Hazing in Sports: The Effects and Legal Ramifications

All across the United States each year many individuals make the conscious
decision to try out for interscholastic athletic teams in the hopes of
being part of something great. These individuals also understand that
prior to the last cut; they will need to sacrifice time, energy and social
gatherings to make the team successful. However, what many of these individuals
do not recognize and understand is that try-outs don’t always end
when the last cut is made and the final team list is posted. In recent
years, an old, but very much alive problem has begun to resurface in sports,
and that is the issue of humiliating and victimizing rookie athletes through
hazing rituals. These horrible acts leave victims debilitated in many
capacities, and such practices break down the institution of sport which
has been noted for building such positive character qualities as strength,
discipline, and a strong work ethic.

Purpose

With that being said, the purpose of this paper is to identify, discuss,
and analyze how hazing rituals among athletes affect athletics at both
the high school and collegiate level. Using current research and statistical
information, I will attempt to explain how hazing affects both athletes
and the culture of the institution at hand. More specifically the following
topics will be addressed: what is hazing; types of hazing that exist;
when, where, and how does hazing occur; the legal ramifications of hazing;
problems presented for the victim; and lastly, the barriers that exist
to hazing.

Thesis

In what capacity does hazing play a role in athletics at both the high
school and collegiate level within a program? And, to what degree does
it affect the sport culture within the institution at hand? Both of these
questions deserve further investigation and understanding so that those
who work to maintain the integrity of sport can continue to do so.

Review of Literature

Hazing

What is hazing? To begin, because hazing is such a broad term
covering a variety of situations it is easily noted that an assortment
of definitions exist. However, for that same reason it is important that
one look to a definition that covers a variety of situations on a variety
of levels. With that being said, Mothers Against School Hazing (2005),
also known as MASH, has done a great deal of research to develop a definition
that attempts to cover all areas of hazing. According to MASH (2005),

…hazing is a broad term encompassing any action or activity which
does not

contribute to the positive development of a person; which inflicts or
intends to

cause physical or mental harm or anxieties; which may demean, degrade
or

disgrace any person regardless of location, intent or consent of participants…any

action or situation which intentionally or unintentionally endangers
a student for

admission into or affiliation with any student organization.

Although this definition does an excellent job at defining the acts that
constitute hazing, the problem lies in the fact that many believe that
initiation and hazing are two separate things, and that initiation is
okay even though in many situations it constitutes hazing.

Difference between initiation and hazing. While it may be true
that not all initiation involves hazing, all hazing is done as an initiation;
and because of this there is no real difference between the two terms.
According to the Webster’s Dictionary (1995) initiation is, “to
admit as a member into a fraternity or club, etc., esp. with a special
or secret ceremony.” Although basic in its definition, initiation
aims to accomplish the same thing as hazing does, admit a member into
a group. Unfortunately, the problem with this definition is that it limits
itself by omitting the fact that it does not say that the ceremonies are
good, nor are they bad. It is in that fact that many who agree with hazing
find their loophole. Those who choose to support that hazing is right
of passage because it falls under an incomplete definition of initiation
are allowing for inappropriate and violent acts to continue at staggering
numbers.

How often does hazing occur? With that being said, how often
do such acts of deviance occur? It would be nice to say that such behaviors
are few and far between, but unfortunately that is not the case. In research
conducted by Alfred University, acts of hazing were seen in high numbers
from the middle school level through the collegiate level (Bushweller,
2000). According to this research, eight out of ten athletes had been
subjected to hazing during college; more than four out of every ten athletes
had been subjected to some form of hazing during high school; and lastly,
at least one out every twenty athletes faced acts of hazing during their
middle school years. These numbers are staggering, but what is more staggering
is the fact that these numbers may not be the true depiction of how many
athletes are actually hazed. Many fail to report incidents of hazing because
of embarrassment, possible repercussions following a report, and feelings
of guilt that the incident was their fault. Therefore, it is very difficult
to understand why so many acts occur. However, through more detailed research
we may be able to get a better understanding why this behavior continues
at such high numbers by evaluating the characteristics and cultures that
perpetuate acts of hazing.

Characteristics of people who haze. In order to understand where
we are now with hazing it is important to understand where such behaviors
began. It would be nice to say that this is a new problem that needs to
be fixed, but unfortunately hazing is a problem that has been able to
endure centuries of time. Beginning in fourth century Carthage, it was
noted that students taunted and bullied incoming freshman as an initiation
into the ancient learning environments. And, later in the Middle Ages,
it was recorded that first year students at universities were forced to
drink urine and endure skin scrapings as the initiation into university
(Rosellini, 2000). So where are we today and are there characteristics
specific to those who initiate hazing rituals?

According to current research, hazing practices of today do not vary
much from the past and nor do the reasons why individuals haze. Often
times it can be theorized that the hazer will have an aggressive disposition,
struggles with power relationships and uses violence as an outlet (Nestor,
2000). In addition to this, a person who is involved in hazing other individuals
will often times lack self-esteem, is searching for meaning in their own
life, and lastly is seeking retaliation on someone else for their own
displaced emotions of hazing incidents that they may have had to endure
(Nestor, 2000).

Even though it is unclear why people may haze, it is very clear according
to research that the problem is getting worse. Whether hazing occurs because
of character traits or the surrounding cultures, hazing has been able
to reach grotesque levels and because of this, three types of hazing categories
have been identified.

Types of Hazing

Types of hazing. Since a variety of hazing rituals have been
recorded it is essential that such acts be categorized based on the severity
of the incident. According to research (MASH, 2005) three categories exist
to identify and define the different levels of hazing. The three categories
are, starting with the least debilitating: subtle hazing, harassment hazing,
and bodily harm hazing. However, to fully understand what each of these
categories represent we must look at each of them individually.

To begin, let’s first examine subtle hazing. According to MASH
(2005) subtle hazing is,

…actions that are against accepted and organization standards
of conduct,

behavior and good taste. An activity or attitude directed toward a student
or an act which ridicules, humiliates, and/or embarrasses.

When an individual is forced to endure subtle hazing, he or she is enduring
the least debilitating form of hazing. However, although the examples
found under this umbrella may seem childish, the emotional effects on
the victim can be very costly. Some examples of subtle hazing may include
and are not limited to, ostracizing an individual from the group, calling
an individual names and/or depriving an individual certain privileges.
Although this may seem insignificant, forcing an individual to endure
these behaviors or situations does, in fact, constitute hazing.

Next, is harassment hazing. Again, according to MASH (2005), harassment
hazing,

…is anything that causes anguish or physical discomfort to a student…any
activity or activity directed toward a student or activity which confuses,
frustrates or causes undue stress.

In the realms of hazing this is the midway point between non-aggressive
and aggressive forms of exploitation of individuals. In harassment hazing
the victim may be forced to endure verbal abuse, they may have to wear
ridiculous clothing, do stunts or skits of lewd and crude nature, and/or
answer questions while in a sexual stance with another individual. All
of these acts may result in emotional distress for the victim; they may
constitute sexual harassment if charges were to be filed. All in all,
this form of harassment can be very debilitating.

Lastly, is bodily harm hazing which is the most offensive of the three
categories of hazing. Bodily harm hazing is defined as,

…any form of action that may cause physical punishment, or any
action that may cause bodily harm and/or touching in private places and/or
de-clothing of a student (2005).

When an individual is forced to take part in a hazing ritual that uses
this form of harassment he or she may be subjected to such rituals as,
being hit/punched/kicked with or without an object, performing or pretending
to perform a sexual act towards another, being sodomized, or drinking
until they vomit or pass out. Of the three categories of hazing this category
is the most severe. Many of the rituals found in this category constitute
criminal acts which will hold up in court if the evidence is available.

The three categories of hazing leave no room for someone to say that
they are at all acceptable. No matter what category one examines, the
definition clearly shows that one individual is subordinate to another.
And, whether it is a male or female who initiates these rituals the reality
of the situation is that these rituals are wrong and hazing knows no gender.

Hazing: A male or female issue? As mentioned earlier hazing
knows no gender. Unfortunately many would like to believe that such barbaric
acts could not be committed by females, but the truth of the matter is
that hazing is seen with both males and females. According to research
done by Alfred University (1999), when looking at the variety of hazing
incidents that are conducted, women usually lag behind the men with the
same situation by about five to eight percentage points on the average.
For example, when examining acts that fall under harassment hazing the
amount of men involved constituted 68% while women involved amounted to
63%. This is proof that hazing is not a gender issue, but that it is an
issue that must be examined more closely as a sport issue on the whole.

Since we are able to conclude based on the research data that this is
a sport issue, we must further examine when and where such incidents are
able to occur.

Hazing in the Media

High school hazing. As we have noted throughout the paper,
hazing is not an issue to be taken lightly. It knows no boundaries as
to when and where it will happen and it is not gender sensitive. And,
for those reasons in recent years more and more headlines have surfaced
about hazing situations within academic institutions. So in order to fully
understand the dynamics of how much of an impact hazing has had on high
school athletics and individuals we must examine a few examples.

First, one of the most notable cases took place on Long Island, New York
at Mepham High School. This case involved the boy’s varsity and
junior varsity football teams where the defendants engaged in a category
three hazing incident, bodily harm hazing. In this situation three varsity
football players were charged with sodomizing three younger J.V. players
(Weir, 2003). The three boys who led the hazing attacks were later charged
as minors on counts of aggravated assault and involuntary deviate sexual
intercourse. In addition to this, the coaches were fired from their coaching
positions for allowing previously known behaviors to spiral out of control.

Although these individuals were held accountable and given a sentence
in juvenile detention, the sentence for the victims was far worse. In
this situation the boys who endured the acts of sodomy have life sentences.
For one of the boys, he will have to go through numerous surgeries, another
has had to face continuous taunting from peers, and lastly, all three
of them have to live each day knowing that this type of situation could
have been prevented if the coaches had listened to the warnings prior
to camp that harassment by older players towards younger players had begun.
All in all, if the warning signs were taken seriously this incident may
have been preventable (Smith, 2003).

Another example of hazing that received a great deal of publicity in
high school athletics took place in Northbrook, a small suburb of Chicago,
Illinois. Unlike the previous example, this one explores the hazing rituals
of females. In this situation approximately twenty-eight girls and four
boys were involved in the annual powder puff football game where senior
girls turned a fun event into a violent attack on junior females (Kelly,
2003). In this instance, the brutal attack was videotaped. The annual
Powder Puff game was an unsanctioned school affair where senior girls
initiate junior girls for reasons that were undisclosed.

The nightmarish incident was not part of a sanctioned event and the students
involved only received a ten day suspension; the harshest possible sentence
according to the superintendent (Heyman, Sandler, & Williams, 2003).
Again, much like the victims in the previous example above, the junior
girls paid the ultimate price. One female was sent to the hospital for
stitches, another left with a broken ankle and yet numerous others ended
up with concussions all because prior warnings about hazing behaviors
were not taken seriously (Heyman, Sandler, & Williams, 2003).

So, with that being said, it is not surprising that such incidents have
had a negative impact on school districts and athletic programs. In both
of these situations the school districts received a great deal of national
exposure for failing to prevent hazing incidents under their jurisdiction.
In addition to this, entire school reputations were smeared by the actions
of a relatively few. In no situation does hazing bring about positive
publicity whether it is in high school or college.

College hazing. Unfortunately, hazing does not only occur in
high school. According to a study by Alfred University conducted in 1999,
nearly eighty-percent of college athletes have been hazed on one level
or another (Cuvelier, 2005). A number that high means that this issue
is very much alive in college athletics and it deserves further attention.
One of the biggest college cases that sparked further legislative advancements
in the area of sport hazing was a case involving the University of Vermont’s
Men’s Ice Hockey Team.

During this case, freshman hockey player, Corey LaTulippe was forced
to engage in an extreme form of hazing. When the night concluded and the
players left, LaTulippe made his own decision about his future as a member
of the Men’s Ice Hockey Team. In the days following the incident
LaTulippe left school and filed a lawsuit alleging assault and battery,
invasion of privacy and violation of his civil rights, his lawsuit sought
damages in the amount of $275, 000 dollars (O’Hara, 2000).

Unlike the high school cases mentioned earlier where victims failed to
benefit from the incidents, this case extended more benefits to its victim
and to the institution. Although LaTulippe has been left to face emotional
and psychological scars he was able to leave the negative environment
and his case had a positive impact on how the University of Vermont handles
hazing incidents. As a result of his lawsuit the school now requires athletes
to sign hazing contracts; team captains must receive leadership training
and the hockey team has since turned their negative initiation practices
into a weekend trip of mountain climbing (Rosellini, 2000). However, making
changes at one institution is only one step in the process of making legal
strides in combating this issue.

Legal Ramifications

Hazing: A criminal case or civil case? While it may be true
that hazing is illegal in forty-three states, seven have no legislation
against it (Scott, 2004). As a result, in these seven states it is often
difficult to prove that you have grounds for either a civil or criminal
case. However, generally in the forty-three states that recognize hazing
as a crime, an individual can file both a criminal and civil case.

According to James Hart and Robert Ritson of the National Association
for Sport and Physical Education (2002),

…hazing can lead to not only state civil suits for negligence
but also to federal suits alleging deprivation of rights and criminal
charges…in hazing cases resulting in criminal trials and civil
suits that have been either decided at the trial court level or settled
out of court, few have been appealed…

With this being said, it is clear that those who are victim to a hazing
incident are able to hold other parties liable. However, depending on
the case will decide who and to what degree parties are accountable.

Who is accountable? Although both civil and criminal charges
can be filed, identifying who is to be held accountable can often times
be a difficult task to accomplish from state to state. For example, in
Georgia, public officers (including teachers) are entitled to immunity.
Thus, in regards to any cause of action declared against them in their
private capacity, when sued for discretionary acts taken within the scope
of their employment and without actual intent to harm they are granted
immunity and cannot be held accountable ( Hart & Ritson, 2002). In
this type of situation it is very difficult for a plaintiff to prove a
criminal case with legal grounds.

However, in the same situation if a victim is able to prove that the
duty of supervision was ministerial in function, which is not granted
immunity in Georgia, then grounds for a criminal suit may prove to be
much more successful (2002).

Unfortunately, laws vary dramatically from state to state when dealing
with hazing, and because of this, it is not only difficult to prove a
case but it is just as difficult to prove who is accountable a given situation.
As well, because hazing cases often settle out of court there have been
few cases that have been able to set a precedent in recognizing who is
accountable for cases that may eventually unfold.

What happens to individuals who haze others? Although many hazing
cases are difficult to prove there have been some that have been successful
at the judicial level. However, what happens to the perpetrators who initiate
the hazing incident depends greatly on the rules and laws of where the
incident took place. Research on successful cases shows the following
actions have been taken against defendants: removal from ones position,
juvenile detention, fines, monetary payment of punitive damages, termination
of athletic seasons, suspension from programs, and a variety of others.
All in all, when hazing cases are legally proven in court for the plaintiff
they carry heavy consequences for the perpetrators.

Problems for the Victim

What issues result for the victim? Soon after a case is closed
and the defendant receives his or her sentence, the parties are able to
go their separate ways. However, the case often times remains unofficially
open for the victim because the emotional and psychological issues that
result last long after any judgment has been finalized. According to Mothers
Against School Hazing (2005), hazing has the capacity to affect individuals
for the long term in the following areas: self-esteem, self-confidence,
feelings of self-worth, group unity, respect, friendship, trust, pride,
family interaction, trust with authority, and coping skills. All of these
are daily skills individuals need to survive. However, when a few of these
skills are compromised and are unable to flourish and grow as the person
matures, they are left to live in a state of confusion and turmoil which
leaves them reliving daily the horrors of the hazing incident (2005).
For that reason it is imperative that a victim of a hazing incident seek
the help and support necessary to make it through the difficult time.

Where to turn for help. When an individual suffers through a
hazing incident and is left to deal with the many emotional and psychological
issues that may result, it is important that the victim seek help. Therefore,
it is important that an individual seek the appropriate help from those
who can counsel them through the confusion and emotional scarring that
is left. Much like a victim of sexual assault, domestic violence, and
other hate crimes individuals of a hazing incident will feel the very
same emotions. However, it is important that even though painful the victim
seek help immediately. To begin, the first person a victim should seek
is an adult whom he or she can trust that will believe his or her story.
If that is not an option the victim should contact police enforcement
to file a legal complaint against the assailants. Once a complaint has
been filed the victim should attempt to seek emotional and psychological
support from a trained professional who specializes in crimes of this
nature. The victim needs to feel empowered to report the crime. They need
to seek help from individuals who are supportive and help them understand
that they, in fact, are victims and not responsible for what happened
to them (SUNY Cortland Residential Services Staff Training, Personal Communication,
Fall 2003).

Barriers to Hazing

Common barriers. As shown throughout this paper, hazing is a
very difficult issue to overcome. Whether you are dealing with the legal
issues, the definitions of each type of hazing, or the problems that exist
after a hazing incident occurs, you must realize that hazing is a difficult
issue. For these exact reasons, it is easily recognizable that a variety
of barriers exist. However, in order to understand how to overcome such
barriers we must first examine the top six barriers that exist in hazing.

According to Briar College (2005), the six most recognizable barriers
in hazing are: denial of the problem; dismissal that hazing is harmless;
silence among the victims; fear among the victims; insufficient support
for the victim; and lastly, cultural norms that perceive hazing as normal.
All of these barriers present a complex social problem. Therefore, because
of the resulting social problem, it is important that those who are empowered
to reduce or eliminate hazing do so.

Fixing the barriers. If one wishes to overcome the barriers
that exist within any situation, then a proactive approach must be put
into effect. According to a variety of researchers and non-profit organizations
who are looking to defeat the issue of hazing there are a variety of tactics
that can be put in place. According to the Brown University Child &
Adolescent Behavior Letter (2003), there are at least six steps that can
be taken in overcoming the barriers that hazing presents. These six steps
are:

“Educate yourself about state anti-hazing laws; know school anti-hazing
policies; collaborate with school officials and athletic departments in
developing anti-hazing policies; talk with your children or student about
the dangers of hazing; talk with other parents who may have had children
go through similar or the same athletic programs as your child or student
may go through; and lastly, be visible in the activities that your children
or students engage in.”

If the above steps are taken in correcting the problem of hazing, this
issue will soon be controllable, and fewer and fewer of the secret rituals
will be possible. It is important that we support our state and federal
governments in the formation of laws that prohibit acts of hazing within
the institution of sport.

Laws to break the barriers. Currently forty-three states have
laws that prohibit acts of hazing. Although anti-hazing laws have been
on the books since 1978, no state has been able to develop laws with as
much strength as those seen in Alabama. Within Alabama Law, there are
three separate main definitions to identify the three major types of hazing
that exist; the law accounts for bystanders who actively watch hazing
unfold; it identifies the offense whether misdemeanor or felony; it accounts
for individuals who do not report such acts; and it attempts to cover
all activities that happen both on and off premises of academic institutions
(StopHazing.Org, 2005).

Although hazing laws exist in forty-three states there is still much
to do in overcoming the barriers that exist. Schools must be willing to
work together in developing their own anti-hazing policies. As well, on
all levels local, state and federal laws must be enforced and zero-tolerance
must exist for those who deem hazing as an appropriate initiation. In
time the barriers will be broken, and this problem will be on the decline.

Summary and Conclusions

General Summary

Effects of hazing in sports. In conclusion, it is more than
clear that through discussion and analysis of this article that hazing
is detrimental to the institution of sport and its ability to build such
positive character qualities as strength, discipline, and work ethic.
Thus, if one commits to understanding the effects that hazing has on individuals,
teams, institutions, and sport on the whole, then we will eventually be
able to transform those who think that such initiation rituals are acceptable.

Alyson Peluso is pursuing her Master of Sport Science in Sports Management
at the United States Sports Academy. She teaches physical education at
LaGrange Middle School in LaGrangeville, N.Y. in one of the largest school
districts in the state.

References

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hazing grows violent and humiliating. American School Board Journal,
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Hart, J. E. & Ritson, R. J. (2002). Liability and safety in physical
education and sport. Reston, VA: NASPE Publications.

Heyman, J. D., Sandler, B. & Williams, K. (2003, May 26). Rite is
wrong. People, 59.

Hoover, Nadia. (1999). Initiation rites and athletics: A national
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Alfred, New York: Alfred University.

Kelly, K. (2003, May 26). Parents in a haze?. U.S. News & World
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O’Hara, J. (2000, March 6). The Hell of Hazing. Maclean’s,
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2017-04-18T08:56:29-05:00January 7th, 2006|Contemporary Sports Issues, Sports Management, Sports Studies and Sports Psychology|Comments Off on Hazing in Sports: The Effects and Legal Ramifications

Are Physical Education and Sports Teachers in Turkey Trained Appropriately? : A Study of Basic Education Institutions

Abstract

Teaching physical education and sports activities are among the indispensable
occupations of our time. Sports, apart from being an occupation of entertainment
and free time, have also a function that develop health and contributes
joy and happiness to the participants’ daily lives. Physical education
and sports activities have become signs of contemporariness. In Turkey,
the average beginning age for children’s participation in many or
team or individual sport activities is between ages 8 and 12. This is
also the average age level that most children start to participate in
school Physical Education and Sport courses. Physical Education is not
an elective course. It therefore is a core course and Turkey has a national
physical education teaching program. Despite the fact physical education
teachers are educated in various public and private physical education
programs, the core of the curriculums are very similar. All of the Physical
Education Teacher Education programs for the eight-year mandatory elementary
schools are monitored and constituted through the ministry of education.
While entire P.E. curriculums for education teachers are administrated
centrally and monitored by the ministry of education, there are few special
programs that training and preparing quality physical education and sports
teachers to teach high level physical education and sports courses at
8-year compulsory basic education institutions. The effectiveness of the
current programs that applied at most of compulsory basic education institutions
of eight years is a significant concern of this study. The purpose of
this research is to determine to what extent the physical education teacher
training programs that are currently used by those universities are effectively
and successfully training preparing physical education teachers to teach
at compulsory eight-year elementary schools.

Introduction

Education can be described as a planned and programmed process which
is applied in order to attain the desired changes in a person’s
behavior. Two basic and indispensable elements of education are the student
and the teacher. Unlike the traditional perspectives, in addition to lecturing,
the role of a teacher should be geared mostly towards guiding and advising.
This is also true for teaching physical education and sports. Physical
education teachers should guide students according to their interest and
skills. In order to attain the desired mental, social, psychological and
psychomotor developments, teachers should be creative and develop important
student specific tasks to improve individual creativity of various age
groups. The significant importance should be given to the programs that
deal with children who are at the beginning level(s). This situation brings
into the agenda a modernization of the programs to improve both the ability
of teachers to teach effective physical education courses and the program
tools that are going to be used in this process. It is a common belief
that currently most physical education teachers are ill prepared to successfully
teach physical education courses at the eight year compulsory schools.

Historically successful physical education programs have one thing in
common: they all use history as a learning process. For instance, those
who prepared and developed the modern physical education programs in the
United States America have benefited from teaching philosophies of Europe
(Lumpkin, 1990). The first modern efforts in order to train contemporary
physical education teachers began in the 18 th Century in Europe and in
the USA (Friedman, 1983). In the Ottoman Empire, these courses entered
the Curriculum in 1846 under the name of Gymnastics which was brought
about by the Tanzimat decree declared in 1839 during the reign of Sultan
Abdulmecit (Kasap, 1992). Selim Sirri Tarcan attended the Heyet-I Ilmiye
which assembled in 1923 and succeeded in integrating one-year-long the
‘physical education teachers’ school” into the government
program (Terbiye-i Bedeniye DarUlmuallimini).

The efforts for training sports instructors continued by the assistance
of three instructors (one woman, two men; Inge Nerman, Ranger Jonson and
Sven Alezanderson) who were called from Sweden between 1926-1929 and with
the 3,5-9 months – lasting courses of physical education teachers
during the years 1929-1930. In the scholar years of 1932-1933 a –
three- year- long physical education department was started at the Gazi
Education Institution in Turkey in order to train teachers for secondary
and high school levels. This was the only institution until 1966-1967.
Since then several other institutions have been developed and have been
offering physical education teachers education programs such as Istanbul
Institute of Physical Education, and various other universities in Bursa,
Izmir and Diyarbakir. In 1992 most of these schools were transformed into
physical education and sports higher schools. In Turkey, youth and sports
academies contributed to the process for training physical education teachers
as well as education institutes. Youth and sports academies were founded
under the youth and Sports ministry and were put into service in three
cities. The basic objective of the youth and sports academies is “to
train coaches, youth leaders, managers, experts as provided for in the
Body Training law numbered 3530.” Although the primary goal of youth
and Sports Academies was not to train physical education teachers as demands
raised for more physical education teachers the Sports Academies started
to certify their graduates to also be physical educators without pedagogic
training. At the end the Youth and Sports Academies lasted for only 10
years and they were closed forever.

Methodology

In Turkey, there are 48 universities that offer teaching physical education
programs and a total of 411 instructors are teaching physical education
courses. 171 instructors from Gazi University, Hacettepe University, Middle
East Technical University (METU), Ege University, Akdeniz University,
Celall Bayar University, Marmara University and Ankara University were
surveyed. A survey questionnaire consisting of 57 questions was developed.
The reliability coefficient of the survey is r = .96. By taking this course
of method, the research was formulated and determined by those who participated
in the research, taking into consideration the order of importance of
the branches determined by the Higher Education Board (HEB). These values
were interpreted according to the arithmetic averages of the participating
instructors’ (subjects) views. In conclusion, some significant statistical
differences were observed among various programs in terms of application
of teachers education programs both at the administrative and academic
levels. The research was carried out in July, August and September 2000.

The data we got in order to fulfill the purposes of the research were
provided by the surveys created by the researchers. The survey form was
prepared by means of the programs of the 48 physical education and sports
teaching departments of universities. Within this context, firstly the
programs which are aimed at training physical education and sports teachers
were scanned and the related courses were determined for the physical
education and sports teachers who will be on duty at primary and secondary
schools. The determined courses were grouped and submitted to a group
of instructors for their opinions and as a last stage, they were revised.
Thus a survey of 57 courses was created which would be submitted to the
instructors for their views. The reliability coefficient of the survey
is a + 96. The proposal concerning 57 courses, which formed the basis
of the research, were subdivided and evaluated according to the branches
determined by HEB. These branches are:

1 – Coach and Movement Sciences

2 – Sports Management Sciences

3 – Sports Health Sciences

4 – Psycho Social Fields in Sports

5 – Sports Training

6 – General Culture

7 – Applied Sports Field

8 – Information on the Teaching profession.

The subjects were determined under 8 dimensions. The proposals for courses
forming the bases of the research were developed taking into consideration
the order of importance of these courses the fields of which have been
determined by HEB.

Statistical processes were realized according to the arithmetic averages
of the participating instructions views about the related courses. The
courses determined in the program Draft proposal were put into order according
to their importance. The arithmetic averages of each group of courses
involving their own fields were taken as basis. The courses, which were
found above the arithmetic averages of the 57 courses submitted, were
proposed as elective courses. Lastly, a program was created which was
based on these findings.

Findings and Discussion

The purpose of the research is to determine the appropriateness of the
programs at the schools that are aimed at training physical education
and sports teachers who will work at 8 – year – long compulsory
basic education institutions. Within this context the programs applied
in Turkey were investigated and an evaluation was made for each of the
common courses.

The need for training staff in the academic and professional fields of
the sports sciences that were brought about by the constant change and
development in sports has become evident. This change and development
continued with the transformation of some of these schools into higher
schools and with the acceptance of eight fields by HEB within the framework
of related domains (Acikada, 1991). Moreover, the distribution of the
eight fields within the curriculum was determined as followed:

 

1 – Applied Sports Field; this field entails the
definition of the applied sports branches and teaching techniques.

2 – Field of Information on the Teaching profession; this section
includes the courses which are compulsory for teaching profession according
to ministry of national Education and HEB. In our country as in other
parts of the world, it is not possible to be a teacher without having
the necessary information on the teaching profession.

3 – General Cultures; this is the information necessary for a
qualified teacher. These include some courses that are not compulsory
for teaching but which are about current issues.

4 – The Field of Movement and Exercise Sciences; it is to evaluate
sports within the fact of movement and to shape it according to exercise
dimension.

5 – Field of Sport Health Sciences; involves the health dimensions
of sports and the relation between sports and health.

6 – The Field of Sports management and Sciences; involves the
dimension of sports related to management sciences.

7 – Sports Education; emphasized the manner of teaching sports
and involves the introduction of sports field.

8 – Psycho-Social Fields in Sports; involves the psychological
and sociological dimension of sports.

The determined groups of courses were divided into the above-mentioned
fields and evaluated within this framework.

Related to this, the proposed courses are presented in the table of
Annex 1 according to their order of importance for training physical education
and sports teachers who will be on duty at the basic education institutions.

As understood from the table, the group arithmetic average of the courses
included in the applied group has been found as X = 3.02. In this respect,
the basic and team sports such as gymnastics, athletics, rhythmic gymnastics,
volleyball and handball have been found on the highest level, whereas
the sports branches such as bodybuilding, marksmanship, and weight lifting
have been found at the lowest values. When we investigate the education
programs of Wales and England, we could see that team sports such as football,
volleyball, basketball, handball, gymnastics and rhythmic gymnastics were
at the highest level in term of the values attributed to them (Anonymous,
1995).

The research of Acikada (1991), which was carried out of 22 physical
education teachers with the purpose of development of physical education
and sports curriculum, produced similar results. The arithmetic average
for the courses which were under the information on teaching profession
has been found as X = 4.16. Although the arithmetic averages of the views
of the instructors for courses such Education Psychology, Education Sociology,
Program Development, Introduction to Education Sciences and Education
management has remained under the group average, these courses are compulsory
for the teaching profession.

The arithmetic average of the courses under the group of general culture
has been found as X = 3.41. in this respect, Foreign Language and already
compulsory Revolution History of the Turkish Republic and Computer courses
have been attributed and it has been noted that the Courses of Physics,
Chemistry, mathematics and Statistics were not important according to
the instructors for the physical education and sports teachers who will
be on duty at primary secondary schools. The research of Acikada (1991
gives similar results (Acikada, 1991).

The group arithmetic average of the courses under the movement and Exercise
Sciences has been found as X = 3.83. in this respect, the courses of motor
Development and Exercise Information were at the highest level, while
the course of Biomechanics has remained under the group arithmetic average
(X = 3.52).

The group arithmetic average of the courses under the Sports health Sciences
has been found as X = 3.95. In this respect the courses of First Aid and
sports physiology were at the highest level, whereas the Anatomy course
has been found under the group arithmetic average (X = 3.67).

Two courses were determined under the Sports Management Sciences. The
group arithmetic average of the courses under this group has been found
over the group average (X = 4.11). We think this is significant.

The group arithmetic average of the courses under the Sports Training
Field has been found as X = 4.18. In this respect, the courses of Skill
Acquiring and Special Teaching methods have been found at the highest
level, while the course of Comparative Sports Education was at the lowest
level.

There were two courses under the Psycho-Social Field in Sports and their
group arithmetic averages has been found as X =3.73. The course of Sports
Psychology was over the group arithmetic average (X = 4.11), while the
course of Sports history has been found at the lowest level in terms of
importance attributed to it, not only in its own group, but also in comparison
with all of the proposed courses (X = 3.34). These results show similarities
with those of the study carried out by Ursprung and his colleagues. Ursprung
and his colleagues have grouped courses offered at the physical education
and sports departments as Personal and Teams Sports pedagogy, Movement
and Health Sciences, Social Sciences and Scientific method (Ursprung and
his colleagues, 1995). Moreover, the groups of courses that should be
offered are parallel to the courses determined by Harrison,
Blakemore (1992) and Nicholas (1990), (Harrison and Blakemore, 1992),
(Nicholas, 1990).

Results and Suggestions

According to the results of the research, the participating instructors proposed to include gymnastics (aerobics and rhythmic gymnastics), athletics, swimming and team sports such as basketball, volleyball, handball, football, and racket sports such as badminton in the curriculum of the eight-year-long compulsory basic education institutions, especially during the periods covering 1-5 (ages 6-11). On the other hand, courses such as First Aid and Sports Physiology under the Sports Health Sciences, Motor Development and Exercise Information under the movement and Exercise Sciences, Recreation under the Sports Management Sciences, Skills Acquiring and Special Teaching method under the Sports Training Fields, Sports Psychology under the psycho-Social Fields in Sports were also proposed by the instructors. Within this context, the compulsory and elective courses that were determined in the draft program with the purpose of training physical education and sports teachers are as follows:

1. Semester T P CH
Gymnastics
1
4
3
Athletics I
1
2
2
Foreign Language I
2
0
2
Rev. History I
2
0
2
Intr. To Teaching Prof.
3
0
2
2. Semester
Foreign Language II
2
0
2
Rev. History II
2
0
2
Turkish II
2
0
2
Basketball I
1
4
3
Handball I
1
4
3
Athletics II
1
2
2
Rhytm T. and R. Gym
1
4
3
First Aid
1
2
2
3. Semester
Foreign Language III
2
0
2
Gymnastics II
1
4
3
Athletics III
1
2
2
Volleyball I
1
4
3
Gen. Teaching Meth.
3
0
2
Motor Development
2
0
2
Football I
1
4
3
Program Dev. (Elective)
3
0
2
Edu. Sociology (Elective)
3
0
2
4. Semester
Foreign Lang. IV
2
0
2
Table Tennis
1
2
2
Aerobic Gym.
1
2
2
Swimming I
1
2
2
Scouting
1
2
2
Learning Skills
3
0
3
Basketball II
1
4
3
Edu. Psychology (Elective)
3
0
3
Edu. Management (Elective)
3
0
3
5. Semester
Foreign Language V
2
0
2
Exercise Information
3
0
3
Sports Psychology
2
0
2
Handball II
1
4
3
Football II
1
4
3
Psych. Counseling
3
0
3
Sports Management (Elective)
2
0
2
Sports history (Elective)
2
0
2
6. Semester
Foreign Language VI
2
0
2
Volleyball II
1
4
3
Swimming II
1
2
2
Test. Evaluation
3
0
3
Badminton
1
2
2
Anatomy (Elective)
3
0
3
Biomechanics (Elective)
3
0
3
Anthropometry (Elective)
3
0
3
7. Semester
Foreign Language VII
2
0
2
Recreation
2
0
2
Teaching Application
2
4
4
Natural Sports
1
2
2
Research Techniques (Elective)
2
0
2
Campa. Sports Teaching (Elective)
2
0
2
8. Semester
Foreign Language VIII
2
0
2
Sports Physiology
3
2
4
Optional Specialization
2
4
4
Teaching Application
2
4
4
Sports Sociology (Elective)
3
0
3
Sports Health (Elective)
3
0
3
Total Credit Hours: 145

T = Theoretical Courses

P = Practical Courses

CH = Number of Credit Hour Values

Table 1: The distribution of the courses that are proposed to be included in the main program, which trains physical education and sports for eight-year-long basic education institutions (according to the field and order of importance).

Fields Courses N Median SD Order of
Subjects Median Standard Importance
Deviation
Applied Sports Field Gymnastics 171 4.6056 0.64 1
Athletics 171 4.5352 0.88 2
Rhythm Training 171 4.2113 0.97 3
Volleyball 171 3.9014 0.93 4
Handball 170 3.9 0.98 5
Basketball 171 3.8592 0.96 6
Swimming 171 3.662 1.29 7
Scouting 171 3.662 1.08 7
Football 171 3.5775 1.13 8
Table Tennis 170 3.4 1.1 9
Natural Sports 170 3.1857 1.15 10
Aerobics 171 3.1127 1.29 11
Badminton 170 3.0571 1.14 12
Tennis 169 2.9275 1.12 13
Wrestling 171 2.7324 1.3 14
Cycling 170 2.7286 1.18 15
Skating 171 2.5352 1.21 16
Fencing 170 2.1714 1.06 17
Archery 171 2.1408 1.06 18
Rowing 171 2.0704 1.11 19
Underwater Sports 169 2.0435 1.04 20
Far Eastern Sports 170 1.9714 1.09 21
Weightlifting 170 1.9571 1.12 22
Marksmanship 171 1.9155 1.04 23
Bodybuilding 170 1.8286 1.15 24
Info. On Teaching Teaching Application 170 4.6286 0.76 1
Gen. Teaching Methods 171 4.4225 0.8 2
Psychological Counseling 169 4.2609 0.92 3
Testing Evaluation 171 4.2113 0.92 4
Educational Psychology 171 4.1408 0.97 5
Educational Sociology 171 4.1127 1.02 6
Program Development 171 4.0428 1.06 7
Intro. To Educ. Science 171 3.9296 1.11 8
Education Management 171 3.7465 1.04 9
General Culture Foreign Language 171 4.0141 1.13 1
History of Turkey 171 3.6479 1.32 2
Computer 170 3.5286 1.15 3
Research Techniques 171 3.4085 1.3 4
Statistics 170 3.0143 1.2 5
Basic Services 170 2.8714 1.14 6
Movement/Exercise Motor Development 170 4.4714 0.96 1
Exercise Info. 170 4.0857 1.13 2
Antropometry 170 3.5286 1.16 3
Biomechanics 170 3.2676 1.23 4
Sports Health First Aid 169 4.2609 0.83 1
Sports Physiology 170 3.9571 1.26 2
Sportive Health 117 3.8286 1.08 3
Anatomy 171 3.7606 1.2 4
Sports Management Recreation 170 4.1143 1.08 1
Sports management 170 3.4714 1.14 2
Sports Education Learning Skills 169 4.4348 0.78 1
Special Teaching Methods 169 4.3913 0.93 2
Intro to PE and Sports 170 4.0714 1.13 3
Comparative Sports Education 170 3.5857 1.2 4
Psycho- social field Sports Psychology 170 4.1143 1.15 1
Sports History 169 3.3478 1.23 2
2016-04-01T09:59:08-05:00January 5th, 2006|Contemporary Sports Issues, Sports Coaching, Sports Management|Comments Off on Are Physical Education and Sports Teachers in Turkey Trained Appropriately? : A Study of Basic Education Institutions

Salt Lake City 2002: Importance of the cultural programm during the XIX. Olympic Winter Games ” from the spectators” perspective

The XIX. Olympic Winter Games in Salt Lake City 2002 seemed to be a
great success for the Salt Lake Organizing Committee (SLOC). Consequently,
Research Team Olympia from the University of Mainz/Germany had favorable
conditions for an empirical investigation of the spectators at the biathlon
venue “Soldier Hollow”.

The survey investigated the interest in and image of Biathlon, the reason
of visiting the Games and Biathlon, the future of the Olympic Games and
the cultural Olympiad. The research team Olympia did a similar survey
at the Sydney Olympic Games in Sydney 2000 at the Modern Pentathlon. Here
a particular interest was given to the significance of the cultural program
at the Olympic Games.

A total number of 1 130 spectators (45% female, 49.9% male and 5.1%
no answer) at the biathlon competitions answered the questionnaire. The
researchers only used the time before and between the competitions (male
/ female competition) for doing the survey. Most of the spectators came
from the Salt Lake City area (55.1%). From outside the USA, the tourists
mostly came from Germany (3.5%), Norway (2.7%), Canada (1.6%) and Sweden
(1.4%). Sixteen nations were represented in the survey.

More than a fifth (21.3%) of the questioned were regular spectators
of Olympic Games, so there has been a high number of “experts”
being part of the investigation. A high number of well-educated persons,
54% were college graduates, took part as well.

Many of them were open minded for artistic forms they passed while walking
around the Olympic venues. So more than 28% were able to describe which
works of art struck their interest. Only 12.6% said that visiting cultural
events was unimportant.

Visiting
cultural events
_ N= %
Very important 198 17.5
Important 393 34.8
Less important 308 27.3
Unimportant 142 12.6
n.a. 89 7.9

In total, 44.9% of the biathlon spectators did attend a cultural event.
Most of them saw at least one further event. This is in fact a much higher
attendance of the “Cultural Olympiad” than in Sydney 2000
(29%).

Categories of visited
cultural events
_

N=

%
Opera/ballet 26 2.3
Museum/exhibition/visual arts 208 18.4
Theatre 47 4.2
Music/concert 296 26.2
Dance (modern dance) 64 5.7
Events 252 22.3

Some very interesting responses resulted from the relationship between
the cultural program and the Olympic Games in Salt Lake City. An impressive
high amount did see coherence between sport and arts. A large percentage
of spectators (83.5%) agreed with the statement “The Olympic ideal
combines sport and art.” Just 6% denied a relationship.

Relationship
between cultural program and the Olympic Games
_

N=

%

The Olympic ideal combines sport
and art

944 83.5
Every Olympic athlete ought to know
about Olympic history and Olympic ideals
927 82
It brightens up the host city 564 49.9
Cultural events and exhibits traditionally
belong to the Olympic Games
278 24.6
There is no relationship at all 68 6

The researchers also asked about the sources information about the cultural
program that was promoted: Before the Olympic Games

  • In Salt Lake City

The chart of examples below shows that mass media provided information
well, but the publicity of travel agencies and even at the local tourist
sites (posters e.g.) could have been more effective.

Sources of information
and promotional material about the cultural program (before the
Olympic Games)
_ N= %
Magazines and newspapers 472 41.8
Television and radio reports 498 44.1
Travel agency 24 2.1
No information at all 151 13.4
Sources of information
and promotional material about the cultural program (in Salt Lake
City)
_ N= %
Newspapers 463 41
Program guide 394 34.9
Poster and placard (e.g. in hotel) 138 12.2
Travel guide 112 9.9
No information at all 167 14.8

The empirical investigation shows a high growing interest of Olympic
spectators and tourists in the Olympic Arts Festival. In comparison to
Olympic Games in the past the frequency of persons who did agree to the
statement: “The Olympic idea combines sport and art” have
been:

– Barcelona 1992: 39.9%

– Atlanta 1996: 23.1%

– Sydney 2000: 72.1%

– Salt Lake City 2002: 83.5%

However, the spectators asked were very different groups due to the
fact that mainly national spectators attend the Games.

The empirical results show that the spectators are aware that the Olympic
Idea combines sport and art. However, only half of the spectators rate
the cultural Olympiad in Salt Lake City as very important or important
and 44% of the biathlon spectators visited cultural events. This research
is part of a long term research project on cultural Olympiads that started
in Barcelona 1992. Various publications were made by the Research Team
Olympia ( www.sport.uni-mainz.de/Olympia)

2016-10-12T14:48:53-05:00January 5th, 2006|Contemporary Sports Issues, Sports Facilities, Sports Management, Sports Studies and Sports Psychology|Comments Off on Salt Lake City 2002: Importance of the cultural programm during the XIX. Olympic Winter Games ” from the spectators” perspective

Three-Dimensional Kinematic Analysis During Level and Downhill Treadmill Running, Using a Polynomial Method

ABSTRACT

Accurate kinematic analysis of human movement is a significant factor for the improvement of movement performance and for the reduction of injuries. A polynomial method for 3-D analysis was implemented to determine the knee kinematic parameters during level and 9% downhill grade running. The knee kinematic parameters for the level and downhill running were: 20.9 o and 17 o degrees for the flexion angle in foot strike, 36.2 o and 43.1 o for the peak flexion angle in stance phase, and 7.1 rad.sec -1 and 7.4 rad.sec -1 the peak flexion angular velocity respectively. The knee kinematic characteristics, determined using a polynomial method, were within the range of the respective values reported in previous studies, indicating that the polynomial method used is adequate for accurate 3-D kinematic analysis. The results indicate that the knee extensor muscle group is worked over a greater range during downhill running than in level running and furthermore, during the footstrike, the knee flexion angle, in level running is higher than in downhill running, which probably could be affected to the magnitude of the compression forces applied to knee during downhill running.

INTRODUCTION

The biomechanical aspects of running are significant factors for the identification of optimal running mechanics in order to improve the athlete’s performance and to identify the mechanical strategies that can be applied to reduce mechanical overloading of the locomotor system and thus prevent injuries (Nigg, 1985; Subotnick, 1985; Brown and Yavorsky, 1987; Armstrong, 1990; Gross and Napoli, 1993, Herrington, L. 2000 ). The stance phase of gait (walking and running) is a closed chain lower extremity activity that requires coordinated movement between the proximal and distal joints. The lower limb performs many essential dynamic functions ( Ross et al . , 2 004) ., during the stance phase, that enable the body to be propelled forward during gait. In running, as the velocity increases (compared with waking) and the stance phase decreases, there is a double unsupported phase or flight phase and the double support limb phase vanishes (Enoka, 1988). This seems to reflect to the higher proportion of eccentric and concentric muscle work performed in running (specifically, during downhill running). The kinematics and kinetics of the ankle have been extensively documented in previous studies (Kaelin et al., 1985; McKenzie et al., 1985; Soutas-Little et al., 1987; Nigg and Morlock, 1987; Engsberg and Andrews, 1987; Nigg et al., 1988; Kepple et al., 1990). Although the contribution of the knee angle in human locomotion is important and the knee is susceptible to injuries (over 25% of all running injuries reported by Hamill et al. (1992)), there are few previous studies in this field (i.e. Andriacchi, 1990). Cipriani et al. (1995) was determined the kinematic parameters of hip, knee and ankle and evaluated the muscle adaptations in the gait cycle produced by walking backward on a treadmill at 0, 5, and 10 percent inclination. This is a common tool for lower extremity rehabilitation in the clinical setting. There are a few studies investigating the different kinematic characteristics of the knee angle, in order to identify the causes of muscle damage during level and downhill running (Hamill et al., 1984; Buczek and Cavanagh, 1990). Kinematic adaptations during downhill, uphill and level running were measured by Hamill et al. (1984), using a high speed cine camera. In this study, the reported values for the knee flexion angles at heal strike were 15.27 o and 20.06 o degrees for 9% gradient downhill and level running respectively. Similar values for knee flexion angles were reported by Buczec and Cavanagh (1990), using a similar gradient (8.3%).

The main purpose of this study was to apply a polynomial method (Pigos and Baltzopoulos, 1993) for the measurement of knee joint kinematics during
level and downhill running.

METHOD

Instrumentation

A motorized treadmill (Woodway), capable of operating at different speeds and gradients, was used. Treadmills have been frequently used for kinematic analysis in previous studies (Soutas-Little et al., 1987; Nigg and Morlock, 1987; Hamill et al., 1984; Buczek and Cavanagh, 1990; Hamill et al., 1992; Iversen and McMahon, 1992) and there is no significant difference to overground running, when the speed is less than 5 m.s -1 (Williams, 1985; Williams et al., 1991). The speed of the treadmill belt (length 3.6 m) was approximately 3 m .s -1 for both the level and downhill running. The selection of this speed was based on speeds used in previous studies (Hamill et al., 1984; Buczek and Cavanagh, 1990; Iversen and McMahon, 1992; van Woensel and Cavanagh, 1992) and was used to facilitate the comparison of the results. During downhill running, the treadmill was elevated up using an iron structure, in order to provide a gradient of 9% similar to those used by Hamill et. al (1984) and Buczek and Cavanagh (1990) (Fig. 1).

Figure one and Figure two
A calibration procedure was performed before both run protocols, using a calibration plane with dimensions 2.1 m wide X 1.1 m high formed by aluminum square tubes (Fig 2). Forty seven markers were mounted on the square tubes throughout the calibration plane. The position of every marker was precisely measured from the lower left marker (origin) of the calibration plane (measurement error 0.5 mm). Four additional square tubes (0.5 m length) were positioned perpendicularly on the calibration plane. The edge points of the square tubes were used to determine the 3-D camera position (camera determination points).

The calibration plane was formed by a prefabricated structure using aluminum square tubes. Forty-seven markers were mounted on the square tubes throughout the calibration plane, but only t hirty calibration points was used for this study . The position of every marker was precisely measured from the lower left marker (origin) of the calibration plane (measurement error £ 0.5 mm). Two additional square tubes (0.5 m length) were positioned perpendicularly on the calibration plane (Fig 2). The edge points of these square tubes were used to determine the 3-D camera position (camera determination points).

The calibration plane was placed between the camera positions and the athlete, so that the athlete was within the calibrated volume throughout the level and downhill running (Fig. 3).

Figure three

 Figure 3. The experimental set up for the level and downhill running.

The calibration plane and subsequently the athlete’s movements were recorded using two S-VHS Panasonic F-15 cameras fitted with WV-LZ14/15E lenses. Once the calibration plane was recorded it was then removed and no additional calibration procedure was performed between the level and downhill running. The cameras were mounted on tripods with no panning possibility and were positioned as illustrated in figure 3.

The angle between the two camera optical axes was approximately 90 0. The synchronization of the shutter in both cameras was achieved using a gen-lock system (WV-AD 36E Panasonic gen-lock adaptor). The speed of the shutters was fixed at 1/500 sec in order to eliminate any blurring and improve image quality.

Two S-VHS Panasonic AG-7330-B video recorders recorded the movement with a frequency of 50 field of view per frame. The same S-VHS recorder, an Intel 82386 based-computer and a developed coded Pascal (version 6) based on the algorithm described by Pigos and Baltzopoulos (1993) (see below in Polynomial method and digitizing procedure”), were used to review and analyze the recorded data.

Subject

One 21 year old female runner (height 1.73 m and body mass 65 Kg), performed the level and downhill running. Explanation of the experimental procedure was given and anthropometric measures (body mass and height) of the subject were taken before running. Skin markers were not attached to the subject. This was based on the results of a previous study by Ronsky and Nigg (1991), who concluded that relative movement can occur between markers attached to the skin, if the base for the marker is not rigid. Moreover, because of relative movement between the skin and the bone, the markers attached to the skin may not precisely describe the movement of the underlying bone and consequently the marker cannot represent accurately the center of rotation of the joint, which must be digitized, throughout the entire movement.

The subject was allowed to familiarize herself with the treadmill and warm up for 2 min before the level and 1 min before the downhill running. Once the subject had achieved the test speed (approximately 3 m.s -1) 30 seconds of the level and downhill running was recorded.

Polynomial method and digitizing procedure

The determination of the 3-D coordinates of the athlete was estimated using the polynomial procedure (Pigos and Baltzopoulos, 1993). The 3-D coordinates of any point are determined as the intersection of the lines formed by the positions of (at least) two cameras and the projections of the point on the calibration plane from the two camera views. The formulation of a first degree polynomial model consists of the following equations:

X p = a 1+a 2x+a 3y (1)

Y p = b 1+b 2x+b 3y (2)

where X p, Y p are the coordinates of the projection of any digitized point on the calibration plane mapped from the 2-dimensional x, y camera image coordinates.

Consequently, three or more calibration points with known X, Y coordinates are required, in order to evaluate the polynomial coefficients a 1..a 3 and b 1..b 3 using the first degree polynomial. Thirty calibration points and two camera determination points (see fig 3) were used, for the estimation of the coordinates of the digitized points. This procedure was performed for each camera. Once the calibration points were digitized (in the video reference system) and stored, the polynomial coefficients in equations (1) and (2) were determined using the closest calibration points of every digitized point. Two complete cycles, one from level and one from downhill running, were digitized. In addition, ten frames before the first footstrike and ten after the last toe-off of the gait cycle, were also digitized to provide a buffer for filtering (Fig 4).

Figure Four

In the analysis procedure, only the kinematic characteristics of the left knee in the stance phase were extensively analyzed, although the entire body was reconstructed. This analysis of the knee was performed to facilitate comparison of the results, using the polynomial method described in Chapter 3, with other published studies (Hamill et al., 1984; Buczek and Cavanagh, 1990; Williams et al., 1991; Hamill, 1992; Iversen and McMahon, 1992; van Woensel and Cavanagh, 1992).

Data analysis – Smoothing procedure

Before the estimation of the kinematic parameters, a filtering procedure was applied to smooth the data and minimize the signal noise (Miller and Nelson 1976; Winter, 1979; Wood, 1982). Different smoothing methods have been reported and implemented in previous studies for the reduction of noise from the raw displacement data (Reinsch, 1967; Reinsch, 1971; Zernicke et al., 1976; McLaughlin et al., 1977; Pezzack et al., 1977; Hatze, 1981; Lanshammar, 1982; Vaughan, 1982; Niinomi et al., 1983; Garhammer and Whiting, 1989). Digital filters are frequently used in kinematic analysis achieving effective reduction of the noise. More specifically, Pezzack et al. (1977) compared angular acceleration signals from an accelerometer with those obtained from synchronized film and concluded that the digital filters reduced effectively the signal noise, reflecting the accurate estimation of the kinematic parameters. Vaughan (1982) assessed the displacement data of a falling ball, using cine cameras and different smoothing methods: Cubic spline, quintic spline and digital filter. In this study the results indicated that although the quintic spline was superior to the other methods, digital filters could produce accurate results. Garhammer and Whiting (1989) compared the five-point moving arc, spline and digital filter methods and concluded that there was no significant difference in the estimation of kinematic parameters, using the above smoothing methods.

The use of digital filters in running applications

Williams and Cavanagh (1983), in a study for the calculation of mechanical power during distance running, used digital filtering with a cutoff frequency of 5 Hz to smooth the 3-D coordinates. Winter (1983) used a digital filter with a cutoff frequency of 8 Hz to smooth the 2-D raw data obtained during running. A digital filter with a cutoff frequency of 7.5 Hz was also used by Buczec and Cavanagh (1990) to filter the digitized data collected from the level and downhill running. Hamill et al. (1992) in the study for the determination of the relationship between the subtalar and knee joint actions, during the support phase of level treadmill running, used digital filters with cutoff frequencies ranging from 8 Hz to 18 Hz. Digital filters and an arbitrary cutoff frequency of 12 Hz were used by Woensal and Cavanagh (1992), to smooth the 3-D reconstructed coordinate of running subjects, using optoelectronics cameras. It is evident that the application of low pass digital filters (Butterworth filters) is an adequate smoothing method for kinematic analysis, extensively implemented in previous running studies. However, the selection of the optimum cutoff frequency remains a significant factor for accurate measurements (Winter, 1979). Winter (1974) reported that for the knee angle (in walking) there are no significant harmonics higher than the 6th (6 Hz). Williams (1993) highlighted that digital filtering frequencies for running kinematic data are typically in the range of 2 to 10 Hz (when a 100 Hz sampling rate is used).

Smoothing procedure

In this study digital filters were used to smooth the raw data. The format of the second order Butterworth digital filter used is the following:

F i = a 0R i + a 1R i-1 + a 2R i-2 + b 1F i-1 + b 2F i-2

where a 0, a 1, a 2 and b 1, b 2 are the filter coefficients which are constant and determined by the ratio of the sampling frequency to cutoff frequency, R i and F i the raw and the filtered data respectively. The algebraic sum of the filter coefficients must be 1 in order to give a response of unity over the pass band. The filtering of data for the second time, but in the reverse direction of time, results in the creation of a fourth-order, zero phase shift filter.

The digital filter was coded in the developed Pascal program and tested using the raw data reported in a previous study (Vaughan, 1982). The criterion for the efficacy of the coded smoothing method was the accurate estimation of the second derivative (acceleration), where the error due to signal noise is high. The cutoff frequency (6 Hz) was that recommended by Vaughan (1982). The second derivative (acceleration) of the movement, with respect to time, was calculated using the mathematical expressions proposed by Miller and Nelson (1976). Forward, central and backward difference formulae were implemented for second derivative of displacement (raw) data using two points on either side of the point to be smoothed:

Graphic od equations

where: X i the acceleration at point x i.

the point x i+1 : the x coordinate of the point one frame before

x i+2 : the x coordinate of the point two frames before

x i-1 : the x coordinate of the point one frame after

x i-2 : the x coordinate of the point two frames after

The results (Fig. 5) indicate that the digital filter is an adequate smoothing method for kinematic data and consequently implemented in the present study.

Figure 5

Figure 5. Determination of a falling ball’s acceleration (Vaughan 1982), using digital filter.

The optimal cutoff frequency of the filter was determined by filtering the data using different cutoff frequencies until the difference between the variance in the raw and the filtered data was minimal (Pezzack et al., 1977). The selected optimal cutoff frequency was 4 Hz.

Kinematic parameters

The angles between the segments were calculated using simple geometric expressions consisting of the direction vectors of the two lines formed by (at least) three non collinear points (Bowyer and Woodwark, 1983)):

 

(4)

Graphic of Equation

where f 1, f 2, g 1, g 2 are the directions of the two lines formed by (at least) three non collinear points (see Chapter 5) and the angle between the two lines.

The first angular derivative (angular velocity) was calculated using the formulae proposed by Miller and Nelson (1976). The mathematical expressions for the forward, central and backward formulae of angular velocity, using two points on either side of the point to be smoothed, are:

Graphic of equations

where: X i the angular velocity of the x i point.

the point x i+1 : the angle one frame before

x i+2 : the angle two frames before

x i-1 : the angle one frame after

x i-2 : the angle two frames after

Figure 6 illustrates the conventions used for the knee angles and angular velocities ( ω ).

Figure six

RESULTS

In order to facilitate comparisons, the values of the angles in the stance phase

are expressed in degrees, whereas the angular velocities are expressed in rad.sec -1 according to the format of the results in the study by Buczek and Cavanagh (1990). The flexion knee angle (stance phase) in the foot strike (FA) was 20.9 o degrees for the level running and 17.4 o for the downhill running (Table 1). The peak knee flexion angle during the stance phase (PFA) was 36.2 o and 43.1 o for the level and downhill running respectively. The time of the peak flexion (TPFA), expressed as a percentage of the total time of the stance phase, was 35.7 % and 50.0 %. The peak flexion angular velocity (PFAV) was 7.1 rad.s -1 and 7.4 rad.s -1 for the level and downhill running respectively. The time of the peak angular velocity (TPFAV) was 14.2 % and 21.4 % of stance phase for the level and downhill running respectively. The knee angle throughout the stance phase is illustrated in figure 7. The difference between the flexion angle during foot strike and the peak flexion angle (ROM) was 15.3 o and 25 o for the level and downhill running respectively.

 

Level Running Downhill running
Flexion angle in foot strike (degrees) 20.9 o 17.4 o
Peak flexion angle (degrees) 36.2 o 43.1 o
Time of the peak flexion angle (percentage of total stance phase) 35.7 % 50 %
Peak flexion angular velocity (rad.s -1) 7.1 7.4
Time of the peak angular velocity 14.2 % 21.4 %
Difference between the flexion angle during foot strike and the peak flexion angle (degrees) 15.3 o 25 o

Table 1. Summary of kinematic analysis during stance phase

Table One

Figure 7. The knee angle throughout the stance phase .

Figure 7

 

 

 

Figure 8

 

Reliability

Although the reliability of the polynomial method implemented in the reconstruction of 3-D coordinates has been examined (Pigos and Baltzopoulos, 1993) using spatial coordinates, a different reliability analysis using angular measurements (FA in footstrike) was also performed. In this examining procedure, ten repeated digitization of a single frame (footstrike) from every camera view were used when the subject performed level running. The low value of the standard deviation (0.89 o) and the coefficient of variation (4.40%) of the angular measurements, indicate that the polynomial method is reliable for the 3-D body segment reconstruction (Fig 8).

DISCUSSION

In this study the knee kinematic parameters during level and downhill running were calculated using the reconstructed 3-D coordinate of the runner joints applying the polynomial method described in Chapter 3. Two and three dimensional studies have examined lower extremity kinematic adaption during level and downhill running. Newham et al. (1988) concluded that the knee extensor muscle group is worked over a greater range during downhill running than in level running. The kinematic analysis of the knee in level and downhill running in previous studies highlighted that FA in level running is higher than in downhill running, with a difference ranging from 3.3 o to 7.6 o (Hamill et al., 1984; Buczek and Cavanagh, 1990). Hamill et al (1984) reported a direct relationship between knee angle at footstrike and the gradient in downhill running. Buczek and Cavanagh (1990) demonstrated that the PFA is higher in downhill running with a difference of 4 o from level running. The PFAV is higher overall, according to previous studies in downhill running, and the difference ranged from 0.6 rad.s -1 to 2.3 rad.s -1 (Hamill et al., 1984; Buczek and Cavanagh, 1990).

The results of the present study indicate that the values of the kinematic parameters determined using the polynomial method, were within the range of the respective values reported in previous studies.

More specifically, the FA at footstrike in level running was similar with the FA of 20.08 o reported by Hamill et al. (1984), higher than 11.2 o reported by Hamill et al. (1991) and lower than 24.6 o reported by Buczek and Cavanagh (1990), whereas the FA in downhill running in the present study was higher than Hamill et al. (1984) (15.3 o) and similar to Buczek and Cavanagh (17.0 o). Based on the results of the present study and previous (Hamill et al. 1984) regarding the higher flexion angle estimated in level running is than in downhill running, could probably be affected to the magnitude of the compression forces applied to knee during downhill running and it one of the issue should be considered from the trainers.

The PFA for level running was similar with the respective values of 35.4 o reported by van Woensel and Cavanagh (1992), but lower than those reported by Buczek and Cavanagh (1990), Williams et al. (1991), Hamill et al. (1991), and Hamill et al. (1992) (43.9 o, 44.5 o, 43.8 and 44.1 o respectively). The PFA for the downhill running was lower than Buczek and Cavanagh (47.9 o). The PFAV was similar with the respective values reported by Hamill et al. (1992), but less than those of Hamill et al. (1984), Buczek and Cavanagh (1990), Williams et al. (1991). The difference between the FA and the PFA (ROM) was similar with the respective ROM in the Buczek and Cavanagh (1990) study. The difference between the FA and the PFA, indicates that the knee extensor muscle group is worked over a greater range during downhill running than in level running and should be considered from the trainers.

A summary of measurement values of left knee kinematic parameters and comparison with other published studies (Hamill et al., 1984; Buczek and Cavanagh, 1990; Williams et al., 1991; Hamill et al., 1991; Hamill et al., 1992; van Woensel and Cavanagh, 1992) are presented in Table 7.1. Motorized treadmills have been used in previous studies.

The variability of kinematic parameters reported in different studies can not provide a criterion for the accurate estimation of the methods. However, the above comparison of the kinematic parameters was considered sufficient to estimate the validity of the polynomial method implemented.

The difference between the kinematic parameters reported in different studies, is due to the variability in the individual running style (Williams, 1993) and body mass between the subjects used (McKenzie et al., 1985), kinematic asymmetries of lower limbs (Holden et al., 1985; Vagenas and Hoshizaki, 1992), different recording (type of cameras and set up) and analysis procedures (two or three dimensional analysis, filtering, cutoff frequency, differentiating expressions and algebraically manipulation of the data).

 

Table 7.1.Summary of knee joint kinematic during stance phase of the present and previous studies. (1: Hamill et al., 1984, 2: Buczek and Cavanagh, 1990, 3: Williams et al., 1991, 4: Hamill et al., 1991, 5: Hamill et al., 1992, 6: van Woensel and Cavanagh, 1992.)

Studies grad% speed m.s -1 FA degrees (±SD) PFA (±SD) degrees TPFA % stance (±SD) PFAV rad.s -1 (±SD) TPFAV % stance (±SD) ROM FA-PFA
Present study 0 3 20.9 36.2 32.1 7.1 14.2 15.3
– 9 3 17.4 43.1 50.0 7.4 21.4 25.7
1 0 3.8 20.1 10.1
– 9 3.8 15.3 12.4
2 0 4.5 24.6 (3.0) 43.9 (3.6) 33.6 (2.4) 7.97 (1.2) 4.3 (1.9) 19.3
– 8.3 4.5 17.0 (4.2) 47.9 (3.3) 40.7 (1.9) 8.57 (0.38) 15.0 (0.0) 30.9
3 0 5.5 44.5
4 0 2.9 11.2 (6.9) 43.8 (5.1) 184 (55) * 32.6
5 0 ** 43.4 44.7 7.1 21.5
6 0 3.8 35.4 (4.1) 90.0 (7.1) * 7.82 (1.46) 30.6 (6.4) *

* The time in these studies was reported in milliseconds and not as % of stance phase. For comparison purposes, the TPFA of the present study was 70 ms for the level and 120 ms for downhill running. The TPFAV was 30 ms and 40 ms respectively.

** The running speed of this study has not been reported.

The results of Cipriani et al. (1995) were not included, because referred to walking procedure and not to running.

In previous studies there is no specification of the analyzed lower limb (left or right). Furthermore, the gradient in downhill running is also reflected in the variability of the kinematic parameters between the studies. The coded developed program for the kinematic analysis of the movement enables the facility for rotation of the movement and view of the image in three different pairs of axes: X – Y, Y – Z and X – Z, with varying interval times between the frames. Thus, a better observation of the image movement can be accomplished. It is important to note that the design of the recording procedure (cameras view point and set up) has not focused in the knee joint, as has been reported in previous studies. Thus, the polynomial method presented is accurate and adequate for the kinematic parameters estimation of any body segment and consequently for the 3-D analysis of the movements.

CONCLUSION

A polynomial method was applied in the 3-D kinematic analysis of the level and downhill running. The comparison of the results, in knee kinematics with previous studies, indicates that the polynomial method is an adequate method for the analysis of the movement. The simplicity and the efficiency of the method in the calibration procedure, compared with previous calibrated methods and the accuracy in the determination of spatial points and angles, render the method suitable for 3-D analysis of movement.

The results indicate that the knee extensor muscle group is worked over a greater range during downhill running than in level running and furthermore, during the foot strike, t he knee flexion angle, in level running is higher than in downhill running, which probably could be affected to the magnitude of the compression forces applied to knee during downhill running

Dr. George Pigos is a graduate of the Physical Education and Sports Science department of the University of Athens, Greece with a specialization in swimming trtaining. He holds a Ph. D in Biomechanics/Kinisiology from the University of Liverpool in England. He is a research assistant at the University of Athens and has worked as a lecturer for seven years at Northumbira University in Newcastle, England. He is a member of the Board of Directors of the International “Sport for All” Federation and was the director of sector timeing, scoring and results for the Athens Organizing Committee for the 2004 Summer Olympic Games.

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2015-03-24T14:42:09-05:00January 4th, 2006|Contemporary Sports Issues, Sports Exercise Science, Sports Management|Comments Off on Three-Dimensional Kinematic Analysis During Level and Downhill Treadmill Running, Using a Polynomial Method

The Effect of Gender on Korean Teens’ Athletic Footwear Purchasing

Submitted by Dr. Taeho Yon*1, Mr. Brian Gordon*2, and Mr. Mike Mohr*3.

*1 Southern Illinois University, Carbondale, IL 62901, USA
*2 Southern Illinois University, Carbondale, IL 62901, USA
*3 Southern Illinois University, Carbondale, IL 62901, USA

Dr. Taeho Yon is an assistant professor in the Department of Physical Education at Southern Illinois University. He received a bachelor’s degree from Hongik University in South Korea, a master’s degree in recreation and sport management from Indiana State University and a Ph.D. in Sport Management from Florida State University.

Brian Gordon is a graduate student in sport management at Southern Illinois University. His area of interest includes legal aspects, sport marketing, and administration of intercollegiate athletics.

Mike Mohr is a graduate student in sport management at Southern Illinois University. His area of interest includes sport marketing (consumer behavior) and issues of people with disabilities in sport.

Abstract

The purpose of this study was to investigate factors that influence Korean teens’ athletic footwear purchase. Four hundred and fifty-six teens participated in the study. Throughout the review of related literature and the conduction of a pilot study, seven characteristics were considered; price, color, style, brand name, comfort, quality, and celebrity endorsement. ANOVA procedures indicated that gender played a significant role in the purchasing behavior of Korean teens. Male teens stated that comfort and quality are the most important factors while female teens revealed that style and color are more important factors than any other factor. Marketers and advertising managers of athletic shoes companies should utilize the findings of this study to communicate with teen consumers more effectively.

Key Words: Korean teens, Consumer behavior, Athletic Footwear,

In recent years, the buying power of the teenage Korean market has significantly increased.  According to Park (2002), in 2003, there were approximately 11.3 million (23.9% of total population) teens in Korea, with an estimated 10 billion dollars in buying power. The Korean Institute for Youth Development projected that teen spending will significantly increase over the next ten years.  Lee (2003) also pointed that due to the one child policy, which limits parents to having only one child to curb overpopulation, teens in Korea assume a greater role as consumers in the household and justify where funds are allocated.  According to a report by Korea Institute for Youth Development (2004), Korean teens exert an influence on more than $36 billion in family purchases. The report also stated that most Korean teens make purchases with money that is provided by their family. Further, they ask their parents to buy a variety of products that are not teen products such as food, furniture, electronics, and other household products.  New trends have developed within the Korean teen subculture. As a result, consumer behavior will change (Kim, 2002; Lee, 2003; Lim 2001).  Lee (2003) stated that unlike previous generations, today’s Korean teens have different consumption behavior. They are very concerned about the conspicuousness of the products. In other words, they are very conscious about how they look from others viewpoints or the image they reflect upon others. As a result, they will place a higher value on aesthetics over quality. Woo (2001) also stated that approximately 50% of teens expressed design as the most important factor when they purchase teen-related products. Design and styles are viewed as more relevant characteristics among female teens in Korea. Consequently, parents consider secondary factors such as design and style over quality and comfort.  Today’s teens are easily influenced by various advertising which presents role models such as sport entertainers (Lee, 2003). Lee (2003) found that 80% of teens are somewhat influenced by advertisements and believe the products advertised by celebrities have better conspicuousness than products that were not endorsed by celebrities.  Korean teens are very sensitive to current fashion trends and have impulsive purchasing behavior (Kwon, 2000; Lim, 2002). Lim (2002) found that almost 50% of Korean teens have purchased products impulsively. They place a greater emphasis on the style and color of a product over the quality aspect (Kim 2000). Korean teens identify with certain brand products that help express their identity and characteristics. This consumer behavior is the most important factor that leads to a purchase (Lee, 2003; Lim 2002). Lee (2003) found that 79% of Korean teens care about product brands and have a strong brand loyalty to a certain brand of athletic shoes. Wearing a certain brand of footwear is very important for a teenager because it is a way of fitting in and gaining acceptance by the peer group (Forney & Forney, 1995; Miller, 1994).  Among the teen products, athletic shoes are one of the highest brand loyalty items among Korean teens (Lee, 2003).

Apart from this, the teenage period is the life stage in which an individual’s consumption leverage increases dramatically in terms of financial resources and decision-making discretion (Shim & Gehrt, 1996). Hence, with the strong marketing impact that teens create, marketers and consumer researchers become increasingly interested in exploring the shopping behavior of teens (Kamaruddin & Mokhlis, 2003). Often such teen shopping behaviors are influenced by their demographic background. Among the different demographic variables, gender has been considered as one of the most influential variables due to the following reasons: (1) gender is easily identifiable, (2) gender segments are accessible (since most media provide this information), and (3) gender segments are large enough to be profitable, gender is still a frequently used variable to implement segmentation strategies. (Stevens, Lathrop, & Bradish, 2005; Belk, 2003; Cleveland, Babin, Laroche, Ward, Bergeron, 2003; Darley & Smith, 1995; Meyers-Levy & Sternthal, 1991).   In the sport product segment, some research investigated gender differences on athletic shoes purchasing (Belk, 2003; Lyons & Jackson, 2001). However, previous research showed inconsistent results. Belk’s (2003) study found a gender difference on athletic shoes purchasing, but Lyons & Jackson (2001) found that African-American teens did not show gender differences on athletic shoe selection.  Moreover, although there is the practical importance of gender differences in the field of consumer behavior and a growing interest in the consumer behavior of teens in Korea, a meager amount of research has been conducted to investigate the gender differences on the factors that influence teens purchasing athletic shoes in Korea.

The primary purpose of this study is to investigate the factors that influence Korean teens purchasing athletics shoes with association of gender.

Method:

Participants

Participants for this study were five hundred twenty-five randomly selected teens from 6 schools in a metropolitan area of Korea.  Self-administered surveys were given to participants. Of the 525 returned survey questionnaires, 456 were usable.  Female teens represented 46% (211) and 54% (245) were represented by male teens.

Instrumentation

A survey was developed through literature reviews and discussions with teenagers in Korea. A pretest was conducted for 37 Korean teens and the survey questions were revised to make them more appropriate for the population tested in this study. The survey consisted of two parts with 18 questions. The first part included demographics of gender and age. The second part of the survey consisted of questions about the factors that influence Korean teens to purchase athletic shoes. From the review of relevant literature, seven most important factors were identified: style, price, brand name (recognition), color, quality, comfort, and celebrity endorsement. For this section, a five-point Likert-type scale (5-Strongly agree 1-strongly disagree) was used to rate the agreement of each factor. The following is a sample statement for each information source:

• Style: When I purchase athletic shoes the style of shoes is very important

• Comfort: When it comes to deciding to buy athletic shoes, comfort is the most important factor.

• Quality: I often purchase athletic shoes which are very durable

• Price: I’m very concerned about the price of shoes

• Brand name: I am very concerned about the brand name of shoes

• Color: When purchase athletic shoes, color of the shoes is one of the major concerns

• Celebrity endorsement: I often purchase same athletic shoes that a celebrity whom I admire wore.

The data collection process was completed in five weeks. Data were entered and statistics calculated by SPSS 12.0 for Windows program. Descriptive statistics of mean and standard deviation were acquired to analyze the data. Analysis of Variance procedures were conducted with factor scores, with independent variable of gender. Alpha values were set at 0.05 to determine significant differences between genders.

Results

Descriptive statistics generated from the questionnaire indicated that for male teens comfort of shoes (M = 4.4, SD = 0.72) is the most important factor. The second most important factor is quality (M = 4.2, SD = 0.83). (See Table 1).

For female teens  style (M = 4.4, SD = 0.67) and color (M=4.3, SD=0.75) are two most important factors. (See Table 2).

ANOVA for gender are represented in Table 3.

ANOVA found that there is a significant difference between genders on style (F=24.913, p = 0.001). Style is the most important factor for female teens (M=4.4) while the third most important factor for male teens (M=3.9).  There is a gender difference on the importance of comfort (F=7.421, p= .007). Comfort is more important factor for male teens (M=4.4) than for females (M=4.1).The importance of brand name differs between genders (F=17.279, p= .001).  Brand name of the shoes is more important factor for female teens (M=3.7) than for males (M=3.2). The data revealed that there is no significant difference between genders on quality, price, and endorsement of athletic shoes.

Discussion and Managerial Implications

The results of this study provide empirical evidence regarding factors that influence Korean teens purchasing athletic footwear in relation to demographics.

The influence of factors differs between genders.  This study found that for male teens, the comfort and quality are the two most important factors while female teens ranked the style and color as the most important factors. There were significant differences between genders on style, comfort, and brand name. Interestingly, female teens showed higher scores for some physical factors of the products, style and brand name, than male teens while male teens consider internal factors such as comfort as a more important consideration.  This finding is consistent with a previous study (Park 2002; Solomon & Schopler, 1982; Taylor & Cosenza, 2002).  Females are more sensible about the appearance of the product such as style, design, and brand name while males tend to consider internal factors such as comfort and quality as more important factors. Belk (2003) also found a gender difference on perception toward athletic shoes, with women being more alert to the symbolic implications of shoes than men. Women strongly feel that their footwear is an expansion and expression of themselves. They also feel that shoes affect their perceptions of others and their perceptions of self. Compared to male consumers, female consumers see shoes as highly significant articles of clothing that are regarded as expressing the wearer’s personality.  Furthermore, for adolescents especially females, shoes are a key signifier of their identity (Belk, 2003; Park, 2002). Male consumers, on the other hand, see shoes as a utilitarian thing.  As a consequence, the style that they identify with most is the critical purchase decision-making factor for Korean female teens while comfort is the most important consideration for male teens in Korea.  Some researchers applied socio-cultural perspective to explain the fact that physical appearance is greater for women than for men (Burton & Netemeyer, 1995; Jackson 1992; Kim, 2002; Lee 2003; Striegel-Moore, Silberstein, & Rodin, 1986).  In Korea, women are generally viewed as having less social power than men (Kim, 2002; Lee, 2003).Lee (2003) stated that in Korea, traditional perceptions of the male role have centered on the man as the worker and financial provider, whereas the traditional female role has been outside of the workforce such as raising children. As a consequence, often the physical attractiveness is used as a more important evaluative cue for women because of the less “objective” criteria available for judging their successful role fulfillment.  This perspective is supported from other research (Burton & Netemeyer, 1995; Jackson 1992; Buss & Barnes 1986).  Buss and Barnes (1986) revealed that women select their spouse on the basis of their social power (as a means of elevating social position), whereas men, as the sex with greater social power, choose their spouse more on the basis of beauty and  physical attractiveness. This perspective implies that women use their appearance as a means to enhance social power (Burton & Netemeyer, 1995).  Thus, the women’s concern about their physical appearance is far greater than that of men. Such a perception and orientation certainly impacts on their purchasing behavior (Brownmiller 1984).

This study provides critical information to marketers and advertising directors of athletic shoe companies which target Korean teens.  This study found that Korean male and female students are affected by different factors when they purchased athletic shoes. Male teens seek comfortable and quality shoes while female teens consider the appearance of the product, such as style, color and brand names, as the more important factor. Therefore, marketers and advertising directors should pay emphasis on the comfort and quality for male athletic shoes advertising. For female teens, they should create more the eye-appealing advertisements. The finding of this study should be interpreted in light of some limitations. First, although the sample size was not small, the samples were drawn from schools in a metropolitan area. Therefore, it is recommended for future studies to have samples from a wider geographical distribution to provide more generalized findings.  Second, demographic characteristics other than gender should be considered in future studies. For example, future studies on this topic should examine demographic characteristics such as age, education, race, and socio-economic status. Different demographic characteristics may have a significant impact on consumption behavior.

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Yon Gordon Mohr Table 1

 

Yon Gordon Mohr Table 2

Yon Gordon Mohr Table 3

2015-03-19T13:59:38-05:00January 3rd, 2006|Contemporary Sports Issues, General, Women and Sports|Comments Off on The Effect of Gender on Korean Teens’ Athletic Footwear Purchasing
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