Authors: Greg G. Armfield, John McGuire, William Hoffman, Yejin Shin, Nickolas Eckhart, Bridget Acquah-Baidoo, and Josele Diaz
John McGuire, PhD
310 Paul Miller, Oklahoma State University
Stillwater, OK 74075
Greg G. Armfield (PhD, University of Missouri-Columbia) is an Associate Professor and basic course director in the Department of Communication Studies at New Mexico State University. John McGuire (PhD, University of Missouri-Columbia) is a Professor in the School of Media and Strategic Communications at Oklahoma State University. William Hoffman, Yejin Shin, Nickolas Eckhart, Bridget Acquah-Baidoo, and Josele Diaz are graduate students at New Mexico State University.
Deflategate: The Patriots’ Use of Image Repair
This study examined the image repair strategies of key public figures involved in the National Football League’s (NFL) Deflategate scandal involving the New England Patriots leading up to Super Bowl XLIX, the sport’s most prestigious event. Researchers examined separate image repair efforts from the New England Patriots owner and head coach for the two weeks leading up to Super Bowl XLIX, which the New England Patriots won. Results show the New England Patriots favored denial tactics including simple and shifting blame, along with reducing offensiveness tactics of bolstering and transcendence. Findings and future extensions of Image Repair Theory are discussed.(more…)