel risks that are uncertain or unable to be controlled are typically a greater deterrent to Olympic tourism than risks that are certain and seemingly able to be controlled.        

Application in Sport: Understanding the types and degree to which risk factors influence travel intentions to the summer Olympics or a mega-event can assist organizers in framing communications with potential visitors and local businesses.

Key Words: tourism, Zika, COVID-19, Environmental risks, instability, terrorism, mega-event, nationality, sport travel, personal limitations related to travel, travel health

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2024-01-05T15:50:06-06:00January 5th, 2024|Olympics, Research, Sports Studies|Comments Off on The impact of risk factors on Olympic travel intentions

Building a Wall Against Refugees: The Refugee Olympic Team & American Politics

Authors: Travis Scheadler, Alan Ledford, Ph.D.

Corresponding Authors:
Travis Scheadler
[email protected]
(937) 751-5799
6811 Oakland Rd
Loveland, OH 45140
Wilmington College

Alan Ledford, Ph.D.
[email protected]
(937) 481-2253
1870 Quaker Way
Pyle Box 1246
Wilmington, OH 45177
Wilmington College

Building a Wall: The Refugee Olympic Team & American Politics

ABSTRACT
In 2015, the International Olympic Committee (IOC) announced that 10 athletes would make up the new Refugee Olympic Team (ROT) for the 2016 Summer Olympic Games in Rio. The IOC formed the ROT to increase awareness for the refugee crisis and improve attitudes towards refugees. Google provided evidence that searches for “refugee” and other similar terms and phrases skyrocketed during the Olympic Games. The present study investigates the effect of the ROT on attitudes towards refugees. A two-way multivariate analysis of variance (MANOVA) analyzed the effects of the ROT and attendance at a refugee awareness event while another one-way MANOVA analyzed the effects of the Travel Ban. The lack of significant results stemming from the ROT media intervention may indicate that the ROT was not effective in changing attitudes towards refugees. Media toward the Travel Ban and the U.S. presidential election in 2016, however, may have had an impact as support for the Travel Ban was significantly related to prejudice, symbolic threat, realistic threat, empathy, and altruism. Although the ROT was meant to counteract negative media, the negative media may have been framed as more important than the ROT. These findings provide important data for further sport-for-peace interventions.
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2018-06-06T08:51:16-05:00July 12th, 2018|Contemporary Sports Issues, Olympics|Comments Off on Building a Wall Against Refugees: The Refugee Olympic Team & American Politics

Coubertin’s Influence on Education, Sports, and Physical Education

Authors: Edward Burgo

Corresponding Author: Edward Burgo

Edward C. Burgo, Jr.
1900 Seacrest Drive
Gautier, MS 39553
(228) 324-0439
[email protected]

In the final year of his doctoral coursework at the United States Sports Academy (USSA), Edward currently works as a counselor at Pascagoula High School in Pascagoula, Mississippi. Having run and coached the Nicholls State University cross country team, he has enjoyed working with adolescents in athletics and academics for the past 42 years. In sports, amateurism has always interested Edward; so the connection to Olympism turned into an obvious course of study making his choice to attend USSA a great decision. Son to Edward Senior and Janice Burgo, Edward was the oldest of five children and contributes his drive and passion to his parents, and gives great credit to them for encouragement to continue on the path of education. Special thanks given to Edward Douglas White Catholic High School for the education that has led to Edward’s success.

Coubertin’s Influence on Education, Sports, and Physical Education

ABSTRACT
Pierre de Coubertin, father of the modern Olympic Games, traveled to England and the United States with the hope of changing the educational system in France. His first-hand observance of the effect that sport had on education helped to create his educational philosophy. In his efforts to create an environment of learning for students that would bring a moral and healthy life to the classroom, he changed the world. With Coubertin’s vision and drive, he was able to create an event that incorporated education, art, and a moral character in the design. The growth of the Olympic Games has touched many nations leaving a legacy in host cities that will remind people for generations of the peaceful message the event brings.
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2018-03-02T10:35:12-06:00March 8th, 2018|Olympics|Comments Off on Coubertin’s Influence on Education, Sports, and Physical Education
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