ISSN: 1543-9518|Vol. 24

Information Technology and Sports: Looking Toward Web 3.0

Dr. T.J. Rosandich

### Abstract

From the founding of the Olympic movement in the late 19th century at the height of the Industrial Revolution through the beginning of the Information Age in the 1970s, channels of media distribution evolved from primarily written tracts in publications to electronic broadcasting. The changes in the mode of information distribution and the underlying technology over time caused the message content being promulgated to similarly change. As there were comparatively few channels available for the distribution of content during this period, a relative few individuals served as “gatekeepers” on the flow of information. These gatekeepers, such as editors and producers, exercised extraordinary control over what information entered the public domain through a process that was largely autocratic. The Information Age has changed the paradigm of information dissemination, and in so doing, has democratized the process of sharing information. The participation of the public-at-large in the development and dissemination of information that shapes humanistic ideas has grown in scale to a size unprecedented in human history. Since the advent of the Internet, this human discourse has changed over time driven both by the application of new technologies together with the exponential growth in that portion of the population that has access to them. Perhaps the most significant development in this movement was the development of the World Wide Web (the web). As the web has moved from comparatively static Web 1.0 content through the development of Web 2.0 social media applications to the beginning of Web 3.0 practices, there have been significant changes in how humans use computer technology to interact with one another. Despite the positive changes that have been brought about by the development of these technologies, such as a democratization of the information sharing process, there are still negative aspects to social media applications. There will also be significant challenges ahead in the development of new communication technologies that must be overcome before the full promise of the Internet can be realized by all.

**Key words:** Olympic movement, social media, Internet, web, technology, humanistic ideas

### Introduction

Human play, as embodied in sports, is one of the most important expressions of human culture. It can be said that the games people play in a society are a reflection of the society as a whole. It can also be said that communication is the one dominant attribute that distinguishes human beings from every other species on the planet. Thus, the intersection of communication and sports in the human experience is an important one.

The Olympic movement is considered to be one of the largest social movements in human history. Nowhere else do the countries of the world gather in one place as they do during the Summer Olympic Games. While the peaceful gathering of the world’s youth for sports competition is the embodiment of that intersection of sport and communication, this fact underscores the importance of the media in conveying Olympic values and ideals. In many respects, it is a relationship between the Olympic community and the media that allows the Games to be conducted on the scale that they are.

This presentation will briefly examine the evolution of this relationship from the founding of the Olympic movement at the height of the Industrial Revolution to the dawning of the Information Age. The discussion of the early days will necessarily be brief as the primary focus of this presentation is on the ways that technology, and more specifically the Internet, is driving the communications process and with it the dissemination of the human ideals. There will be a discussion of some of this new media and the presentation will conclude with some of the challenges before us, as we look to the future being wrought through technological change.

#### Evolution of Media

As has already been noted, the Olympic movement was founded at the height of the Industrial Revolution in the late 19th century. The founder of the Olympic movement, Baron Pierre de Coubertin, authored many articles arguing for the establishment of a modern Olympic Games. An example of this effort was the publication of an essay in the “Review de Paris” in June 1894 – on the very eve of the first Olympic Congress – setting out his vision for the establishment of a modern Olympic Games (Guttman, 1992).

Writing in the 19th century was a lengthy process, meaning that 19th century writers faced a much longer period than happens today, between researching, writing, and receiving payment for their work. Only the best educated individuals, usually from privileged backgrounds, had the time, expertise, talent, inclination, and financial backing to undertake this effort (2). Illustrated news weeklies or monthlies were among the primary means of communication and dissemination of the news in the late 19th and early 20th centuries. This medium was also one that was particularly well suited to the audience that de Coubertin was trying to reach. The founders of the Olympic movement were well educated and well-to-do. Therefore, the message to this audience leant itself well to the tenets of the early games that they should only be open to amateurs; those who participated in sport as an avocation as opposed to a vocation (4).

However, the on-going Industrial Revolution was bringing about important society-wide changes that allowed sports to flourish. This included a population migration from rural to urban centers, increases in disposable income accompanying a rise in the middle-class and eventually, more leisure time that allowed more recreational activities, among them participation in and the viewing of sports events.

Concurrent with the rise in the middle class was a wider distribution of newspapers, many of which began to include sports coverage. Sports coverage did, in fact, become one of the ways that newspapers in larger metropolitan areas competed with each other. As interest in sports generally, and local teams particularly, began to appear in newspapers, the amount of space given over to this content expanded over time. As there were no broadcast media in these early days, the newspaper sports coverage of the day was largely descriptive play-by-play recaps of the sports events.

Eventually, however, broadcast media was introduced to the communications mix and began to usurp the role historically played by the newspapers. First radio, and later television, allowed the audience to experience the sport events as they occurred with their play-by-play broadcasts. Thus, the role of the newspapers and weekly or monthly sport-themed news magazines began to evolve from reporting the play-by-play, now done by the broadcast media, to more reporting of “behind the scenes” activities or analysis of the athletes, teams and events.

There are two lessons to be learned from this experience. First is that as technology evolved and new forms of communication emerged, message content carried in the channels of distribution changed as well. So, too, is this the case today; as technology evolves, so does the nature of the message content being distributed.

The second lesson concerns the role of “gatekeepers” such as editors or producers in the public communications process. During this early period, there were comparatively few media outlets. In Europe, countries might have one or two “national” newspapers, plus those in the metropolitan areas. In the United States, there was no general national newspaper until the advent of “USA Today” in 1982. While larger metropolitan areas may have as many as five news dailies, most of the country had smaller markets that could support no more than one or two. In terms of electronic broadcasting, the available air time for sports was typically limited, since most outlets aired a variety of content. Also in the early days of television in the United States, there were only three major television networks. Because of the limited availability of channels of distribution, editors in the newsroom or producers of over-the-air broadcasting wielded enormous power in determining what their audience would read or hear. The selection process for media was typically driven by market concerns; but in any case was decidedly autocratic.

#### The Information Age and Rise of the Internet

Human civilization has moved from the Age of Industry to the Information Age. While the general consensus is that the dawn of the Information Age is the 1970s, the changes wrought to society through technological change really accelerated with the creation of the World-Wide-Web (the web). As changes in technology changes channels of communication and message content, a brief discussion of the underlying technology is in order.

The early 1960s saw experimentation with computer technology that established the protocols for what became known as the Internet in 1969. This feat was followed by the development of Hypertext Mark-up Language (HTML) in 1989 that became the basis for the development of the web, though it was not until 1993 that the web was introduced to the public-at-large.

Most early websites were a series of static web pages connected by hyperlinks that could be internal, which provided structure to a website, or external leading to other websites based on whatever criteria the webmaster decided. The underlying computer technology such as processors, memory, and connectivity limited the content of these early web pages. Most hosts, or the site where the web content was posted, were initially personal computers (PCs) adapted for this purpose, although eventually specialized computer devices called “web servers” evolved. Over the years, the capability of these website servers has changed dramatically as has the role of the webmaster. Today, virtually all commercial or professionally developed websites are dynamic with the web content contained in a relational database called “the backend.” Most websites also have a variety of plug-in applications, such as secure financial transaction software for ecommerce, called “middleware,” and the front facing graphic interface that people see when they arrive at a website. Webmasters have evolved into web developers and the skills required for maintaining a website can vary significantly between those working the backend and those designing the frontend.

On the recipient’s end were similar technological limitations by PC’s that had their processor capability expressed in numbers such as the 286, 386, 486 and Pentiums. In terms of connectivity, bandwidth has increased exponentially with a succession of changes from dial-up modems to ISDN and now broadband. Thus, early on the limitations of technology necessarily limited the content; e.g. the message.

Over the past 30 years, society has experienced a fundamental change in the way information is created and disseminated. From its rudimentary early beginning, the interface between computer technology and users has evolved to a point where virtually anyone can create “media content” and post it to the web where it can be accessed and read by anyone in the world with access to the computer resources to do so. This has led to another fundamental and extraordinarily significant change: a process of democratization. No longer can gatekeepers such as the editors or publishers of the old media exert autocratic or monopolistic control over the flow of information into the public sphere. There are, however, both positives and negatives to this state of affairs as we shall see in our ensuing discussion of the evolution of the web.

#### Web 1.0 – The Inaugural Web

During the formative days of the web, strategies for the dissemination of information could be broadly classified as “push” versus “pull.” Push refers to the proactively sending out or distributing messages across the Internet most commonly by email from one user’s account to another. One of the ways in which email was used as a precursor to today’s Web 2.0 applications, such as blogs and social networking sites, was the listserv. A listserv was a group of individuals typically bound together by a common interest who signed onto an email list to receive messages on a topic of mutual interest. When an email was sent in bulk to the list, anyone in the group could respond to the sent message which subsequently went to everyone else in the group. In so doing, an online discussion and sharing of ideas would ensue.

Unfortunately, the widespread abuse of email has gradually restricted its utility as a medium of communication exchange beyond personal messages. Both marketers and criminals seized upon email as a means to try and sell their wares or dupe people into giving up money which gave rise to the spam phenomenon. Unfortunately, spam is still a plague on the Internet with an estimated 48.5 billion messages sent everyday largely through networks of compromised computers called botnets. In March 2011, one of the largest of these, the Rustock Botnet that was sending as many 13.82 billion spam emails each day, was finally taken down by the authorities (8). Partially as a consequence of this abuse, more and more people are seeking out alternative channels for the sharing of electronic communications, such as through the messaging capabilities of Facebook or Twitter.

The other concept is that of “pull” in which individuals actively seek out web content utilizing web browsers and devices such as search engines. The key to this strategy is to insure that this web content is properly optimized and has appropriate tags, so it becomes more visible on the web and easier to find.

Education is the most powerful vehicle for the transmission of human ideals. It is in the realm of education that the Internet has had a profound impact. The advent of the Internet and the worldwide web has fundamentally changed the paradigm of education; a paradigm that had essentially been unchanged since the 16th century. Early on, the Academy embraced this change and developed a distance education program that can be defined as asynchronous, transformational, and computer mediated. This means that the Academy’s students can pursue their studies across the Internet using computer resources at any time and from any place without the faculty and student needing to present online at the same time. While removing impediments to learning created by time and space, the institution has transformed the traditional educational experience of the lecturer in the classroom to learning activities distributed through the web in which learning outcomes and course objectives are satisfied.

There has been a lot of skepticism with respect to the efficacy of online education. The validity of the model has been validated by the Academy’s own research among which has been the comparison of comprehensive examination results between resident and online students. The institution’s accrediting agency, Southern Association of Colleges and Schools, reviewed and approved the Academy’s distance education program in 1996, and currently more than 85% of the Academy’s students report that they have learned as much or more through online education as they did in resident study. The Academy is also pleased that more than 96% of its students would recommend the Academy’s online education programs to friends or colleagues.

Illustrative of this approach to education is the Olympic Values Education Program (OVEP) that was prepared for distance learning delivery by the Academy under a grant from the International Olympic Committee (IOC) in 2008. Through the web, the OVEP program is available to anyone in the world who has access to the Internet, and further utilizing emerging technology, such as the Google Universal Translator, albeit with some inherent limitations, it can be accessed in any one of 52 different languages. The online OVEP course can be reached at students.ussa.edu/Olympic_values. I should also note that the Academy recently completed another such cross-cultural academic offering with the preparation of a bachelor’s degree course entitled the “Shaolin Philosophy of Kung Fu.” The basis for the course is a 1,500-year-old manuscript that was translated from the ancient to the modern version of Chinese and then into English. The Academy’s Department of Instructional Design then refined the English and placed it into an online course environment. In so doing, East meets West, the ancient meets the new and we come full circle insofar as the modern English course can be translated back into Chinese with the universal translator function built into the Academy’s Course Management System (CMS).

Very important in the supporting of student education and the dissemination of human values is access to libraries and research resources. In 1997, the Academy was among the first organizations to put online a peer-reviewed research journal – [_The Sport Journal_](http://www.thesportjournal.org). This Journal is provided subscription-free to the public and is accessed on average about 15,000 times per week. As a matter of interest, all of the papers from last year’s International Olympic Academy (IOA) were posted to The Sport Journal site in a special Olympic edition of the Journal. From the comfort of their own homes, the Academy’s students can use the Internet to access more than 57,000 libraries in 112 countries that have more than 70 million holdings and 270,000 unique journals through the institution’s library portal on its website. However, access to educational resources, such as libraries, are not restricted to students in universities. Very early in the development of the web, the Encyclopedia Britannica posted its entire body of work online and made it available on a subscription basis. Today, there are a myriad of libraries to which the public has access free-of-charge, such as the Alabama Public Online Library. Organizations such as Google are digitizing the holdings of entire research libraries with the ultimate intent of placing these online for ease of access; though inevitably at a price.

Web 2.0 – The Social Web
The rise of participatory information sharing through the Internet has truly revolutionized the dissemination of information using web 2.0 techniques. With the advent of the social web, the creation of content has evolved from the efforts of a comparative few in the media professions to a model that maximizes the contributions of the multitudes. With about 400 social media platforms available and an untold number of blogs being authored, the proliferation of communication channels, both public and professional, and private and amateur, allow for the contribution of millions of people sharing a public conversation unprecedented in the human experience. One of the most important consequences of the proliferation of these platforms available to virtually anyone with access to the Internet, is the democratization of media content. What people can see and hear has been taken out of the hands of the gatekeepers and placed into the hands of society at large.

It is not possible within the constraints of this presentation to cover all aspects of the social web, so the author has selected five representative examples beginning with a discussion of Wikipedia. If the Encyclopedia Britannica, long acknowledged as a definitive compendium of human knowledge, represents Web 1.0 technology in which content is simply posted and accessed by people through subscription, Wikipedia represents a web 2.0 application because of its collaborative nature insofar as anyone can submit articles for inclusion.

Ironically enough, I have turned to Wikipedia for a definition of itself, though I should note that at the Academy there is a prominent notice posted on the library portal that Wikipedia is not considered an appropriate source of citations for research papers for reasons that will be explained. By its own definition, Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wiki Media Foundation. Its 18 million articles (over 3.6 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Wikipedia was launched in 2001, and has become the largest and most popular general reference on the Internet ranking seventh among all websites on Alexa.com (a web statistics reporting site) and boasting 365 million readers. (Wikipedia, 2011)

The reason that Wikipedia has not been widely accepted in academic research has its roots in its early days. The articles submitted at that time frequently were not carefully researched, often inaccurate, and sometimes posted with malicious intent. It is significant to note that many of these issues have been addressed through the use of anonymous reviewers who examine submissions from the general public for both accuracy and appropriateness. Nonetheless, it still remains a very important resource insofar as researchers, especially the youngest, still access Wikipedia as a point of departure in their research to give them ideas on where to go for additional information.

For those of you who have entries in Wikipedia, it is worth your time to periodically check the content to ensure that someone has not submitted inaccurate or even malicious information. Further, and especially given the reach of Wikipedia, it affords organizations the opportunity to promulgate their missions and activities. For example, in the entry on Olympia, the article posted there cites its role in the ancient Olympic Games and presents a chronology of the site by era to the present day. It does not, however, mention the IOA. A submission could be authored for consideration and inclusion on how Olympia serves as the site of the IOA along with a description of the IOA’s mission and function.

One of the true phenomena of the last few years in Web 2.0 technology is the rise of Facebook as suggested by Internet usage statistics posted on Alexa.com. In April 2011, more than 40% of all global Internet users visited Facebook on a daily basis, a rate of usage that has remained consistent over the past three months.

Facebook represents the power of social media as individuals sharing common experiences are provided a platform through which these experiences or interests can be shared. As friends beget friends, the media content on Facebook expands in ever increasing circles. This content is not limited to posts or messaging, but also includes YouTube video clips, decidedly unscientific opinion polls, and games. Additionally, the messaging function built into Facebook has, in many circles, replaced email as the preferred means of interpersonal electronic communication.

Facebook can be a double-edged sword, as the most decorated Olympic athlete of all time found out much to his chagrin. This individual, who won a record eight gold medals in the 2008 Beijing Olympics, suffered the consequences of the posting of a photograph to Facebook of him consuming illegal recreational drugs. This incident sullied his image and reputation and cost him millions of dollars in endorsement revenue. The irony is that the picture posted was not posted on his personal Facebook page, but on that of another individual who happened to be at the same party. In this instance, the interconnectivity of the medium produced dire consequences for a sports hero and role model. This incident also underscores the need to be circumspect with what one posts to social media sites. A good guideline is not to post anything you would not want to see in a newspaper. It is not uncommon for prospective employers, among others, to search out Facebook pages in an effort to gain insights on a given individual.

Another extraordinarily popular site, and one already mentioned, is YouTube. Founded in February 2005, viewership on YouTube exceeded two billion views per day in May 2010. YouTube allows viewers to watch and share originally created videos and provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small (YouTube, 2011). Alexa.com reported in April 2011 that YouTube is the third most visited global website receiving just over 26% of daily website visits over the past three months.

YouTube, whose web interface is available in 42 languages, can be accessed by anyone, although those individuals who want to post content on the site must be registered. For regular users, the time limit for any one post is 15 minutes. Posting video content there can be accomplished from a wide range of devices from computers to mobile phones. YouTube video posts spread across the entire Internet by appearing as links in emails, posts on other social media platforms, such as Facebook and in blogs. Periodically, a video on YouTube will “go viral,” which simply refers to a phenomenon in which the content captures the public’s imagination and is promulgated through a vast array of distribution channels.

However, sites such as YouTube pose a recognized threat to the business model of many sports organizations. The blogging and social media rules of the IOC specifically proscribe the posting of “moving images” or sound. While these guidelines can be enforced on accredited individuals to the Games, such as national delegations or the media, it is much harder to do with spectators seated in the stadium. Modern 3G or 4G phones can easily capture video of sporting events from the stadium seat, and the video can be uploaded to YouTube through a user’s account. While such activity violates the terms of service for registered account holders, the process for removing the content and terminating a user’s account can sometimes be a lengthy one. In the meantime, to the extent to which the video has been accessed and distributed through posts on other social media web sites or platforms, it can never be removed from the web in its entirety. Obviously, this is a major issue for media companies that may pay as much as billions of dollars for exclusive media rights to the event.

Another social media phenomenon is Twitter and, in fact, the Winter Games in Vancouver were cited as the first “Twitter Olympics” (5). The Twitter posts, called tweets, of the athletes provide insights into their physical and mental preparation for competition, their reactions to being in the Olympic Games and other aspects of the Olympic experience that simply were not possible in the past through traditional media outlets. Twitter allows for the sharing of the human experience with an unparalleled immediacy and intimacy with potentially vast audiences that is not tempered with the interference of a gatekeeper. Many tweets generated by Olympians at the Vancouver Winter Games can be found on the web by simply “Googling” Olympic athlete tweets.

However, as was the case with Facebook, Twitter can also be a double-edged sword. There have been instances where athletes have posted comments denigrating their competition, the officials, and even their teammates or coaches. These actions can create dissension on teams and when comments go viral, they can take on a life of their own and stir considerable controversy and unfavorable comment in the press. This has occurred frequently enough that some teams ban their athletes from using Twitter, while other teams such as that of the Australian Olympic Team provide their athletes with training on the appropriate use of the medium.

Lastly, I would like to touch on “blogging” as a medium for the dissemination of the human experience. A blog can be thought of as an online diary, open to the public, and onto which an author can write on any topic they choose and to which anyone who reads the post can, in turn, reply. These blogs typically focus on a particular topic such as politics or sports and there are blogs on virtually every topic imaginable. Taken altogether, these blogs are referred to as the “blogosphere.”

With all of the attention that this form of human endeavor engenders and the emotion that it evokes, sports are a common topic in the blogosphere. As one might expect, the blogging commentary related to sports can be both positive and negative. Frequently the authors of blogs do not have the professional or academic preparation to speak knowingly about which they write. The unfortunate thing about blog posts that are inaccurate is that they often carry more weight than they deserve. Illustrious of this situation is the phrase, “it must be true, I read it on the Internet.” The Academy is seeking to address this situation in some small measure through its decision to change one of our online publications, [_The Sport Digest_](http://thesportdigest.com), into a blog. Through this effort, Academy faculty and other well regarded individuals in the profession generate articles on a host of issues surrounding the sport profession. These posts have a basis in fact or are otherwise well-reasoned and as is the case with other blogs, afford the readers an opportunity to respond to the issues.

#### Web 3.0 – The Semantic Web

While the term Web 2.0 has entered the lexicon, Web 3.0 will be the next step in the evolution of the Internet. A common, agreed upon definition for Web 3.0 has yet to emerge but a consensus is building that it will be a combination of technology through which the entire web is turned into a database combined with the marshaling of human resources. New computer languages such as HTML5 will allow computers to read online content and so will facilitate the identification and indexing of the web, a process that will make content more accessible.

Beyond the changes in technology, renowned web futurist Clay Shirky argues that for the first time in history the web has provided the tools to harness society’s “cognitive surplus.” Essentially, the cognitive surplus is derived from the trillions of hours of free time that the residents of the developed world enjoy and that has steadily increased since World War II. Increases in gross domestic product, education, and life span have provided riches of free time but that prior to the Internet was squandered in non-productive pursuits. The Internet democratized the tools of production and distribution and the Internet made the benefits scalable: value comes from the combined cognitive surplus of millions of individuals connected to a network that allows collaboration. (1)

Shirky is an example of this dynamic at work. In the course of researching this paper, the author continuously came across references to Shirky and his theories of cognitive surplus. As more authors agreed with the concept than those that did not, it suggests that these theories are gaining traction and apparently have some merit. Through this process of review and debate, concepts and theory are continually refined adding to the body of knowledge through which the human condition can be enriched.

#### Challenges

With all of its potential to elevate human discourse and to assist in the dissemination of human ideals, many challenges remain. This can fall into three broad areas as follows:

The first is economic. There exists in a very real sense a digital divide in which a vast proportion of the worlds’ population remains without access to computers or the Internet. In many respects, the Internet still remains a world of the “haves and have nots.” In some respects we have almost come full circle to the human condition of when Olympic movement first began in the late 19th century in which access to information was the domain of the privileged few. This fact has been recognized and there are efforts to address this imbalance through the production of low-cost machines to allow the underserved populations without the necessary economic resources to gain access to the Internet.

A looming issue is a social one. Governments all over the world took note at the “Jasmine Revolution” in Tunisia and the events in Tahrir Square in Egypt and the role that Web 2.0 applications played in mobilizing the population to overthrow the political establishment. In the most populous country of the world, the two most globally accessed websites everyday cannot be reached at all. So in a very real sense, we could be headed to a world of two Internets; one in which the flow of information is free and unfettered, and another where access to information resources are tightly controlled or restricted to what the government believes to be “politically acceptable.” (7) In the West, the Internet has played a role in self-censorship resulting in societal fragmentation and polarization insofar as people have a tendency to seek out and read only that information that reinforces their points of view. If the ability to share information is deemed to be a strength, impediments to the free flow of information can only be deemed to be a detriment in a future of shared human values.

The last issue is technical. Computers as we know them – those bulky desktop machines and even portable laptops – are going away. What is going to occur in the future will be a proliferation of smaller devices such as tablet computers, iPhones, and Androids that provide access to the Internet, but where the information that they generate is stored on the Internet itself (also called the cloud). However, all of these devices require wireless connectivity and the amount of electromagnetic spectrum through which these connections are made is a finite resource. In June 2009, the U.S. Government took back that portion of the electromagnetic spectrum through which analog television signals were broadcast. This spectrum was subsequently auctioned off to telecommunication providers and others such as Google. But the fact remains that in the not-too-distant future this bandwidth will also be exhausted. All of this is setting the stage for a time in which data consumption will be metered as is any other utility and subject to the laws of supply and demand (3). Thus, if the digital divide was created by economic conditions, the situation can be exacerbated by “metered Internet access.”

The solution will be found both in the technical, such as content providers better streamlining their services, or through the creation of better means by which access is gained, such as twisting the wireless signals.

### Conclusions

Information technology has unquestionably changed human society in ways that can scarcely be imagined. From early experiments in the 1960s to today, the Internet, as embodied in the web, has over 171 million web hosts. Assuming an average 100 pages per website (the Academy website has more than 800 pages) would yield an estimated 17.1 billion pages of web content, the vast majority of which can be accessed by anyone. Research shows that the Internet, excluding the deep web, is growing by more than 10 million new static pages every day. (6) Thus, the Internet spans virtually the entire gamut of the human existence and can be a powerful medium for the conveying of humanistic ideas. It has provided a vehicle that can educate and entertain us and can serve to make society more cohesive. In so doing, it has created an environment for public discussion unequaled in human history but at the same time, it can also serve to isolate us from each other. People can immerse themselves in an environment where the virtual becomes reality and normal communication with others slowly becomes lost. In any case, the evolution of the Internet has brought about a democratization of media content and has created an environment in which all can participate. It is, as the title of a popular novel suggests, “A Brave New World.”

### Applications in Sport

On our way to Web 3.0, it is critical that we participate in this powerful medium and spread humanistic ideas and Olympic values across the world. The Internet has provided a vehicle that can educate and entertain us and can serve to make society more cohesive. However, despite the potential to elevate human discourse, challenges remain, such as the digital divide that prevents much of the worlds’ population from accessing the Internet, tightly controlled or restricted access by some governments, and technical obstacles that limit wireless connectivity. In any case, the evolution of the Internet has brought about an unprecedented democratization of media content and has created an environment in which all can participate and make a difference.

### References

1. Davis, P. (2010). Here Comes Everything: A Review of Clay Shirky’s Cognitive Surplus. Shareable: Work and Enterprise. <http://shareable.net/blog/here-comes-everything-a-review-of-clay-shirky%E2%80%99s-cognitive-surplus>. (13 July, 2010).

2. Harper, A. (2007). 19th Century Magazine – An Amazing Source of Public Domain Information. Ezinearticles. <http://ezinearticles.com/?19th-Century-Magazines—An-Amazing-Source-of-Public-Domain-Information&id=762208>. (3 October, 2007).

3. Gruman, G. and Kaneshige, T. (2008) Is Our Internet Future in Trouble? InfoWorld. <http://www.infoworld.com/d/networking/our-Internet-future-in-danger-715>. (11 November, 2008).

4. Guttmann, A. (1992). The Olympics; A History of the Modern Games. (2nd. Ed.). Champaign-Urbana: The University of Illinois Press. 13 Ibid. 14.

5. Mann, B. (2010). Olympians On Course Using Twitter. MarketWatch Blogs. <http://blogs.marketwatch.com/vancouverolympics/2010/02/10/olympians-on-course-using-twitter/> (10 February, 2010).

6. Metamend. (2011). How Big is the Internet? Metamend. <www.metamend.com/Internet-growth.html>. (14 April. 2011)

7. McMahon, R.; Bennett, I. (2011). U.S. Internet Providers and the Great Firewall of China. Council on Foreign Relations. <http://www.cfr.org/china/us-Internet-providers-great-firewall-china/p9856>. (23 February, 2011)

8. Slashdot. (2011). Spam Drops 1/3 After Rustock Botnet Gets Crushed. Slashdot IT Blog. <http://it.slashdot.org/story/11/03/29/1516241/Spam-Drops-13-After-Rustock-Botnet-Gets-Crushed>. (29 March, 2011).

9. Wikipedia (2011). Wikipedia. Wikipedia. <http://en.wikipedia.org/wiki/Wikipedia>. (24 March, 2011).

10. YouTube (2011). About YouTube. YouTube. <http://www.youtube.com/t/about_youtube>. (23 March, 2011).

### Corresponding Author
T.J. Rosandich, Ed.D
One Academy Drive
Daphne, Ala., 36526
<vicepres@ussa.edu>
251-626-3303

### Author Bio
Dr. T.J. Rosandich serves as Vice President for the United States Sports Academy, where he earned both his master’s and doctoral degrees. In addition to having oversight responsibility for the Academy’s administrative and financial functions, he also chairs the Technology Committee and is responsible for international programs. Dr. Rosandich rejoined the staff at the Academy’s main campus in 1994 after spending nine years in Saudi Arabia, where he was general manager of Saudi American Sports.

2013-11-25T16:29:38-06:00May 3rd, 2011|Contemporary Sports Issues, Sports Facilities, Sports Management|Comments Off on Information Technology and Sports: Looking Toward Web 3.0
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Raising Awareness of the Severity of Concussions

Lindsey Neumann

### Abstract

Concussions have always been a part of physical contact sports, but with athletes becoming bigger and stronger, something has to be done to raise awareness of the severity of concussions and what can happen later down the road if athletes are not given the adequate amount of time to recover. The National Football League has already put regulations on how long a player has to stay out after receiving a concussion and has started fining athletes that deliberately use helmet-to-helmet contact on an opposing player; the National Collegiate Athletic Association has started neurological testing to track a concussed athlete’s progress and have revised the guidelines on not letting athletes return to play the same day and having mandatory check-ups; but high schools have very few regulations to follow. A concussion is the same whether it happens to a pro player or a high school player, so why do the professional players take precedence over high school athletes? Changes need to be made so all athletes are cared for.

**Key Words:** concussions, helmet-to-helmet contact, National Football League, National Collegiate Athletic Association, neurological testing

### Introduction

Owen Thomas, junior lineman for University of Pennsylvania, Andre Waters, former Philadelphia Eagles safety, Chris Henry, the Cincinnati Bengals wide receiver and Chris Beniot, a pro wrestler; these men have been successful athletes, but that all changed after receiving countless blows to the head. They, as well as many others, have been diagnosed with Chronic Traumatic Encephalopathy (CTE), which according to the Center for the Study of Traumatic Encephalopathy is a progressive degenerative disease of the brain found in athletes and others, with a history of repetitive concussions. The brain degeneration is associated with memory loss, confusion, impaired judgment, paranoia, impulse control problems, aggression, depression, and, eventually, progressive dementia (2). After death, these four athletes had tissue from their brain examined, where each had evidence of CTE.

Helmet-to-helmet hits are becoming more aggressive, take for example the hit that Kevin Everett experienced in 2007, or the hit that Josh Cribbs received from James Harrison, and the memorable hit of Eric LeGrand that left him paralyzed from the neck down. Because of this the National Football League (NFL) and the National Collegiate Athletic Association (NCAA) have recently implemented rules to protect players from injuries that occur through these hits, but what about the high school athletes? The University Interscholastic League (UIL), which is the governing body of high school athletics in Texas, has started to take steps in changing the policies and guidelines that are currently being followed, but that isn’t enough.

#### National Football League

The new guidelines for the NFL provide more specificity in making return-to-play decisions. The new statements advise that a player who suffers a concussion should not return to play or practice on the same day if he shows any signs or symptoms of a concussion that are outlined in the return-to-play statement. It continues to say the player shouldn’t return to play until they have had neurological and neuropsychological testing completed and have been cleared by both the team physician and an independent neurological consultant (1). It is also outlines that if an athlete has symptoms of loss of consciousness, confusion, gaps in memory, persistent dizziness, headache, nausea, vomiting or dizziness, or any other persistent signs or symptoms of concussions the athlete should be removed from all activities (1).

#### National Collegiate Athletic Association

According to the NCAA a concussion is a brain injury that may be caused by a blow to the head, face, neck, or elsewhere on the body with an “impulsive” force transmitted to the head (9). An athlete doesn’t have to lose consciousness after a concussion occurs, but there are two things that a coach and athlete need to watch for: a forceful blow to the head or body that results in rapid movement of the head, and any changes in the student-athlete’s behavior, thinking or physical functioning. Some of the signs and symptoms that have been observed by both the coaching staff and student athletes consist of the student-athlete appearing dazed and confused, forgetting plays and being confused about assignments, while they have a headache, feel nauseated, confused, and are sensitive to light and noise (9).

After meeting, the NCAA committee that is responsible for recommending rules and policies made revisions on the previous guidelines found in the NCAA Medicine Handbook that all sports followed on concussion management. These revisions emphasize not letting a student-athlete return play the same day after a long duration of significant symptoms, and if the symptoms continue the athlete should not participate until cleared by a physician (3).

The NCAA wants all coaching staff and student-athletes to have full awareness of the severity of concussions, in doing so they have produced fact sheets for both, which recommend that athletes not hide it and that they tell the athletic trainer or coach so they can receive the proper treatment, and take time to recover. Just like every other injury, a concussion needs time to heal, and repeated concussions can cause permanent brain damage, and even death (9).

For Tarleton State University, located in Stephenville, Texas, neuropsychological testing is being done using ImPACT, which measures athlete’s attention span, working memory, sustained and selective attention time, response variability, non-verbal solving, and reaction time. ImPACT also provides computerized neurocognitive assessment tools and services that are used by coaches, athletic trainers, doctors, and other health professionals to assist them in determining if an athlete is able to return to play after suffering a concussion (6). Athletes start out taking the test to set a base line, they are asked demographic information and health history, what their current symptoms are, then take the neuropsychological test, which measures athlete’s attention span, working memory, sustained and selective attention time, response variability, non-verbal solving, and reaction time with six different modules that are labeled as Word Memory, Design Memory, X’s and O’s, Symbol Matching, Color Matching, and Three Letter Memory, they then get the injury report, and the ImPACT test scores (6). ImPACT is being used by the U.S. Army, professional teams, sports medicine centers, neuropsychology clinics, doctors, colleges, high schools, and club teams all across the United States, as well as Canada and Internationally. Tarleton State University has also required full participation of their athletes by informing them of concussions and having them sign an injury acknowledgement form, stating that they will be an active participant in their own healthcare. Tarleton has also stepped up in making the academic department aware of the severity of a concussion by producing information sheets that state the signs and symptoms, how a person recovers, and what a person with a concussion should and shouldn’t do.

#### High School

According to USA Today only Texas, Oregon, and Washington have enacted laws, all since 2007, to meaningfully tackle the issue. Oregon and Texas require athletes to be removed from play the day of the injury, while Washington gives coaches responsibility for removal (12). But still the UIL leaves it open for an athlete to return to play in the same day, if the athlete hasn’t lost consciousness and concussion symptoms are resolved within 15 minutes; and like its heat guidelines, concussion protocol is merely a set of recommendations and isn’t enforced. According to the Dallas News, fifty-three percent of public schools in Texas and about ninety-three percent of private schools don’t have a full-time certified trainer on staff, and thirty-three percent of public school and eighty-seven percent of private schools don’t have weekly access to a certified trainer (4).

### Conclusion

The awareness of concussions has started to make its way to the top, according to the Fort Worth Star-Telegram the UIL and state education commissioners are currently working on approving that “Texas public high school athletes who get a concussion wouldn’t return to play until the next day, at the earliest, and a licensed healthcare professional would have to approve any return to play (7).”

With the number of athletes in public and private schools in Texas, and all across the United States, why has the issue of concussions not been dealt with before now? For fear of losing playing time there are fewer occurrences reports, but the long-term effects need to be stressed to all student-athletes. Not only athletes, but coaches, athletic trainers and parents need to be informed of the side effects that can happen if a concussion is not reported. Making it mandatory to do testing through concussion-based programs, like ImPACT, could be the first step in raising awareness and helping to give the adequate amount of time to recovery for those athletes who are injured.

### Applications in Sports

Everyone involved in contact sports, including coaches, athletic trainers, athletes, and parents, needs to know the severity of concussions. Many studies have shown what can happen if athletes don’t receive the adequate amount of time to heal after receiving a concussion, but compared to professional athletes there is little that is being done at the high school level to help with these recovery periods. Parents want to make sure their child is being cared for, while coaches have guidelines to follow to make sure their athletes makes a complete recovery, so following the footsteps of professionals and updating concussions guidelines can help in making sure everyone is taking the appropriate steps when a high school athlete has received a concussion.

### Acknowledgements

I would like to thank Dr. Kayla Peak, the Director of the Graduate Program at Tarleton State University, for assisting in the development of this article.

### References

1. (2010). NFL issues stricter guidelines for returning to play following concussion. E-Journal of The Sports Digest. Retrieved from http://www.thesportdigest.com/

2. Center for the Study of Traumatic Encephalopathy, About CTE. (n.d.) What is CTE. Retrieved from http://www.bu.edu/cste/

3. Copeland, Jack. (2009). Safeguard committee acts on concussion-management measures. Retrieved from National Collegiate Athletic Association website: http://www.ncaa.org

4. George, Brandon. (2010, August 1). Hidden dangers: concussions in high school sports. The Dallas Morning News. Retrieved from http://www.dallasnews.com/sharedcontent/dws/spt/stories

5. George, Brandon. (2010, August 2). Texas’ UIL falls behind on concussion policy. The Dallas Morning News. Retrieved from http://www.dallasnews.com/sharedcontent/dws/spt/stories

6. ImPACT-Testing and Computerized Neurocognitive Assessment Tools, About ImPACT. (n.d.) Overview and Features of the ImPACT Test. Retrieved from http://impacttest.com/

7. McCrea, Michael, Hammeke, Thomas, Olsen, Gary, Leo, Peter, & Guskiewicz, Kevin. (2004).Unreported concussions in high school football players. The Clinical Journal of Sports Medicine, (14)1, 13-17. Retrieved from http://journals.lwwlcom/cjsportsmed

8. NCAA, Student-Athlete Experience, Student-Athlete Well-being, Concussions. (n.d.). 23 Sports Specific Poster. Retrieved from http://www.ncaa/org

9. NCAA, Student-Athlete Experience, Student-Athlete Well-being, Concussions. (n.d.). Fact Sheet for Coaches. Retrieved from http://www.ncaa.org

10. NCAA. Student-Athlete Experience, Student-Athlete Well-being, Concussions. (n.d.). Fact Sheet for Student-Athletes. Retrieved from http://www.ncaa.org

11. Schwarz, Alan. (2010, September 13). Suicide reveals signs of a disease seen in the N.F.L. The New York Times. Retrieved from http://nytimes.com

12. Tumulty, Brian. (2010, May 20). Study highlights frequency of concussions in high school athletes. Retrieved from http:// www.usatoday.com

### Corresponding Author
Lindsey Neumann
445 Oak Springs Drive
Seguin, Texas 78155

<lindseyneumann@hotmail.com> 830-305-4312

### Author Bio
Lindsey Neumann is a graduate student studying Kinesiology at Tarleton State University in Stephenville, Texas.

2015-11-06T20:22:56-06:00April 19th, 2011|Contemporary Sports Issues, Sports Coaching, Sports Management, Sports Studies and Sports Psychology|Comments Off on Raising Awareness of the Severity of Concussions
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The Importance of Driving Distance and Driving Accuracy on the PGA and Champions Tours

Frederick Wiseman, Mohamed Habibullah, John Friar

### Abstract

The question of whether driving distance or driving accuracy is more important to a golfer’s overall level of performance is a question that has long been debated. No conclusive answer has been found despite the efforts of numerous researchers who have investigated the relative importance of these two shot-making measures along with other shot-making measures such as greens-in-regulation and putting average. There are various reasons why this particular question has gone unanswered for so many years and many of these reasons are methodological in nature. However, the results in this paper, using data from the 2006-2009 seasons of the PGA and Champions Tours and a new methodological approach, indicate that the relative importance of driving distance and driving accuracy depends upon both the type of hole (Par 4 hole versus Par 5 hole) and the age of the golfer. For younger PGA Tour members, driving accuracy was more important than driving distance on Par 4 holes, but the opposite was true on Par 5 holes. For older Champions’ Tour members, driving distance was more important than driving accuracy on both Par 4 and Par 5 holes. Additional analyses revealed that the quality of the drive, in terms of both its distance and accuracy, was relatively more important to a golfer’s performance on the Champions Tour than it was on the PGA Tour.

**Key Words:** Golf, Driving Distance, Driving Accuracy, importance, performance

### Introduction

Which is more important to a golfer’s success – how far they drive the ball or how accurate they are with their drive? Past attempts to answer this age-old question have been unsuccessful for a variety of reasons, including the utilization of flawed methodological procedures as well as the failure of researchers to consider that the relative importance of driving distance and driving accuracy might actually depend upon the combination of a number of different factors. The literature contains numerous studies that look at the extent to which driving distance and driving accuracy, along with other shot-making skills measures such as greens-in-regulation, putting average, and sand saves, were correlated to a golfer’s overall level of performance. Consistently, in these analyses, greens-in-regulation and putting average were found to be more highly correlated with scoring average and total earnings than either driving distance or driving accuracy (3,5,10). Further, in many instances, neither driving distance nor driving accuracy was statistically significant. These past analyses were typically based upon the performance of PGA Tour members, although the performances of members of other professional golf tours and amateur golfers have also been analyzed (2,6,7,8,11).

There are a number of methodological issues that need to be examined when attempting to evaluate the relative importance of driving distance and driving accuracy, especially when these two measures are considered in conjunction with other predictor measures. Failure to do so can result in faulty conclusions being made. In this paper, the distance versus accuracy question is examined by conducting separate analyses for members of the PGA Tour and the Champions Tour.

### Methods

#### Populations

The populations of interest in the study are members of the PGA Tour and the Champions’ Tour for the last four tour seasons, 2006-2009. The latter tour is for golfers who are at least 50 years of age. Data used for both tours in this analysis came from the PGA Tour website (www.pgatour.com).

#### Dependent Variables

scoring average has frequently been used as an overall performance measure in analyses that examined the effects of various shot-making skills. However, in the present study, which compares the relative importance of driving distance and driving accuracy, scoring average should not be used as the dependent variable measure. The reason for this is that scoring average is based on all 18 holes in a round, and golfers will typically use a driver only on Par 4 and Par 5 holes and not on Par 3 holes. The fact that there may be as many as five or six Par 3 holes in a round makes scoring average an inappropriate performance measure for the purpose of this study.

The total earnings of a professional golfer on a particular tour are another measure that has been used for the dependent variable. Like scoring average, total earnings have problems associated with its use in the present study. The first problem is that tournaments on the various professional golf tours do not offer the same amount of prize money. As a result, total earnings is more heavily weighted to how well a golfer performs in tournaments that have the largest purses than to how well a golfer performs in all of the tournaments in which they play. A second problem is that total earnings do not take into account the number of tournaments played in a season. Accordingly, low total earnings may be due either to poor performances or to a small number of tournaments having been played.

Due to the problems associated with both scoring average and total earnings, it was decided to use two different dependent variable measures for determining the relative importance of driving distance and driving accuracy. These two measures are (i) scoring average obtained only on Par 4 holes and (ii) scoring average obtained only on Par 5 holes. By having these two distinct measures, it is possible to determine whether the relative importance of driving distance and driving accuracy varies by type of hole. Further, the use of these two measures also eliminates the previously discussed problems associated with both scoring average based on 18 holes and with total earnings.

#### Independent Variables

Besides driving distance and driving accuracy, there are other variables or shot-making skills that have been commonly used in analyses that sought to determine the key factors that are related to a golfer’s overall performance. Three of the most frequently used measures will be used in this study. They are:

– **Greens-in-regulation:** The percentage of times that a golfer is able to land his or her ball on the green in two strokes on a Par 4 hole and in three or fewer strokes on a Par 5 hole.

– **Putting average:** The average number of putts per greens-in-regulation.

– **Sand saves:** The percentage of times a golfer takes two or fewer shots to put their ball in the hole from a greenside sand bunker.

Analysis
Descriptive statistics will be obtained and regression analyses were conducted in order to determine the relative importance of driving distance and driving accuracy. However, it should be noted that a potential problem exists when using highly correlated predictor variables in a regression analysis. This is the problem of multicollinearity and this problem is one that is often present in studies that seek to determine the relative importance of various shot-making skills. For example, Heiny (5) did not explicitly consider the effects of multicollinearity when he concluded, using data from the 1992-2003 PGA Tour seasons, that the two driving measures were of far less importance to a golfer’s overall level of performance than either greens-in-regulation or putting average. The problem of multicollinearity arose since driving distance and driving accuracy were both highly correlated with greens-in-regulation and because these three measures were all used in the regression model. Due to multicollinearity, the relative importance of the two driving measures could not be accurately determined. Since the focus of this study is on driving distance and driving accuracy, primary attention will be placed on these two measures.

### Results

#### Descriptive Statistics

Descriptive statistics for driving distance and driving accuracy for members of each tour during the 2006 to 2009 seasons are given in Table 1. The scoring average on both Par 4 and Par 5 holes for each of the tours remained fairly constant over this period of time. On the shorter Par 4 holes, the average score on both tours was virtually identical and slightly over par. On the Par 5 holes, the average score was under par on both tours, but Champions’ Tour golfers had a slightly higher stroke average compared to their PGA Tour counterparts.

**Table 1**
Means and Standard Deviations for Scoring Average, Average Driving Distance and Driving Accuracy Percentage for Golfers on the PGA and Champions Tours: 2006-2009

2006 2007 2008 2009
Tour/variable Mean SD Mean SD Mean SD Mean SD
PGA Tour
Scoring average on Par 4 holes 4.06 0.04 4.07 0.04 4.07 0.03 4.06 0.04
Scoring average on Par 5 holes 4.68 0.07 4.69 0.06 4.70 0.07 4.69 0.07
Average driving distance (yards) 289.5 8.7 289.1 8.6 287.6 8.6 288.1 8.6
Driving accuracy (%) 63.4 5.4 63.5 5.2 63.4 5.5 62.3 5.5
(n) (196) (196) (197) (202)
Champions Tour
Scoring average on Par 4 holes 4.06 0.06 4.05 0.06 4.05 0.07 4.06 0.07
Scoring average on Par 5 holes 4.73 0.10 4.71 0.09 4.73 0.08 4.72 0.11
Average driving distance (yards) 270.2 9.4 273.7 9.3 272.6 8.9 277.0 10.5
Driving accuracy (%) 71.4 5.0 69.2 5.3 69.1 5.8 68.6 5.4
(n) (80) (77) (75) (81)

During the four year period, the average driving distance on the PGA Tour was between 287.6 yards and 289.5 yards. The big jump in terms of average driving distance on the PGA Tour came between 1995 and 2003 when a spring-like effect in drivers was permitted. This development, together with a new a multi-layered ball, allowed golfers to launch balls higher and with less spin, thus creating optimum launch conditions and longer driving distances. This has resulted in the average driving distance leveling off in recent years on the PGA Tour. However, on the Champions’ Tour, the distance of the average drive increased from 270.2 yards in 2006 to 277.0 yards in 2009. This recent increase was due, in part, to a number of older tour members retiring and being replaced by longer-hitting younger golfers. In 2009, the differential between the PGA Tour and the Champions’ Tour in terms of the length of the average drive was just 11.1 yards compared to 19.3 yards in 2006.

The driving accuracy percentages were in a narrower range on the PGA Tour compared to the Champions’ Tour. In addition, the Champions’ Tour accuracy percentages exhibited a steady decline over the four year period and, on each tour, the percentage was at its lowest level in 2009. In terms of the variability of the two scoring averages as measured by the standard deviation, there was considerably more variability in the average scores on both the Par 4 and Par 5 holes for members of the Champions’ Tour than for members of the PGA Tour. The variability was also greater on the Champions’ Tour with respect to both driving distance and driving accuracy, but the variability differentials were not as large as they were for the two scoring average measures.

A moderately strong negative correlation existed between Driving Distance and Driving Accuracy for golfers on both tours during the 2006-2009 seasons. These correlations, which were all significant at the .01 level, are given in Table 2. The nature of the relationship found in this study was similar to that obtained by Wiseman et al (12) for members of the PGA Tour during the 1990-2004 seasons. The results also indicate that during the last two years, there was a weakening of the relationship for members of the Champions’ Tour.

**Table 2**
Correlation between Driving Distance and Driving Accuracy on the PGA and Champions Tours: 2006-2009

Tour 2006 2007 2008 2009
PGA Tour -.59 -.64* -.61* -.57*
Champions Tour -.53 -.52 -.47 -.37

∗ Correlation is significantly different from zero (p < .01) in that year.

For each tour, a golfer’s average driving distance and driving accuracy percentages were correlated with their scoring average on Par 4 and Par 5 holes. The obtained correlations are presented in Table 3. Most signs are negative, as expected, since long drives and a high driving accuracy percentage are associated with good performance and low scores. However, there were distinct differences in the correlations depending upon the tour and the type of hole.

**Table 3**
Driving Distance and Driving Accuracy Correlations with Scoring Average on Par 4 and Par 5 Holes for the PGA and Champions Tours: 2006-2009

2006 2007 2008 2009
Tour/type of hole Distance Accuracy Distance Accuracy Distance Accuracy Distance Accuracy
PGA
Par 4 -.06 -.36* -.00 -.32* -.06 -.33* -.12 -.37*
Par 5 -.37* .03 -.36* -.17** -.39* .14 -.43 .12
Champions
Par 4 -.49* -.14 -.49* -.12 -.38* -.29* -.40* -.30*
Par 5 -.62* .13 -.60* .02 -.46* .01 -.54* -.08

∗ Correlation was significantly different from zero for that year (p < .01).
∗∗ Correlation was significantly different from zero for that year (p < .05).

On Par 4 holes, the correlation between driving distance and scoring average for golfers on the Champions’ Tour was much stronger than for golfers on the PGA Tour. These correlations were between r = -.38 and r = -.49 for Champions’ Tour members, but only between r = -.00 and r = -.12 for PGA Tour members. These latter correlations indicated that there was virtually no relationship between driving distance and scoring average on Par 4 holes for PGA Tour golfers. The opposite was true for driving accuracy. The correlation between driving accuracy and scoring average on the PGA Tour was stronger than on the Champions’ Tour. Correlations for driving accuracy and scoring average were between r = -.32 and r = -.37 for golfers on the PGA Tour and between r = -.12 and r = -.30 for golfers on the Champions’ Tour. In the last two years, the relationship between driving accuracy and scoring average on the Champions’ Tour has strengthened. The above results suggest that on Par 4 holes, driving distance was far more important than driving accuracy for Champions’ Tour golfers, while driving accuracy was far more important than driving distance for PGA Tour golfers.

With Par 5 holes, driving distance was more highly correlated with scoring average than was driving accuracy on both tours. The correlations were stronger, however, on the Champions’ Tour and were between r = -.46 and r = -.62. On the PGA Tour, the correlations were between r = -.36 and r = -.43. For driving accuracy, the correlations were weak on both tours. These results suggest that on Par 5 holes, driving distance was more important than driving accuracy for players on both the PGA Tour and the Champions’ Tour.

#### Regression Analyses

Regression analyses were conducted to determine the extent to which driving distance and driving accuracy taken together could explain the variability in scoring average on Par 4 and Par 5 holes. A large R2 value would indicate the drive was a key factor in terms of explaining overall performance, while a small R2 value would indicate the opposite. Results are shown in Table 4.

**Table 4**
Estimated Linear Regression Equation Coefficients and R2 Values when Driving Distance and Driving Accuracy were used to Predict Scoring Average

Tour / type of hole / year Estimated Linear Regression Coefficients
b0 Constant b1 Driving distance b2 Driving accuracy R2
PGA
Par 4
2009 5.076 -.0024* -.0050* .30
2008 4.469 -.0008** -.0026* .14
2007 4.716 -.0014* -.0037* .18
2006 4.826 -.0017* -.0041* .24
Par 5
2009 6.176 -.0046* -.0026** .21
2008 5.932 -.0038* -.0019 .16
2007 5.665 -.0031* -.0011 .14
2006 6.081 -.0041* -.0035* .19
Champions
Par 4
2009 5.710 -.0042* -.0071* .39
2008 5.904 -.0050* -.0071 .42
2007 5.925 -.0052* -.0063* .44
2006 5.998 -.0053* -.0070* .45
Par 5
2009 7.172 -.0072* -.0068* .38
2008 6.493 -.0055* -.0038** .26
2007 7.372 -.0080* -.0069* .47
2006 7.238 -0.0080* -.0054** .44

∗ Estimated regression coefficient is significantly different from zero (p < .01).
∗∗ Estimated regression coefficient is significantly different from zero (p < .05).

On the Champions’ Tour, the value of R2 ranged between .38 and .47 during the 2006-2009 seasons for each type of hole, except for Par 5 holes in 2008 when R2 = .26. The regression coefficients for driving distance and driving average were all significant at the .01 level, except in 2006 and 2008 when the coefficient associated with driving accuracy was significant at the .05 level. Results on the PGA Tour differed as far less of the variability in scoring average could be explained by the drive alone. R2 values ranged between .14 and .24 in the four years and on each type of hole, except on Par 4 holes in 2009 when R2 = .30. The regression coefficient for driving distance was significant at the .01 level in each year, except in 2008 where the significance level was .05. The regression coefficient for driving accuracy on Par 4 holes was significant at the .01 level in each year, but on Par 5 holes, there were two years in which the coefficient was not statistically significant.

Additional regression analyses were conducted to determine the extent to which three other variables (greens-in-regulation, putting average and sand saves) could explain the variability in scoring average that could not be explained by either driving distance or driving accuracy. The R2 values presented in Table 5 indicate that the five measures used together could explain more of the variability in scoring average on the Champions’ Tour than on the PGA Tour. R2 values ranged from .69 to .89 on the Champions’ Tour and from .41 to .75 on the PGA Tour.

**Table 5**
R2 values when Five Skills Measures were used to Predict Scoring Average on Par 4 and Par 5 Holes for the PGA and Champions Tours: 2006-2009*

Tour / type of hole 2006 2007 2008 2009
PGA
Par 4
Par 5
Champions
Par 4
Par 5

∗ The five measures were Driving Distance, Driving Accuracy, Greens-in-Regulation, Putting Average, and Sand Saves.

**Table 6**
Proportion of Total Explained Variability in Scoring Average Directly Attributable to Driving Distance and Driving Accuracy on Par 4 and Par 5 Holes for the PGA and Champions Tours: 2006-2009

Tour / type of hole 2006 2007 2008 2009
PGA
Par 4 (.24/.67) = .36* (.18/.66) = .27 (.14/.61) = .23 (.30/.75) = .40
Par 5 (.19/.53) = .36 (.14/.41) = .32 (.16/.48) = .33 (.21/.56) = .38
Champions
Par 4 (.45/.88) = .51 (.44/.88) = .50 (.42/.89) = .47 (.39/.78) = .50
Par 5 (.44/.78) = .56 (.47/.80) = .59 (.26/.69) = .38 (.38/.78) = .51

∗ Values obtained by dividing R2 values given in Table 4 by the corresponding R2 values given in Table 5.

The ratios of the corresponding R2 values in Tables 4 and 5 are given in Table 6. These ratios indicate the relative importance of the drive compared to the other three predictor measures. The higher the ratio, the greater the variability in scoring average that could be explained by using the two driving measures compared to the three other predictor measures. As shown in the table, the ratios are higher in each case for the Champions’ Tour than for the PGA Tour. This indicates that the drive, compared to the other three measures that were used, was relatively more important for golfers on the Champions’ Tour than for golfers on the PGA Tour.

### Discussion

This study examined the relative importance of driving distance and driving accuracy on two professional golf tours from 2006-2009. Based upon independent analyses on Par 4 and Par 5 holes for each tour, the findings indicated that the relative importance of driving distance and driving accuracy varied by both tour and type of hole.
Other researchers have recently investigated the physical (1,9) and mental (4) effects of aging on the ability of professional golfers to compete at a high level. These studies described the nature of declines that take place with aging as well as compensating offsets, for example, shorter, but more accurate drives. In the present study, one possible explanation for the changing relative importance of driving distance relates to the physical changes that occur as people age. Individuals lose strength and agility over time, which in golf is frequently demonstrated by both shorter and more accurate drives. However, for Champions’ Tour golfers this improvement in driving accuracy is not enough to offset the loss in driving distance which, in turn, results in higher scoring averages. On long Par 4 holes, a short drive for these players means fewer birdie opportunities because it is more difficult to reach the green in regulation. For PGA Tour golfers, a relatively short drive on a lengthy Par 4 hole is not necessarily an impediment to reaching the green in regulation, even if the tee shot does not come to rest on the fairway.
This study also demonstrated that the drive was relatively more important to a golfer’s overall performance than was previously thought based upon a number of similar studies. This increased level of relative importance could be attributed, in part, to the fact that in the present analysis, separate scoring averages on Par 4 and Par 5 holes were used rather than a single scoring average based upon all 18 holes. Additionally, by conducting the analysis in two phases, it was shown that approximately half of the total explained variability in scoring average on both Par 4 and Par 5 holes on the Champions’ Tour, and approximately one-third of the total explained variability in scoring average on the PGA Tour, could be directly attributed to the drive alone. These results highlight the need for careful attention to the performance measures that are used in future studies.

### Conclusion

This paper investigated whether driving distance or driving accuracy was more important to a golfer’s performance. The results indicated that the answer to the question depended not only on the type of hole (Par 4 or Par 5), but also on the age of the golfer. For the 50 years of age and over golfer playing on the Champions’ Tour, driving distance was clearly a more important factor regardless of the type of hole. However, for the under 50 years of age golfer on the PGA Tour, driving accuracy was more important on Par 4 holes, while driving distance was more important on Par 5 holes. In addition, the investigation revealed that the quality of the drive in terms of the combined effects of both driving distance and driving accuracy was more important to a golfer’s success on the Champions’ Tour than it was on the PGA Tour.

### Applications in Sport

This study is relevant to all golf teaching professionals because instructors debate the amount of time golfers should spend in practicing their driving techniques. Traditionally, golfers have been told to spend less time on driving and more on other facets of the game. This study has shown that except for young professional golfers, the drive is very important in trying to achieve lower scores.

### References

1. Baker, J., Deakin, J., Horton, S. and Pearce, W. (2007). Maintenance of Skilled Performance with Age: A Descriptive Examination of Professional Golfers. Journal of Aging and Physical Ability, 15, 299-316.

2. Callan, S. & Thomas, J. (2006). Performance in Amateur Golf: An Examination of NCAA Division I Golfers. The Sport Journal, 9, 3. Available online at: <http://www.thesportjournal.org/article/gender-skill-and-performance-amateur-golf-examination-ncaa-division-i-golfers/>.

3. Engelhardt, G.M. (1995). It’s not how you drive, it’s how you arrive: the myth. Perceptual and Motor Skills, 80, 1135-1138.

4. Fried, Harold O. & Loren W. Tauer. (2009). The impact of age on the ability to perform under pressure: golfers on the PGA tour. Journal of Productivity Analysis. Available online at: <http://www.springerlink.com/content/337g8rv212w45423/?p=7d7abc1e32d744f3906e83014cf31f51&pi=4>.

5. Heiny, E. (2008). Today’s PGA Tour Pro: Long but Not so Straight. Chance, 21, 1, 10-21.

6. Moy, R.L. & Liaw, T. (1998). Determinants of golf tournament earnings. The American Economist, 42, 65-70.

7. Rishe, P. (2001). Differing Rates of Return to Performance. Journal of Sports Economics, 2, 285-296.

8. Shmanske, S. (2000). Gender, Skill and Earnings in Professional Golf. Journal of Sports Economics, 1, 385-200.

9. Tirunch, G. (2010). Age and Winning Professional Golf Tournaments. Journal of Quantitative Analysis in Sports, 6, 1. Available online at: <http://www.bepress.com/jqas/vol6/iss1/5/>.

10. Wiseman, F. & Chatterjee, S. (2006). Comprehensive Analysis of Golf Performance on the PGA Tour: 1990-2004. Perceptual and Motor Skills, 102, 109-117.

11. Wiseman, F., Chatterjee, S., Wiseman, D., & Chatterjee, N. (1994). An Analysis of 1992 Performance Statistics for Players on the US PGA Tour, Senior PGA and LPGA Tours, in A. Cochran & M.R. Farrally (Eds.) Science and Golf II. Proceedings of the World Scientific Congress of Golf. London: E & FN Spon. Pp. 199-204.

12. Wiseman, F., Habibullah, M., & Yilmaz, M. (2007). A New Method for Ranking Total Driving Performance on the PGA Tour. The Sport Journal, 10, 1. Available online at: <http://www.thesportjournal.org/article/new-method-ranking-total-driving-performance-pga-tour>.

### Corresponding Author

**Frederick Wiseman, Ph.D**
202 Hayden Hall
College of Business Administration
Northeastern University
Boston, MA 02115
<f.wiseman@neu.edu>
(617) 373-4562

### Author Bios

#### Frederick Wiseman
Frederick Wiseman is Professor of Statistics at the Northeastern University College of Business Administration

#### Mohamed Habibullah
Mohamed Habibullah is a Lecturer in Statistics at the Northeastern University College of Business Administration

#### John Friar
John Friar is Executive Professor in Entrepreneurship and Innovation at the Northeastern University College of Business Administration

2013-11-25T16:31:21-06:00March 16th, 2011|Contemporary Sports Issues, Sports Exercise Science, Sports Management, Sports Studies and Sports Psychology|Comments Off on The Importance of Driving Distance and Driving Accuracy on the PGA and Champions Tours
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Effect of dynamic versus static stretching in the warm-up on hamstring flexibility

Gayle Silveira, Mark Sayers, Gordon Waddington – Department of Health, Design and Science, University of Canberra

### Abstract

Recent studies have questioned the benefits of static stretching in the sports warm-up. The purpose of our research was to examine the acute effect of static and dynamic stretching in the warm-up, on hamstring flexibility using an intervention study design. Hamstring flexibility was measured using modifications of the Straight Leg Raise test to measure hip flexion range of motion in degrees. The reliability of the test setup was determined in a separate study (n=33), the results of which were also utilised to establish the relationship between static and dynamic SLR tests. There was a significant difference between flexibility measured by the Static-passive and the Dynamic-supine SLR test (p < .05); hence, these were utilised to assess static and dynamic flexibility, respectively, in the intervention study.

Twelve participants were randomly assigned to three interventions of 225 secs. stretch treatment on separate days: No stretching (Treatment 1), Static stretching (Treatment 2) and Dynamic stretching (Treatment 3) in a cross-over study design. When static stretching was included in the warm-up, there were statistically significant differences in pre and post static flexibility (t (11) = 4.19, p < .05). However, there was no significant difference in pre and post dynamic flexibility (t (11) = 0.72, p >.05). Following dynamic stretching there was a statistically significant improvement in both static (t (11) = 2.62, p <. 05) and dynamic (t (11) = 5.69, p < .05) flexibility. Non-parametric tests carried out on the data to corroborate the aforementioned findings.

Static stretching did not improve dynamic hamstring flexibility; however, dynamic stretching improved both dynamic and static flexibility. This has implications for the specificity of stretching in sport.

**Key words:* Range of Motion, hamstring, joint flexibility, Lower extremity, resting tension, stretching

### Abbreviations

ROM
range of motion
SPH
static passive hamstring flexibility test
DSUH
dynamic supine hamstring flexibility test
DSHWB
dynamic standing hamstring flexibility test with knee brace
DSHNB
dynamic standing hamstring flexibility test without knee brace (no brace)
SAID
Specific adaptation to imposed demands

### Introduction

Dynamic stretching consists of simulating movements that are representative of those frequently used in a particular sport (22). Examples of dynamic stretching include the toe walk, heel-walk, hand-toe hamstring stretch, military-walk, sumo groin stretch, and quadriceps kicks (31). In 1996, Alter (2) described a principle put forward by Wallis and Logan in 1964 for strength, endurance and flexibility training, called specific adaptation to imposed demands (SAID). “One should stretch at not less than 75 percent of maximum velocity through the exact plane of motion, through the exact range of motion, and at the precise joint angles used while performing skills in a specific activity” (2). The aforementioned principle lends support to the concept of dynamic flexibility training. There is a lack of studies that examine the effect of dynamic stretching on static as well as dynamic flexibility in the period preceding competition i.e. in the warm-up phase.

Numerous studies in recent literature examine the effects of static stretching on various performance variables (29, 37). In their 2006 study, Behm et al. (6) found decrements in knee extension, knee flexion, drop-jump contact time and counter movement jump height following an acute bout of static stretching. The analysis of the relationship between static stretching and performance focuses mainly on the variables of strength and power (30). Their study demonstrates that static stretching lowers the maximal strength of the knee flexors and extensors and may even hamper performance of activities involving maximal force output. If increased musculotendinous stiffness enables more efficient transmission of force, stretching just prior to activity might also decrease force output in skills such as jumping to attain maximum height and forceful throwing (12). Even a moderate duration of static stretching could result in quadriceps isometric force and activation decrements (33). Furthermore, it is theorised that this impairment of isometric force production could last for a period of up to 120 minutes.

The purpose of our research was to examine the acute effect of static and dynamic stretching in the warm-up, on hamstring flexibility using an intervention study design. The reliability of the experimental setup was established in a separate study (n=33) that was used to determine the relationship between the tests that measured static and dynamic hamstring flexibility. Analyses of variance and correlation analyses were computed on the collated data. An intervention design was used to determine how an acute bout of static or dynamic stretching affected hamstring flexibility as measured by a modified SLR test. Parametric (t-test) and non-parametric tests (Wilcoxon Matched-Pairs Ranks) were carried out to analyse the raw data.

### Method

#### Participants

Sixteen university students (n = 16) were recruited for the intervention study to examine the effects of dynamic and static stretching on hamstring flexibility. The final sample consisted of 12 students of which five females and seven males served as participants. Two potential participants did not complete all testing sessions and two participants’ data was excluded from the study due to measurement error. The average age of the participants was 24.8 ± 6.8 yrs. (mean ± SD). The average height and weight was 174.5 ± 4.5 cm. and 73.0 ± 15.7 kg. respectively (mean ± SD).

Participants were drawn from a variety of sporting backgrounds which predominantly involved the lower body (42). Most were actively training for a sport. All trained lightly a minimum of three times a week. A condition of entry to the study was that the subjects did not concurrently use any stretch or flexibility training in their regular training program (41). Screening questionnaires were provided to identify subjects with neurological or musculoskeletal abnormalities of the spine and lower limbs. Subjects were examined to determine hip, knee and ankle ROM and a brief examination of the lumbar spine was performed. The final participants were free of any bony or soft tissue injury to the spine and lower limbs. The participants were asked to carry out routine activities and not to exercise strenuously (10). They were also advised not to stretch the hamstrings and avoid initiating or changing any exercise program during the study (35).

All participants provided their written informed consent to participate in the study. Hamstring flexibility was measured in the dominant leg (19), identified by kicking a football towards a wall five times (11). This study received approval from the human ethics committee of the University of Canberra.

#### Materials and Procedure

Reflective markers attached to specific bony prominences utilised for biomechanical analysis (Figure 1). The functional orthopaedic knee brace, Knee Ranger II Universal (dj Orthopaedics, LLC, California, USA) helped to maintain 15º of knee flexion during pre and post-testing. Participants wore the knee brace only during testing and not whilst performing the intervention stretches. The Velcro strapping on the brace eased the removal and fastening process considerably. A warm-up consisting of five minutes of cycling on a stationary cycle ergometer (Exertech, Australia) at 60-70 W (6, 42) was employed. Testing was carried out at around the same time of the day for each participant involved in the intervention study (41). There was no stretching incorporated in the warm-up.

#### Modified SLR test for measuring hamstring flexibility

Previous studies examining stretch and contraction specific changes in ROM utilise the hamstring muscle group most frequently in humans and the SLR test is the most commonly used test (17). The contralateral or non-testing leg was partially flexed at the hip and knee, with a pillow rolled underneath the knee to stabilise the pelvis (11). A Velcro strap fastened around the pelvis and secured beneath the exercise bench to minimise pelvic rotation. In 1982, Bohannon (7) suggested that the pelvis and the contralateral thigh should be maintained in neutral position to decrease contribution to SLR-ROM. During testing, the participant was advised not to lift the upper body off the bench, and the arms were folded across the chest or placed beneath the head. This minimised the contribution from the trunk towards the effort of hip flexion.

The experimental setup included a camcorder placed perpendicular to the plane of motion. The camcorder was mounted on a tripod and placed at a distance of 10 metres from the test area (Figure 1). A PAL digital video camera (Canon MVX3i, Canon Inc., Japan) operating at 50Hz was used to video the participants performing the various flexibility tests. Dartfish ProSuite (Dartfish Connect 4.0, Dartfish Ltd., Fribourg, Switzerland) was used to capture the video data from the camera to a computer for two-dimensional analysis.

#### Measuring Flexibility

After the warm-up period, participants (n=12) undertook static passive (SPH) and dynamic supine hamstring flexibility (DSUH) tests to measure static and dynamic flexibility respectively. The reliability of this experimental setup and correlation between modifications of the SLR test was established in an earlier study involving 33 subjects.

##### Static Passive Hamstring Flexibility test

This test was performed in the supine position on an exercise bench. The functional knee brace was worn for testing. Passive stretching utilises an external agent to assist with the stretch. The participant used a Velcro strap around the ankle to assist with pulling the limb into hip flexion (Figure 1). The dominant leg was flexed to the terminal ROM or until a mild discomfort/tightness was felt in the back of thigh (5). This position was maintained for five seconds following which the limb was slowly lowered to the resting position.

##### Dynamic Supine Hamstring Flexibility test

The test was performed in the supine position on an exercise bench. Dynamic flexibility measures the ability to move a joint quickly through a non-restricted ROM. The participants were instructed to move the dominant limb into hip flexion using maximal effort and as quickly as possible or until a mild discomfort was felt in the back of the thigh. Dartfish analysis of the video frame that captured the terminal phase of movement was used to determine the angle of hip flexion.

Supine stretching is thought to better isolate the hamstrings, allowing for improved relaxation and is generally believed to be safer and more comfortable for people with a history of low back pain (15). Hence, the SPH test was used to measure static hamstring flexibility and the DSUH test was used to measure dynamic flexibility. Reliability testing demonstrated that there is a significant difference between flexibility measured by the SPH and DSUH hamstring flexibility tests (p<.001). There was also a significant difference between DSHWB (with knee brace) and DSHNB (without knee brace) tests (p = .003) and this result supported the use of the knee brace (dj Orthopaedics, LLC, California, USA) to maintain a fixed knee angle during flexibility testing.

An average hip flexion ROM was calculated for both and served as the final measure of hamstring flexibility (4). Post-testing was commenced immediately after the completion of the stretching intervention assigned for the day. In 2002, Klee et al. (26) suggested that participants should be retested as quickly as possible after the intervention stretches because resting tension started to increase after a three minute rest pause.

#### Stretching Program

##### Warm-up only/ No stretching: Treatment 1

No stretches were included in the warm-up, serving as a control. Participants cycled for 75 seconds on a stationary ergometer (Exertech, Australia) at 60-70 W with a 10 seconds rest pause between each of the five 75-second cycle periods. Total duration of cycling was 225 secs.

##### Static stretching: Treatment 2

Participants performed stretches for a total duration of 225 seconds (52). They performed three types of static stretches with a stretch time of 75 seconds for each (Table 1). This time equated to five stretches held for 15 seconds each (9, 29, 30, 34, 47,). A rest pause of ten seconds was allowed between stretches. Each static stretch was performed to the terminal range, defined as the point where the subject felt a mild discomfort or tightness in the back of the thigh (5). The static and dynamic stretching routines were appropriately timed so that the amount of time spent stretching was the same for each group, enabling comparison between the two groups (41).

##### Standing toe-touch

This stretch routine involved bending forward to touch toes whilst making sure that the knees remained fully extended. Participants held the stretched position for 15 seconds until a slight sense of discomfort or tightness felt in the back of the thigh. Ten seconds rest pauses were allowed after each stretch and when switching to a different stretch type.

##### Forward swing static stretch

The heel of the extremity to be stretched was supported on a treatment table to perform this particular stretch (35). The knee remained fully extended and the foot was positioned in relaxed plantar flexion. The pelvis was tilted anteriorly whilst bending forward at the waist avoiding flexion of the spine (15, 35), until the terminal range was reached or discomfort felt in the back of the thigh. This stretch position was held for 15 seconds and repeated five times on the dominant extremity.

##### Passive supine-sling stretch

This stretch was performed in the supine position whilst lying on an exercise treatment bench. A Velcro sling was passed around the ankle to flex the hip and consequently stretch the hamstring group of muscle. The stretch was held for 15 seconds to the terminal range of discomfort or tightness felt in the back of the thigh.

##### Dynamic stretching treatment

Five sets of seven to eight dynamic stretches equalled the amount of time spent (Table 1) on the aforementioned static stretching regimens. The aim was to allot the same amount of stretching time to the static and dynamic stretching interventions enabling comparison among the groups. The 15 seconds hold period for each static stretch equated to around seven to eight dynamic stretches. Five sets of dynamic stretches amounted to 225 seconds of total stretching time. There was a pause of 10 seconds between each set and another 10 seconds when changing over from one type of stretch to another.

Stretches were begun at low velocity and momentum was gradually built up to achieve at least 75% of maximum height and speed while performing the dynamic stretches. The SAID principle of specific adaptation to imposed demands formed the basis of the dynamic stretching routine. Participants stretched at 75% of the maximum velocity through a particular ROM whilst performing a sport-specific movement.

##### Dynamic leg swings

The dominant leg was flexed at the hip in a forward kicking action. The aforementioned SAID principle was applied during performance of all stretches (controlled stretching). Five sets of seven or eight forward leg swings or kicks (9) were carried out to a timed 225 seconds of stretching.

##### Crossed-body leg swings

Dominant leg swung across the midline of the body towards the opposite shoulder. This stretched the biceps femoris which is the lateral muscle of the hamstring group (40).

##### Standing bicycle-kicks

The dominant limb was put through a circumduction-like movement in a rhythmic cyclical manner incorporating the SAID principle (controlled stretching). Total time spent on this stretch was also 225 seconds.

#### Biomechanical analyses

The hip ROM in the dominant leg was used as an indirect measure of hamstring flexibility (44) and served as the only investigated parameter (Fully extended hip = 0°). Dartfish ProSuite (Dartfish Connect 4.0, Dartfish Ltd., Fribourg, Switzerland) is a complete video analysis software package, which includes all necessary functionality to analyse technical performance during and after training. Dartfish motion analysis software was used to quantify the degree of hip flexion. This system enables access to every video frame so that the terminal ROM of hip flexion can be accurately identified. Once the appropriate frame was identified, Dartfish was used to measure hip flexion accurately to the nearest degree. Intra-tester and operator reliability were tested by a repeat analysis of 15 participant performances.

#### Statistical Analysis

The principal dependent variable of interest was the change in hamstring flexibility measured by hip flexion ROM between pre and post-stretch measurements. The paired sample t-test compared the effect of the two treatments on static and dynamic hamstring flexibility. Non- parametric tests conducted on the collected data corroborate the aforementioned findings. Furthermore, Tukey’s Honestly Significant Difference (HSD) test explored the degree of change in static and dynamic flexibility. The data was analysed with the statistical package SPSS for Windows (version 12.1.0; SPSS Inc., Chicago, IL).

### Results & Disscussion

Various modifications of the SLR test were used to measure and compare hamstring flexibility in an earlier study that also tested for reliability (n=33). Static passive hamstring flexibility (SPH), dynamic supine hamstring flexibility (DSUH), dynamic standing hamstring flexibility with knee brace worn (DSHWB), and dynamic standing hamstring flexibility without knee brace (DSHNB). Subjects were tested on two separate occasions one week apart. Each subject had three trials for each tests for the two separate testing times resulting in a total of 30 scores. Test-retest was appropriate as subjects were tested at two points in time a week apart and a Cronbach alpha was used to test for internal consistency and reliability for the three trials of each week’s testing. The tests used in this study evidenced a very high degree of internal consistency for each trial by Occasion 1 and Occasion 2 as well as a high coefficient of reliability or stability as measured by the test-retest procedure (Table 3, Table 4).

Participants were randomly assigned to one of three interventions for each of three testing occasions:

1. No stretching (Treatment 1)
2. Static stretching (Treatment 2)
3. Dynamic stretching (Treatment 3)

A Paired-samples T-test was used to test for differences in static and dynamic flexibility from pre/post-test after each stretch intervention (Table 5).

Intervention Treatment 1, where the subjects did no stretching served as the control. Static and dynamic stretching (Treatment 2, Treatment 3) were the experimental treatments. Following Treatment 1 we expected measures of hamstring flexibility to remain unchanged from pre to post-test. However, our analysis revealed significant differences between pre and post score for static flexibility (t (11) = 2.76, p < .05). There was no significant difference between pre and post hip ROM measured by the dynamic flexibility test (t (11) = 0.315, p >.05). The mean value of difference between pre and post score for static flexibility (mean = 2.13, SD = 2.68) indicates that there is a substantial change.

When static stretching was included in the warm-up, there were statistically significant differences in pre and post static flexibility measurements (t (11) = 4.19, p < .05). However, there was no significant difference in pre and post dynamic flexibility measurements (t (11) = 0.72, p >.05). When dynamic stretches were included in the warm-up instead of static stretches, it was expected that there would be changes, at least, in dynamic flexibility of the hamstrings. The analysis shows that there were statistically significant differences in both static (t (11) = 2.62, p <. 05) and dynamic (t (11) = 5.69, p < .05) flexibility. This suggests that participants improved both their static and dynamic hamstring flexibility after dynamic stretching was included in the warm-up.

Non-parametric tests were carried out on the collected data to corroborate the aforementioned findings. Wilcoxon Matched-Pairs Ranks test was performed. The results were similar to those obtained following the Paired samples t-test. Following Treatment 1 (No stretching) there were resultant differences in the static hamstring flexibility (Wilcoxon, Z = -2.41, p < .05). Static stretching only influenced static flexibility (Wilcoxon, Z = -2.67, p < .05) of the hamstrings, while dynamic stretching produced changes in both static (Wilcoxon, Z = -2.39, p < .05) and dynamic flexibility (Wilcoxon, Z = -2.98, p < .05).

Furthermore, the differences in the degree of change in static and dynamic flexibility following dynamic stretching were explored using Tukey’s Honestly Significant Difference (HSD) test. The difference between the degree of improvement in static and dynamic hamstring flexibility following dynamic stretching were not statistically significant (Table 6). To corroborate these findings a Wilcoxon Matched-Pairs Ranks test was performed on pre-post differences of static and dynamic flexibility following dynamic stretching. The analysis failed to identify a significant difference in the changes demonstrated in both static and dynamic flexibility (Wilcoxon, Z = -0.178, p > .05).

The availability of state of the art software and improved video analysis techniques has changed the way flexibility is measured. The methods commonly being used have focussed on the measurement of static flexibility. With the growing trend towards using dynamic stretching and sport-specific drills in the warm-up, there is a need for measuring devices to adapt to these changes. We have provided a simple, reliable setup to measure flexibility. The inadequately defined relationship between flexibility and muscular performance or an athlete’s susceptibility to injury may be attributable to the lack of valid and reliable measures of flexibility (20). The drawback of flexibility assessment tools is the need for testing to be carried out within the confines of a laboratory. Although this study was carried out in a laboratory, the set-up could be used outdoors with the participant performing functional dynamic sporting movements.

Dynamic flexibility has been defined as a measure of the resistance throughout the ROM of a joint or a measure of joint stiffness (3). Dynamic flexibility is important in sport because it measures the ability of an extremity to move through a non-restricted ROM (36). The main findings suggest that static stretching improves static flexibility (p < .05) but may have no impact on dynamic flexibility (p > .05). Increasing ROM achieved through static stretching does not necessarily translate to improvements in dynamic flexibility. In 2004, Behm et al. (6) supported the concept that static stretching improved flexibility and ROM, however, it was believed that the relevance and specificity of the gains remained questionable.

In 1988, Alter (1) argued in support of the specificity of stretching: “ROM is a combination of active and passive ranges of motion and if passive stretching exercises are used to develop flexibility, then one should expect changes largely in passive flexibility” (p.179). Even a moderate duration of static stretching could result in quadriceps isometric force and activation decrements lasting for up to 120 minutes (33). The increase in static flexibility may not have translated into expected improvements in dynamic flexibility because of dampened hamstring activation following an acute bout of static stretching.

Static flexibility improved when no stretches were included in the warm-up as well as when the participants underwent a static stretching routine. Similar results were obtained in a other studies (44, 53). The 2003 study by Zakas et al. (53) indicates that flexibility improves significantly even when stretching is not included in the warm-up, however, any comparisons should be made with caution because of differences in methodology. The stationary cycling group in the study in 1997 by Wiemann and Knut (44) cycled for 15 minutes and demonstrated a significant improvement in hip ROM thereafter. They explain that this occurrence may be due to the decreased resting tension and a reduced stretch resistance following stationary cycling. However, other studies have shown that warming up before stretching does not complement the effectiveness of stretching (14, 45).

Following the inclusion of dynamic stretches in the warm-up, dynamic flexibility as well as static flexibility scores improved from pre-test to post-test. However, Tukey’s HSD test did not reveal significant differences between the degree of improvement of static and dynamic flexibility. Muscles have two types of receptors: the primary or annulospiral endings which measure changes in both muscle length and velocity, and the secondary or flower spray endings that measured changes in muscle length alone (2). Thus, Alter (2) reasons that dynamic stretching may be used to condition primary endings for a desired response, and sport-specific drills could be used in warm-up. Dynamic stretching may have caused activation of the primary annulospiral endings resulting in an increase in both static and dynamic flexibility. The dynamic stretching routine may have had a warming up effect, causing an increase in static flexibility.

There may be a need to consider the appropriate time for static stretching in the daily training schedule. There have been suggestions that static stretching may be useful in the cooling down period after a workout (18, 27, 31-32). Evidence remains in support of static stretching for long-term gains in flexibility (31, 39).

### Conclusion

The intervention study comparing the effects of static and dynamic stretching routines in the warm-up on hamstring flexibility demonstrated that dynamic stretching enhanced static as well as dynamic flexibility. Static stretching on the other hand did not have an impact on dynamic flexibility. This has implications for the use of static stretching in the warm-up for dynamic sport. The role of static stretching for injury prevention in dynamic sport is also being questioned.

### Application in Sport

The simplicity of the experimental set-up is the highlight of this research. Coaches can use our method of video analysis to monitor the effectiveness of stretching routines. A single person can carry out testing with ease and accuracy.

Dynamic stretching is synonymous with functional, sport-specific stretching and this research has demonstrated that dynamic stretching improves both static and dynamic hamstring flexibility. Static stretching has no impact on dynamic flexibility and should not be used in the warm-up; however, static stretches may be useful in the cooling down period of training for long term gains in flexibility.

Although our research has demonstrated the effectiveness of dynamic stretching in the warm-up, it is important to follow the training guidelines set aside in 2001 by Mann and Whedon (31) whilst implementing a stretching routine. Dynamic stretching may be most effective if performed according to the training principles discussed earlier, always making sure the needs and the capacities of the individual athlete receive precedence over general training goals.

### Acknowledgements

I would like to acknowledge my supervisors Dr. Mark Sayers and Dr. Gordon Waddington for their invaluable guidance. Their understanding and patience helped me overcome numerous hurdles en route to the completion of this thesis. I would also like to thank the sports studies staff for their help and advice.

I am thankful to the students of the University of Canberra (Sports Studies) for volunteering to participate in this research project. It was wonderful working with such cheerful and enthusiastic young people. Their willingness to participate and report at similar times for each testing session is much appreciated.

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### Tables

#### Table 1
Time spent on each stretch

Stretch Type Stretch Time (seconds)
Static stretching*
Toe-toucha 75c
Forward swinga 75c
Surpine slinga 75c
Dynamic stretching*
Forward leg swingb 75d
Crossed-body leg swingb 75d
Bicycle kicksb 75d

(*) 10 seconds rest pause after each repetition and 10 seconds before switching over to the next type of stretch.
(a) 5 Stretches
(b) 5 Sets
(c) 15 seconds hold for each static stretch
(d) 7-8 swings/ kicks equivalent to around 15 seconds of stretching time for each set.

#### Table 2
Comparison of Dynamic and Static Hamstring flexibility measures in reliability study

Test 1b Test 2a Test 1
Mean (SD)		 Test 2
Mean (SD)		 F df P Part Eta2
SPH DSUH 91.90 (18.02) 88.61 (16.97) 18.20 1.000 < .001 .363
SPH DSHNB 91.90 (18.02) 89.96 (15.91) 1.28 1.000 .267 .038
DSUH DSHWB 88.61 (16.97) 91.66 (15.65) 4.46 1.000 .043 .122
DSUH DSHNB 88.61 (16.97) 89.96 (15.91) .835 1.000 .368 .025
DSHWB DSHNB 91.66 (15.65) 89.96 (15.91) 10.44 1.000 .003 .246

Significant at p < .05
(a) All measurements are in degrees
(b) Number of participants performing each test = 33

#### Table 3
Cronbach alpha measure of reliability for each test repetition for two test sessions

Flexibility Test Alpha Occasion
(SEM)*		 Alpha Occasion 2
(SEM)*
Static-passive hamstring .9950 (1.28) .9946 (1.32)
Dynamic-supine hamstring .9908 (1.71) .9891 (1.77)
Dynamic-standing hamstring with brace .9915 (1.45) .9917 (1.42)
Dynamic-standing hamstring no brace .9905 (1.51) .9897 (1.61)

(*) SEM – Standard Error of Measurement.

#### Table 4
Test – retest reliability

Flexibility Test Coefficient of Stability / Reliability (SEM)
Static-passive hamstring .992 (1.61)
Dynamic-supine hamstring .993 (1.45)
Dynamic-standing hamstring with brace .989 (1.66)
Dynamic-standing hamstring no brace .983 (2.04)

#### Table 5
Paired samples T test comparing the effect of the intervention treatments on dynamic and static hamstring flexibility

Treatmentb Pairs (Pre-Post Test Scores) Mean (SD) Std. Error Mean 95% Conf. Int. of the Difference ta Sig. (2-tailed)
Lower Upper
No stretch Static flexibility 2.13 (2.68) 0.77 0.43 3.84 2.758* 0.019
Dynamic flexibility 0.23 (2.57) 0.74 -1.40 1.87 0.315 0.759
Static stretching Static flexibility 4.04 (3.34) 0.96 1.92 6.16 4.191* 0.002
Dynamic flexibility 1.35 (6.51) 1.88 -2.78 5.48 0.719 0.487
Dynamic stretching Static flexibility 1.86 (2.46) 0.71 0.30 3.42 2.622* 0.024
Dynamic flexibility 1.75 (1.06) 0.31 1.07 2.43 5.694* 0.000

(*) Significant at p < .05
(a) Degrees of freedom = 11
(b) Number of participants undergoing each treatment = 12

#### Table 6
Tukey’s Honestly Significant Difference (HSD) test exploring differences in the degree of change in static and dynamic flexibility following dynamic stretching

Experimental Group Dependent Variable (I) Intervention (J) Mean Difference (I-J) Std. Error Sig.
Dynamic Stretching Post Static Flexibility No Stretching -0.006 4.14 1.00
Static stretching 1.08 4.14 0.96
Post Dynamic flexibility No stretching -1.24 4.60 0.97
Static stretching -1.13 4.60 0.97

### Corresponding Author
Gayle Silveira, MBBS
Modbury Hospital
Smart Road
Modbury, SA 5092
Australia
<gaylerebello@yahoo.com>
+6 (143) 172-1469

2013-11-25T16:34:15-06:00March 3rd, 2011|Contemporary Sports Issues, Sports Coaching, Sports Exercise Science, Sports Management|Comments Off on Effect of dynamic versus static stretching in the warm-up on hamstring flexibility
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A Coach’s Responsibility: Learning How to Prepare Athletes for Peak Performance

Scott R. Johnson, Pamela J. Wojnar, William J. Price, Timothy J. Foley, Jordan R. Moon, Enrico N. Esposito, and Fred J. Cromartie

### Abstract

The coaching profession is ever-changing and coaches at each level of sport competition need to know more than just the Xs and Os in order to be successful. As the primary individuals tasked with developing athletes and helping them achieve their goals, coaches should acquire a working knowledge of all areas affiliated with performance enhancement. Specifically, the disciplines of sports administration, sports medicine, strength and conditioning, and sports psychology can assist coaches while physically and mentally training their athletes. This article illustrates six primary components of these disciplines: risk management, injury prevention, communication, nutrition, goal setting, and athlete development. It is imperative coaches gain a familiarity with these aforementioned components in order to teach athletes about skill development and prepare them to achieve peak performance.
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2018-10-22T15:29:44-05:00February 14th, 2011|Sports Coaching, Sports Exercise Science, Sports Management|Comments Off on A Coach’s Responsibility: Learning How to Prepare Athletes for Peak Performance
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