Organizational Expansion within Professional Sports
Author: Joseph Rozier III
Affiliations: United States Sports Academy
Corresponding Author:
Joseph R. Rozier III
Doctoral Student
United States Sports Academy
One Academy Drive
Daphne, Alabama 36526
jrrozier@students.ussa.edu
251-626-3303
Joseph Rozier III is currently a student at United States Sports Academy pursuing his doctoral degree in the field of sports management.
Organizational Expansion within Professional Sports
INTRODUCTION
As the popularity of professional sports continues to increase from year to year, commissioners, team owners, and other investors within professional sports leagues are continuously analyzing regional and international community markets to expand the league and his/her overall professional brand. The National Basketball Association (NBA) is currently one of the most recognizable and economically profitable professional sports leagues throughout domestic and international territories. It is due to this success, members of the NBA’s governing body are constantly analyzing the expansion of the NBA into new and former communities, regions and territories. Local and regional community support and the potential for business development opportunities, are essential external components which contribute to the possibility of expansion into a particular region. This paper is intended to review or analyze the positive and negative economic and social influences of the NBA’s potential decision for new expansion or relocation of another professional NBA franchise back into the Seattle, Washington community.
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