The Place and Role of Olympism in Higher Education

### Introduction

Interpreting the place and role of Olympism in higher education is a necessary and pertinent issue. The close relationship between the Olympic Movement and universities dates back as far as 1894. The fact that the IOC was established at Sorbonne University – the “temple of science,” as Pierre de Coubertin called it – contributed to this, as did Coubertin himself. The development of sport, as well as the importance and social impact of the Olympic Games, later prompted interest among individual researchers and teams of scholars at universities. The general interest among universities in Olympism and the Olympic Games in the 1980s intensified their direct and indirect cooperation with the Olympic Movement, both in terms of education and research (c.f. Morgas, 2006). Another mediator in this process comprised the activities of the IOC and the IOA, as well as the establishment of a new Olympic Museum, which has been illustrating the connection between Olympism, sport, and culture since 1993, whilst also developing and supporting the concept of education and research projects at universities. Nonetheless, the educational and research leanings of universities, as well as the forms in which they cooperate with national Olympic Movements and the themes that have been dealt with, often differ. National specificity is important in this regard. Consequently, the starting point for our report is the Czech Republic, which makes no claims to represent the general situation.

### Why is Olympism taught and researched at universities in the Czech Republic?

* It is the Olympic Movement’s mission to cooperate with the academic community.
* The development of the Olympic Movement and the Olympic Games cannot do without academic reflections on their social impact.
* Apart from other things, the implementation of Olympic values in university curricula programmes has also been caused by a crisis in general concepts of education, which students find too theoretical, formal, and verbose.
* The autonomy of the Olympic Movement and universities, as well as their economic security and the coordination and harmonisation of research and education, are basic preconditions for their effective cooperation.
* Physical education and sports at primary and secondary schools, as well as at universities, should not only comprise sports training but should also have an Olympic and humanist dimension.
* The Olympic Movement needs experts and specialists. Universities can offer and arrange training for them, along with academic research and a specialist service.
* For the time being, we cannot be entirely satisfied with the role of primary and secondary schools as well as universities in disseminating the Olympic idea and Olympic culture.

### Implementing Olympism in the education programmes of Czech universities and faculties

Olympism, is a set of principles, ideas, visions, and challenges. Coubertin described it in not completely systematic terms as a philosophy of life with the principles of a cult of effort, eurhythmics, and a love of exercise, but also as a state of mind (c.f. Naul, 2009). Consequently, as far back as the end of the 19th century, in his philosophical, psychological, and educational musings, Coubertin already understood that sport and exercise were becoming important actors in culture as well as a means of educating and communicating across different civilisations.

Besides by the original ideas of Pierre de Coubertin, Olympism is enriched by other ideas and objectives in the Olympic Charter. These comprise reflections on the development of the Olympic Movement, sport, and culture as well as their mutual relationships (c.f. Georgiadis, 2003). Nonetheless, they also include reflections on applying the results of academic research.

As we shall illustrate below, two different approaches have been pursued in incorporating Olympism into curricula at Czech universities for training experts in physical education and sports. At other universities and faculties, the implementation of Olympism is not yet systematic and is influenced by specialists operating in the fields of philosophy, sociology, ethics, aesthetics, etc.

#### A) Implementing Olympic themes in social science curriculum subjects for training physical education specialists

Wherever Olympism cannot be applied as a separate study subject, Olympic themes are chosen and taught according to the graduates’ future work. They are primarily taught in social and sports subjects, but are also developed in courses for sports disciplines in both bachelor’s and master’s studies. As future teachers, trainers, instructors, etc., physical education students learn basic Olympic knowledge, skills and competences for their future activity in several study subjects.

Tables 1.
Implementing Olympic themes in curriculum subjects at physical education faculties in the Czech Republic

Man and the World — General Themes Olympic Themes, Knowledge, Skills, and Competences of Students Academic Disciplines and Study Subjects
The coexistence of people coming together; respecting ethical principles knowing the importance of sport as a means of bringing people together. Understanding the Olympic Games as a means of mutual understanding, friendship, solidarity and honest competition philosophy, sports philosophy, ethics, sports psychology
Human behaviour, national minorities, foreigners understanding and assessing the importance of the Olympic Charter, the role of Olympic ideals in respecting people of different nations, races and cultures, rejecting any kind of discrimination ethics, philosophy, sports philosophy, sports psychology, sports education
Building a peaceful and better wold applying youth education through sports, obser-ving Olympic principles, and setting a personal example; knowing the importance of ekecheiria in historical and contemporary reflections philosophy, sociology, sports sciences, sports activities
Personal safety, violence in society, socially undesirable behaviour realising and distinguishing the differences between polite encouragement for sports teams and various forms of direct or transferred aggression at sports matches (football, hockey) sports sociology, sports psychology, legislation, the law in sport
International and national institutions and organisations knowing and distinguishing governmental and non-governmental international and national Olympic organisations, as well as the international and national sports federations sports management, law, sports sociology
Basic human rights and citizens’ obligations understanding sport as a human right, knowing the International Charter of Physical Education and Sport as well as the European Charter of Sport and examples of their application legislation and the law in sport, ethics, sports philosophy, sports sociology
Getting to know people valuing the Olympic Movement and sport as a means of knowing and understanding other people; the Olympic Games as a meeting of young people from all over the world sports philosophy, sports sociology, sports psychology
Self-knowledge understanding Olympism as a state of mind and self-knowledge through sport, joy in efforts made; forming positive attitudes to sport sports psychology, sports philosophy
Interpersonal relationships managing to perceive manifestations of intole-rance in people’s behaviour, unfair and fair beha-viour in life and in sport; managing to shape a situation for the development fair-play behaviour ethics, sports psychology, sociology, sports sociology
Interpersonal relationships managing to perceive manifestations of intole-rance in people’s behaviour, unfair and fair beha-viour in life and in sport; managing to shape a situation for the development fair-play behaviour ethics, sports psychology, sociology, sports sociology
Interpersonal communication recognizes the importance of sport and sports “competitions” and overcome oneself in human communication. Managing to prepare and organise sports competitions in schools and in clubs in accordance with Olympic principles active participation in sports competitions, Olympic days and festivals for young people, sports management
Human solidarity knowing and being able to explain the role and importance of the Olympic and Paralympic Games Olympic Charter, sports history, ethics
Value system knowing and being able to interpret and evaluate the main Olympic values and the principles of their internalization sports history, sports philosophy, axiology
Human activity, Work, Leisure Time Olympic Themes, Knowledge, Skills and Competences of Students Academic Disciplines and Study Subjects
Leisure time and the use of this time understanding and evaluating sport as one of the most mass forms of leisure-time activities, identifying sport as a means of educating the young, health and delinquent prevention sports philosophy, sports education, biomedicine
An active lifestyle appreciating and understanding Olympism as an active life philosophy and style with sport and exercise playing an important role, adopting a positive attitude to it development sports philosophy, ethics, sports education, sports sociology
Forms and manifestations of culture in society understanding and valuing sport as one of the forms of physical culture; multiculturalism aesthetics, sports philoso-phy, cultural anthropology, artistic competitions: literature, music, drama
Culture, art and sport Being able to describe and explain the relationship between Olympism, sport, culture and art, the principle of kalokagathia, knowing important works of art as a cultural legacy aesthetics, sports philoso-phy, cultural anthropolo-gy, artistic competitions – literature, art, music and drama
History Olympic Themes, Knowledge, Skills and Competences of Students Academic Disciplines and Study Subjects
Antiquity sport and games in antiquity understanding ancient Olympic traditions, understanding the purpose and mission of the ancient Olympic Games, appreciating the importance of antiquity in modern Olympism sports history, sports philosophy, aesthetics
The origin of international sport and the Olympic Games, Pierre de Coubertin knowing the founder of the modern Olympic Games, Olympic symbolism. Understanding the important and mission of the Olympic Games, Olympic institutions and organisations sports history, philosophy, sports philosophy, sports management
Man and Health Olympic Themes, Knowledge, Skills and Competences of Students Academic Disciplines and Study Subjects
The preventive importance of exercise and sport understanding and being able to explain the health importance of active exercise and sport. Being able to shape a situation for overcome one-self, the importance of interpersonal competition biomedicine, health physical education, sports physiology, sports sociology
Addictive drugs, health, doping knowing the detrimental nature of stimulants, prohibited means of performance enhancement in sport, understanding the destructive signify-cance of doping in personal self-development biomedicine, health physical education, sports physiology, hygiene, ethics, sports psychology
Doping and preventive anti-doping measures understanding the essence of the fight and campaign against doping in sport, the causes for the fight against its misuse, knowing the main principles of preventive anti-doping measures biomedicine, biochemistry, sports physiology, hygiene, ethics, sports psychology
Physical Education a Sport Olympic Themes, Knowledge, Skills and Competences of Students Academic Disciplines and Study Subjects
Olympic Charter, Olympic ideals, Olympic ceremonials, symbols valuing the importance of Olympic ideas, their reaching beyond sport, fair competition even in extreme situations in games and contests, nature conservation in sport, assistance for the handicapped, etc. sports philosophy, sports sociology, sports psychology, nature conservation, health physical education

#### B) Olympism as a separate instructional and educational subject in the curriculum

Universities together with Czech Olympic Academy are jointly taking part in formulating the content of the curriculum for Olympic education at primary and secondary schools (c.f. Rychtecký & Dovalil, 2009). Apart from this, private and public universities and sports faculties are also creating their own implied “Olympic” subjects, which they offer their students in a obligatory or elective form in bachelor’s, master’s and doctoral studies. The most frequent names given to mostly elective subjects taught at the sports and educational faculties of universities in the Czech Republic are, “Olympism” and “Olympic Education.” Their content is based on the themes in the table, but it is taught in a condensed form.

A common and unifying basis for an Olympism curriculum at universities is the textbook, _Olympism_ compiled by a team of authors from universities as well as specialists and experts from the Olympic Movement. It was published in 2004 with the support of the Czech Olympic Committee and contains the following chapter topics: Sport; Pierre de Coubertin, Philosophy of Olympism; Relations of Sport, Olympism and Culture; Antique Inspirations; Olympic Symbols and Ceremonies; Olympic Movement; Brief History of the Olympic Movement; Olympic Games; Czech Olympic Movement; Financing of the Olympic Movement; Sport for All in the Olympic Movement; Women and Sport in the Olympic Movement; the Ecological Dimension in Olympism; Olympism and Arts; Sport and Olympism in the Examination of Time; Future of Olympism; Olympic Education; Education in Sport. The textbook is used by university students, as well as by experts and interested persons of the Olympic Movement in the Czech Republic.

### Olympism as a subject of research at Czech universities

An analysis of contemporary Olympism indicates that its declaratory and concise expression in the Olympic Charter does not provide a sufficiently vivid picture or answers to questions such as, “What exactly is Olympism?” This brevity, due to the nature of the Charter, currently also poses a challenge for this unique social phenomenon to be more comprehensively analysed and interpreted in the broader context of social, sports, and natural sciences at universities. Moreover, the mission of the IOC and IOA, NOCs and NOAs (also cited at the 13th Olympic Congress in Copenhagen last year) is to develop, protect, and spread the principles of Olympism and Olympic values in physical education and sports programmes at schools and universities.

### Olympism in the context of academic research

![Figure. 1: Olympism and the Olympic Movement in the system of academic disciplines](http://thesportjournal.org/files/special-edition-olympism/rychtecky-figure-1.png)
Figure. 1: Olympism and the Olympic Movement in the system of academic disciplines

Olympism transcends sport, both as a set of preferred values and within a cultural framework. In many cases, it advocates sport (c.f. Parry, 1998; Jegorov, 2001). Consequently, incorporating Olympic themes into university research projects in social and sports sciences is of crucial significance, both for the academic and subsequent education activities of universities. In the next section, we shall recall selected methodological problems and stereotypes, which sometimes appear in basic and applied research on Olympism and the Olympic Games, and are transferred to education activities.

### Philosophy, sports philosophy, and Olympism

In historical and contemporary reflections, philosophy devotes itself to the anthropological and aretological characteristics of sports competitions, as well as to the socio-political, religious, aesthetic, and symbolic attributes of Olympism and the Olympic Games. The general goal is to create a consistent philosophy for the Olympic ideal. The aretological and anthropological dimensions of the Olympic Games are linked to the values of the body and mind, as well as the limits of educational values in sport. Stereotypes in the philosophical interpretation of the Olympic Games and the Olympic Movement include the fact that their transcendent wholes are underestimated. The Olympic Games contain virtues and a further disctintion of the attributes of perfection, glory, goodness, heroism, grace, etc. Some of these are particularly important because they involve crucial issues concerning human consciousness and existence. Olympism and the Olympic Games are no exception in this respect (c.f. Eyler, 1981). Besides by philosophy and sports philosophy, Olympism is also examined by other philosophical disciplines and sub-disciplines, i.e. the philosophy of art, comparative philosophy, ontology, phenomenology, the philosophy of gender, axiology, etc. (First World Olympic Congress of Philosophy, Athens, 2004).

### Sociology, sports sociology, and Olympism

In sociology and the sociology of sport, the following questions are posed in an analytical (sometimes not sufficiently defined) context and relationship to sport and Olympism:

* What is so specific in the Olympic Movement, which has been systematically extending its influence for more than a century despite counterarguments that Olympism is “running out of steam?”
* How has sport and Olympism changed over time and in the wider social context?
* What is the public image of sport, the Olympic Games, and the Olympic Movement, etc.?

Without answers to these and other questions, any examinations of sport, and Olympism will be reductive and restrictive in terms of their insights in sociological descriptions of modern societies (c.f. Pawłucki, 2009).

### Psychology, sports psychology, and Olympism

Research in sports psychology interprets the Olympic ideals, which facilitate an overlap of personal excellence and the development of performance (c.f. Cross & Jones, 2007; Gould, Collins, Lauer& Chung, 2006). Coubertin’s concept of Olympism as a “state of mind” is nothing other than an emotional, personality, and intra-individual overlap and means of overcoming oneself, as expressed in the motto, “Citius, Altius, Fortius.” It comprises the most important component of an individual’s motivation structure for sport and performance. Consequently, Coubertin’s cult of effort is always more important than external motivations – the stimulation of performance through external incentives. Therefore, competition in the spirit of Olympism primarily has a self-reconciling and self-improving significance while achieving maximum individual performance (c.f. Shields & Bredemeier, 1995; Müller, 2000). Sports psychology seeks adequate answers to the following frequently asked questions:

* How can one bridge the gap between Olympic ideals and the application of contemporary methods of operation used in sports training for youths (incentives, inappropriate awards)?
* Does sport always have a positive impact on personal development?

It is apparent, however, that motivation which emphasises victory at all costs may have a negative influence on the behaviour of sports people, and can lead to bribery or cheating (c.f. Miller & Kerr, 2002).

### Education, sports education, and Olympism

Coubertin understood sport as an educational instrument – a school of moral chivalry, purity, and physical force. The content, aim, and outcome of this education comprise attitudes and interiorised Olympic values. Current concepts of Olympic education have been updated through systematic research, just as the Olympism and Olympic education textbook have been. Research in education and sports education has also raised other questions:

* How, and by which means and methods, is it possible for an individual as a subject of education to identify with Olympic values through sport?
* Has contemporary sport lost its former values for young people?

Doubt is sometimes cast on sport as an edifying instrument with the assertions that the development of qualities and skills is not always linked to participation in sport. This is true because merely participating in sport does not automatically impact upon the personal development of a subject. Nevertheless, sport without ideals can increase one’s tolerance of cheating, both in terms of one’s competitors and the person themselves (c.f. Gould, Collins, Lauer & Chung, 2006).

### Ethics, Olympismus, and the Olympic Games

Fair play and respect for one’s competitors develop through active participation in sport and are preconditions for free competition without discrimination (Olympic Charter, 2004). The Olympic Movement aspires also to spread these values beyond the realm of sport (c.f. Dziubiński, 2008). “Sport is and should remain a forum where everyone has a chance to actively participate and develop in it. Consequently, sport is a human right, but it is not possible to separate it from the rest of the world” (c.f. Rogge, 2004).

### Culture, art, and Olympism

The original Greek ideal of _Kalokgathia_ became the model and moderator for the personal development of sports people. The stereotype in looking at the reality of the Olympic Movement is that, in our traditional education, we are strongly influenced by rational thinking adapted to the one truth. The Cartesian ideal of the one truth was the foundation stone of modern science and has been particularly successful in natural sciences. Sometimes, however, this ideal fails in the demanding and critical situations and problems of the Olympic Movement. Art, however, offers a grasp of reality which cannot be provided by modern rationalism. In the critical and difficult reality of its context, which is not focused on the one truth only, art can describe a given situation more precisely than science. Culture in Olympism and sport, however, does not mean abandoning rationalism and Europe’s cultural heritage.

### Conclusions

* The IOC and NOCs should systematically support research in universities focused on Olympism, the Olympic Movement, and the Olympic Games. The 13th Olympic Congress in Copenhagen last year confirmed the importance and prospects of cooperation among the Olympic family and educational institutions.
* In cooperation with NOAs and OSCs, universities should focus part of their research and educational capacities on current issues concerning the Olympic Movement.
* Olympism, the principles, values, and relationship of Olympism to sport and culture should be an integral part of professional training for future teachers, coaches, managers, etc.
* The results of research activities in Olympism should be subsequently a predicate of education programmes and systematically developed in university concepts of Olympic education programmes. They may be applied as a separate educational subject or as a set of selected Olympic themes included in the content of education for social sciences and sports subjects.
* Cooperation between Olympic institutions and universities is beneficial, not only for the development of a deeper and more comprehensive interpretation of Olympism in historical and contemporary reflections, but also for the development of sports and social sciences, as well as for sport itself and its relationship with culture. Today, without the ideas and principles of Olympism, it is not possible to assess sport in its complex and rapid development, or to assess the evolution of society in the 20th and 21st centuries.
* The master’s programme on Olympic Studies entitled “Olympic Studies, Olympic Education, Organisation and Management of Olympic Events,” which opened in 2009 at the University of Peloponnése (c.f. Dimopoulos, 2009), has been inspirational and beneficial whilst also increasing the professionalism of specialists in the Olympic Movement.

### References:

Cross, J. A. & Jones, M. I. (2007). Sport Psychology and Olympism: How research on learning transferable life skills through sport can help the Olympic ideal become a reality. Sport & Exercise Psychology Review Vol 3 (1) 11 – 18.

Dimopoulos, K. A. (2009). The Master´s Programme on Olympic Studies: “Olympic studies, Olympic Education, Organization and Management of Olympic Events,” the University of Peloponnése, Ancient Olympia, Greece.

Dovalil, J. et al. (2004). Olympismus. Praha: Olympia 220 p.

Dziubiński, Z. (2008). Olympism in the Context of Modernity. Research yearbook, medsportpress, 14, (2), 2008, 115-124.

Eyler, M. H. (1981).”The Right Stuff.” In IOA Proceedings. 1981, pp. 159-168.

First World Olympic Congress of Philosophy on the topic of: Philosophy, Competition and Good Life. (Αthens-spetses, June 27th – July 4th, 2004).

Georgiadis, K. (2003). Olympic Revival. The Revival of the Olympic Games in Modern Times. Athens.

Gould, D., COLLINS, K., LAUER, L. & CHUNG, Y. (2006). Coaching life skills: A working model. Sport & Exercise Psychology Review, 2, 4 –12.

Miller, P. S. & KERR, G. A. (2002). Conceptualizing excellence: Past, present and future. Journal of Applied Psychology, 14, 140–153.

Morgas, M. (2006). Academic institutions and the Olympic Movement [online article]. Barcelona: Centre d’Estudis Olímpics UAB. [http://olympicstudies.uab.es/pdf/wp106_eng.pdf](http://olympicstudies.uab.es/pdf/wp106_eng.pdf)

Müller, N. (Ed.). (2000). Olympism: Selected writings – Pierre de Coubertin. Lausanne: IOC.

Naul, R. (2008) Olympic Education. Oxford: Mayer & Mayer, 189 p.

Pawłucki, A. (2009). Sport as olympic modernism. Studies in physical culture and tourism. 16, No. 2, 2009; 147 – 153.

Parry, J. (1998). Physical Education as Olympic Education. European Physical Education. Review Volume 4 (2), 153-167.

Parry, J. (203). Olympism for the 21st Century. Universitat Autònoma de Barcelona: Centre d’Estudis Olímpics: 7p.

Shields, D. L. L. & BREDEMEIER, B, J. L. (1995). Character development and physical activity. Champaign, IL: Human Kinetics.

Rogge, J. (2004). Jacques Rogge IOC and UNAIDS Join Forces to Engage Sport Community in Fight Against Aids. IOC Press Release, 1 June.

Rychtecký, A. & Dovalil, J. (2009). The concept of Olympic education in the Czech school. In: 9th International Session for Directors of National Olympic Academies. Olympia: IOA, 2009, 158-164.

2016-04-01T09:39:40-05:00August 5th, 2010|Contemporary Sports Issues, Sports Coaching, Sports Exercise Science, Sports Management|Comments Off on The Place and Role of Olympism in Higher Education

The Institutional Framework for the Development of Olympic Education and the Role of the National Olympic Academy

### Introduction

The title of my contribution is exactly as requested of me by the International Olympic Academy (IOA). However, the methodology adopted and the contents of this paper may disappoint my hosts, as I am not going to focus solely on the role of the National Olympic Academies (NOA).

Let me give the reasons for the approach I have adopted. It is my view that Olympic education is a complex process and that, therefore, given the current text of the Olympic Charter, the institutional framework of an NOA is very dependent on the institutional architecture and intersection between the International Olympic Committee (IOC), the National Olympic Committees (NOC), and the IOA. Hence, I am of the opinion that any analysis must necessarily be holistic or transversal, and less sectorial.

This paper can accordingly be broken down into two separate steps. Once I have demonstrated the fundamental importance of the Olympic Charter (OC), I will identify and give a necessarily brief analysis of its main provisions that are expressly or tacitly related to Olympic education, in either material or, above all, institutional terms. Finally, and given the lacunae identified, I will take the liberty to suggest a new treatment of Olympic education in the OC by proposing some changes in its current text with the intention to facilitate the Olympic education chain.

### The Olympic Charter: Definition and Status

In the Introduction to the OC, its form and purpose are immediately made apparent: the codification of the Fundamental Principles of Olympism, Rules, and Bye-laws adopted by the IOC. The OC governs the organization, action, and operation of the Olympic Movement and sets forth the conditions for the celebration of the Olympic Games.

In the Introduction, the scope of the OC is also set forth, by referring to the three main purposes which, in essence, the OC aims to serve: (a) a basic instrument of a constitutional nature, which governs and recalls the fundamental principles and essential values of Olympism; (b) the statutes for the IOC; (c) the definition of the “main reciprocal rights and obligations of the three main constituents of the Olympic Movement, namely the IOC, IF (International Federations) and the NOC, as well as the Organizing Committees for the Olympic Games (OCOG).”

In legal terms, the Olympic Charter is just a document approved by corporate body under Swiss private law (IOC). However, “in the eyes of” the IOC as well as of the whole Olympic Movement, the OC amounts to a full fledged international treaty, with a universal legal nature, which is not a result of its legal nature, but arises rather by virtue of a moral authority, of an extra-legal element, that is, the social, economic, and sporting magnitude of the Olympic Games. Only this context can express a general acceptance of the legal primacy of the OC by states, international organizations, and different courts.

It follows from all of the above that despite being an atypical legal instrument, the OC has a unique, universal, inspiring, and powerful nature. Hence, all provided or silent in the text of the OC reveals what the CIO considers to be or not to be important for the Olympic Movement. That is the case of the existent and omitted provisions regarding Olympic education.

### “Olympic Education” at the Olympic Charter: an Overview of the Relevant Provisions

Olympic education is enshrined in the OC either explicitly or implicitly. The relevant Principles and Rules are identified and analyzed below.

First Fundamental Principle of Olympism:

> 1. Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will, and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, and respect for universal fundamental ethical principles.

#### Rule 1 (Composition and General Organisation of the Olympic Movement)

> 1. Under the supreme authority of the International Olympic Committee, the Olympic Movement encompasses organisations, athletes, and other persons who agree to be guided by the Olympic Charter. The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practised in accordance with Olympism and its values.

It follows from these provisions that the first priority of the Olympic Movement is much more than the periodic holding of the Olympic Games. The objective is clear: to contribute to World Peace. Olympic values are what the Olympic Movement has to offer in order to achieve this objective. Sport is the essential vehicle. The education of young people is the essential means. This is what Olympic education is.

Using the analogy of a major construction project, the IOC is both the architect and the entity that awards the contract for the works, and there are many organisations to which these contracts are awarded. According to the Tender Programme and the Works Specifications stipulated by the IOC, the works are carried out by the said organisations under the supervision of the IOC. The works, which must take place on a daily basis, are sports activity, which must be undertaken by all of the contractors. The cement, without which there can be no construction, is Olympic Education.

>1. For a comprehensive analysis of the status and content of the Olympic Charter, cf. Alexandre Miguel MESTRE, The Law of the Olympic Games, The Hague, Cambridge University Press & TMC Asser Press, 2009, pp. 9-20.
>2. The Fundamental Principles were introduced at the 1979 version of the OC. One of the aims of the Olympic movement was already to educate young people through sport.
>3. This is just a subjective interpretation. Unfortunately, the OC does not define the concept of Olympic education. In defence of the specificity of all things Olympic, we consider that the OC could go further, i.e. by defining what Olympic education is and what its distinguishing features are. This is because, for example, there is education via sport in non-Olympic sports. Moreover, even outside of sport, education is commonly linked with culture and youth and it makes sense that the preferred targets of educational processes are young people, because their character and personality are in the process of formation. There would certainly be more ethics in business or politics if those involved received an ethical education. It is therefore necessary to clarify the following: Are we dealing here with something that Olympism disseminates or with something, which is received from outside and is included in the OC?

> (…) The IOC’s role is:
> 1. to encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;
> (…)
> 13. to encourage and support a responsible concern for environmental issues, to promote sustainable development in sport, and to require that the Olympic Games are held accordingly;
> (…)
> 15. to encourage and support initiatives blending sport with culture and education;
> 16. to encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.

#### Rule 2 (Mission and Role of the IOC)

This outlines a rule with legal value, not a merely programmatic one, because it gives the IOC specific duties in the field of education. In fact, it recognizes a right of Olympic education with a legal value, which turns that right into an obligation, in casu, an obligation of the IOC. Rather than directly governing that obligation, the rule governs the role of the CIO in the context of that obligation. In other words, this rule gives some discretionary power to the IOC: there is an IOC obligation as to result – to encourage and support – not an obligation of means.

In our opinion, to encourage and support implies a generic mandate of action that is required from the CIO, which is ensured by necessary positive actions. It is expected that the CIO adopts its own actions and simultaneously encourages, enables, stimulates, and authorizes activities from third parties. In fact, what the OC seems to ask the IOC is to promote (Olympic) education through (Olympic) sport and to promote the activities carried out by academic institutions in the pursuit of their Olympic education goals.

The single academic institution which merits an express reference in the provision under analysis is the IOA, an institution that has emerged as a way to compensate for IOC’s lack of time to devote to Olympic education so that it fulfills “delegated” competences which originally belonged to the IOC. Contrary to the past, the legislator does not mention the IOA’s mission.

> 4. The first time the word education appeared in an Olympic regulation was in 1933. In the document entitled “The IOC and the Modern Olympic Games,” physical education was mentioned.
> 5. At the IOC Session in Athens in 1961, Avery Brundage said he expected the newly founded Academy to make decisive efforts to overcome the difficulties the Olympic movement had to face. The unexpected development of the Olympic Games did not leave enough time for the IOC to work equally for all Olympic principles. The gap was to be closed by the Olympic Academy, cf. Norbert MÜLLER. One Hundred Years of Olympic Congresses 1894-1994, Special Edition for Participants in the Centennial Olympic Congress, Paris/August/September 1994, p. 146.
> 6. The 1966 Olympic Regulations have introduced a reference to the IOA, describing its objectives as follows:(…) to create an international cultural centre at Olympia, site of the ancient Games where the high ideals of amateur

The provision under analysis also mentions the NOA. Inspired by the work of the IOA , there are hundreds of NOAs around the world which undertake Olympic education initiatives within NOAs own educational jurisdictions, complementing the IOA activities.

However, we must reflect on the following reality that neither the IOA nor the NOA are subject to an express reference in documents that govern or describe the Olympic Movement, which immediately casts doubt on their institutional role and recognition, as well as on their level of subjection to the rights and obligations that these documents provide. Here are some examples of those documents: the IOC Code of Ethics, which applies to Olympic parties; one publication of the IOC Olympic Museum , which describes the role of the Olympic Family in the framework of Education and Culture Through Sport; a factsheet about the Olympic Movement elaborated by the IOC; a publication of the International Olympic Truce Centre; the IOC Guide on Sport, Environment, and Sustainable Development.

This reality can be seen either as the motive or the consequence of the main problem faced nowadays in Olympic education. Kostas GEORGIADIS , Honorary Dean of the IOA, and Conrado DURANTÈZ, President of the Spanish Olympic Academy, there are still many more NOCs than NOAs; several of the NOAs are not always very active or independent. In this clear diagnosis, Kostas GEORGIADIS puts forward a solution: [t]oday, more than ever before, the International Olympic Committee is called upon to support the work of the International Olympic Academy and, thereby, of National Olympic Academies.

Competitive sport were first conceived and realized, and to study and to promote the social, educational, aesthetical, ethical, and spiritual values of the Olympic Movement.

> 7.Cf. Nikos FILARETOS, National Olympic Academies”, International Olympic Academy: 9th International Session for Presidents or Directors of National Olympic Academies and Officials of National Olympic Committees, 12-19 May 2008, Ancient Olympia, Greece, 12-19 May 2008.
>
> 8.Cf. Deanna BONDER, “The Legacy of the Olympic Games for Education, 1984-2000: A Paper presented to the 2002 IOC Symposium on the Legacy of the Olympic Games, Lausanne, Switzerland, November 2002, p. 8.
>
> 9.Cf. K. TOOHEY and A.J VEAL, The Olympic Games. A Social Science Perspective, 2nd Edition, London, Cabi, 2007, p. 55.
>
> 10. The Olympic Movement, 2nd edition, 2007.
>
> 11. Factsheet: The Olympic Movement Update- January 2006.
>
> 12. In a report made by DEMOS-Athens (Rachel Briggs, Helen McCARTHY and Alexis ZORBAS) to the International Olympic Truce Centre, a Figure with the “Institutional setting of the world of sport” makes no reference to the IOA or to the NOA – Cf. 16 Days: The role of the Olympic Truce in the toolkit for peace, London, International Olympic Truce Centre, 2004, p. 64.
>
> 13.Cf. National Olympic Academies”, International Olympic Academy: 9th International Session for Presidents or Directors of National Olympic Academies and Officials of National Olympic Committees, 12-19 May 2008, Ancient Olympia, Greece, 12-19 May 2008, pp. 1-3.
>
> 14.(…) we find ourselves in the disproportionate situation of having 205 officially recognized NOCs, nut only 137 NOAs with a large percentage of these being purely nominal and not engaged in any regular or ongoing activity, contrary to what should be the case. (…) we consider that the task of Olympic education lies fundamentally and almost exclusively with the NOCs (…) We cannot but admit that the NOCs, excessively centered on preparing their athletes for participation in the Olympic Games, have delegated their Olympic dissemination and education functions to the NOAs, hence the importance of the NOAs’ work, as the proper functioning of an NOA, with the necessary support of its NOC, implies that it can, as the specific educational driving force, promote and encourage all or part of the rich cultural areas of Olympism, cf. “Olympic Academies: official school of Olympic Education”, 6th World Forum on Sport, Education and Culture: Sport and Education for the new generation, IOC – International Cooperation and Development Department, Busan, 25 to 27 September 2008.

We can not agree more. Indeed, if one looks at the above mentioned Rule 2 of the Olympic Charter, we find that the leading role that is given to the IOC is not the organization of the Olympic Games, and, of course, this hierarchy of priorities is also shed in the NOC, namely the case of the British Olympic Association, which is explained by Jim PARRY .

Note the word used by Kostas GEORGIADIS- support – which is precisely the one provided by the OC. The question seems not to be limited to financial support, moreover, because it has been in existence through Olympic Solidarity, as the author points out in his other article, and as is demonstrated by the Director of the IOC International Cooperation and Development Department GANDA SITHOLE . In fact, mainly in Africa, besides the lack of financial and substantial resources, support is also needed to fight ordinary problems, such as lack of facilities, lack of teachers, lack of materials for education and teaching. Therefore other kinds of support are urgently needed. As far as we are concerned, that support could be the reinforcement of the IOA status within the OC, which would probably overcome its current lack of recognition by other relevant stakeholders in the framework of Olympic education.

The expression, educational institutions which dedicate themselves to Olympic education, is broad enough to include public and private institutions, governmental organizations dedicated to education, national or international. Fit here, therefore, institutions ranging from schools to the IOC Olympic Studies Centre; the Institutes of Higher Education and Olympic Study Centres across the world; the IPCC (International Pierre de Coubertin Committee); the International Olympic Truce Foundation, and the International Truce Centre, or the UNESCO .

We believe that what is essentially the scope of the CIO is to encourage and support not only through financial resources, but also by means of infrastructures – creation or lending of infrastructures, namely for research centres – or by the provision of services. The support can be also given through granting of honorific recognition for the objectives of general interest pursued by the IOA and the remaining institutions devoted to Olympic education. A broader interpretation of the word ‘support’ will lead to defend a stronger role of the IOC, that is, a support that goes through direct actions of intervention, including the dictation of organizational, structural, and regulatory aspects of the academic institutions at stake, i.e. mechanisms of ordinance and interventionism, something that does not seem to be the real intention of the legislator and of the bodies concerned.

> 15.Cf. “Olympic education in practice,” A paper prepared for the Centre d’Estudis Olímpics (CEO), Universitat Autònoma de Barcelona (UAB), November 2003, p.3.
> 16.Cf. “The endeavors for the IOC for the promotion of Olympic Education Programmes in developing countries,” Proceedings of the 8th Joint International Session for Presidents or Directors of National Olympic Academies and officials of National Olympic Committees, 23-30 May 2006, Ancient Olympia, International Olympic Academy, pp. 43-44.
> 17.Cf. Roland NAUL, Olympic Education, Oxford, Meyer & Meyer Sport, 2008, p. 83.
> 18. In the section dedicated to Pseudo Amateurs of the 1956 Olympic Regulations, one can find a reference to educational institutions.
> 19.Cf. paragraph 6 of the Le Havre Congress Final Declaration (1997).
> 20.Cf. the Preamble and Rules 2.3; 3.3; 10.1; 10.2; and 10.3 of the International Charter of Physical Education and Sport.

So far as the environment is concerned, it is noteworthy that contrary to the current version, the original version of paragraph 13 referred to the essential role of education in the promotion of the defence of the environment in the context of sport in general and the Olympic Games in particular. Only via education is it possible to create an overall awareness of the need to preserve the environment, i.e. in the context of major sport events, particularly the Olympic Games. The values shared between the areas of the environment and sport could be the starting points for this educational project which is a duty of all of us. The IOC has not only included the environment in the Olympic Charter, but has also produced information and held regional conferences and seminars.

We believe, however, that the legislator that is, the IOC members in the framework of the IOC Session – should have even opted for a more comprehensive formulation to give the greatest possible effect to a residual expression. One should bear in mind that there are some other and relevant institutions that are not, by nature, educational, but perform a significant educational role in the context of sport. We refer, for example, to organizations like the European Union , the Council of Europe , the IPC (International Paralympic Committee), WADA (World Anti-doping Agency), CIJM (The International Mediterranean Games Committee), Panathlon International and FISU (The International University Sports Federation).

Moreover, there are increasing public and private institutions not devoted to education and sport, but with which cooperation can be developed, namely at the level of sponsorship, patronage, concessions facilities, etc, as recent NOA experiences have demonstrated, particularly in France and in the USA.

Also noteworthy is the rules view, with which I agree, that education is not and cannot be a wholly isolated phenomena. Education always involves synergies, namely with young people, culture, and Olympism. That approach explains why the IOC is endowed with the Commission for Culture and Olympic Education, which resulted from the merger between the Commission for the Olympic Education and the Commission for the Olympic Culture, in 2000, under the then great reform undertaken in the IOC.

> 21. The text of the former Rule 2 (13) stated as follows: (…) the IOC sees that the Olympic Games are held in conditions which demonstrate a responsible concern for environmental issues and encourages the Olympic Movement to demonstrate a responsible concern in its activities and educates all those connected with the Olympic Movement as to the importance of sustainable development.
> 22.Cf., inter alia, the Manual on Sport and the Environment (1997) and Le Mouvement Olympique et l’Environment (1997) and Guide on Sport, Environment and Sustainable Development (2006).
> 23.Cf. Article 165 TFEU.
> 24.Cf. Articles 1(ii); 3 (2); 5; and 11 of the European Sports Charter; cf. the definition of fair-play provided in the Code of Sport Ethics; cf. Article 6 of the Council of Europe No. 135 Anti-Doping Convention.
> 25.Cf. Chapters 1.1 and 2.4 of the IPC Bye-laws.
> 26.Cf. World Anti-doping Code, namely its Fundamental Rationale and the Articles 10.10.1; 18.1; 18.2; 18.4; 19.1; 20.1.9; 20.2.8; 20.3.11; 20.4.9; 20.6.7 and 20.7.6.
> 27.Cf. Charte du CIJM: Principes Fondamentaux – 2; 3; and 9.
> 28.Cf. Article 2 (c); (e); and (h) of the Panathlon International’s Bye-laws.
> 29.Cf. Article 2 of the Statutes of FISU. Pursuant to Article 138 of the same statutes, the Committee for the Study of University Sport (CESU) – is one of the FISU Permanent Committees.
> 30.Cf. André LECLERCQ, “Postface: Culture sportive et education olympique”, in Les valeurs de l’Olympisme. Un modèle éducatif en débat, Edited by Michaël ATTALi, Jean SAINT-MARTIN, Simon LEVEQUE, Lucien BRUNETTI and Jean BIZET, L’Harmattan, 2009, p. 268.
> 31.Cf. Jeff HOWARD, “La creation d’une Académie Olympique aux États-Unis”, in Marketing des organizations sportives: construire les réseaux et les relations, Edited by Alain FERRAND, Scott McCARTHY and Thierry ZINTZ, Brussels, Éditions De Boeck Université, 2009, p. 181. The NOA is one of the main constituents of USOC; it is at the center and interacts with USOC, IOC, regular participants, athletes, and the general public – cf. p. 187.

Notwithstanding the fact that this amalgamation or consolidation into a single Commission merger aimed to add efforts to achieve greater accomplishments, and, at least theoretically, of trying to solve the contradictions behind the traditional Olympic sport, culture and education, the truth is that some consider that its action Commission still has a relatively low impact, hold doubts as to its functionality and have reservations about joining the educational and cultural agendas.

Contrary to the option in the past, this Commission is not explicitly mentioned in the OC, which leads us to conclude that this commission is not included among the groups of the most important ones.

#### Rule 5 (Olympic Solidarity)

The aim of Olympic Solidarity is.

> (…)
> 6. to collaborate with organisations and entities pursuing such objectives, particularly through Olympic education and the propagation of sport. (Emphasis added)

Once again, the contours of Olympic education take priority, as a cement for works out of the CIO, in casu, the operation of the mechanism of Olympic Solidarity. Contrary to past versions of the OC (from 1991 to 1996 ), no mention is made in this rule to the interplay between the Olympic Solidarity and the IOC Commissions, namely the one which deals with Olympic education.

> 32. The symbiosis between education and culture within the Olympic domain was evidenced in Rule 25 of the 1954 Olympic Regulations by the inclusion of the expression, ‘cultural education,’ in the context of the NOC missions.
> 33.Cf. Juan Antonio SAMARANCH, Memorias Olímpicas, Barcelona, Planeta Singular, 2002, p. 131.
> 34.Cf. Beatriz GARCIA, “One hundred years of cultural programming within the Olympic Games (1912-2012): origins, evolution and projections,” in International Journal of Cultural Policy, Vol. 14, No. 4, November 2008, pp. 374-375.
> 35.Cf. Paulo DAVID, Human rights in youth sport: a critical review of children’s rights in competitive sports, London, Routledge, 2005, p. 254.
> 36.Cf. Beatriz GARCÍA, Towards a Cultural Policy for Great Events – Local and Global Issues in the Definition of the Olympic Games Cultural Programme: Lessons from the Sydney Olympic Arts Festivals 1997-2000, PhD Thesis, November 2002, pp. 46-51.
> 37. The Commission for the International Olympic Academy was expressly recognized in the IOC Regulation of 1975, as well as the 1979 and 1980 (Provisional edition) versions of the Olympic Charter, by being in the first place on the IOC Commission’s list, which demonstrated its “leadership.” Additionally, its aims were expressly indicated: to assist the Ephoria set up by the Hellenic Olympic Committee in the choice of its programme and speakers, and to promote the Olympic ideal. It also ensures that reports from the Academy which receive the patronage of the IOC are presented to the IOC.
> 38. Aunque, como acaba de decirse, no hay un numerus clausus de comisiones del COI, la Carta Olímpica contiene algunas previsiones respecto de las más importantes, cf. Carmen CHINCHILLA MARÍN:, Los Juegos Olímpicos: La elección de la sede y otras cuestiones jurídicas, Madrid, Civitas, 2009, p. 130.
> 39. In 1991, the Bye-law to Rule 8 stated as follows: The objectives of the programmes established by Olympic Solidarity are to contribute to: (…) 5. Collaborating with the various IOC Commissions, particularly with the Commission for the International Olympic Academy, the Medical Commission, the Sport for All Commission and the Commission for the Olympic Programme, as well as with the organizations and entities pursuing such objectives, particularly through Olympic education and propagation of sport.

#### Rule 27 (Mission and Role of the IFs within the Olympic Movement)

> (…)
> 1.3 to contribute to the achievement of the goals set out in the Olympic Charter, in particular by way of the spread of Olympism and Olympic education.

Since the 1996 edition of the Olympic Charter (the then Rule 30, paragraph 1.3), the third mission allocated to the IF is Olympic education.

#### Rule 28 (Mission and Role of the NOCs)

> (…)
> 2. The NOC’s role is:
> 2.1 to promote the fundamental principles and values of Olympism in their countries, in particular, in the fields of sport and education, by promoting Olympic educational programmes in all levels of schools, sports and physical education institutions and universities, as well as by encouraging the creation of institutions dedicated to Olympic education, such as National Olympic Academies, Olympic Museums, and other programmes, including cultural, related to the Olympic Movement.

As with the IOC, the primary mission of the NOC goes beyond competitive sport per se. This approach started in 1954, when the Rule 25 of the IOC Regulations clearly underlined that the NOCs are patriotic organisations not for pecuniary profit, devoted to the promotion and encouragement of the physical, moral, and cultural education of the youth of the nation for the development of character, good health, and good citizenship (Olympic education). Several subsequent regulations in the decades of 50 and 60 added that National Olympic Committees should encourage the development of Olympic spirit among the youth of their countries. They should promote a program of education for the public and the press on the philosophy of amateurism. There is a tendency to concentrate too much on performance and new records and not enough on the social, educational, aesthetic, ethical, and spiritual values of amateur sports.

Once again the legislator opts for demanding encouragement and not for mandatory or compulsory actions. This time the word ‘support’ is even absent. Therefore, an NOC seems not to be formally obliged to create an NOA. Moreover, no sanction is provided for NOC’s lack of initiative in this context. The same applies to Olympic Museums and/or cultural programmes.

#### Rule 10 (The Olympic motto)

The Olympic motto, “Citius – Altius – Fortius,” expresses the aspiration of the Olympic Movement.

Since 1966, the OC devotes a specific rule for the Olympic motto which means, “faster, higher, stronger.” The source of the motto was the famous Dominican priest, Henri Didon, a friend of Pierre de Coubertin, prominent educator, and an enthusiastic promoter of school sports in France at the end of the nineteenth century, who believed that the values which must be complied with in life are frequently learnt from sport.

> 40. This motto, introduced in 1981, was adopted by Pierre de Coubertin in 1894.

#### Bye-law to Rules 7-14

> 1. Legal Protection:
> 1.1 The IOC may take all appropriate steps to obtain the legal protection for itself, on both a national and international basis, of the rights over the Olympic Games and over any Olympic property.
> 1.2 Each NOC is responsible to the IOC for the observance, in its country, of Rules 7-14 and BLR 7-14. It shall take steps to prohibit any use of any Olympic properties which would be contrary to such Rules or their Bye-laws. It shall also endeavour to obtain, for the benefit of the IOC, protection of the Olympic properties of the IOC.

There can be no doubt that the IOC and NOC obligation to fight against ambush marketing can be based on a preventive approach, since it creates awareness among the public and potential offenders of the penalties for contravening the laws which protect the brand. Such awareness necessarily involves education, namely Olympic education, by which can be taught what the Olympic symbols, terminology, and images are, and how they may be used.

#### Bye-law to Rule 49

> 1. It is an objective of the Olympic Movement that, through its contents, the media coverage of the Olympic Games should spread and promote the principles and values of Olympism.

The content of this provision claims two different steps of Olympic education: firstly, media officials should have courses of Olympic education before covering the Olympic Games; secondly, they must promote Olympic education for the spectators and readers.

### Suggestions for Improving Olympic Education through Changes in the Text of the Olympic Charter

Bearing in mind the Olympic education framework supra described, in particular, the current problems faced by the IOA and the NOA, we shall now make some modest suggestions of changes that could be included in the OC in order to recognise the role of Olympic education in an integrated and coherent manner.

It would be definitely incorrect and unfair to state that the OC does not give priority and importance to Olympic education. In this context, the suggestions I am going to make do not fill in any supposed lacuna in the OC, or amount to any break with the current version. However, since it can, in fact, be concluded, as we did earlier, that Olympic Education is the cement of Olympism, we think that it is imperative to search for some alterations to the OC in order to give greater recognition to Olympic education, particularly with regard to its institutional framework.

> 41.Cf. IOC Regulations of 1966.
> 42.Cf. Michaela LOCHMANN, “Les fondaments pédagogiques de la devise olympique “citius, altius, fortius,” in Coubertin et l’Olympisme. Questions pour l’avenir, p. 95 and Fékrou Kidané, “The structure of Olympic Movement,” in World Olympians Association: What an Olympian should know – An Olympian is an Olympian forever…, WOA, 2003, p. 24.
> 43. Last updated on the 11th of February 2010.

I am not unaware that some of these suggestions are no more than a suggestion for the IOC Session to reduce to writing some ideas that have already been implemented in practice. In any event, the legal and extra-legal importance of the Olympic Charter demonstrated in the first part of this text lead us to the inevitable conclusion that in the Olympic field, one symbolic rule can be as important as one substantive legal provision. This is why it can make all the difference whether something is, or is not, included in the Olympic Charter. It makes, indeed, a difference whether the appearance of something in a rule is merely inferred or is clearly stipulated.

In the light of the above, I make the following suggestions:

1. To seek, as far as possible, to increase the specificity of the definition of the concepts that are intrinsic to the Olympic phenomenon, such as Olympism, Olympic Spirit, Olympic Ideal and Olympic Education – otherwise these concepts may be understood as a mere transposition to the context of the Olympic Games of concepts that are extrinsic to sport, such as tolerance, respect, ethics, non-discrimination, or as an adaptation to the context of the Olympic Games of concepts that are common to all sports phenomena and are not exclusive to Olympism, such as sporting spirit, fair play, or education through sport. Furthermore, this clarification could even strengthen the specificity of sport in general and of Olympism in particular, in the context of judicial decisions, in the knowledge that the Olympic spirit influenced a recent decision of the Court of Arbitration for Sport in Lausanne, and that sports ethics influenced a recent judgment of the EU Court of Justice, which was based on an anti-doping rule adopted by the IOC;

> 44.Cf. A paradigmatic case occurred in 1981, in the framework of the famous 11th Olympic Congress of Baden-Baden. M. V. RAÑA, in his capacity as President of both the ACNO and the Mexican Olympic Committee (… ) proposed that the IOC institutionalise the association of the NOCs (ACNO) in the IOC Charter and transfer financial and technical responsibility for Olympic Solidarity to the organization over which he presided. This proposal was obviously not a mere whim. The aim was to include an express reference in the Olympic Charter to an existing organisation, not only with a view to the recognition or configuration of its institutional importance, but, above all, with a view to the inclusion of a provision, which would enable the said organisation to receive (more) funds from Olympic Solidarity. Cf. Norbert MÜLLER, One Hundred Years of Olympic Congresses 1894-1994, Special Edition for Participants in the Centennial Olympic Congress, Paris/August/September 1994, p. 179.
> 45.Cf. also the recommendations issued for the XIII Olympic Congress by Sergio CAMARGO, from the Guatemalan Olympic Committee. Among several other recommendations put forward to help promote the development of Olympic Values, we underline the following: (i) A specific rule concerning the International Olympic Academy, its aims and objectives, as well as it fields of action, should be included in Chapter 1 of the Charter and would constitute the legal support for its functioning; (ii) A rule should be included in Chapter 4 of the Olympic Charter, making it obligatory for all National Olympic Committees to have a National Olympic Academy as a permanent body and ensuring that all its objectives and aims for which it is established are fulfilled; (iii) The establishment of the Olympic Academy should also be made an obligatory requisite for an NOC to participate in the Olympic Games, Continental, and Regional Games.
> 46.Cf. Opinion of the Economic and Social Committee on the Proposal for a Decision of the European Parliament and of the Council establishing the European Year of Education through Sport 2004, SOC/092, Brussels, 24 April 2002, CES 516/2002 FR/MEV/nm.
> 47.Cf. CAS 2008/A11622 FC Schalke 04 v. FIFA; CAS 2008/A/1623 SV Werder Bremen v./FIFA; CAS 20081A/1624 FC Barcelona v. FIFA; Decision reached 6 August 2008, Causa Sport 4/2008, p. 388).
> 48.Cf. Judgment of the Court of 18 July 2006, Meca-Medina, Case C-519/04 P, ECR 2006, p. I-6991.

2. To expressly identify the IOA and the NOA as parts of the Olympic Movement. I consider that, as Olympic education is the cement of Olympism, it would make sense for the IOA and the NOA to be considered one of the main parts of the Olympic Movement, as is already the case of the IOC, the NOC, and the IF. If this is not acceptable, a new solution should at least be adopted, which differs from the current position in which the IOA and the NOA are only part of the Olympic Movement when they are recognised by the IOC. Such recognition has already been granted to dozens of organisations, many of which have only a tenuous connection with Olympism;
3. To include the IOC Educational and Cultural Commission within the Permanent IOC Commissions that are expressly identified in the OC , thus giving it the status it deserves – and that was recognised in past OC’s editions – and sending a message both within the IOC and externally as to the substantive and inherently institutional importance of Olympic education. This solution could, as it were, put the Olympic academies “on the map.” Symbolism matters, and if the OC does not make the point, it will be more difficult to change the status quo that is marked by an absence of references to the Olympic Academies in the Bylaws and Regulations of many organisations involved in education through sport and even in Olympic education. This omission has evident practical consequences, e.g. the level of the involvement of the Olympic Academies in inter-institutional co-operation mechanisms is either non-existent or insufficient;
4. To reintroduce at the OC an explicit reference to the educational aspects related to environment protection;
5. To make the consideration of Olympic Education Programmes to be developed by the OGOC as obligatory a criterion for the selection of a city as are the organisers of the Olympic Summer Games, the Olympic Winter Games and the Olympic Youth Games;
6. To take into consideration the pedagogical features of the candidates in the rationale for being an IOC member and for including a sport, discipline, or event in the Programme of the Olympic Games.

> 49. Currently, the IOC has 26 Commissions. The Bye-law to Rule 21 of the Olympic Charter makes express reference just to the following: the IOC Athletes’ Commission; the IOC Ethics Commission; the IOC Nominations Commission; the Olympic Solidarity Commission; the Evaluation Commissions for Candidate Cities; the Olympic Games Coordination Commissions; the IOC Medical Commission.
> 50. One must remember the following text included in the “Information for cities which desire to stage the Olympic Games” (1957): The following requirements have to be met by the Organising Committee: The Olympic Games are a great festival of the youth of the world and the social, educational, esthetic, ethical and spiritual values as well as the athletic features must be emphasized. Cf. also Chistina TING KWAK, “An Olympic Education. From Athletic Colonization to International Harmony,” in Pathways: Critiques and Discourse in Olympic Research. Ninth International Symposium for Olympic Research, Edited by Robert K. BARNEY, Michael K. HEINE, Kevin B. WAMSLEY and Gordon H. MACDONALD, Bejing, International Centre for Olympic Studies, August 5-7, 2008, p. 527 as well as a recent position of the IOC President, Jacques ROGGE: Universities have often partnered the Organising Committees for the Olympic Games (OCOGs) by offering numerous volunteers from among their students, helping to train the OCOG staff and offering the use of their sports facilities. They have thus played an important role in the success enjoyed by the Games, “Preface by the President of the International Olympic Committee, Jacques Rogge”, Olympic Studies Reader Vol. 1, Edited by Hai REN, Lamartine DACOSTA, Ana MIRAGAYA and Niu JING.

2013-11-25T17:31:36-06:00August 5th, 2010|Sports Coaching, Sports Facilities, Sports Management|Comments Off on The Institutional Framework for the Development of Olympic Education and the Role of the National Olympic Academy

National Olympic Academies – National Olympic Committees, Parallel Paths, Intertwined Paths

Dear friends and participants of this 10th Joint Session of National Olympic Academies and National Olympic Committees, it’s a pleasure to welcome you to Ancient Olympia and the International Olympic Academy, at an extremely difficult period for Greece and the international community.

We are all aware of the important role played by National Olympic Committees and National Olympic Academies. In particular, the National Olympic Academies should play a very important role in their respective countries, not only for the education of the youth, but also for the education of sports officials. Our annual meeting, here at the Academy, aims at strengthening an international network of exchange of information and views on the pedagogical orientation we should all follow in order to tackle the problems that the international sports movement faces today. We all know what these problems are, especially those that are predominant: the political and economic exploitation of the sports product, doping, the distortion of the meaning of competition, as well as the inadequate education of young people in the values of Olympism.

If we add to these problems, the world economic crisis and, more generally, the crisis of humanistic values, we have one additional reason to review and redefine the roles that we all have, through the administration of sports and what we offer to society but, above all, through education, since it is education that lays the foundations that will allow us to bring about major changes in our daily life. We have to admit, though, that the seeds of education take a lot of time before they bear fruit. This is why, quite often, societies prefer to choose the easier solution. They prefer to opt for more direct means of propagating behavior models and rules among youth and, in general, among athletes and young people.

But this is the mistake for which we all have to pay, in all areas. The world Olympic and sports family has the duty to persist and to further and support Olympic education. Education takes time before it bears fruit. However, the changes that will take place, eventually, in societies underpinned by a sound education system will be so important that they will lead to the creation of a healthy structure governed by stable rules and humanistic values.

The International Olympic Committee, through its Charter, entrusts to National Olympic Committees the mission of propagating the principles of Olympism in each country. This is a very distinct and extremely important mission.

Each National Olympic Committee, in order to comply with its obligations, cooperates directly or, to be more realistic, I should say, must cooperate with the National Olympic Academy of each country that forms, or to be more realistic once again, I should say, must form an integral part of the NOC’s structure. Even when a National Academy operates outside the IOC’s legal and organizational framework, close cooperation and mutual recognition of the two institutions are a prerequisite for the attainment of their common goal which is the propagation of Olympism in the whole world.

From this rostrum, we have often heard that National Olympic Academies should be independent and self-governing because of the very important cultural value of their mission.

Allow me here to take a stand since my role of President of the International Olympic Academy, the umbrella institution for the individual activities of the NOAs, is extremely sensitive and delicate. The two words we often hear in this hall, “independence” and “autonomy,” might lead to erroneous interpretations.

It is obvious that National Olympic Academies must diligently preserve their independence in order to contribute, in the most efficient way, to the free movement of ideas and opinions and thus facilitate the propagation of the Olympic principles, a task that a technocratic organization like the NOC cannot easily perform nowadays.

Such independence, however, should not be confused with the concept of autonomy in the case of a National Olympic Academy, a concept that can easily be misconstrued, thus leading to the total separation of the Olympic Academy from the NOC. And, in order to be more realistic, for a third time, I would say that this would not be compatible with the objectives and principles of the Olympic Movement.

Admittedly, without the independent forum provided by each National Olympic Academy, the ideas of Olympism would shrink and often lose their meaning, sacrificed on the altar of opportunism. It is, however, also certain that without the NOC’s and the IOC’s organizational and financial support to the National Academy, the role of this educational institution would be reduced and run the risk of losing its real purpose.

For all the above reasons, we should all seek to create an appropriate climate that will enable all National Olympic Academies to find a “modus vivendi” where it does not already exist, a way of coexisting with the NOCs, that will make them stronger and help them protect their independent voices, as well as survive in the vast structure of the Olympic Movement.

Dear friends, the Olympic ideals represent today, more than ever before probably, a pedagogical orientation for world youth that shapes the thinking, the intellectual process, and behavior of the young people on this planet. To achieve this objective, the International Olympic Committee, the International Olympic Academy, National Olympic Academies and National Olympic Committees must coordinate their actions and work together with the view to promoting and preserving these pedagogical values.

These ideas, however, are not enough on their own. As the author Nikos Kazantzakis once said, “There are no ideas – there are only men who carry ideas – and these ideas rise to the level of the man who carries them.”

I want to close this opening address with this phrase and encourage you to reflect once again on what we want our lives to be and our roles and duties towards young people and young athletes. If we can really do something for them, let us do it with generosity since, anyway, our lives too are God’s gift to all of us.

2015-10-30T13:27:28-05:00August 5th, 2010|Sports Coaching, Sports Facilities, Sports Management|Comments Off on National Olympic Academies – National Olympic Committees, Parallel Paths, Intertwined Paths

The Use of Sport Art for the Development of Olympic Education: Passing the Visual Torch

> “The Olympic Games are not just ordinary world championships but a four-yearly festival of universal youth, ‘the spring of mankind,’… multiple ambitions in all forms…To the ancient Greeks, the Olympics were as much a matter of art as athleticism.”
Baron Pierre de Coubertin, Founder of the Modern Olympic Games

Since the beginning of the Olympic Games, sport and art have been partners in communicating Olympic values, and this powerful educational partnership continues today. Defined in the 1800s by its founder, Baron Pierre de Coubertin, the purpose of the Modern Olympics is to promote the physical, psychological, and peaceful cultural improvement of man and nations through sport. More effectively than any other vehicle, sport art brings the spirit of the Games to the masses in line with the democratic principles of Olympism. Only a few select athletes can experience the thrill of participating in Olympic sports. However, everyone can enjoy and be inspired by viewing Olympic art.

The Olympic Movement is the greatest sport and social movement in human history. The Modern Olympic Games revived the Ancient Olympic Games. They have survived world wars. They have survived economic collapse. Time and again, in the face of adversity, the Olympic Movement perseveres. Looking ahead to challenges facing National Olympic Committees, art emerges as a powerful tool for the success and education of future generations in Olympism.

The recent IOC publication of the book, Olympic Posters, is a great resource for teaching Olympism. Posters offer a quick history lesson because dates, places, art styles, and often sports stars are clearly shown. Olympic Games promotion is focused on the youth market, and posters are an effective tool because they are within most young people’s budgets and are popular displays in young people’s rooms.

It might seem unlikely that a simple paper item like a poster would be significant in a fast-paced technological age, however, it is because posters are not fleeting that they retain their teaching edge. You cannot turn them off, and their batteries do not run out. A poster on your wall is a message that keeps on educating. If a picture is worth a thousand words, an appealing Olympic poster’s symbolic message in the person of an exciting athlete is worth a thousand lectures about building character. The posters chosen for discussion here have been selected for their ability to communicate specific milestones in Olympic history or shifts in world culture, and these qualities make them particularly useful as educational tools.

The first official Olympic poster was not printed until 1912. Program covers from prior Games were later printed as posters and contain valuable educational information on early Olympic practices. The Official Report cover for the first Olympics of the modern era, the 1896 Athens Games, is a symbolic portrayal of the connection of Ancient Games to Modern. A manifestation of Coubertin’s vision, the Modern Olympic Games were a vehicle for peace and democracy and strictly amateur. Thirteen nations participated in the first games. The athletes were mostly affluent American and Greek college students. During these Games, Spiridon Louis, a Greek postal worker, won the first Olympic marathon in 2 hours, 38 minutes, and 50 seconds.

The image now printed as the official poster for the 1900 Paris Games is a poster originally designed for the Paris World Exhibition. Even though 22 nations participated in those Games, because of the concurrent schedule, some athletes at the time were unaware that they were competing in the Olympics. Swimming events took place in the Seine River. The poster featuring a woman fencer is fitting, as it advertises the first Games in which women athletes were allowed. An American golfer was the first woman to win an Olympic event.

The 1904 Olympic Games became another upstaged, this time by the St. Louis World Fair. U.S. President Theodore Roosevelt changed the host city from Chicago to St. Louis to ensure that the Games would be held along with the Louisiana Purchase Exhibition. Noting the event’s famously festive mood, one reporter dubbed the event “a fair where there are also sports.” Because many people still thought of St. Louis as the dangerous “Wild West,” attendance from those outside the United States was minimal. Of the 554 athletes, 432 were Americans. At the St. Louis Games, basketball was held as a demonstration sport, while men’s golf was an official event.

The 1908 Games were held in London. Rome had been scheduled to host the fourth Olympic Games, but a volcanic eruption of Mount Vesuvius changed the site to London. Rome would not host the Games until 1960. In 1908, the London Games were attended by 23 nations and 2,000 athletes and were the first Olympic Games in which the top three finishers earned medals. Several other firsts occurred there. The Olympic motto was coined: It’s the participation that counts, not the winning. Figure skating became an Olympic sport. The first medals were awarded for works of art inspired by sport in the fields of architecture, literature, music, painting, and sculpture. Depicted on the program cover, Shepherd’s Bush stadium played a part in another first. The official 26-mile, 385-yard marathon length was adopted so that athletes starting at the stadium would finish for easy royal viewing in front of the Royal Box.

The 1912 Stockholm Games produced the first planned and executed official Olympic poster. The main job of early posters was to announce and advertise the Games. The 1912 poster was printed in 16 nations and shipped to 30 different countries for display. The partial nudity of the athlete portrayed, a nod to Ancient Olympic Games, caused international controversy. The flag sequence, representing the march of the nations, was also an issue of dispute. Over 3,800 athletes from 28 nations participated in those Games, including the first entry by Japan. For the first time, competitors came from all five parts of the world later symbolized in the five Olympic Rings first shown at the 1920 Games. When Sweden refused to hold boxing events because the violence of the sport infringed on its neutrality philosophy, the IOC issued a rule to limit powers of local organizing committees and took control of event selections. The 1912 Games also saw breakthroughs in technology and sport, including the public address system and stop watches.

The 1920 Antwerp Games were the first Olympic Games after World War I. Athletes from Germany, Austria, Bulgaria, and Turkey were excluded. At those Games, the Olympic Oath, a solemn promise made by one athlete who represents all competitors, was reinstated from the Ancient Games. The Olympic Flag was adopted with its five-colored interlocking rings that symbolize fraternity among nations and the five participating continents. At those Games, hockey was first included, paving the way for future Olympic Winter Games. For the Antwerp Games, the IOC began to invite countries rather than individual athletes. Those Games were the largest to date in terms of participating countries.

Paris, home of Olympic founder Baron Pierre de Coubertin, hosted its second Games in 1924. This was Coubertin’s last Olympics as President of the IOC. A new Olympic motto, Citius, Altius, Fortius (Faster, Higher, Stronger) was used for the first time. In 1928 in Amsterdam, Holland’s Prince Hendrik opened the largest Games to date in a newly-built, 40,000-spectator stadium that established a tradition of a 400-meter running track. Prince Hendrik introduced a giant results board, now standard for all international competitions. The Dutch also introduced the Olympic flame, which now burns throughout each Olympiad. Women were allowed to compete in track and field events for the first time. For the first time since World War I, Germany was allowed back in the Games. The 1928 poster, the rarest of all Olympic posters, sells for approximately 18,000 U.S. Dollars, and is the first to feature the Olympic Rings that have appeared on all following official posters. The streamlined Deco design of the poster marked the shift from ancient to modern styles and reflects a machine age obsession with speed. This poster does not display specific dates for the Games. Posters no longer needed to provide schedules for an isolated public. Telegraph, radio, and then television could relay the news much faster than print.

The 1936 Games, known as “Hitler’s Games,” originally were to be hosted by Barcelona, but the IOC changed this because Spain was on the brink of civil war. In newly selected Berlin, Adolf Hitler opened the Games in a highly politicized atmosphere, a trend that would continue throughout the 20th century. At the 1912 Stockholm Games, Baron Pierre de Coubertin had said, “great people have received the Torch… and have thereby undertaken to preserve and… quicken its precious Flame.” The flame symbol was reconfigured as a Torch Relay at the 1936 Berlin Games. The relay has preceded all Olympic Summer Games since. The 1936 opening ceremonies featured a release of pigeons, a symbol of peace, which also has endured as a standard feature at the Games. Closed circuit television, that would eventually transform the Modern Olympic Games, was introduced for the first time. Jesse Owens, a sprinter from Ohio State, won four gold medals, tied the world record in the 100 meters, set world records in the 200 meters and long jump, and anchored the 400-meter relay. Owens, an African American and top athlete, symbolized the spirit of Olympism, upsetting the political myth of Aryan supremacy, and manifesting Coubertin’s vision of equality.

Although Olympic Games, scheduled for Berlin, Tokyo, and Madrid respectively, were not held in 1916, 1940, and 1944 due to World Wars, the Olympic history of those years is preserved in art. Cristóbal Gabarrón’s sculpture, “The Atlanta Star,” 26 pillars of painted Balboa steel, was installed at the centennial 1996 Atlanta Olympic Games. It represented the political, social, and athletic aspects of the 100 years of Games, including those cancelled due to war. “The Atlanta Star,” commissioned by the United States Sports Academy, honors the dark war years, as well as the many freer, happier years of the Games.

In 1948, the Olympic Games returned to London. Britain’s King George VI opened the Games with a great ceremony at Wembley Stadium. Athletes from 59 nations were housed in military barracks throughout the country, and food was rationed. China sent a team to the Summer Games for the last time until 1984. However, there would be representation from Taiwan in the interim. Once again, Germany and Japan were required to sit home. In a great media breakthrough, over 250 broadcasters aired the Games in more than 40 languages. Those were the last Games at which medals were awarded for works of art inspired by sport. In London, Bob Mathias (USA) won his first of two gold medals in the decathlon at the age of only 17. At the same time, Alice Coachman (USA) set the high jump Olympic record and became the first black woman to win gold. The 1948 London Olympic poster shows the British Museum’s Townley Discobolus statue, and the Big Ben clock set to the Games’ start time of 4 o’clock. Both are icons of the city and cultural references to the Games’ traditions.

In 1952, Helsinki hosted the largest Olympiad to date, with 69 nations and nearly 5,000 athletes participating. A new state-of-the-art facility was constructed, including a beautiful Olympic Village. Germany and Japan again entered the Games. The Soviet Union entered its first Olympics. The poster from the cancelled 1940 Finnish Games featuring Finnish runner, Paavo Nurmi, holder of 33 distance world records, was revised to suit the 1952 Games. In 1952, Czech, Emil Zatopek, the “Iron Locomotive,” won the 5,000; 10,000 meters and marathon.

Melbourne’s 1956 Olympics were the first held in the Southern Hemisphere. However, the Olympic equestrian events were held in Stockholm, because an Australian government regulation banned animals from entering the country. The Stockholm Equestrian Games featured 158 athletes from 29 nations. Two official posters advertising the two segments of the Games display different dates to compensate for the difference in seasons between hemispheres. While in Melbourne, the United States dominated Olympic track and field, sweeping the sprints and hurdles. Charlie Dumas cleared seven feet in the high jump, Harold Connolly won the hammer throw, and Al Oerter won the first of four golds in discus. At the same time, Olympians from the Soviet Union, led by Vladmir Kuts winning the 5,000 and 10,000 meters, became poised to take over as the leaders in Olympic track and field. In the meantime, Hungarian, Lazlo Papp, won his third straight boxing title.

The 1960 Rome Games integrated historic architecture with modern facilities. The 1960 Games were the largest Olympiad to date, with 83 nations and nearly 5,500 athletes, and featured the first Paralympics. Heralding a new media era, the Games were televised worldwide. Television revenue has escalated at a staggering pace ever since. In 1960, CBS paid USD 394,000 for television rights. NBC is now paying USD 5.7 billion to broadcast the Olympics in the U.S. from 2000 to 2012. In the Rome Games, the first sign of doping was observed when cyclist, Knut Enemark Jenson of Denmark, died from a drug overdose. Politics surfaced when South Africa was expelled from the Olympic Movement until 1992 for its racist apartheid policy. The stylized 1960 Rome poster depicts a wolf suckling Romulus and Remus atop a Classical column, creating a modern Olympic visual tribute to the history, culture, and art of Rome.

In 1964, Tokyo was the world’s largest city and became the first Asian city to host the Games. Tokyo boasted modern hotels and arenas. The Japanese won every architectural award for sport facilities. The Games cost in excess of USD 2 billion to stage. Japan’s national sport, judo, was designated an official Olympic event. The 1964Tokyo poster was the first Olympic photography poster, showcasing Japan’s advances in photography and printing. The models featured were multi-racial members of the U.S. Air Force, reflecting the 1960s Civil Rights movement in the Games’ message. At those Games, Native American, Billy Mills, set an Olympic record in the 10,000 meters, the first U.S. gold in the event.

The 1968 Mexico City Olympic Games were the first to be held in North America outside the United States. These Games were also the first held at high altitude (7,573 feet above sea level) and staged in the gigantic 150,000-seat Aztec Stadium. For the first time, more than 100 nations (112) participated. Bob Beamon (USA) set the long jump record at 29 feet, 2.5 inches, and Al Oerter (USA) won discus for the fourth consecutive time. The 1968 Mexico poster was designed to evoke the fabric patterns of the Huichole Indians, an example of how Olympic posters can educate others about host cultures.

The 1972 Munich Games, “The Happy Olympics,” as they were called, contradicted the nickname when racism, boycotts, and terrorism erupted. The 1972 Munich Games turned tragic when the Black September terrorist group killed 11 Israeli athletes held captive in the Olympic Village. A funeral ceremony was held at the stadium the following day, but the Games continued. USSR dominated the Games, led by Valery Borzov, who won the 100 and 200 meters. USA swimmer, Mark Spitz, won seven gold medals in seven world record performances. However, overall poor performance by the U.S. at those Games became an impetus for the formation of the United States Sports Academy. The Munich poster shows the Olympiaturm, a communication tower signifying advances in technology and modernization of Olympic images.

Canada was awarded the 1976 Montreal Games in a selection process marked by a bidding war between the Soviet Union and the United States. Those and the following two Games were marked by boycotts, Montreal with 21 African nations protesting New Zealand’s participation in an earlier rugby competition against South Africa. Taiwan was refused entry into the Games under their chosen name, Republic of China. The Montreal Games left Canada with a USD 600 million debt. Still, those Games were not without exceptional performances. Alberto Juantorena (Cuba), “The Horse,” won the 400 and 800 meters, and gymnast, Nadia Comaneci (Romania), scored a perfect 10 seven times. The poster prominently displayed the Olympic Rings only, a simple design indicative of the logo-like corporate designs that would come to dominate contemporary posters.

The Soviet Union was awarded the 1980 Moscow Games; however, the Games were boycotted by the United States and some 62 other nations, including Japan and the Federal Republic of Germany. In spite of these conflicts, the Moscow Games saw 33 world records broken. Aleksandr Dityatin (USSR) won eight medals and received the first perfect 10 for a male gymnast. The poster, which featured a stylized running track in the shape of a building topped by a red star, continued the trend toward simple, stylized design images.

In 1984, President Ronald Reagan opened the Los Angeles Games to a record 141 nations and more than 7,000 athletes. The Games were boycotted by The Soviet Union and 16 other countries. The two Irelands competed as one; the two Koreas considered doing the same; and the People’s Republic of China entered the Games for the first time. The winning bid for the Games did not come from a national, state, or local government. It was put together by a free enterprise system headed by Peter Ueberroth, a Los Angeles travel agent, whose business savvy may have single-handedly reversed the backward economic slide of the Modern Olympic Games. Such a process had not been undertaken since 1896. Carl Lewis (USA) won the 100 meters, 200 meters, long jump, and 400 meters relay. Joan Benoit (USA) became the winner of the first women’s marathon. The 1984 poster’s five stars symbolizing high goals are cut from photographs of cultural U.S. images and are repeated to indicate multiple competitors and speed.

The year 1988 marked the first Paralympic Games to take place at the same venue as the Olympic Games. The Seoul Olympic facilities were built from scratch, and every competition site boasted an exceptional cleanliness. Nineteen world and seven Olympic records were broken. Despite the success, Seoul will always be remembered as “The Doping Olympics.” Three winners in weight lifting and a Canadian sprinter, Ben Johnson, were stripped of gold medals for testing positive for steroids. In those Games, tennis returned as an event, this time featuring the world’s professional tennis players. Florence Griffith-Joyner (USA) broke the world record in the 200 meters with a time of 21.34, and also won the 100 meters and 4×100 relay. The groundbreaking 1988 poster signifies the dawning of the computer age, now a major factor in the development of Olympic education. This poster image expresses harmony between tradition and technological advancement.

Barcelona put on a gold medal show in 1992 by recapturing the splendor of the historic maritime city. They removed urban factories to build an Olympic Village with parks and shops, and minimized pollution in the Mediterranean Sea. A record 172 nations participated in the first Games since 1972 without a boycott. Soviet Republics entered the Games as the Unified Team and dominated competitions with 112 medals. South Africa was welcomed back after the 1991 moratorium on apartheid. Jackie Joyner-Kersee (USA) won her second straight heptathlon and Javier Sotomayor (Cuba) cleared eight feet in the high jump. Sotomayor’s record still stands. The poster image heralds the future of technology in Games media with its brand-like logo. Today the key means of communicating facts about the Games are television and online news.

In 1996, Atlanta hosted the Centennial Olympics. As in the 1984 Los Angeles Olympiad, the Games were won by a bid entered by enterprising businessmen, this time led by Billy Payne. A record 197 nations committed to participate, including North Korea in its first entry. There were 10,788 athletes who vied for gold metals. The entire face of Atlanta was changed by the construction of such venues as the Centennial Olympic Stadium and the Olympic Park. The Olympic Village ultimately became residential housing for Georgia State University and Georgia Tech University. The Centennial Olympic Stadium for track and field events was converted into Turner Field baseball stadium for the Atlanta Braves. Centennial Olympic Park is still in use. The Games cost USD 1.8 billion to stage, USD 500 million of which was American taxpayer dollars. The poster of a Greek profile in modern Matisse cut-out style was created by designer, Primo Angelli, who also became responsible for the design of the 2012 London logo.

The 2000 Sydney Games marked the second time the Olympic Summer Games were held in the Southern Hemisphere, the first being Melbourne in 1956. In those Games, Greco-Roman wrestler, Rulon Gardner (USA), defeated Alexandre Karelin (Russia), who had won golds in Seoul, Barcelona, and Atlanta. Before his match with Gardner, Karelin was undefeated for 13 years. The Australian poster shows a shadowy Sydney Opera House topped by leaping Aboriginal symbols indicative of heightened worldwide respect for first nation cultures.

The 2004 Athens Games, the “Internet Olympics,” marked the first time that major broadcasters were allowed to serve video coverage over the worldwide web. IOC President, Dr. Jacques Rogge, described these Games as the “unforgettable, dream Games.” The motto was, Welcome Home, reflecting the first time since 1896 that the Olympic Games were held in Greece. Those Games saw an unprecedented focus on security. Seventy thousand police officers were on hand, costing organizers an estimated USD 1.2 billion. A simple olive branch in blue and white on the poster symbolizes the Greek countryside and the country’s historic involvement with the Games. The olive branch is a symbol of Athens and was the traditional award to Olympic champions during the Ancient Olympic Games.

Also useful for Olympic education, the Olympic Winter Games posters are in many ways just as, if not more visually breathtaking than those of the Summer Games. In 1948, the Winter Games returned to St. Moritz, the site of the 1928 Olympic Winter Games, the first true Winter Games, which replaced the Nordic Games. The 1948 poster shows tanned skiers and a bright, large Alpine sun. The image emphasizes nature’s dominance over man.

The 1984 Olympic Winter Games in Sarajevo were branded the “Friendly Games,” and did not hint at the fighting that would tear Yugoslavia apart eight years later. The 1994 Lillehammer Olympic Games in Norway marked the first and only time to date that the Games were staged two years apart, as the IOC chose to move the Winter and Summer Games to separate four-year schedules. Hometown star speed skater, Johann Olav Koss, won the 1,500, 5,000, and 10,000, setting world records in all of them. His extraordinary gift of all his winnings to Olympic Aid inspired a flood of $18 million in donations over 10 days. Though the Bosnian War raged as the Games took place, Bosnia and Herzegovina’s four-man bobsled team consisted of one Croatian, two Bosnians, and a Serbian—another example of the Olympic code’s contributions to peace.

As the Games evolve, so does the poster art used to promote them. The 2010 Vancouver Winter Olympics poster, with its fresh, vibrant colors and contemporary design, is an example of how Olympic posters are an opportunity for the host culture to influence young people of the world. The Sochi 2014 logo is an even better example. The Sochi logo takes this computerization one step further by being the first logo to feature a Games’ website (Sochi.ru). It aims to advertise the Games and to entice the people of the world to look further for information, thus leading people to a vast online directory of Olympic history and philosophy.

In the 2008 Beijing Olympic Summer Games, 11,028 athletes from 204 nations competed. The Games were a source of national pride for the Chinese, and offered hope for long-term reforms in environmental policy. Those Games cost an estimated USD 15 billion to stage, but produced revenues in excess of USD 16 billion. In Beijing, swimmer Michael Phelps (USA) won eight gold medals, and Usain Bolt (Jamaica) set world records in the 100 and 200 meters sprints. The official poster for Beijing was designed cooperatively by students from about 266 colleges and universities in China. The upcoming 2012 Olympic Games in London have yet to reveal an official poster; but the logo, created by the designer of the 1996 official poster, Primo Angelli, continues in the modern tradition of streamlined corporate design. In the logo, the five boroughs of London are stylized to form the numbers 2012.

Today, the Olympic Movement faces a new challenge: finding relevance in a fast paced, digital age. IOC president, Jacques Rogge, said that, “If we don’t adapt to the changes of our youth, we are lost. We are a movement of young people.” Thus, Rogge proposed a Youth Olympic Games in 2001. The first event is scheduled to take place in August 2010 in Singapore. The poster for the Youth Olympic Games prominently displays the Games’ website.

The power to represent the identity and principles of an event is imparted intentionally by the artists in their choice of symbolic images as well as coincidentally by events when historic milestones happen at specific Games. The three pillars of the Olympic Movement are sport, culture, and the environment. Olympic art educates the viewer in Olympic values by telling the story of its times in artistic shorthand and continuing to echo the concepts shaping the event in the public’s collective mind in the years to come.

### Works Consulted

McGeachy, A. (1996, July 22). “Images that Captivate,” Sports Illustrated, pp. 34-36.

Official Website of the Beijing 2008 Olympic Games. (2008). Retrieved from, http://en.beijing2008.cn/education/curriculum/index.shtml

OlympicMuseum.de (2010). Retrieved from, http://olympicmuseum.de/quickview/all_poster.htm

Olympic Museum. (2007). Olympic Games Posters. Retrieved from, http://www.turin2006.com/Documents/Reports/EN/en_report_776.pdf

Rosandich, T. P. (1996). The Atlanta Star. Daphne, AL: United States Sports Academy.

2013-11-25T17:38:50-06:00July 9th, 2010|Sports Coaching, Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off on The Use of Sport Art for the Development of Olympic Education: Passing the Visual Torch

Trouble on the turn: How Trainers View the Financial Viability of California Horseracing

Abstract

Horseracing was once the most popular spectator sport in the United States. With the legalization of Native American casinos and the proliferation of Internet gambling, attendance at racetracks, including those in California, has fallen to record low levels. The current recession has weighed even more negatively on the industry. This paper examines the economics of racing in the nation’s most populous state from the perspective of the trainer, who operates the stable and determines when and where a racehorse will run, and under what circumstances. Over 20,000 Californians are directly employed in the horseracing industry, and their continued livelihood depends largely on whether trainers are willing to ride out uncertain times or relocate to states where the cost of operating thoroughbred racing stables is lower. Utilizing personal interviews, a group of California-based horse trainers were surveyed in order to gain insight into how they view the current business climate as well as other factors impacting the sport. The results indicated that trainers share a number of common concerns, particularly with regard to lower purses, a declining owner base, and synthetic racing surfaces. All have faced challenges in maintaining profitable stables, yet display resilience in terms of staying the course and retooling the traditional business model.

Key Words: Horseracing, Trainer, Synthetic Track, Costs, Diversification

Introduction

Long considered the “Sport of Kings,” horse racing in recent years has experienced dramatically lower attendance and an aging fan base (8). Once prominently featured on the front page of sport sections throughout the state, it is increasingly rare to discover in-depth newspaper coverage beyond major racing events such as the Triple Crown or Breeders’ Cup. Hollywood Park, a premier racing venue in southern California, cut purses in 2009 on average five percent as the pool of horses available to race plummeted and empty stalls abounded (1). In addition, Hollywood Park has been purchased by a large developer and is slated to close in the next few years. There is discussion as well among trainers regarding the relative risks and benefits of synthetic racing surfaces, now mandatory at larger tracks. Adding to the concern is the recent closing of Bay Meadows Racetrack in San Mateo, leaving only one major racing venue in Northern California. Empirical research, however, on the perceptions of California trainers regarding racing’s future viability is lacking. As these individuals perform the most critical aspect of the sports operation–the care of the horse, it follows that their input could help predict the future health of the industry within the state.

In “Cracks in Foundation of Kentucky Racing” (7), several prominent trainers in that state indicated they had considered relocating their stables to states where slot machines were legal and proceeds in part benefited horseracing. Some who are struggling to remain profitable with higher expenses and lower purses have moved their stables to neighboring Indiana or West Virginia where slot revenue supplements purse money. For example, at Turfway Park in northern Kentucky, purses averaged $150,500 per day in 1994, compared to $135,000 in 2008. California-based trainers have lobbied, without success, for slot revenue from Indian casino gaming. Some have shipped horses to run in races in states such as New Mexico, where slot machine revenue from tribal owned casinos is shared with horse tracks.

Slot machine revenue is hardly the only issue impacting trainer attitudes toward basing operations in a particular state, as on-track attendance and corresponding betting handle also impact purse structure. In “Down at the Track, What Policy, Marketing & Technology Offer The Sport of Kings,” Leslie Cummings (4) discovered that while overall gambling revenue increased year over year through the mid 1990’s, the betting take specific to horseracing declined during this period. Cummings (4) determined that lower attendance was directly related to this decline in wagering and cited failures in marketing management such as poor customer service and lower quality horses as significant factors. In 2009 racetrack attendance in California averaged near 7,000 persons a day (3), down significantly from years past when one might encounter 30,000 fans at Santa Anita racecourse on a weekend day. Cummings’ (4) research focused on national trends and included data from California racing venues.

Synthetic Surfaces

Another significant factor impacting horseracing in California is the imposition of synthetic tracks. In 2007, the California Horse Racing Board (CHRB) mandated that all major racetracks in the state replace traditional dirt tracks with synthetic surfaces (Smaller tracks, including those in the county fair circuit, are exempted). This followed a series of high-profile breakdowns, including Barbaro, the 2005 Kentucky Derby winner whose subsequent catastrophic injury in the Preakness Stakes two weeks later was also witnessed by a huge worldwide television audience. Artificial racing surfaces, more common in Europe, are considered by some industry groups to be safer, though evidence of this is still evolving. In 2009, the CHRB commissioned a comprehensive study of synthetic tracks to gauge the injury rate and related factors compared to dirt surfaces (9).

Role of the Trainer

Trainers occupy arguably the most critical niche in the racehorse industry, as they are the men and women who prepare the animal for the racing experience and whose daily care and welfare the equine athlete is entrusted to. Trainers are not only horsemen, but business owners as well; they must turn a profit to remain economically viable. Unprofitable trainers run the risk of losing what business they may be struggling to hold on to. Most owners expect a trainer to win races with their horses; trainers that can’t “do some good” with the horse run the risk of losing it to another barn (5).

Trainers face an array of different costs in order to operate their barns. These include payroll expenses to compensate assistants, grooms, hot walkers, and exercise riders as well as monthly bills from veterinarians, ferries, and feed suppliers (3). Trainers attempt to recapture these costs by charging owners “day money.” In 2005 the Thoroughbred Owners of California (TOC) determined that the average day rate in the state was $81.33, while expenses were $86.93. As a result, it is incumbent upon trainers to make up the difference through commissions earned for winning or placing in races. In a number of states that have legalized slot machines, for example New Mexico, Indiana, West Virginia, New Jersey and Pennsylvania, a percentage of the gaming revenue is earmarked to subsidize purses at horse tracks. This is not the case in California, where the Native American entities permitted to operate casinos have forged compacts with the state that do not provide subsidies to horseracing interests.

In addition to the closing of major racing venues, California has experienced a shortage of racing stock. Whether this is a manifestation of the broader economic slowdown or the result of other factors affecting California racing is a question addressed by this research. In 2009, Hollywood Park received permission from the state to shorten its racing week from five to four days (2). For trainers who are required to maximize every opportunity for revenue, the loss of racing opportunities offers an additional challenge to the continued viability of their racing operations. The purpose of this investigation was to describe how the overall downward economic trend in horseracing is perceived by these California horsemen.

Methods

Participants

The participants of the study consisted of thoroughbred horse trainers within California. These individuals, at the time they were interviewed, had or were currently operating stables located at the racetrack. Personal interviews were utilized in all cases to gather information, which was manually recorded and later transcribed electronically. Summaries of the interview were electronically mailed to each participant for their review and additional input or modification as necessary. A total of eight interviews were conducted with a cross section of California trainers; six from the southern part of the state and two from the north. Interview locations included the Horseman’s Lounge and Grandstand Box Section at Hollywood Park, the grandstand at the Alameda County Fair in Pleasanton, California and a horse farm in Riverside County. No access issues arose, however plans to tape record the interviews were abandoned due to the high incidence of background noise. Two of the participants were former jockeys, and two came from horseracing families. Three of the individuals interviewed averaged 30 horses in their care, three others averaged 60 or more thoroughbreds, and the remaining participants were affiliated with smaller operations. From the collected data, quotes from participants were coded and sorted in terms of identifiable and emergent themes. Each was provided an overview of the research project’s goals and agreed to sign the California Baptist University Research Consent and Participant’s Bill of Rights, including the right to withdraw from the study at any time. The signed return of these forms constituted informed consent. Questions emphasized the participant’s views and perceptions regarding the economic challenges of horseracing in the state from a lived, experiential framework. Participants were provided pseudonyms in order to preserve anonymity and elicit the most candid responses. The study was conducted through the use of semi-structured personal interviews utilizing an interview guide comprised of eight open-ended questions (Appendix A) with an opportunity for follow up probing questions. The questions were reviewed by a staff person at the Thoroughbred Owners of California (TOC), a professional organization with a strong commitment to further the interests of both the horses and horsemen in the state.

Role of the Researcher

The researcher and author, Dan Prince, has been licensed as a thoroughbred owner in California since 2002 and holds or has held additional licensure in New Mexico, Arizona, Florida, and Kentucky. He has been actively involved in the sport in California, having employed various trainers to stable, care for, and enter horses in races at major tracks under his name. In developing and maintaining close working relationships with trainers, he was familiar with many of the operational issues and challenges trainers faced.

Data Analysis

The study reviewed and transcribed interview notes, coding key words, expressions, and phrases to identify and sort data into common themes. Emergent patterns and themes were further catalogued to establish specific categories. Data was inductively analyzed to determine saturation points leading to theoretical constructs.

Results

Utilizing an inductive approach to analysis, five major thematic categories informing trainer views were revealed; 1) the high costs of operating a stable in the state, 2) the lower costs and additional benefits of doing business in other states, 3) synthetic racing surfaces, 4) diversification, and 5) weather conditions in California.

High Cost of Racing in California

Previous research had determined that costs are a significant factor in trainer decisions on where to base operations (6,7). This was apparent in the interviews, where seven of the eight participants cited escalating costs for labor, feed, supplies, and insurance as a significant economic factor affecting their operation. Several trainers expressed concern in particular over the state’s high rate of Workers’ Compensation insurance, which they were required to pay for each employee. Bob, who trained at major tracks before taking a position as a farm manager, stated “Workers’ Compensation costs are the main challenge…the state classifies only race car drivers as a higher risk; the state of California forces honest guys to almost cheat in order to stay in business. Minimally skilled ranch help is paid $12 per hour; a groom at the track is making $1,000 per week to care for just four horses…these costs are placed directly on the owner.”.

Seth, who had trained in California for 30 years, said “Owners are burdened by high costs, taxes are out of control, the claiming tax is over 10 %; owners are leaving the business.” The claiming tax this participant referred to is the state’s imposition of a sales tax that must be paid by the new owner each time a horse is “claimed,” or bought out of a race. (In California, most races are classified as claiming races, and the majority of trainers operate what are commonly referred to as claiming stables.) Craig, a Northern California based trainer, noted “In the San Francisco Bay Area, the cost of living is already high, so purse structure is not comparable; everything else has gone up except purses, which have stayed the same or even in some cases gone down.” The concern with respect to lower purses was echoed by several other participants and was cited previously in this work as a significant factor in trainer decisions to relocate operations to other states (1).

Horseracing in Other States

When asked the question of what benefits are available racing in other states, three participants pointed to slot machines and the added revenue they bring to purses. Craig emphasized, “We should have partnered early on with the Indian Tribes; we fell asleep and failed to appreciate how powerful a lobby they have. Tracks like Mountaineer in West Virginia and riverboat states have slots that assist horsemen.” This sentiment is consistent with earlier research that suggested horsemen must formulate strong revenue sharing agreements with tribal entities in order to remain competitive (4).

Half of the participants pointed to the advantage of lower rates for Workers’ Compensation insurance outside of California. States such as New Mexico and Arizona are “right to work” states, with lower overall labor costs. Craig noted that in some other states “there are lower Workers’ Compensation rates, it costs less to train; the cost of living is cheaper, and a dollar goes a lot further. We pay for the good weather in California.” John offered that other states “have weaker competition and stronger purses,” though “Kentucky is having trouble.” The reference to Kentucky is telling, as this is a state that like California, had failed through legislation to legalize slot machines at racetracks, where the added revenue directly benefits the horserace industry (4, 7).

Bob, who moved his training operation out of California for several years, reflected on the experience: “You see how well horsemen are treated; treated like royalty at tracks such as Zia (New Mexico), Canterbury (Minnesota), Prairie Meadows (Iowa), and Turf Paradise (Arizona). Racing Secretaries there will accommodate you, write races for you. In California, they will only write a race for you if they owe you a favor. In this instance, the participant was speaking of the human experience beyond the economic advantages; racetrack personnel in other states were friendlier, more appreciative, and willing to extend horsemen courtesies not necessarily available in California. This same individual was the only participant who did not articulate any benefit to racing in California, stating “you can run for half of the day money (in California) for the same amount of purses in other states; there’s no Workers’ Compensation tax and the costs are lower.”

Synthetic Racing Surfaces

This question generated the most emotional response among the participants and resulted in a distinct Northern versus Southern California bias. Five of the six trainers from the south indicated their disdain for the synthetic track, citing injuries and other disappointing characteristics. Skip, who operated a successful mid-size stable based at Hollywood Park, offered, “Originally they were good, but as they have aged, they wear out and tracks do not maintain them at the same level. Before, horses’ feet were clean when leaving the track, now the material balls up in their feet. Synthetic is better in Northern California, where there is more wet weather; this is an experiment gone awry.” There was a discernable theme of synthetic track performing well in wet weather; trainers from both Northern and Southern California held this opinion. It is also significant to recognize that the climate is generally wetter in the North, where the two representative trainers held favorable views of synthetic tracks.

Another common theme that emerged with regard to synthetics was the tendency for horses to “stick” to the surface rather than “slide” during a misstep, resulting in greater injury. Ron, who had won both the Kentucky Derby and Preakness Stakes with horses he has trained, suggested that synthetic surfaces “are the worst thing they ever did…horses stick on them, there’s no surface to slide. Where the foot goes in, they stay, breaking bones, tibias, and getting soft tissue injuries.”

Seth, who operated a larger Southern California stable, described the synthetic surface as “unnatural, harder on horses; the injury rate is higher, there are more hind end and soft tissue injuries.”

Craig, the Northern California trainer who generally favored synthetics, still had concerns, pointing to “lots of hind end injuries and soreness; the two year olds get shin problems because they stick instead of slide, muscles get sore, hocks, stifles are affected from the pounding because there is no give to the racetrack.” However, in defense of the surface, he went on to add:

“I am the leading trainer on synthetic surfaces in Northern California. I have run a lot of horses on synthetic; it’s incredible when it rains. It’s a very fair track for both speed horses well as closers. You don’t get the catastrophic injuries.”

John, who emphasized younger horses in his training style, framed the issue by stating his preference for “a universal synthetic track; there are too many variations between locations. Its better when it rains; the surface is harder in hot months. I wish we could go back to dirt.” The reference to variations was significant, as there are three separate tracks in Southern California, each of which having a distinct brand of artificial surface (10). The inconsistencies between the tracks add to the problem; horses are creatures of habit, and even relatively minor variations in training regimens may influence performance. Conversely, with the closing of Bay Meadows, Northern California has only one major racing venue, Golden Gate Fields; its synthetic track was better regarded. Hal, another successful Northern California trainer said in no uncertain terms “the Tapeta brand at Golden Gate is the best.”

Diversification

When asked how they planned to remain financially viable in the current economic climate, several participants acknowledged their involvement in the buying and selling of horses, or “bloodstock” in industry parlance. The practice centers on purchasing horses at an early age and offering them for sale at a higher price at later stages of training and development, known as pin hooking. John said, “I’ve been lucky enough to make a profit buying and selling horses…you can’t rely on day money, it’s eaten up so fast.” Bob offered that he depended on “buying and selling; buying yearlings, pin hooking to two year old sales.”

Other participants spoke of diversification in terms of their product mix. Craig, one of the successful Northern California-based trainers said:

“You try to get better horses so you can run for better money. You have to have an equal mix of good and cheap horses in order to run in a lot of categories. You have a group of owners that want to make money; it would be nice if the economy got better; more people will buy horses.”

Hal, also from Northern California, provided a more unique blueprint for remaining profitable, emphasizing personal relations:

“I’m going to keep doing what I’m doing. Lots of owners are getting out, but others are coming in. Good communication with clients. Being a good trainer, really, some can communicate well but can’t train. You have to do both well.”

Given the high costs associated with training thoroughbreds (3, 6), owners expect to be kept informed of their horse’s progress at the racetrack; Hal’s point was that this is often not the case, and trainers may lose clients as a result. Seth, the longtime California trainer and former jockey, stated, “I’m just holding on, creating jobs for my staff, people depend on me for jobs. I should have 10, not 25 horses, it’s not economically viable.” One may ask if Seth’s background as a jockey influenced his willingness to operate a stable simply for the benefit of his backstretch “family.” Skip, who grew up around horseracing, was more to the point when asked how he will remain in business: “Find another runner.”

There are sound economic reasons to focus on younger horses, including federal income tax breaks related to depreciation and generous “breeding awards” paid to owners who foal and race two year olds in California. Half of the trainers interviewed stated a preference for younger horses; John described his current operation as “30 horses in training, primarily younger stock. Mostly yearlings, some two year olds bought in training.” Skip commented “I have 30 head, the majority are young. I focus on buying young horses.”

Weather

All but one of the respondents indicated that California’s good weather was a major benefit to racing in the state. This is more than just cliché–horses cannot properly train on sloppy tracks, and normally neat and orderly shed rows are turned to muck when the backside is exposed to prolonged rain and other precipitation. Helmer, in his seminal 1991 study of the backstretch, pointed out that the only real holiday hot walkers, grooms, exercise riders, and trainers get is when it rains. A number of the trainers we interviewed originally came from the Midwest, where adverse weather is more likely to result in cancelled races and limited training opportunities.

Conclusions

It is perhaps overly-stated that a particular industry or sport is at a “crossroads.” For horseracing, this has been the case for a number of years as attendance for what was once America’s most popular spectator sport has declined dramatically over the past several decades (8). In California, considered one of thoroughbred racing’s most important venues, trainers employ thousands of employees and play a pivotal role in maintaining the economic health of the industry. This research revealed that as a group, California trainers are most worried about the continuing higher cost of doing business in the state and how by extension these costs are passed on to owners. While some participants referenced the current economic recession as adding to the challenges horseracing faces, the majority express frustration with the state legislature, which has failed to approve revenue sharing with Native American tribes operating casinos and is perceived to be adding to an ever growing tax burden. Trainers, specifically those in the southern part of the state, were generally unhappy with synthetic surfaces and pointed to the state’s mandating their use as an economic disincentive. However, the interview data suggested that trainers were willing to make adjustments (such as diversifying operations), hope for the best, and would attempt to ride out the tough times. Only one participant indicated plans to leave California, though several others pointed to obvious advantages, such as slots and lower costs as inducements to race in other states. The data additionally suggested that Northern California trainers, despite the closure of a major track, were more positive about their sustained financial viability. However, given the relative small sample, additional trainers from the north could be interviewed in order to provide better grounding for this potential hypothesis. The industry is awaiting the results of a major study regarding synthetic tracks that could validate the view of the participants that these surfaces are causing more injuries to the animals that train and race on them.

Racehorse trainers by the very nature of the business deal with disappointment and adversity on a nearly daily basis (5). Even the favorite only wins 30% of the time. In the largely isolated world of the backstretch, a deep recession may be viewed as simply another marker in an already tough race. The fact that the trainers in this study emphasized younger horses and were expanding their business models to include bloodstock development and sales suggested a certain resiliency as well as a cautious optimism regarding the sport’s future in the Golden State.

Applications in Sports

A study commissioned by the American Horse Council and performed by accountants Deloitte and Touche in 2005 revealed that the direct economic impact on California from horseracing was 1.4 billion dollars annually, with another 1 billion dollars in indirect or induced benefits. Nearly 22,000 Californians were directly employed by the industry in 2009, with another 26,000 in ancillary jobs such as truck driving and feed production. Given the pivotal role trainers play in the economics of the sport, other interested parties, including owners, racetrack operators, breeding farms, grooms, and veterinarians are potential beneficiaries of this study, as their livelihoods are tied to the sustainability of horseracing in the state. That trainers for the most part are continuing to base operations in California despite the economic challenges and obvious advantages in moving their tack to other states has significant implications for others involved in the sport. A large-scale exodus of supporting “players” would drive up labor costs while simultaneously diminishing further the pool of owners willing to pay even higher training costs. For those considering participation in California horseracing, the sport’s relatively high cost in the state is offset by opportunities such as year-round racing (weather again) and the willingness of highly- regarded trainers to “stay the course.” Additionally, the data reflected trainer concerns about the relative “safeness” of synthetic tracks; in 2010 California horseracing regulators indicated a willingness to reconsider the requirement for synthetic surfaces.

References

Andersen, S. (2009, April 16). Hollywood lowers daily purse levels. Daily Racing Form. Retrieved from http://www.drf.com/news/article/103019.html.

Andersen, S. (2009, June 5). Hollywood drops final five Wednesdays. Daily Racing Form. Retrieved from http://www.drf.com/news/article/104424.html.

Costs behind the “Day Rate”: A closer look at training costs and historical inflation. (2006, Winter). Owners’ Circle, 48, 8-11.

Cummings, L. (1996). Down at the track – what policy, marketing, & technology offer the Sport of Kings. Gaming Research & Review Journal, 3(1), 33-54.

Helmer, J. (1991). The horse in backstretch culture. Qualitative Sociology, 14(2), 175-195.

Hereth, R., & Talbott, J. (1993). Economic and tax implications of thoroughbred racing. Journal of Accountancy, 176(5), 51-56.

LaMarra, T. (2009, February 13). Cracks in foundation of Kentucky racing. The Blood-Horse. Retrieved from http://www.bloodhorse.com/horse-racing/articles/49163/cracks-in-foundation of-kentucky-racing.

Randl, J., & Cuneen, J. (1994). Demographic characteristics of racetrack patrons. Sport Marketing Quarterly, 3(1), 47-52.

Shinar, J. (2009, January 15) CHRB Launches Synthetic Track Study. The Blood Horse Retrieved from http://www.bloodhorse.com/horse-racing/articles/48820.html

Shulman, L. (2009, January 8). Trainers voice Santa Anita surface concerns. Retrieved from http://www.thehorse.com/ViewArticle.aspx?ID=13404

Appendix A

California Trainer Survey

  1. Please give some background information about yourself as a trainer.
  2. Describe your current racing operation.
  3. What are the most significant economic challenges horseracing faces in this state?
  4. Please describe your experience with California’s synthetic racing surfaces.
  5. What are the benefits of racing in other states?
  6. What are the benefits of racing in California?
  7. Discuss how you plan to remain financially viable in the current horseracing climate?
  8. Talk a little about the future of horseracing in California as you see it.

Corresponding Author

Dan Prince, MS: danielprince@cox.net
Note: Research was performed at California Baptist University

2013-11-25T17:40:08-06:00July 9th, 2010|Sports Coaching, Sports Management, Sports Studies and Sports Psychology|Comments Off on Trouble on the turn: How Trainers View the Financial Viability of California Horseracing
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