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U.S. Sports Academy2013-11-26T21:47:01-06:00

Leni Riefenstahl’s “Olympia”: Brilliant Cinematography or Nazi Propaganda?

U.S. Sports Academy2013-11-26T21:47:01-06:00February 14th, 2008|Sports History, Sports Studies and Sports Psychology|

“Olympia,” arguably one of the greatest sports films ever produced, may have also been an effective propaganda tool that promoted National Socialism as a model form of government. A sports documentary capturing the 1936 Summer Olympics “Olympia” was directed and produced by the renowned German motion picture producer Leni Riefenstahl.

On the surface, the film appears to be a very well made sports film, depicting outstanding athletic accomplishments by many individuals and teams from throughout the world. However, as Germany’s intentions became clearer in the period before World War II, critics became more and more suspicious that the actual motive for producing “Olympia” was political promotion: Nazi propaganda. Kracauer (1947) stated, “To be sure, all Nazi films were more or less propaganda films—even the mere entertainment pictures which seem to be remote from politics” (p. 275). To date, no one has been able to uncover substantive evidence proving that the sole intention of producing “Olympia” was to create propaganda. There are, however, many hints that at least part of the German government’s purpose in supporting “Olympia” was to promote the positive (as perceived by the Nazis) principles of National Socialism to the world.

There are two parts to the film. The first part begins with a history of the Olympic games, depicting the traditions of the ancient games in the city of Olympia and continuing with portrayal of many of the field events at the 1936 Berlin games. The second part features the track and field events of the Berlin Games. “Olympia” was considered a documentary, but in fact it incorporated two components generally unknown in documentaries typifying that time: editing and sound. Riefenstahl’s skillful editing allowed the most exciting moments to be featured and produced smooth transition between the sports events. In a most sophisticated manner, Riefenstahl also incorporated sound within the film, in the form of background music and narration. She worked tirelessly to synchronize music by distinguished film composer Herbert Windt with the moving images in the film (Riefenstahl, 1993). In those days, to attach any sort of sound to a moving picture was always difficult and often impossible, but Riefenstahl accomplished it with a flawless precision that impressed audiences and critics in Germany and abroad. All of this, in combination with innovative filming techniques, won for the film very high acclaim from some of the most respected persons in the industry (Berg-Pan, 1980; Graham, 1986; Infield, 1976; Salkeld, 1996). And even today, viewing “Olympia” creates the impression that one is a living part of the 1936 games; Riefenstahl’s work is a far cry from the boorish nature of pre-“Olympia” documentaries.

“Olympia” as Nazi Propaganda

As a result of the political climate developing before World War II, “Olympia” became increasingly scrutinized. Produced by the same Germany about to wreak frightful havoc on the world, “Olympia,” it seemed, could be assumed to contain some expression of support for National Socialism. Was Riefenstahl so absorbed in her documentary work that the surrounding Nazi politics escaped her? Or was she much more politically astute than she claimed to be?

Certain facts make it difficult to believe Riefenstahl could have been naive about the way of life around her: (a) her professional instincts and insights were extraordinary; (b) her political skills were such that she was able to arrange personal meetings with Hitler; and (c) in order to attain her film production goals, she carefully worked the political structures of the German film industry and the Nazi Party (Graham, 1986; Riefenstahl, 1993). From a commonsense perspective, it is difficult to be convinced that the same Riefenstahl possessed of these impressive skills could remain unaware of the larger motive manifested by Hitler and the National Socialist Party in making the film. Furthermore, Riefenstahl had various ties to international figures, meeting personally with Benito Mussolini on Hitler’s behalf (Riefenstahl, 1993) and being invited to Moscow by Joseph Stalin following the release of “Olympia” (Hinton, 1978).

Still, it would be presumptuous to accuse Riefenstahl of familiarity with the agenda and inner workings of the Nazis: No empirical evidence supports the accusation. There is much room for debate about whether Riefenstahl’s intelligence and savvy (and effective application of them in her many professional endeavors) preclude her misunderstanding the situation unfolding in Nazi Germany at the time. In the absence of any real proof that Riefenstahl was even aware, truly, of the planned evils of the Nazi Party, it is very difficult to prove she had a propagandistic intent in producing “Olympia.”

However, the question of whether the Nazis put the film to use as propaganda is quite different. The German government certainly would not have released “Olympia” if it had not portrayed Germany in the way the Nazi party wished to be portrayed. Nevertheless, the kind of propaganda the documentary most clearly provided is what Graham (1986) called “soft” or “sociological” propaganda (p. 251). As propaganda, “Olympia” is less interested in blatantly indoctrinating viewers in the principles of National Socialism than in promoting a positive, even kind, image of Germany. The audience took in an exhilarating sports documentary featuring the successes of many countries’ athletes. (In some cases, the film actually downplays victories of the German nation.) Viewers throughout the world were pleased to see favorite athletes featured in a positive light, and positive feeling about the film might extend by association to Germany and thus to the National Socialist Party.

While official documentation ascribes “Olympia” to a company named Leni Riefenstahl Productions, the film’s finances were in fact controlled by Paul Joseph Goebbels, the Nazi minister of propaganda (Berg-Pan, 1980). Furthermore, a frank assessment of Riefenstahl’s possible complicity must not ignore her work for the National Socialist Party (prior to “Olympia”) making a film titled “Triumph of the Will.” In “Triumph of the Will,” the power of the National Socialist Party is clearly exhibited, and everything the German government believed good about Nazism is on display.

“Olympia” as Documentary

One of the strongest arguments for the notion that “Olympia” was a propaganda piece (if only in terms of sociological propaganda) is also, strangely, one of the strongest arguments for the notion that it was not a propaganda film at all. That point is the film’s perceived objectivity, its seemingly unbiased representation of the athletes, the nations, and the Games in general. Experts on filmmaking at the time, as well as other critics contemporary with Riefenstahl, found great merit in “Olympia.” The documentary was actually voted the grand prize winner at the 1938 International Film Festival in Venice, defeating Walt Disney’s “Snow White and the Seven Dwarfs” (Hinton, 1991).

Riefenstahl would later visit Hollywood, during which trip Disney received her openly, congratulating her on what he believed to be a masterful production. By the time of her visit, anti-German sentiment in the United States had grown so large that “Olympia” was being boycotted, although many who were so vigorously denouncing the film had not viewed it. Disney witnessed the boycott and was aware of the popular dislike of Germany. If he had considered “Olympia” to in some way comprise political propaganda, it is highly unlikely he would have received Riefenstahl publicly and with genuine praise.

The objectivity of “Olympia” perceived by so many of Riefenstahl’s critics and audiences comes primarily from Riefenstahl’s refusal to compromise when it came to the film’s production. Her own standards trumped the wishes of others. She herself wielded control over all aspects of the film’s creation (Hinton, 1991), despite frequent pressure from Goebbels—during filming and editing and production generally—to make modifications aligning the content with Nazi ideals. When Goebbels demanded, for example, that she acknowledge Hitler’s resentment of the successful African-American athletes, Riefenstahl instead proceeded to feature gold medalists Jesse Owens and Ralph Metcalf prominently (Hinton, 1978; Infield, 1976). Her defiance lends credence to her later claim that she, at least, saw no propaganda purpose for her documentary. Riefenstahl’s uncompromising ways as a producer of “Olympia” furthermore led to Nazi officials’ criticism of the film as too artistic (Berg-Pan, 1980).

Conclusion

After the war had ended in Germany’s defeat, de-Nazification courts refused to label Riefenstahl a Nazi (Salkeld, 1996). That makes it more difficult to label her film Nazi propaganda. Some might argue that it simply is not fair to criticize Riefenstahl and Germany for succeeding at what our film companies today continue attempting: to produce a film that pleases the widest possible audience and wins high praise and supportive reviews from film industry professionals. Such a goal during such a time, however, is evidence leading the present authors to conclude that Riefenstahl’s “Olympia” did contribute to the Nazi movement, even if in the subtlest of ways. What’s more, the documentary’s effect may ultimately have been less subtle thanks to Riefenstahl’s brilliant cinematography.

References

1. Berg-Pan, R., (1980) . Leni Riefenstahl. (W. French, Ed. ) . Boston: Twayne.
2. Graham, C. G., (1986) . Leni Riefenstahl and Olympia. Metuchen, NJ & London: 1986.
3. Hinton, D. B., (1978) . The films of Leni Riefenstahl. Metuchen, NJ: The Scarecrow Press, Inc.
4. Hinton, D. B., (1991) . The films of Leni Riefenstahl (2nd ed. ) . Metuchen, NJ: The Scarecrow Press, Inc.
5. Leni Riefenstahl: A memoir. (1993) . New York: St. Martin’s Press.
6. Infield, G. B., (1976) . Leni Riefenstahl: The fallen film goddess. New York: Thomas Y. Crowell.
7. Kracauer, S., (1947) . From Caligari to Hitler. Princeton, NJ: Princeton University Press.
8. Salkeld, A. (1996) . A portrait of Leni Riefenstahl. London: Random House.

Correspondence concerning this article should be addressed to
Robert C. Schneider
Physical Education and Sport Department
State University of New York at Brockport
350 New Campus Drive
Brockport, New York 14420-2914.
Phone inquiries may be made at (716) 395-2587 (work)
or at (716) 423-9603 (home).
Electronic mail may be sent via Internet to: [email protected].

 

U.S. Sports Academy2016-10-21T10:05:04-05:00

Investors’ Opinions about Sports Marketing in Bahrain

U.S. Sports Academy2016-10-21T10:05:04-05:00February 14th, 2008|Sports Management|

Introduction

The developmental policy aims at achieving the balanced growth in the different fields of development programs. Any retardation in these programs will heavily influence the growth of the other fields. Such balanced growth can be accomplished through creating waves of private investments in a number of various projects all at once so as to realize advancement in these fields (16).

We have to be absolutely certain that the individual does not move forward to invest unless s/he expects to make inviting earnings to the extent that it enables them to make the decision to invest. In other words, the investor is not convinced to invest unless it is anticipated to make much more profit than other alternative earnings that could be made if capital is directed to other uses (10).

The marketing position has acquired more importance and noticeable improvement in the essential efforts that aim at identifying the consumers’ needs and desires and translating these needs into a group of goods and services. These should be provided with the required quality and quantity, the prices appropriate for the nature of goods and services, and, further, appropriate for the consumer’s income. Every possible way of distribution should be exploited so that our products will reach the consumer. It is not only a matter of marketing, but of producing what is desired in the market.

Within the framework of this advanced marketing view, which is realized by the variety of investment directions whereas the profit made takes into account the variety of growth orientations, the sports field and all its activities cannot be ignored, owing to the fact that they provide the opportunity for producing diverse goods represented by contests as well as diverse services. For this reason, the sports activity has been introduced to be one of the economic investment fields, because it has been enormously increased during the late period of the 20th century because of the remarkable advancement in the sports information media.

The paramount importance of the crucial role played by the media in promoting sports in society is attributed to the characteristics and criteria such means of communication have. The media is diversified, since it works through the reading forms as well as through the visual aids, and can reach every corner of the world with suitable and effective manner. Consequently, the individual enjoys what is displayed in front of her/him (15).

The Study Problem

The use of scientific methods and the latest technological tools in administration and the different training fields in the sports sectors has been effective in increasing the levels of competitions concerning both the individual level as well as the communal one. Furthermore, this issue has contributed to spreading the professionalism phenomenon, the value of preparing champions, and maintaining their level.

This has caused a regular expansion of expenses and so it is important to search for diverse means of financial backing necessary for warranting the expected revenues that could accelerate the development of this field. To face this problem, many sports corporations, organizations, associations and clubs appoint special committees to examine the possibility of developing available resources and to investigate sports marketing as a means of supporting sports practices at all levels.

Within the functional responsibility’s framework of the researcher in the sports education field, her varied participation in numerous technical committees related to the official authorities responsible for the sports field in Bahrain; and besides her witnessing the voluntary activities in the field, she is capable of coming close to, researching, studying and examining the sports activity in actuality.

This requires organized efforts to accomplish many strategic goals to realize the constant promotion and enable the local contests’ levels and the championship field to enter the twenty first century. The researcher believes that the possibility of attaining the required development will not present itself unless we use scientific administration and take advantage of the earlier attempts at realizing the development we seek taking into consideration our local circumstances and abilities. It is also necessary that the continuous financing of these activities be provided, which cannot be supplied presently because of the State’s limited abilities and because we cannot keep waiting for a financial support from this party or that. It is also essential to study the different applications implemented throughout the world and by the countries seeking to become advanced. Looking around us, we will find that marketing in the Arab world or the gulf region positively contributes to the possibility of financing as well as it works as a motive to promote the standard level so that further success in marketing will be gained. Not only is this related to marketing the sports activities and services for those who regularly go to clubs or playgrounds, but also it has been introduced into coded channels and other means of communication.

As the sports marketing proceeds slowly in the Arab region and Gulf States because it is still in its beginning, it is the duty of researchers to conduct studies in order to identify the actual situation of sports marketing in Bahrain and participate in promoting this field as well.

This very issue has motivated the researcher to choose this topic as a beginning of a series of studies and research to identify the true status of the present sports marketing and to know to what extent the aspects of application and problems’ observations have reached. This is to be illuminated with the obstacles that impeded the process, the main activities that can be taken advantage of in marketing, the priorities of individual and group games and the various services that may help in the success of sports marketing in Bahrain. The purpose of this is to win a good position in the Gulf, Arab and international domains. It is because of the vital importance of this field and all the outcomes will be a good reflection on the Bahraini society.

Significance of the Study:

In the modern period, the sports field has become rich in its functions that it has taken the professional nature such as technicians, directors, experts and professionals. This criterion makes the field an esteemed profession (4).

The importance of research in the sports field is of secondary economic value regarding the individual and the state. Concerning the individual, it improves her/his health and physical abilities, lengthens the productive span and lessens the probability of work injury. For the state, sports increases the citizens efficiency and reduces the rates of remedial and rehabilitation consumption (1). Marketing is considered the main instrument for the economic and social development plan. Thus the state can achieve its goals, which are stepping up productivity, meeting the individual’s needs, increasing the national economy and enabling it to confront the international challenges, and creating new work opportunities that contribute towards raising standard of living (9). Sports is one of the most attractive fields for individuals from the different classes and ages. For this, sports playgrounds are not connected with competitive activities only, but they have become working targets for which individuals, companies and private firms pay for the investment’s sake. This is what actually occurs in various countries, whereas in the Arab countries and specifically Bahrain it is only recently that sports has been considered a subject for marketing studies and research in a limited manner, although it is a social and cultural activity that serves as a means of enjoyment, recreation, health and consumption aspects (5).

The complete development requires being concerned about the sports field. Sports marketing can be a natural way towards fulfilling it. This study is a serious attempt with which it is possible to identify the existent marketing situation of sports activities and services and see the sports scale as a marketing field besides other fields. We can also perceive its returns and economic benefits to the individual and the state besides analyzing the impediments of the private section participation in this field, which has proven to be a great success in many cases. This study also puts forward some proposals about the most important directions, activities and services that can be a productive domain for private capital.

The Study Objectives:

Identifying:

1. The investors’ opinions about the impediments of sports marketing in Bahrain.
2. The investors’ opinions about the proposed work spheres of sports marketing in Bahrain.
3. The investors’ opinions about the most important individual and group games that bring success to sports marketing in Bahrain.

The Study Questions:

To accomplish the study objectives, the researcher formulated research questions about the investors’ points of view to articulate the true sports marketing situation in Bahrain. The study endeavors to answer the following questions:

1. What are the investors’ views about the sports marketing impediments?
2. What are the proposed work fields for sports marketing according to the investors’ opinions?
3. What are the main individual and collective games that are successful in sports marketing according to the investors’ beliefs?

The Study Terminology:

“Marketing is a survey of views and trends that dominate the market so as to direct products and goods to match these views”. (14)

Marketing:

“It includes the organizations and individuals activities that facilitate and meet the communal relationships within a dynamic environment through presenting, distributing, merchandizing and pricing goods, services and ideas”. (10)

Sports Marketing “procedural definition”

It is the exchange of benefits between the investor and the consumer to meet the community needs for sports activities and services within an economic theory. This will achieve financing that will participate in the continuous promotion of the sports field.

Investment:
“the possession of sources that will spurt out returns or capital profits”. (19)

Previous Studies:

First:
Arab Studies:

• Helmi Ebrahim (1995) conducted a study presenting generally the problems of financing and the methods of marketing sports in the United States. The study deals with the most important methods in sports financing and marketing. Some of the important problems are endowments, donations, carnivals, lots, charity festival, advertisements and patronage. (7)
• Sari Ahmed & Suha Adeep (1995) made a study about the marketing methods done through the appropriate activities according to businessmen in Jordan.

This study was made in order to being acknowledged of businessmen’s opinions about preparing, organizing and defining the sports activity level they seek to involve marketing in. Besides, the study was to scope their opinions about the marketing methods in sports activities. (8)

• Mohammed Ebrahim (1997) made a study evaluating Covered Sports Gymnasiums Block in Cairo Stadium from the sports and economic points of view. The researcher concluded that there was a deficiency in revenues in comparison with expenditures. (11)
• Ashraf Hussein (1999) conducted a study about the impediments of sports investment in Egypt and approached numerous impediments. (2)

The Foreign Studies:

• Handerson (1995) studied marketing of the sports recreational activities program for ladies to understand the foundations of the process of this program. (18)
• Stolor & Bitts (1996) made a study about the foundations of sports marketing in order to conceive the principles of the sports marketing process.
• Arnold Jay (1997) conducted a study about the sports clubs in colleges and universities to recognize the necessary procedures that should be taken on the part of the responsible directors and specialists of these clubs so as to attract financiers. (12)

The Study Procedures:

First:
The Methodology Used:

The descriptive method is used because it is appropriate for the nature of study and because of its objectivity.

Second:
The Study Sample:

The study sample was chosen randomly. The actual number is 30 investors. All of them are Bahraini businessmen who have interests in the sports field. The questionnaire was conducted in January 2000.

Third:
Information Gathering Tools:

The researcher used questionnaires of her own design to be filled in by the investors. She followed the following steps in preparing the questionnaire form (Annex 1):

• The theoretical reading of scientific references and the studies connected with the research.
• Defining the pivots of the questionnaire. They were as follows:
  1. Impediments concerning the sports policy issue.
  2. Impediments concerning the laws and rules issue.
  3. Impediments concerning awareness of the sports marketing importance.
  4. Impediment concerning technical and administrative aspects.

Besides:

• The investors’ proposals for some suggested work opportunities of sports marketing in Bahrain.
• The investors’ proposals for some individual and group games that can be successful in sports marketing.

All these pivots were brought before the experts, who were 10 professionals in management. It was provided that these people were university instructors and Ph.D. holders, besides their experience in the investment field and sports concerns. The experts agreed upon these pivots after combining some phrases, shortening a number of them and deleting others. The researcher removed some phrases graded less than 70% of the experts’ support. Therefore, the final form is as follows:

The Point (issue)	# of phrases
The sports policy in Bahrain The laws and rules organizing the activity Awareness of the sports marketing importance Technical and administrative aspects	5 5 5 9
Total	24

The researcher specified a particular space at the end of the form for the sportsmen and investors’ proposals about the work opportunities and the important individual and group games that can be befitting in sports marketing.

Forth:
Scientific Correlation of the Questionnaire form:

1. Validity
   Content Validity
   The researcher applied content validity by bringing the questionnaire form – during preparation and before application in the final form- before a number of specialized experts (Judges Validity) in the investment field. They are ten experts.
2. Reliability:
   The reliability of the questionnaire form was calculated by performing the test and retaking it for the second time after an interval of 10 days. It was conducted on an exploratory study sample represented by 10 businessmen investors, who were chosen randomly.

The correlation coefficients of the performances is (0.80 – 1), which indicates its reliability as its manifested in Table (1).

Fifth:
The Study Implementation:

The researcher carried out the questionnaire form by giving it to the study sample members after verifying its validity and reliability in the period 13-17 January 2000. The researcher used the statistical processes appropriate for this kind of study.

The Results Presentation & Analysis

First:
The Results Demonstration:

Table (1):
The correlation coefficients of the two applications of the exploratory study sample we infer from Table (1) that the correlation coefficients of the two applications is (0.80 – 1), which indicates its
reliability.

Table (2):
The proportional Importance of the investors’ opinions about the impediments of sports marketing in Bahrain regarding the
Bahraini sports policy It is inferred from Table (2) that the percentage of the investors’ opinions about the sports policy impediments in Bahrain is (86.66% – 93.33%).

Table (3):
The proportional Importance of the investors’ opinions about the impediments of sports marketing in Bahrain regarding the laws organizing the sports activity in Bahrain It is inferred from Table (3) that the percentage of the investors’ opinions about the impediments of the laws organizing the sports activity in Bahrain is (82.22% – 91.11%).

Table (4):
The proportional Importance of the investors’ opinions about the impediments of sports marketing in Bahrain regarding awareness of the sports marketing value in Bahrain. It is inferred from Table (4) that the percentage of the investors’
opinions about the impediments of awareness of the sports marketing value in Bahrain is (80% – 92.22%).

Table (5):
The proportional Importance of the investors’ opinions about the impediments of sports marketing in Bahrain regarding technical and administrative aspects It is inferred from Table (5) that the percentage of the investors’ opinions about the impediments of technical and administrative aspects is (77.77% – 91.11%).

Table (6):
The investors’ proposals for some suggested work opportunities concerning sports marketing in Bahrain It is clear from Table (6) that the percentage of the main investors’ suggestions in sports marketing is (53.33% – 90%).

Table (7):
The investors’ proposals for some individual and group games that can be appropriate for sports marketing. It is manifested from Table (7) that the percentage of the main investors’ proposals for some individual and group games that can be appropriate for sports marketing is (50% – 80%)

Second:
The Results Analysis

The Investors’ opinions about the sports policy issue:
It is inferred from Table
(2) that the percentage of phrases is (86.66% – 93.33%). These obstacles are ranked in a descending order according to their percentage as follows:

• The national sports level does not encourage to invest in the sports marketing field 93.33%
• Giving no attention to the sports field unlike the case with the other economic fields 92.22%
• Financing the sports activities does not accomplish the State’s policy in development 92.22%
• The marketing plans at the national level did not include a scheme for sports marketing 88.90%
• The State does not have future prospects for increasing investment rates in sports marketing 86.66%

It is clearly manifested that the national sports’ level does not encourage investing in the sports marketing field, unlike the other fields. Besides, financing sports activities by different sources does not contribute to the sports field development and consequently sports marketing. Furthermore, there are no specific official plans to increase the investment rates through sports marketing. The sports widespread throughout the world has become a burden to the administrative authorities and organizations in order to raise the sports standard of performance so that it will meet the spectators’ needs and desires, who are not satisfied with the local situation in comparison with what they see, read, or hear about other countries.

The Investors’ opinions about the laws organizing the sports activity:
As it is manifested in Table
(3), the phrases gained a percentage of (82.22% – 91.11%), which indicates that they express the investors’ opinions about the impediments connected with laws and rules. They are ranked in a descending order as follows:

• There are no laws or rules organizing work in the sports marketing field 91.11%
• The laws organizing customs exemption do not encourage investment in the sports field 88.90%
• There are no State’s economic laws that encourage financiers to invest in sports marketing 88.90%
• There is no official authority responsible for offering its services for work in sports marketing 85.55%
• Certain impediments (bureaucracy) face investors when investing in sports marketing 82.22%

Thus, it is obvious that the impediments facing the investors and connected with the laws organizing the sports activity are the absence of those laws that organize work in sports marketing and those ones organizing customs exemption. Moreover, there are no State’s economic laws that encourage involvement in marketing, which articulates the passive role of the authorities that does not conform to that role of sports in a developing community. One of the impediments also is the absence of an official body responsible for offering services in sports marketing whether in the Public Institution for Youths & Sports or official corporations, which prevents investors from entering the sports marketing field besides the other obstacles that face them such as not protecting the investor and the absence of clear contracts between dealers in marketing.

Mahmood Ebrahim (11) agreed with this when he emphasized the necessity of a creating balance among the different marketing aspects taking into consideration that sports marketing and services should be in compliance with the financial laws and the public order. Sports marketing can not be activated unless there is a complete coordination with the responsible official bodies.

The above phrases are also supported by Stolor Bitts (13), who placed a heavy emphasis on the importance of knowing the principles that sports marketing is based on and that sports has become an industrialized field based on powerful economic pillars, not a mere individual activity.

Ashraf Mahmood (2) stated that there was not any official body specialized in sports marketing. He also articulated the difficulty in having financial support for sports projects.

The Investors’ opinions about awareness of sports marketing usefulness:
It is clear from Table (4) that the impediments ranked in a descending order are as follows:

• The investor is not convinced of sports marketing as an activity given priority 92.22%
• Investors are not convinced that sports marketing is a source of income 86.66%
• The officials in sports organizations do not encourage working in sports marketing. 86.66%
• Conviction that sports marketing is done by organizations and companies for its high cost 84.44%
• Investors do not have a plenty number of sports activities and services to be used in marketing 80%

The general investors’ opinion that does not welcome marketing in sports field and does not appreciate the importance of sports in developing the individual and society and increasing work opportunities. So, sports marketing depends on the officials’ and investors’ conviction of working in such a field. Endorsing this, Jane Adams (17) articulates in his study the extent of sports marketing significance in improving the sports standard performance in Britain and increasing thousands of work opportunities.

Success in marketing depends entirely on the degree of the individual’s and corporations’ awareness of sports value concerning the individual’s lifestyle, the mass engagement in many games, and attracting investors to marketing in services, programs and various games.

Studies have demonstrated that profitability and revenues heavily influence the marketing process and so it is important to apply the scientific theories in determining expenditures and the expected revenues. This goes with what Mohammed Ebrahim (11) and Ashraf Mahmood (2) believe in. The latter stressed the importance of studying profit, the existence of specialized centers to gather information to lessen to the minimum the probability of problems taking place during implementation, and understanding the successful attempts taking into account the significance of seeking specialists’ assistance. While agreeing with this, Helmi Ebrahim (7) emphasizes the scarcity of specialists in sports marketing means, the importance of raising the employees and employers standards so that better work in sports marketing is guaranteed. Having shown this, we have answered the first question, which is: What are the investors’ opinions about the impediments of sports marketing?

The
Investors’ opinions about the technical and administrative aspects:
As Table (5) shows, the investors’ opinions about the impediments connected with the technical and administrative aspects are ranked in a descending order as follows:

• Media coverage of sports events in Bahrain does not contribute to success in sports marketing. 91.11%
• Financial organizations do not grant investors fiduciary facilities to invest in sports marketing 88.90%
• The multiplicity of authorities that grant permits, for a lack of coordination 88.89%
• The standard of work & activities of the main clubs discourages investors from entering the sports marketing field. 86.66%
• There are no technicians specialized in the economic sector to work in sports marketing 86.66%
• There is no previous experience in Bahrain concerning sports marketing. 85.55%
• There is no special centers for making studies about the benefits of sports marketing 80%
• There is no available data that help making research and studying the benefits of sports marketing in Bahrain. 77.77%
• It is difficult to determine and realize the amount of profit in the long run 77.77%

It is obvious that the main impediment to marketing in the sports sectors, according to investors, is the absence of media coverage of sports events. This is because not giving media focus causes a difficulty in sports marketing like marketing matches, sports projects, the corporations events, installations and so on. This media deficiency might be attributed to the lack of scientific planing to be used in sports media, improving the means of communicating with the public, and creating integration between the media and comprehensive sports activity plans. This is what both Amima Munir Jado (3) and Jameel Abultayyeb (6) agree with. They mentioned the importance of the mutual understanding and healthy relations between the organization and its outside by means of reliable media so that consistency between the public and the organization will be realized. Sami Alseesi accepts this and adds it is essential that financial organizations grant loans’ facilities so that they will investment instead of hindering it.

One of the obstacles along with the above-mentioned is the multiplicity of authorities that grant permits as a consequence of the lack of coordination and the absence of a specific official body for this kind of investment. Unlike the other kinds of investment, granting permits takes a long time and the investor is faced with complicated administrative procedures because of the dealing difficulties between investors and the responsible sports corporations, which results in hindering marketing in the sports field. Mohammed Ebrahim (11) and Arnold Jay agree with this through placing a heavy emphasis on the importof simplifying the required procedures and that the different authories should have a good coordination. It is also manifested that the standard of work and sports activities does not encourage investors to introduce marketing in this field. What enters the equation also is the deficiency of technicians specialized in the economic sector to work in sports marketing. The lack of those skilled and experienced people in this field results in a scarcity of specialized centers that serves marketing and balance the proportion of benefit, the thing that depends on information-gathering. This difficulty in the availability and accuracy of data concerning sports marketing will cause a difficulty in defining the cost and revenue of any possible project, which, in its turn, will result in a trouble commanding or controlling prices or realizing them in the long term only.

The investors’ proposals for some work opportunities concerning sports marketing in Bahrain:
As it is shown in Table
(6), there is a number of work opportunities that have gained high percentages according to the investors’ view. The local and international championships got a less percentage maybe because of the weak technical standard and the absence of sufficient media coverage. Furthermore, the financial support on the part of the State of these championships do not help in a remarkable sports preparation and cannot introduce the limited local abilities to the international arena. For sports marketing to succeed, there must be capable and active media coverage that follows every sports event. Moreover, scientific methods must be used in administration by having fully awareand experienced persons as leaders in such activities. This is besides an actual participation on the part of economists. There should be organizing objectives, financial sources and administrative skills to determine the levels of competition, leading the training issue and selecting players so as to give fresh impetus to the marketing process regarding the local and international championships. Handerson (18), while agreeing with this, made it clear that the marketing process should bring into existence those services that specify the amount of profitability that individuals make. Stolor and Bitts (13) stress the importance of the sports marketing process as a comprehensive field.

Having covered this issue, we have answered the second question, which is: What are the investors’ proposals for some suggested work opportunities concerning sports marketing in Bahrain?

The investors’ proposals for some individual and group games that can be appropriate for sports marketing:
Table (7) shows that the weight percentage is (50% – 80%). By ranking it in a descending order, it will be as follows:

1. Football 80% 3- Volleyball 66.66%
2. Horse racing 70% 4- Track & field events 50%

Football obtained a high percentage because of its popularity followed by horse racing, volleyball and track & field. The other individual and group games did not obtain a high percentage in sports marketing. The investors think that football is an inestment field of 80% value while horse racing obtained 70%. The other individual and group games got low percentages due to the fact that they are not that popular. Since the Bahriani community is multinational, sports interests differ from one game to another. This is attributed to the weak technical and administrative aspects, the unsound financial support of clubs, and the insufficient media coverage of such games. We have to exploit the events that are more affective and popular. We should also seek to find the consumer and meet her/his needs in sports marketing by presenting the excellent standard. Having achieved this, sports events and sectors will be closely connected with economics and development. We should also open the door to researchers to benefit from this field and enrich it with their research efforts in order that the process required will take off sports marketing among the Arab countries in general and the Gulf States and Bahrain in particular.

Sari Ahmed (8) agrees with this and adds that the sports marketing process is connected with the level of championships and the performance level of players, teams and clubs. The investors’ opinions are limited to four games that procure success in sports marketing of a percentage of 80% to 50%. They all agreed that football is one of the most successful games among the individual and group ones. This is in accord with Sari Ahmed and Maha Adeep (8), who said that the most efficient activity in sports marketing was football, while the least one was gymnastics.

Thus, we have answered the third question, which is: What are the investors’ views about some individual and group games that can be successful in sports marketing?

Conclusion:

In the light of the research results, the sample opinions, the tools used and the objectives of the study, the researcher could reach the following conclusions:

There are a number of impediments that hinder work in sports marketing from the points of view of the investors centering around the following issues or pivots:

1. The sports policy aspect:
   This aspect focuses on the absence of concerns about the sports field, deficiency in financing and the absence of a long-term policy. This is besides the fact that the sports level does not assure investment and there are no future prospects for investment in this field.
2. The laws & rules issue:
   This is summarized in the unavailability of laws and rules that organize work in sports marketing, the nonexistence of a specific official body and bureaucracy that faces investors.
3. Awareness of sports marketing importance:
   This centers on the unawareness on the part of sportsmen, the investors’ uncertainty of sports marketing value, not popularity of sports and the withdrawal of responsible authorities.
4. The technical and administrative aspect:
   This aspect is summed up as the lack of media coverage of sports events, the weakness of the technical standard, a deficiency of experienced sports management, the weak standard of clubs, the absence of specialized centers in studying and conducting research, and the unavailability of information.
5. Some suggested work opportunities concerning sports marketing concentrated on commercial markets, marketing sports equipment and hiring out playgrounds.
6. Concerning the order of the main games that are useful in marketing, football is ranked the first because of its popularity and media coverage of this game like in satellite channels and other means, which had an effect on its being selected as the first. Following football are horse racing, volleyball and track & field.

Recommendations:

1. Calling
   for a national conference at the state level whose participants
   include officials, sports-people, investors and media officials
   so as to discuss the present sports position, how to develop
   it, and the role of sports marketing in improving it. It
   must be taken into account the others’ experience in this
   field and that this study is to be the pivot that the whole
   discussion rotates about.
2. The official bodies in the state should sketch a national
   strategy for the sports events taking place in sports associations,
   companies and school. This strategy should give more attention
   to young and novice people, expanding the practice opportunities
   and local or international competitions, and a good coordination
   with the tourist strip and investors in order to exploit
   tourist advantages in establishing festivals and competitions.
3. Conducting
   a thorough review of those organizing laws and rules ithe sports strip, besides the manner by which we could better invest in the marketing field in a sense that it goes along with the progress required in this field.
4. Giving more importance to preparing those people who have abilities, those can shoulder the burdens of functional and voluntary work in the sports strip as well as sports marketing and taking advantage of previous experiences conducted by those countries who are the pioneers in this field.
5. Reexamining the role of the media, the techniques of supporting the sports process and presenting it in a way that it serves investors in sports marketing and benefits the sports strip.
6. Considerable concern for what has been studied in sports marketing, for those games that are prioritized and for popular competitions and sports festivals.

References:

1. Ashraf Abdulmo’iz Abdularaheem: Evaluating the Egyptians Sports Clubs Economies, doctorate, unpublished, Physical Education (Boys), Halwan University. 1999.
2. Ashraf Mahmood Hussein: The Impediments of Sports Investment in Egypt, doctorate, unpublished, Physical Education (Boys), Halwan University. 1996.
3. Amima Munir Jado: Educational Programs, published by Dar Alma’arif, Read series, Cairo 1989.
4. Ameen Alkhawli: Sports & Society, The National Council for Culture, Arts & Literatures. The World Knowledge series, issue 216, Kuwait, December 1996.
5. UNESCO: Sports, its Political, Social & Educational Manifestations, translated by Abdulhamid Salama, the Arab Publisher of Books, Tripoli, 1986.
6. Jameel Abultayyeb: The Arab Sports Association, Secretariat-General, the fifth session for organization and management, Rabat, Morocco, 1987.
7. Helmi Ebrahim: A General Presentation of Sports Financing & Marketing in USA, the scientific conference ” Human Development & Sports Economy”, College of Physical Education (Boys), Halwan University, 1995.
8. Sari Hamdan & Maha Adeep Marketing Methods Concerning Sports Activities according to Jordanian Businessmen, the scientific conference ” Human Development & Sports Economy”, College of Physical Education (Boys), Halwan University, 1995.
9. Sami Alseesi The Effect of Economic Liberation on Investing the Egyptian Agricultural Field, doctorate, unpublished, College of Agriculture, University of Cairo, 1998.
10. Mohammed Ebrahim: An Evaluating Study of the Covered Sports Gymnasiums Block in Cairo Stadium from the Sports and Economic Points of View, master’s thesis, unpublished, Physical Education for Boys, Halwan University, 1997.
11. Arnold Jay: Clubs Sports in Colleges & Universities, for Sport and Physical Education was Hington, USA, 1997.
12. Bitts, B. G: Stolor, D. K Fundamentals of Sports Marketing, Fitness in formation technology, Inc, Mor Go town, 1996.
13. Bonnie, Park House: The Management of Sport Foundation & Application, Mosbey, 1994.
14. George Azeushi: On Criteria for Assessing an Information Theory, Puter Journal, vol., 28, July 1985, p. 75.
15. G. W. P. K. K. OG Zattan: Marketing Management, New York, 1987, p.67.
16. Jane Adams: Sport Sponsorship in Britain, the Institute of Sports Sponsorship, Nov 1997.
17. Handerson, K. A: Marketing Recreation & Physical Activity Program of Females, Journal of Physical Education, Recreation & Dance, Aug 1995.
18. HORNE V: Financial Market Rate & Flows, Cprantic Hall, Inc, 1987.

U.S. Sports Academy2013-11-26T21:49:08-06:00

Leadership Effectiveness for the Twenty-First Century

U.S. Sports Academy2013-11-26T21:49:08-06:00February 14th, 2008|Sports Management|

Introduction

As
we move steadily through the first few years of the twenty-first
century, it is only natural to reflect upon the most significant
events of the twentieth century, and look ahead at what awaits
us, particularly the next few years. Perhaps one of the largest
groups of people pondering the future is the business community.
Given all of the technological changes which occurred during
the twentieth century, corporations have had to endure almost
non-stop change to remain competitive in the global market.
Open any history book to see the political changes…the end
of the Cold War, the fall of the Berlin Wall, the disintegration
of the Soviet Union…or the social changes…the development
of the entertainment industry with things like the television,
VCR, compact discs, personal computers, and the Internet…and
the economic changes…the global economy, instant communication
for business purposes, planes, and even the beginning stages
of video-conferencing.

Combine
everything and one can see the unprecedented changes which
have influenced business all over the world. The reality of
the world-wide economy and the proliferation of information
and technology has made corporations large and small begin
competing in a whole new manner. As a result, effective management
skills and leadership often determine whether or not a company
will survive. Open any business journal or trade magazine
and the myriad of articles talking about how to stay afloat
amid the flood of changes is overwhelming.

In
addition to businesses being forced to deal with a changing
society, education has also had to confront changes. One issue
involves the public desire for strong results in the end product
of children (Berry, 1997). According to Blankstein (1992),
the structures schools use to manage daily operations need
to be updated and changed in order to be relevant and meaningful
in today’s society. Blankstein also argued that without creating
a framework and structure for educational systems, all of
the current practices in schools are simply individual programs
which function ineffectively. While dealing with the above
management and organizational issues, school must also focus
on the need to graduate students capable of leadership in
a diverse and changing society (Seitz & Pepiton,1996).

As
we look toward the future, we must reflect on the past, evaluate
what has worked and begin plans for the twenty-first century.
What will leadership effectiveness mean in the next millennium?
Perhaps the best way to begin a conversation on this subject
is to turn to the greats in management theory–Deming, Shewhart
and Greenleaf. By examining different perspectives regarding
effective leadership and combining the best aspects of each
person, a mixture of philosophies and practices should emerge
which can continue to change with the times.

Review
of the Literature

A
review of the literature reveals countless articles regarding
total quality management (TQM), effective management, quality
controls, employee empowerment and servant leadership. Articles
have been written applying these ideas to areas which include
everything from education (Berry, 1997; Blankstein, 1992;
Napier, Sidle, Sanaghan, & Reed, 1988; Scholtes, 1997;
Seitz, & Pepiton, 1996) to government (Levin, 1996, Scholtes,
1997) and even sports (Ho, 1997). What do all of these things
mean? What do the philosophies and methods have in common?

Total
Quality Management Concepts

On
a very basic level, all of the ideas revolve around a few
concepts. First of all, management officials should always
act as leaders within their organization. It is the opinion
of the author that true leaders always give 100%, stick to
their beliefs, act for the good of their people/organization,
and accept the consequences of their actions. Managers acting
as leaders inherently produce quality products, interact with
employees in a positive manner and create a healthy working
environment based upon mutual trust. Furthermore, leaders
should always strive to bring out the best in people and encourage
the constant growth of every individual within the company.
Naturally, the leader must hold himself/herself accountable
to the same standards as the employees. If leaders create
a vision for their company and their people, and then take
the necessary actions to achieve their goals, businesses will
prosper in the years to come. On the other hand, as Scholtes
(1997) said, “if leaders don’t understand and lead systems,
organizations and communities will forever falter and will
probably not survive” (p 49).

Officially
speaking, the ideas mentioned above are all found in the theories
which exist in the business journals. For example, take the
total quality management approach. According to Grandzol,
& Gershon (1997), TQM can be best defined as, “a
holistic approach to running an organization such that every
facet earns the descriptive quality” (p 44). Every facet
obviously refers to a slew of other topics. Anderson, Rungtusanatham,
& Schroeder (as cited in Grandzol, & Gershon in 1997),
found seven guiding principles which repeatedly occurred in
the research of TQM: leadership, continuous improvement, internal/external
cooperation, customer focus, learning, employee fulfillment,
and process management. Each of the above mentioned principles
may be broken-down into the categories listed below.

For
example, in a broad sense, leadership refers to the clarity
of vision and the long-range orientation of the leader. It
also includes management through a coaching or participatory
style. Furthermore, leadership covers topics such as employee
empowerment and the planning/implementing phase of change.
The continuous improvement component allows for the refinement
of ideas and specific improvements to be made to the final
product or service. In addition, cooperation must be collaborative
between individual employees and teams of coworkers. The ultimate
goal of cooperation is to operate from an organization-wide
perspective where the entire business functions as one system
based upon trust and not fear. In terms of education, this
means schools need to focus on: implementing long-term planning,
addressing turnover rate of management (principals and superintendents),
eliminating arbitrary goals/quotas, revising the current appraisal
process of teachers, studying merit pay for teachers, and
reducing fear among educational participants (Blankstein,
1992).

Of
course, businesses should always focus on the customer–all
actions should ultimately be based upon what the end result
provides the customer. One of the ways in which customer driven
focus occurs is through the continual process of learning
among corporation employees. The training provided through
the company enhances employees’ foundational knowledge as
well as process knowledge. The resulting educational development
and continuous self-improvement of all employees enables the
business team to better serve the customer. In fact, the training
and development often leads to an increased level of employee
fulfillment (job satisfaction, commitment, and pride).

Once
again turning to education, Berry (1992) indicated schools
must begin being considered as service organizations concerned
with the needs of their clients/customers. As a result, Berry
argued schools must actively provide both employees and students
with services in the areas of educational programs, advice,
care, information and opportunities for specific skills training.
More specifically, Berry stated a TQM approach should include
the following areas: leadership roles, development of vision,
management by fact, team building, human resources, bench
marking, cycle time reduction and customer focus/satisfaction/measurement.
Unfortunately for educators, Berry also pointed to barriers
which face educators when applying TQM practices to school
systems: philosophical barriers, unclear relationships between
TQM and improved learning outcomes, difficulties with statistical
analysis, the customer/supplier relationship, customer-defined
quality concept, the industrial culture in education, the
introduction/development process and the inspection/evaluation
process.

Finally, the last component of qualities associated with TQM
revolves around the concept of process management. The managers
of a business are directly responsible for prevention of mistakes
and reduction in mass inspections. Management must focus on
the company’s design quality and statistical control. The
managers and leaders are required to understand the concept
of variation and be able to use the idea to eliminate numerical
quotas and merit ratings. Furthermore, management must truly
understand motivation and be able to direct employee motivation
toward cutting total costs within the company and maintaining
a stable level of employment among the workers. All of these
ideas constitute the seven indicators of total quality management
(as described by Anderson, et al., 1994 and cited by Grandzol,
& Gershon, 1997)…but where did these ideas originate?

Deming,
Shewhart, and Greenleaf

It
is important to backtrack to the works of W. Edwards Deming
and Walter A. Shewhart. Both men were classical American pragmatists
(Lovitt, 1997) that believed, “knowledge is grounded
in hard, measurable data” (p 99). Deming viewed businesses
as systems designed to please the customers. In order to please
the customer, Deming realized that a number of factors must
be addressed. First, the business must clearly identify the
customers and know what they want. Then, the business must
produce quality products that meet the customers’ needs and
desires. In order to do this effectively, the business must
function as a system of interrelated processes working at
optimal performance. Deming based his standards of optimization
on the work of Shewhart. Levels of acceptable variation could
be determined based upon the data collected by the business
(Roehm, & Castellano, 1997). A key component of this view
is the idea that when the system was not functioning at the
correct level, management officials need to find the cause
and solve the problem. Deming even modified Shewhart’s work
to create a method for problem solving to aid in this procedure.
The PDSA cycle (plan-do-study-act) refers to the process by
which people learn and improve (Lovitt, 1997).

Already
one can see the relationship between the unofficial definition
of leadership and the works of the Deming and Shewhart. If
every employee at a given business focuses on expending 100%
effort and takes pride in their work, then it naturally follows
that the corporation would run at optimum levels and produce
high quality items. When the leader treats everyone with respect
and creates an atmosphere of trust, then employees will be
able to work towards continuous improvement, personal growth/development,
and learn. Few employees would be able to argue they were
unfulfilled! Even the customers would feel well taken care
of when they bought quality products which served their needs
and met high standards.

Before
continuing with more details about Deming and Shewhart, take
a moment to relate Robert Greenleaf’s work to effective leadership
in the twenty-first century. Greenleaf’s concept of servant
leadership focuses on putting the needs of others above one’s
own needs. A leader concerns himself/herself about the employees,
the customers, and the community as the number one priority.
One knows he/she is truly adhering to servant leadership when
the people being served grow as individuals, are happy, and
become more autonomous. Perhaps the best reward is when someone
you have served takes on the role of a servant leader (Spears,
1994). Once again, these ideas fit with the first concept
of leadership–leaders strive to bring out the best in people
and encourage constant growth. This level of commitment and
service, if sincere, would enable businesses to prosper in
the twenty-first century.

Now
that general ideas have been discussed, a closer look at Deming’s
work seems appropriate. One of the goals of Deming’s TQM movement
was to create a culture for change within an organization.
In order to create change, the head of the company must commit
to the hard work of developing a vision which the employees
will embrace. Deming created the following philosophical platform/framework
of fourteen quality management points: (1) create constancy
of purpose; (2) adopt a new philosophy; (3) stop mass inspections;
(4) end price-tag contract awards; (5) improve constantly;
(6) institute training; (7) institute leadership; (8) drive
out fear; (9) break down barriers; (10) eliminate slogans;
(11) eliminate quotas; (12) remove barriers to pride in work;
(13) education/re-training courses; (14) action (Berry, 1997).
These fourteen steps are not in any particular order but reflect
the ideas of Deming.

Other
researchers have rearranged the order of the fourteen points
so that the points stress the commitment employers have to
employees (Roehm, & Castellano,1997). Still others have
chosen to focus on specific elements of Deming’s work. For
example, Ward (1997) zeroed in on the issue of implementing
employee empowerment. In the case of Blankstein (1992), five
of the points were connected to school related concerns. Additionally,
Lo (1997) used seven points to address issues related to major
changes within the philosophy of the organization. The bottom
line is that Deming’s work provides enough information to
effectively manage while at the same time, provides enough
flexibility to tailor the fourteen points to fit the needs
of a specific situation.

As
businesses experience the changes that will occur as time
goes by, it is important to continuously apply the PDSA model.
If businesses make it a habit of planning their course of
action, implementing the ideas of Deming, Shewhart, and Greenleaf
and studying the results, then corporations will be able to
act in the best possible manner to achieve customer demands.
When management follows the guidelines and applies 100% of
their efforts to achieving company goals, serving the needs
of employees/customers/community members, then the corporations
will be able to keep up with the changes and survive in the
new millennium.

Summary
and Conclusion

In
closing, businesses and schools throughout the world should
practice the leadership effectiveness models currently outlined
by Deming’s fourteen points, the PDSA learning cycle, and
the servant leadership paradigm of Greenleaf. When applied
in a consistent manner by individuals committed to working
with 100% effort and organized by people in leadership positions
willing to adhere to their beliefs, then success should follow.
The key is for the leaders to act in manners consistent with
the best interests of their people/organization. Of equal
importance is for the leadership team to accept the consequences
of their actions–both good and bad. Through modifying the
process and eliminating sources of inappropriate variations,
managers will facilitate the production of quality products.
Furthermore, employees will work within a positive, healthy
working environment. The high level of mutual trust combined
with the encouragement of leaders to pursue constant growth
will empower employees to actively participate in the entire
business process. With sound vision, people, and methods,
companies will achieve their goals, businesses will prosper,
and everyone will win together. In terms of education, students
will be prepared to enter the work force and educational professionals
will experience benefits similar to those in business. Leadership
effectiveness in the twenty-first century will ideally be
characterized by impeccable customer service, employee loyalty,
high standards, and individual growth.

References

Anderson,
J. C.; Rungtusanatham; & Schroeder, R. G. (1994). A theory
of quality management underlying the Deming management method.
The Academy of Management Review, 19(3), 472-509.

Berry, G. (1997). Leadership and the development of quality
culture in schools. International journal of Educational Management,
11(2), 52-64.

Blanksetin, A. M. (1992). Lessons from enlightened corporations.
Educational Leadership, March 1992, 71-75.

Grandzol, J. R.; & Gershon, M. (1997). Which TQM practices
really matter: An empirical investigation. Quality Management
Journal, 4(4), 43-59.

Ho, S. H. (1997). Problem solving and the Euro ‘96. Management
Services, January 1997, 10-12.

Levin, W. J. (1996). Could a dose of Deming transform government?
Journal for Quality and Participation, January/February 1996,
56-61.

Lo, W. (1997). Application of Deming’s principles in the management
of change–a Hong Kong experience. The TQM Magazine, 9(5),
336-343.

Lovitt, M. R. (1997). The new pragmatism: Going beyond Shewhart
and Deming. Quality Progress, April 1997, 99-105.

Napier, R.; Sidle, C. C.; Sanaghan, P.; & Reed, W. S.
(1998). Metamorphosis: Creating the capacity for change. NACUBO
Business Officer, January 1998, 18-28.

Roehm, H. A.; & Castellano, J. F. (1997). The Deming view
of a business. Quality Progress, 39(2), February 1997, 39-45.

Scholtes, P. R. (1997). Communities as systems: Americans
need to pick up where W. Edwards Deming left off. Quality
Progress, July 1997, 49-53.

Seitz, S.; & Pepiton, S. (1996). Servant leadership: A
model for developing college students. Metropolitan Universities,
Summer 1996, 113-122.

Spears, L. C. (1994). Servant leadership: Quest for caring
leadership. Inner Quest, 2, 9-13.

Ward, J. A. (1997). Implementing employee empowerment. Information
Systems Management, Winter 1997, 62-65.

U.S. Sports Academy2013-11-26T21:50:46-06:00

Peace Through Sport and Religio Athletae: Antiquated Ideas or Viable Options?

U.S. Sports Academy2013-11-26T21:50:46-06:00February 14th, 2008|Sports History|

Eight months ago, it seemed that the world rushed to embrace the “new millennium”, the dawn of a new era. This is understandable when viewed in the global context of the previous century. Two world wars, countless civil wars, the Cold War and attendant social and political unrest overshadowed many of the remarkable advances in science and technology. The Olympic movement was not immune from the political and social problems in the twentieth century and ultimately became a microcosm of global politics. As the dawn of the new millennium approached, many people reflected on past events and envisioned a new world, dare I say a New World Order, where peace, progress, character development and prosperity would become a reality and not simply a dream. This vision was not a new one. Early guardians of the modern Olympic Games such as Pierre de Coubertin, William Sloane, Jules Simon, and Fredrick Le Play must have shared this same optimism and hope for a renewal of moral character and a lasting peace as they rang in 1900. How could they have known that the twentieth century would be among the most tumultuous and deadly periods in the history of the human race? The turmoil of the early part of the last century had a profound impact on Coubertin. He became a tireless crusader for peace and social change. The question that begs asking is to what extent will the new leadership of the International Olympic Committee (IOC) continue Coubertin’s Crusade for peace and social change via sport?

The great philosopher George Santayana noted that “Progress, far from consisting in change, depends on retentiveness… Those who can not remember the past are condemned to repeat it.” Will the leadership of the Olympic Movement heed the eloquent words of Santayana relative to lessons lessons learned in the twentieth century or will the same mistakes be made again? A promising first step was taken in 2000 when the IOC and the Hellenic Olympic Committee established the International Olympic Truce Center in Athens.

The new millennium provides an opportunity for the International Olympic Committee and the Olympic Movement to undergo a renaissance. A renaissance that once again reaffirms the belief in the utility of sport as a tool for peace and international understanding; not just in words but in deeds! In addition, the renaissance of sport can recapture the belief and practice when sport was a means of developing moral character instead of producing the “characters” that many contemporary athletes represent today.

World peace and prosperity for all is not a utopian dream but a moral obligation that we all must work to achieve. The Cold War approach to securing peace and harmony through military power by default engenders threats and conflict. We have no illusions about the necessity for strong national defense. There exist political and religious doctrines that reflect agendas that promote violence to achieve end results and we must defend ourselves and others against this threat. The horrific attacks of September are a somber reminder of this fact.

During Coubertin’s formative years, he supported a strong military to defend his beloved country. While this never changed, We believe he also envisioned an alternative to military might as a means to secure peace and social advancement. Could Olympism develop a credible doctrine that would serve to promote peace and international understanding? Could the splendor and worldwide appeal of the Olympic Games succeed in the diplomatic arena where others had failed relative to resolving conflicts? Could athletes deliver messages of peace and goodwill to competing nations more effectively than career politicians? Ever the romantic, Coubertin believed in “Peace Through Sport”. As a statesman, Coubertin sought to employ sport as an effective diplomatic tool that would bring people together and ultimately contribute to world peace.

Although Coubertin did not live to see his ideology succeed, perhaps the new millennium will provide the Olympic Movement with another opportunity to believe in the utility of “Peace Through Sport”. It is important to note that while Coubertin worked to bring about world peace he was not a pacifist. He, like the rest of France, wanted a powerful military in place to prevent another disastrous military defeat at the hands of the Germans or anybody else for that matter. However, Coubertin was well connected with individuals in the international peace movement during his time in Paris.

The Paris of the 1880’s was an international center for pacifists and the Peace Movement. Coubertin undoubtedly had contact with leading figures in this movement. Quanz believes, “pacifists provided an important impact on Coubertin’s plan to establish modern athletic contests within the milieu of major international exhibition.”(Quanz, 1993) In fact, Quanz notes, “Coubertin… consistently stressed the dual character of the Games, setting his philosophical tone in place when he dedicated the 1896 Games to both patriotism and world peace.”(p. 2) He maintains that pacifist philosophy was an important element in Coubertin’s plan to establish the modern Olympic Games, citing the list of individuals invited to the Congress at the Sorbonne and saying “there is little doubt that a definite contemporary ‘peace patronage’ was present at the Sorbonne proceedings.”(p. 4) But Quanz refrains “from boldly pronouncing a “pacifistic derivation theory” for Coubertin’s Olympic project, largely because there appears in the Baron’s scheme an independent interpretation of modern sport, namely, its reformation in the context of educational potential.”(p. 3)

While Coubertin had many friends within the peace movement and manipulated these relationships to his advantage in promoting the Games, his ideas concerning Olympic sport and internationalism should not be viewed as an attempt at pacifism. MacAloon notes, “Coubertin was not so much against war as for peace, and…he wanted a strong army worthy of domestic and foreign respect and capable of ensuring against another 1870.”(McAloon, 1981) To suggest that the International Committee for the Olympic Games was an extension of the International Peace Bureau would be a mistake. It seems Coubertin’s “internationalism” was multifaceted and incorporated notions of peace, patriotism, international cooperation, and serious athletic competition. Coubertin was a patriot who believed in the necessity of a strong national defense. He also believed and worked to achieve “Peace Through Sport”. Who says you can’t have it both ways?

The creation of the Olympic Truce Center is a positive step. We must not simply hope that the efforts of the Truce Center are successful, we must all work to insure its success. As Santayana notes, those who forget history are bound to repeat it. In the last century, the effort to maintain a lasting peace was a failure. The Olympic Games were cancelled because of World War I and World War II. The impact of the Cold War immersed the Olympic Movement and the Olympic Games in nasty politics that nearly extinguished the Olympic flame. The Olympic Movement has much to gain, as we all do, in maximizing efforts to achieve peace. History has demonstrated that the Olympic Games, and all of us, have much to lose without a lasting peace.

The development of moral character and attendant decorum was a critical component of Coubertin’s Olympism. This concept is embodied, to a degree, in his idea of Religio Athletae. Coubertin’s idea was in part, an attempt to recapture what he believed to be the noble and virtuous qualities of sport that were present in Ancient Greece. These were timeless ideas and practices that would help him establish a stronger foundation for sport to cultivate proper moral character. As we shall see, although his concept of Religio Athletae suggests theological implications, it does not meet the criteria for this.

In his Olympic Memoirs, Coubertin (1931) states that sports were “a religion with its church, dogmas, service…but above all a religious feeling.” Two years before his death, in a 1935 radio address, Coubertin (1935) acknowledged:

The first essential characteristic of ancient and of modern OLYMPISM alike is that of being a religion…I therefore think I was right to recreate from the outset, around the renewed OLYMPISM, a religious sentiment transformed and widened by the Internationalism and Democracy which distinguish the present age, but still the same as that which led the young Greeks, ambitious for the triumph of their muscles, to the foot of the altars of ZEUS. The ideal of a religion of sport, the religio athletae, was very slow to penetrate the minds of competitors, and many of them still practice it only in an unconscious way. But they will come round to it little by little.

Coubertin’s first use of the term religio athletae came in a short article (1928). In it he outlines the best means for protecting his modern Games from the “excess that corrupted and ruined ancient athletics.”(p.6) Coubertin’s ideal for sport involved a world where “each young man possesses sufficient taste for athletic exercises to make him practice them regularly…seeking in wholesome sports an admirable means to perfect his health and increase his strength.”(p. 5) He admitted this was unrealistic and that a “system of organized competition” would need to take its place. But this sort of competition would inevitably lead to corruption. Therefore a “regulator,” such as the Greeks found in Olympia, would need to be incorporated into the modern Games. Coubertin alluded to the Ancient Olympics and the “spirit of almost religious reverence” with which the young men approached them. For Coubertin, this reverence was derived not from “sacrificing solemnly before the altar of ZEUS,” but from “taking an oath of honor and disinterest, and above all in striving to keep it.”(Coubertin, reprinted in 1967, p. 6). Thus, Coubertin sought to protect the sanctity of his modern Olympics by incorporating a similar oath into their opening ceremonies. It was precisely this religious ritual of athletic competition that the Baron was seeking to promote in his Olympism.

There remains then the deeper question of what Coubertin meant by labeling Olympism as a religion. Did he in fact suggest that this Olympic philosophy could assume the role of a religion? Or might this be another example of the Baron’s idealism, an attempt at promoting Olympism by invoking the Greek’s conception of the religious nature of sport as honoring the gods? Nissiotis (1986) provides insightful criticism concerning these questions. He takes Coubertin’s understanding of the relationship between Greek sport and religion to task:

He [Coubertin] committed an error, if I may use that expression, by confusing the sacred-the sacredness of the human act when it transcends itself, reaching for the infinite and absolutely transcendental divine-and the sacredness which the Greeks understood by “ieros”, that is the separate, that which confronts us, outside ourselves…For the ancient Greeks, there was an enormous difference between sport which honoured the gods, and sport seen as a god, sport as a “religion.” (p. 168)

Coubertin may not have anticipated the ramifications of this overzealous mistake, but they can be seen in the words of some of his successors, including former president of the IOC Avery Brundage (1964), when he proclaims, “It is a 20th Century religion which Coubertin founded in the Olympic Movement, a religion with universal appeal which incorporates all the basic values of other religions, a modern, exciting, virile, dynamic religion, attractive to Youth, and we of the International Olympic Committee are its disciples.”(p. 2) Would Coubertin have endorsed this pronouncement of OLYMPISM as a “20th Century religion?” If not, what would cause Coubertin to risk labeling sport as a religion?

Nissiotis (1986) suggests that Coubertin was motivated by:

An unbound enthusiasm in a secularised era, characterised by the absence of the gods…he wanted, through sport, to keep young people looking towards the infinite, that which is dazzling and gives to life its supreme spiritual meaning. He wanted modern youth, thus armed, to be able to go beyond the mechanics and sciences of the modern era, re-establishing religion in a realistic dimension.(pp. 168-169)

The Europe of Coubertin’s era was undergoing a rapid transformation in philosophical and religious thought. Secularism and a kind of scientific positivism were rapidly replacing the Christian God of traditional European culture. Coubertin sensed this spiritual vacuum left by the removal of the divine. Thus to the youth of the world he offered:

Olympism as religion, a serious appeal to take with complete devotion its humanist principles impregnated with Greek philosophy and Christian faith, above all kinds of dogmatic absolutism against other social beliefs and conditions. OLYMPISM in the service of peace, democracy and internationalism, and of the moral transformation of man, giving him a dignified character, regenerating him by the achievement of equilibrium between body and mind, through athleticism in its Olympic sense.(Nissiotis, 1996, pp. 76-77).

Also critical to Coubertin’s religious approach to Olympism was the idea of “mutual respect.” By respecting differences between various creeds, young people might “re-establish religion in a realistic dimension,” the dimension of competitive athletics on an international level. Both Nissiotis (1973) and Professor Liselott Diem emphasize this attempt of Coubertin at transcending religious dogmatism: In order to respect one another, we should know one another. The ignorance of the Catholic for the Protestant can only be compared to the ignorance of the latter for the orthodox. No one tries to know what a Baptist thinks, or a Methodist, a learned Moslem or an open-minded Buddhist. The Mentality of Israelis, Hindous [sic], Shintoists are not studied. It is much more important to know these things than to know the age of the pithecanthropus or the carcass of the diplodocus. Because this is life itself, today’s life, the deep life of man.(Coubertin, 1908)

It is especially in the religious examination of Olympism  that Coubertin’s lifelong idealism and his ever-present concern for educating youth emerge.

The exact relationship between Olympism and religion remains problematic. It is tempting to presume Coubertin sought to establish a new world-religion in Olympism. His writings fail to explain precisely what he meant by sport in the religious sense. The terminology used by the Baron has lead to confusion within the Olympic community as well as suspicion from outside religious organizations. However, it seems most likely that, in his idealism, Coubertin sought not to establish Olympism as a religion in the traditional sense, but to infuse it with religious meaning and demand a religious commitment to this philosophy of moral education, international peace, artistic beauty and physical effort. In this philosophy we see an appeal to the transcendent, religious nature of sport joined with the concept of mutual respect among peoples in an effort to educate youth and promote peace on an international level.

Was Coubertin’s belief in “Peace Through Sport” a utopian dream or a viable diplomatic option that, until now, has been largely ignored? Have the qualities and characteristics that reflect Coubertin’s Religio Athletae become antiquated and outdated or do might they still have a place in the new millennium? Will there be a renaissance of sport in the new millennium where the development of moral character will become important or will this concept, sport as a means of character development, be assigned to the dust bin of history? Only time will tell.

References

Brundage, Avery (June, 1964). “Baron Pierre de Coubertin,” from Text for the Plaquette Lexueuse Celebration 70th Anniversary of Revival of Olympic Games by Baron Pierre de Coubertin, Sorbonne, J, p. 2.

Coubertin, Pierre de.(1931) Olympic Memoirs. Text originally published by the Bureau international de pedagogie sportive in 1931, then reprinted by the International Olympic Committee in 1976, 1979, and 1989, Lausanne, 115.

Coubertin, Pierre de. (1935) The Philosophic Foundation of Modern Olympism, Reprinted in The Olympic Idea. Hofmann, 1967, p. 133

Coubertin, Pierre de (1928)  du Bureau International de Pedagogi Sportive 1, 1928, pp. 5-6.Pierre de. “Religio Athletae,” Bulletin

MacAloon, John J. (1981) This Great Symbol. Pierre de Coubertin and The Origins of The Modern Olympic Games. Chicago: University of Chicago Press.

Nissiotis, Nikolaos (March, 1986). Pierre de Coubertin’s Relevance from the Philosophical Point of View and the problem of the “religio athletae, abstract from: “L’ACTUALITE DE PIERRE COUBERTIN DU POINT DE VUE PHILOSOPHIQUE et le probleme de la “religio athletae”, presented at the Symposium: The Relevance of Coubertin Today,” Lausanne, 18-20 March, 1986, pp. 125-178.

Quanz, Dietrich R (1993). “Civic Pacifism and Sports-Based Internationalism: Framework for the Founding of the International Olympic Committee.” Olympika, Vol. 2, 1-23.

 

U.S. Sports Academy2015-10-02T23:26:27-05:00

Hardball-hardbat: A call for change from aluminum to wooden baseball bats in the NCAA

U.S. Sports Academy2015-10-02T23:26:27-05:00February 14th, 2008|Contemporary Sports Issues, Sports Management|

Ever since hits and home runs increased significantly after a leading aluminum bat manufacturer introduced the ABlack Magic bat in 1985, a controversy has raged in the National Collegiate Athletic Association (NCAA) concerning the use of aluminum baseball bats. The first Abat summit with members of the NCAA Baseball Rules Committee and executives of aluminum-bat manufacturers was held in the summer of 1994. From this point on it was evident that the ability of manufacturers to manipulate the size and weight of baseball bats created an injury hazard and a player-development problem for collegiate-level baseball players. Although small steps have taken place to limit the hazardous equipment, a final solution would be found in a mandate by the NCAA for its member institutions to make a permanent and exclusive switch from aluminum bats to wooden bats. Specifically, this mandate should be directed to those programs at the Division I level where the baseball players are strong enough, fast enough, and skilled enough to injure one another by their use of aluminum bats.

Call for Change: Player Safety

Baseball bat manufacturers, through advances in modern technology, have been able to create aluminum bats that are lighter in weight than wooden bats yet still meet the required measurement and size standards. These lighter bats allow for faster bat speeds during swings that result in a greater hit-ball velocity. Because the ball exits the aluminum bat with a higher velocity than would a ball from a wooden bat, there is naturally a greater danger of injury to defensive players. “Any idiot can see that the ball jumps off an aluminum bat faster than off of a wooden bat,” said Jim Morris, head baseball coach at the University of Miami. This favors hitters but is obviously dangerous to pitchers and infielders (Heavy Metal, p. 27, 1997).

Although the NCAA is aware of the danger involved with aluminum baseball bats, the organization has refused to make a permanent switch to wooden bats. The rationale postulated by the NCAA for its stance is that there are risks in all sports and that pitchers and infielders are aware of those risks (Bloomberg, 1998). While the NCAA is steadfast in opposing a switch, its Baseball Rules Committee did agree in 1998 to stricter guidelines on performance standards for aluminum bats in order to provide a safer player environment. The committee had received research that illustrated the recent rising rate of serious injury to pitchers from batted infield line drives. The new standards prohibit the development and use of an aluminum bat that produces a batted ball speed of over 93 miles per hour. The interesting fact here is that this was the established standard for wooden batted ball speeds. The obvious question here is, instead of creating wooden bat standards for aluminum bats, why not just use wooden bats?

Easton Sports, Inc., one of the industry’s leading aluminum bat manufacturers, filed a restraint-of-trade lawsuit against the NCAA and is seeking $267 million in damages and injunctive relief. The suit was filed in the United States District Court in Kansas City, Kansas.

Ultimately, the adoption of revised aluminum-bat regulations brought lawsuits from aluminum and wooden bat manufacturers who sued under the premise that the NCAA had conspired to lock the other out of the bat market (Hawes, 2000). The Baum Company, a manufacturer of wood composite baseball bats, claimed the NCAA aluminum standards were lax and that in addition to being unsafe, aluminum bats were also preventing the Baum Company from selling wooden bats to NCAA schools (Kan, 1999). The Baum Company also accused the NCAA of conspiring with aluminum bat manufacturers in order to eliminate competition from wooden bat makers. In this case, the court ruled that the NCAA’s refusal to change rules further or to ban aluminum bats is lawful (Kan, 1999). As a result of the Baum Company ruling, Hillerich and Bradsby and Easton Sports, Inc., the industry’s leading manufacturers of both aluminum and wooden bats, dropped their restraint-of-trade lawsuits against the NCAA. Within the ruling against the Baum Company the court illustrated how the NCAA had the lawful right of refusal and the lawful right to adopt bat standards for the protection of players (Kan, 2000). Therefore, the NCAA has the right to modify its aluminum-bat requirements or make the switch to wooden bats.

In July of 2000, the NCAA Baseball Rules Committee ruled that there would be no immediate changes in the specifications for manufacturing baseball bats. This rule was based on the recommendations of the NCAA Baseball Research Panel, which reviewed results from laboratory testing and performance during the 2000 intercollegiate season. Don Kessinger, associate athletics director for internal affairs at the University of Mississippi and chair of the rules committee, stated that the recommendations of 1999 restored balance to the game and made the aluminum bats perform more like wooden bats.

While higher standards are better than no standards, because the standards can be circumvented there is a need for the outright elimination of the use of aluminum bats at the college level. A recent study by the University of Massachusetts found that a loophole exists in the new aluminum bat standards (Hawes, 2000). This research shows that it is possible to physically change the center of swing gravity with an aluminum bat. This is done using a technological weight-shifting technique in manufacturing the aluminum bat. This center of gravity change allows the aluminum bat to still meet bat standards but when used in the field, the batted ball speed may greatly exceed the standard ball exit speed. With wooden bats, however, it is not possible to shift the center of gravity in order to achieve this advantage. This loophole in the aluminum-bat rules will allow manufacturers to create an aluminum Ahot bat capable of harder hits which will again lead to a greater safety hazard for infielders and pitchers (Hawes, 2000).

Call for Change: Player Development

Although potential injuries are the most important factor, there are other reasons that call for a switch to wooden bats. Studies show that with an aluminum bat, a hitter can make contact with the ball at almost any point on the bat and achieve the same effect as a hit on the Asweet spot of a wooden bat (Forbes, 1998). This fact is evident by an examination of offensive production. Over the last five years (1995-1999), batting averages, scoring, and home runs have all increased in NCAA baseball. Batting averages increased to .301 (from an average of .296 over the previous 15 years), scoring jumped from 6.49 to 6.81 per game, and home runs from .80 to .91 per game. Therefore, not only are aluminum bats lethal against defensive baseball players, they are also distorting the development of college pitchers who have to use drastically different strategies when pitching against players using aluminum bats than they would if they were pitching against players using wooden bats. This is creating development problems for pitchers who are trying to make the transition from collegiate-level pitching to professional-level pitching where the only bats allowed are wooden.

There are also batter-development issues at stake. Many young baseball players use their college baseball careers to refine their skills in attempts to prepare for professional baseball. Fortunately, the extensive farm system of Major League Baseball allows many Division I players opportunities to play at the professional level. Wooden bats, which are used exclusively by professionals, are much more challenging to hit successfully with than are aluminum bats. The banning of aluminum bats and the use of wooden bats in the NCAA at the Division I level would help college baseball players become better prepared for either possible failure or a possible future in professional baseball (Killer Bats, 2000).

A prime example of this case is that of Marshal McDougall, a second baseman at Florida State University from 1998 through 2000. In May of 1999, McDougall hit six home runs and collected 16 RBI and 25 total bases in a game against the University of Maryland. All three of these feats, which are all NCAA records, were accomplished through the use of an aluminum bat (Bechtel, 2000). For the year, McDougall used his aluminum bat to secure a .419 batting average and record 28 homeruns. Despite the outstanding game and season, baseball teams passed on McDougall until the 26th round of the 1999 draft. Pro baseball scouts feared that he might not make the immediate impact they needed from a higher-round draftee. They also feared he would have a difficult adjustment to the use of wooden bats. In McDougall’s first summer of minor-league baseball, their skepticism was affirmed as his wooden bat produced only a .248 batting average and one home run. Most likely, an NCAA wooden-bat mandate would have never allowed for McDougall’s six home run game. However, if he had been allowed to play and practice with a wooden bat over his college career, he would have been much better prepared for the wooden-bat demand of professional baseball.

Call for Change: Cost

Lastly, when a mandate such as this is suggested, the question of cost also becomes an integral issue. It can argued that aluminum bats last longer than wooden bats and can be used in games for several years. In fact, a $1200 investment in aluminum bats can be enough for an entire team and will last three to five seasons. Conversely, a $1200 investment into wooden bats might not last one whole season. Because of the obvious differences in cost, the proposed mandate for change from aluminum bats to wooden bats is directed only at the elite level Division I teams. The Division II and Division III levels of non-elite athletes do not pose the same high risk of injury as do the players in the Division I programs. Furthermore, Division I programs that are top-25 caliber would have the added benefit of receiving sponsorships from wooden bat manufacturers.

Unfortunately, the Anon-elite Division I teams would have to adjust and absorb the cost of wooden bat use. For the safety and development of their players, however, this would have to be accepted. Division I hockey programs do not try to save money by wearing hockey helmets without face shields. That would be unsafe. Universities do not complain about the cost of football helmets. Swimming programs do not stop using chlorine in the pools to save money. It is then very justifiable to ban aluminum bats and spend the extra money to use wooden ones. The health and safety of the student athlete, in addition to the development of his skills, should be the primary concern.

Call for Change

The solution to this baseball conundrum is for the NCAA to institute a ban on the use of aluminum baseball bats at the Division I level of competition. There are several reasons for this suggested mandate for change. Because the exit speed of a baseball hit off of an aluminum bat is much faster than the exit speed of a ball hit off of a wooden bat, the safety of players (infielder and pitchers) should be reason enough for a change. There is also a need for a switch from aluminum bats because the use of wooden bats would contribute to the development of college baseball players, both the hitters and pitchers. Furthermore, if the NCAA wants to move in the direction of an aluminum-bat mandate, it has the legal authority to do such. The Association can lawfully institute such a ban under legal product selection. Finally, although the change might increase equipment costs for some institutions of higher learning, the cost is a minor price to pay for the safety and development advantages that would be obtained through the use of wooden bats.

References

Bechtel, M. (2000). Heavy metal rap: Ruthian feats by Florida States Marshall McDougall went largely unrewarded. Sports Illustrated, 92, 11.

Bloomberg, S. (1998). NCAA approves new rules for bats. The Legal Intelligencer, 13, 4.

Forbes, S. (1998). Strike em out. Forbes, 31, 1-4.

Hawes, K. (2000). Baseball bat standards return to the examination table. The NCAA News, 14, 1-8.

Heavy Metal. (1997). Sports Illustrated, 86, 27.

Kan, D. (1999). Recent cases. The Entertainment Law Reporter, 21 (3), 2.

Kan, D. (2000). Recent cases. The Entertainment Law Reporter, 21 (11), 19.

Killer Bats. (2000). Sports Illustrated, 91, 20.

NCAA Revises Bat Rules. (2000). The Journal of Physical Education, Recreation, and Dance, 71 (1), 8.