Latest Articles
Physical Activity and the Nintendo Wii: A Psycho-Physiological Approach
Submitted by:
John Batten
The University of Winchester
Department of Sports Studies, The University of Winchester, Winchester, UK. SO22 4NR.
Tel. 01962 827289
Jo Batey
The University of Winchester
Department of Sports Studies, The University of Winchester, Winchester, UK. SO22 4NR.
Tel. 01962 827069
Laura Shafe
University of Chichester
Department of Sport and Exercise Sciences, University of Chichester, Chichester, UK. PO19 6PE.
Tel. 01243 816371
James Wright
Southampton Solent University
Email. [email protected]
Centre of Health, Exercise and Sport Science, Southampton Solent University, Southampton, UK. SO14 0YN.
Tel. 02380 319955
Helen Ryan
The University of Winchester
Department of Sports Studies, The University of Winchester, Winchester, UK. SO22 4NR.
Tel. 01962 827112
Abstract
Purpose. This study examined whether the affective responses pre-, mid- and post- a single bout of Interactive Video Game Technology (IVGT), as well as the amount of energy expended, were comparable to those experienced during traditional physical activity.
Methods. The randomised cross-over design saw each participant (n = 16 undergraduate students) engage in 30-minutes of Nintendo Wii ™ Tennis and 30-minutes of Hardcourt Tennis. Measurements of affect were taken pre-, mid- and post-activity, and estimates of energy expenditure calculated. Two post-experiment focus group interviews were also used to explore participants’ affective responses.
Results. Repeated measures analyses of variance revealed both valence and activation to be higher during Hardcourt Tennis at all time intervals. A paired t-test also indicated that energy expenditure was greater during Hardcourt Tennis. However, the IVGT condition was still associated with low-activation pleasant affect. The interview data supported and partially explained the quantitative findings from a self-determination perspective.
Conclusions. These findings demonstrate that traditional physical activity elicits greater psycho-physiological benefits than IVGT physical activity.
Applications. The efficacy of IVGT-based physical activity may reside in its ability to operate as a motivational entry point for inactive populations, making the initial process of physical activity an enjoyable means to displace sedentary behaviour.
Technology and a Golfer’s Course Preference: Does the increase in emerging technology increase the golfer’s playing preference?
Submitted by Kevin D. Rubel, Dr. Randall Griffiths and Dr. Annette Craven
Abstract
The golf industry has become a highly volatile space due in part to recent economic troubles. Combining an increase in the number of courses with a shrinking number of rounds of golf being played has resulted in competition reaching new levels of intensity. Golf course managers are seeking new ways to respond to the increased competition. Some are introducing new and interesting amenities to retain and attract golfers to their courses. Recently, amenities in the form of new technologies have been developed and made available that aim to enhance the golfers playing experience. Websites now have the capability to provide online tee reservation systems similar to hotel reservations systems that allow golfers to start their game with a minimum of disruptions upon arriving at the course. Global Positioning Systems (GPS) make it easier to see where you are in relation to the hole, how far you are from the green, and which particular club you choose to make each shot. Radio Frequency Identification (RFID) is a new technology that includes putting a transmitter in the ball and using handheld receiver to track the ball, allowing the golfer to find the ball quicker. However the return for investing in these new technologies has not been assessed. The need to assess the impact of this technology is especially important given that the typical golfer is older and my not value the types of technology being implemented. A survey of 56 golfers of all ages, playing levels, and experience was conducted to determine which factors impact a golfer’s choice to play a particular course, with technology being the main focus. The results indicate there are moderate correlations between demographics items and these new technologies. However, these correlations do not provide as much predictability as other factors typically used in customer segmentation. Several interesting significant correlations were found between gender and price as well as gender and location that could be of beneficial use for future study. Implications for golf course practice are discussed.
Temporal Description of the Stolen Base in High School Softball
Submitted by Robin Lund, Travis Ficklin and Cassie Reilly-Boccia
ABSTRACT
The purpose of this study is to describe the temporal factors that determine the outcome of a stolen base attempt in high school softball. Two hundred and sixty-eight high school softball players were videotaped using a high-speed video camera to describe the typical steal time of a high school softball player. From the pool of subjects, 29 catchers, 81 pitchers and 2 middle infielders were studied to determine the average catcher pop time (time elapsed for the catcher to deliver the ball to the middle infielder at second base) under three different batter behavior conditions, pitch time and tag time (specific to location of the throw from the catcher). Repeated measures ANOVA indicated a fake bunt from the batter or a swing through by the batter significantly increased the catcher pop times when compared to the batter taking the pitch (p<0.05). A one-way ANOVA indicated that the catcher throws made to the low to inside region of second base resulted in significantly faster tag times (p<0.05). A chi-square analysis showed no effect of batter behavior on catcher accuracy. Coaches may use this evidence-based framework when deciding to attempt to steal second base to maximize run expectancy.
Athlete Support for Title IX
Submitted by James N. Druckman, Northwestern University; Mauro Gilli, Northwestern University; Samara Klar, University of Arizona; Joshua Robison, Northwestern University.
Abstract:
Purpose: Few policies have been deemed as successful as Title IX, which, in theory, ensures equal educational opportunities for women. While the language of the law makes no mention of athletics, Title IX has nonetheless become a cornerstone of equality in athletics and the basis of expansion of sports programs for female athletes. As with any public policy, however, there is much debate about the ramifications, potential, and implementation of Title IX. Additionally, change and interpretation can be traced back, to a large extent, to public support or opposition. Yet, virtually no work explores public opinion about Title IX, particularly among the very issue public most affected by the law: college athletes.
Methods: A wide-scale survey of opinion and knowledge of Title IX among college athletes.
Results: The key correlates explaining support for Title IX are identified. A key finding is that nearly half of college respondents do not fully grasp the breadth of Title IX, which potentially limits the impact of the law.
Conclusions: Much educational efforts are needed concerning Title IX.
Application in Sport: The results show what characteristics shape support for Title IX, thereby providing guidance to individuals interested in promoting (or arguing against) the law. Perhaps most importantly, many affected student-athletes do not fully understand Title IX and thus educational efforts continue to be needed.
The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero
Submitted by Joshua Shuart, Ph.D.
ABSTRACT
This paper bridges a theoretical gap between early celebrity endorsement and hero worship literature. Additionally, the model connects a successful, winning athlete with several established branding constructs. The Roethlisberger Effect takes early theory proposed over 35 years ago in “The Namath Effect” and applies it with a modern touch. Given that the NFL is often referred to as a “copycat league” – i.e. when something works, all other teams work quickly to replicate it – the impact that Roethlisberger has had upon other league and team management philosophies is rather profound.
This paper is an updated version of a poster presentation I authored for the 7th Sport Marketing Association (SMA) Conference (2009).