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Analysis of Perceived Leadership Styles & Levels of Satisfaction of Selected Junior College Athletic Directors and Head Coaches

Submitted by: Dr. Dexter J. Davis, Alfred State College

Athletics and the administration of athletics at the collegiate level are undergoing a continual metamorphosis. No longer is athletics seen as just fun and games for the entertainment of fans. Nor can it be considered only big business, making large amounts of money for the sponsoring institution. It has become a combination of the two, entertainment and business, all within the structure and mission of higher education. Out of necessity, this metamorphosis is also evident in those who manage these programs. The essence of this change has been captured in the following statement:

The athletic director of the coming decades will be asked to meld the demands of business with the constraints of politics, all within the unique parameters of academia. It is a far cry from what it was only 20 years ago, when many schools simply ceded control of the department to the most powerful coach on campus. Or even 10 years ago when the AD with a knack for managing coaches could get by on a superficial understanding of business principles, so long as he surrounded himself with a few bean counters. (King, 2000, p. 35)

As this change continues, leadership ability will continue to increase in importance as a determinant of success for the athletic administrator. Previously, leadership ability was assumed because of athletic success (Linam, 1999). Today, those in administrative positions are receiving much more training and formal education in the business of sport than they would have in former times. Part of this education includes instruction in the nuances of leadership. Leadership has been defined by Roach and Behling (as cited in Watkins & Rikard, 1991, p. 46) as “the process of influencing the activities of an organized group toward goal achievement.” Placing this definition in the context of intercollegiate athletics, one can see its application to the athletic director: The AD would influence the activities of an organized group, the athletic department, toward the goals of athletic success and economic viability, all within the unique atmosphere of academia.

There are numerous labels given the many different ways this influencing process is played out. Two such labels are transactional leadership and transformational leadership, which have been identified as points on a continuum of leadership behavior (Bass, 1985). Field and Herold (1997) described transactional leadership as a reward-driven behavior, the follower behaving in such a manner as to elicit rewards or support from the leader. Transformational leadership has been described as behavior that transcends the need for rewards and appeals to the followers’ higher-order needs, inspiring them to act in the best interest of the organization rather than in their own self-interest (Bass, 1998).

Prominent leadership researchers (Avolio, Bass, & Jung, 1999) feel that transformational leadership is key to the continued success of organizations, because transformational leadership promotes team cohesion, organizational commitment, and higher levels of job satisfaction. Many times intercollegiate athletic departments, especially those outside the realm of Division I, are understaffed, with individuals performing multiple tasks. In these instances it would seem reasonable to think that leadership behaviors that inspire department members to act in the best interest of the organization would be essential for success.

NCAA Division I athletics, with its high-visibility programs and emphasis on the business aspect of intercollegiate sport, is an inviting subject for research. NCAA Division III, with its emphasis on the academic success of its athletes, provides an excellent alternative for a researcher. However, junior college athletics is a forgotten portion of intercollegiate athletics. By its very nature, junior college athletics can offer neither of these divergent points of view. Therefore, little research has been conducted in this realm of intercollegiate athletics.

Athletic directors at the junior college level face many of the same issues as their counterparts at four-year institutions, albeit at a much more anonymous level. These individuals need to be concerned about their leadership abilities and the levels of satisfaction of their subordinates, just like those at higher echelons of competition. It is hoped that this study will help to fill the void in the current research at this level of athletic administration and provide these sport professionals with insight into how to better lead their organizations.

Methodology and Findings

This study examined the perceived leadership styles of selected athletic directors and the levels of satisfaction of selected head coaches serving National Junior College Athletic Association (NJCAA) member colleges from Regions III and XV. These institutions (n=50) are located in the states of New York and Vermont. Leadership data was collected using the latest version of the Multifactor Leadership Questionnaire (MLQ form 5X) (Avolio, Bass, & Jung, 1995). The MLQ was chosen because of its extensive use in leadership research, as it has been used in nearly 200 research programs, doctoral dissertations, and master’s theses around the globe (Avolio, Bass, & Jung, 1995, p. 6). A demographic survey, constructed by the researcher and validated by a panel of experts, was used to gather information regarding the age, gender, educational background, and levels of experience of the athletic directors and head coaches.

The subjects in this study were the intercollegiate ADs (n=50) and head coaches (n= 345) of the NJCAA colleges in Regions III and XV (n=50), representing 2 of the 24 regions that NJCAA covers. Each athletic director was mailed a packet containing a cover letter, a copy of the “leader” version of the MLQ form 5X, the “athletic director” version of the demographic survey, and a self-addressed stamped envelope. Each head coach received a similar packet containing the same cover letter, a copy of the “rater” version of the MLQ form 5X, the “head coach” version of the demographic survey, and a self-addressed stamped envelope.

These packets were mailed to each individual on 16 October 2000, with a request to return the completed MLQ form 5X and demographic survey by 1 November 2000. Follow-up was done according to the procedures suggested by Dillman (1978) in his work concerning survey sampling. This involved mailing a follow-up postcard a week after the original mailing. The postcard served as a thank you to the respondents and as a gentle reminder to those who had not yet responded. Three weeks after the original mailing, a second packet with a new cover letter and replacement copies of the appropriate MLQ form 5X and demographic survey was mailed to non-respondents only. Seven weeks after the original mailing, a final request for responses was mailed to non-respondents. It contained a cover letter very similar to the preceding letter, with replacement MLQ form 5Xs and demographic surveys. This packet was sent by certified mail to ensure delivery to the appropriate individual and to stress the importance of a reply (Dillman, 1978). Data collection ceased on 15 December 2000 and analysis began. Thirty-four athletic directors (68%) and 142 coaches (41%) responded and were considered in the study.

Findings

Descriptive statistics were generated for the athletic directors and the coaches both from the demographic data and from information gathered by the MLQ form 5X. Frequencies for age, gender, highest degree earned, and total years of experience were determined for coaches and for athletic directors. An additional variable, employment status, was determined for coaches.

Perceived leadership styles and levels of satisfaction were determined from the MLQ form 5X data. The mean scores for the transactional, transformational, and laissez-faire components were determined for each group (coaches and athletic directors). If the individual score fell above the mean for that component, that leadership style was considered dominant. If more than one component fell above the mean, the individual was determined to have a combined leadership style. A similar procedure was used to determine levels of satisfaction. If the individual’s satisfaction score was above the mean, the individual was considered satisfied; scores falling below the mean indicated lack of satisfaction.

Chi-square analyses for independence were used to measure 10 associations. First was the association between the perceived leadership styles of selected junior college athletic directors and the levels of satisfaction of head coaches reporting to them. Second was the association between perceived leadership styles of selected junior college athletic directors and the directors’ gender. Third was the association between perceived leadership styles of selected junior college athletic directors and the directors’ ages. Fourth was the association between perceived leadership styles of selected junior college athletic directors and their levels of education. The fifth association measured was that between perceived leadership styles of selected junior college athletic directors and their years of experience. The sixth association measured was that between gender of the selected junior college athletic directors and the levels of satisfaction of head coaches reporting to them. Seventh was the association between the age of selected junior college athletic directors and the levels of satisfaction of head coaches reporting to them. Eighth was the association between levels of education of selected junior college athletic directors and the levels of satisfaction of the head coaches reporting to them. Ninth was the association between years of experience offered by selected junior college athletic directors and the levels of satisfaction of head coaches reporting to them. Tenth was the association between levels of satisfaction and employment status of junior college head coaches. For each chi-square analysis, a Yates correction was automatically performed. Yates correction is a statistical technique that enhances the robustness of the chi-square in those instances in which the cells have counts below five.

An athletic director in the present study was most likely to report perceiving his or her personal leadership style as transformational, rather than another style; the proportion of ADs who reported a perceived transformational leadership style was 26.5%, and the rate rose to 50% when including the ADs who reported a perceived style combining transformational leadership with other styles. Similarly, head coaches in the study tended to perceive those ADs to whom they reported as having predominately transformational leadership styles. The head coaches perceived 28.9% of the ADs to whom they reported to exhibit a transformational style of leadership; the rate rose to 62.7% when including ADs whom the coaches perceived as combining transformational leadership with other styles.

Using a chi-square analysis for independence, no statistically significant association (p< .05) was found between the ADs’ perceptions of their leadership styles and (a) their perceptions of the levels of satisfaction their leadership provided (p = .183), (b) their gender (p=. 299), (c) their age (p=. 253), (d) their levels of education (p=. 482), or (e) their years of experience (p=. 583). Additionally, no statistically significant association (p< .05) was found between the ADs’ gender (p=. 971), age (p=. 057), levels of education (p=. 581), or years of experience (p=. 353) and the levels of satisfaction perceived by head coaches reporting to them. Finally, no statistically significant association (p< .05) was found between the perceived levels of satisfaction of junior college head coaches and their employment status (p=. 127). However, a chi-square analysis for independence did indicate a statistically significant association (p< .05) between a head coach’s perception of the leadership style of his or her AD and that coach’s perception concerning level of satisfaction provided by the AD’s leadership (p = <0.01).

Conclusions

As is evidenced by the breadth of research on the topic, leadership is a very complex phenomenon. It can be argued that leader behavior is impacted by the traits and skills of the leader, the traits and behaviors of the followers, the complexity of the situation, and numerous other variables, some of which may be currently unidentified. One of the prominent theories used to explain effective leadership is that of the transactional-transformational leadership continuum. Transformational leadership focuses on inspiring followers to set aside self-interest and seek the betterment of the organization; in contrast, transactional leadership focuses largely on the effort-reward exchange between followers and leader. In athletics in general, and in junior college athletics specifically, transformational leadership is essential for success. As budgets and human resources diminish and the need to do more with less increases, leadership able to transform and inspire individuals to act in organizations’ best interests will be vital.

Soucie (1994) states that leadership is perhaps the most important skill the sport administrator should possess. Sport administrators, or athletic directors, are perceived to be the causal agents in the success or failure of their organizations. Therefore, the leadership they provide determines the level of success of the organization and even the organizational culture itself, which includes among other things subordinates’ perceived levels of satisfaction.

The findings of this study resemble those of other studies (Doherty & Danylchuk, 1996; Wallace & Weese, 1995) that examined the relationship between leader behavior within the transactional-transformational paradigm and organizational factors such as levels of satisfaction. In the earlier studies, transformational leadership behaviors were found to be positively associated with high levels of satisfaction. While the current study did not examine exclusively the relationship between transformational leadership behavior and levels of satisfaction, the study results do indicate that (a) the head coaches perceived their ADs to have predominately transformational leadership styles, (b) most coaches perceived their ADs’ leadership to be satisfying, and (c) there was a highly significant association between the perception of AD leadership style and perceived levels of satisfaction.

The results of the current study indicate that other variables did not have a statistically significant association (p< .05) with perceived levels of satisfaction. This finding should not be a surprise, given the nature of coaches. Wallace and Weese (1995) noted that YMCA employees are altruistic individuals, working toward the common goal of providing excellent service for their clients. Coaches, while they may not be every bit as altruistic as YMCA employees, tend to be practical individuals. Variables such as the age and gender of the AD or education or experience of the AD are unlikely to make much impact on a coach’s perceived satisfaction. If a coach is provided the resources and support needed to produce an excellent program, that coach will be satisfied. It is quite possible that if the variables of funding, other resources, and institutional support were to be examined, more significant associations might be found.

In conclusion, leadership research will continue to be a priority in the sport setting, as it is in other organizations. Currently, the conclusions reached are unclear or, oftentimes, contradictory. However, as the research continues, we will begin to gain a clearer understanding of the role of leadership and its impact on subordinates in the sport enterprise. Perhaps Soucie (1994) put it best, when he said that there are no absolute truths about effective leadership, but those of us privileged to serve in a formal leadership role within an athletic enterprise know that the rewards are plenty (p. 11). We owe both those whom we lead, and ourselves, a continued examination of this complex and amazing phenomenon we call leadership.

References

Avolio, B.J., Bass, B.M., & Jung, D.I. (1999). Re-examining the components of transformational and transactional leadership using the Multifactor Leadership Questionnaire. Journal of Occupational and Organizational Psychology, 72, 441-463.

Bass, B.M. (1985). Leadership and performance beyond expectations. New York: Free Press.

Bass, B.M. (1998). Transformational leadership: Industry, military, and educational impact. Mahwah, NJ: Lawrence Erlbaum Associates.

Doherty, A.J. & Danylchuk, K.E. (1996) Transformational and transactional leadership in interuniversity athletics management. Journal of Sport Management, 10, 292-309.

Dillman, D.A. (1978). Mail and telephone surveys: The total design method. New York: John Wiley & sons.

Field, D.L. & Herold, D.M. (1997). Using the Leadership Practices Inventory to measure transformational and transactional leadership. Educational and Psychological Measurement, 57, 569-580.

King, B. (2000, June 12-18). Unearthing the AD of the future. Street & Smith’s SportsBusiness Journal, 3(9), 25, 35.

Linam, K. (1999). Leadership styles of collegiate athletic directors and head coaches’ satisfaction. Unpublished doctoral dissertation, United States Sports Academy, Daphne, AL.

Soucie, D. (1994). Effective managerial leadership in sport organizations. Journal of Sport Management, 8, 1-13.

Wallace, M. & Weese, W.J. (1995). Leadership, organizational culture, and job satisfaction in Canadian YMCA organizations. Journal of Sport Management, 9, 182-193.

Watkins, D.L. & Rikard, G.L. (1991). Perceptions of leader behaviors of athletic directors: Implications for change. Physical Educator, 48,(1), 2-6.

U.S. Sports Academy2017-08-07T11:59:40-05:00February 15th, 2008|Contemporary Sports Issues, Sports Facilities, Sports Management|Comments Off

The Effect of Physical Exercise on Anxiety

Submitted by: Dr. Mevhibe Akandere and Ali Tekin

Abstract

In this study, the effects of physical exercise to eliminate the anxiety in university youth was investigated. The study covered 311 students who had never involved in physical exercise or any form of physical exercise. They were from 7 different departments of Education Faculty of Konya Selçuk University. State Trait Anxiety Inventory (STAI) by Spielberger was applied to the students. The first 60 who had the highest anxiety scores were determined. Half of 60(30 student) participated in physical exercise while the other 30 were accepted as the control group. Pre, mid and post–test were administered to both the test and control group. Results were estimated by ANOVA. As a result ; the anxiety level of female students was found to be higher comparison to males’ depending upon the gender. In addition, the results also showed that participation physical exercise and physical activities decreased the anxiety level of both sexes. According to the age, a similar level of anxiety was seen at the beginning. It appeared that these activities had a reduction in anxiety levels of all age categories. The reduction mentioned above was found highest in 19–20 age group. According to fields, the physical exercise activities played a very important role in minimizing the anxiety. This effect was the most reliable on the students of music department. As a result, it has been concluded that physical exercise activities played a very notable role to eliminate anxiety of the university youth.

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U.S. Sports Academy2016-10-14T13:06:26-05:00February 14th, 2008|Sports Exercise Science, Sports Studies and Sports Psychology|Comments Off

Student Fundraising at Beijing University of Physical Education – A Practical Experience for Chinese Sports Management Students

Submitted by: Reginald F. Overton, Ed.D.

Abstract

With the dramatic economic changes taking place in China there is a move to promote sports and the sports industry through individual and corporate support. Curriculum must be established on the university level to accommodate these needs. The purpose of this research was to investigate the interest in a sport event fundraising program by undergraduate and graduate students at Beijing University of Physical Education (BUPE), Beijing, China. Results indicate an interest in initiating fundraising events at the respective institutions. Students require education on potential careers in sports marketing and fundraising in order to enhance their potential success in the field.

Introduction

Sport administrators and marketers with skills to organize and administer clubs and sport events could lay the basis for future community sport structures in China (Boshoff, 1997). An important part of this effort would include education. There is a diversity of opportunities for the sport fundraiser in international sport. Because technology will continue to improve and trade barriers between countries will continue to decline, the opportunities in international sport will increase. To capitalize on these opportunities, the sport management student must become knowledgeable and sensitive to cultures of other countries.

Overview of History of Sports Industry in China

Like other enterprises, the sports industry has benefited from government directed initiatives. Unfortunately, financial support has decreased in recent years forcing people who work in sports related businesses to seek new fundraising opportunities. There were two methods of management that appeared during this era, one was to encourage the sport units with incentives to diversify management. The other was to draw funds from society, to find sponsorship for sports activities and high level sports teams. Therefore, many excellent sport teams were formed with corporate ties.

In addition to the fact that China’s sport industry is in its infancy, there are many unique problems within the sports industry in China. One example is the imbalance in industry development, which is geographic-based. The sports industry has developed in metropolitan cities including Shanghai and Beijing whereas sports marketing initiatives in western and rural-China have not yet been formed. Another example is that domestic sports enterprises are relatively small and cannot compete with the larger and established foreign sports corporations (Bao Mingxiao, personal communication, October 15, 1999).

“The concept of sport marketing is new in China and the size of the Chinese sport market is enormous. China has 22% of the world’s population; even if a portion of China became spenders on sport, it would increase consumers in the global marketplace by millions” (Hong, 1997).

An urgent call for promotion and development of sports commercial markets during the 1993 Chinese Sports Ministry Conference was therefore recognized. The Minister of Sport, Wu Shaozhu, claimed that the Chinese sports system must reform without delay.

The strategy of reform is to commercialize sport and to integrate sport into people’s daily life. This includes people paying for sport and exercise, privately sponsored sport, the club system, and promotion of sport commercial market (Hong, 1997). Two specific goals of the conference were to extend sport science, technology, and research, and to reform sport training systems along market lines. The administrative structure of the Chinese Sports Ministry suggests a commitment to Sport Administration education as it includes a department of Sports Education (Hong, 1997). Hong (1997) has reported an extensive review of the history of Sport Education in China.

When sports administration education in China started in 1988, there were only two schools (Beijing University of Physical Education and WuHan Institute of Physical Education) that implemented an undergraduate major in this area. Today there are six schools that provide sports administration education. This is where most of the sports administration courses are housed. There are no uniform curriculums as each school has different courses such as Sports Science, Sports Management, Sports Marketing, Statistics, Administration, Operational Research, Computer, Sports Conspectus, Sports Administrative Psychology, Sports Information, Communication, Knowledge and Basic Skill of Sports and Foreign Language (Yang Ping, personal communication, October 15, 1999). As seen there are no programs that utilize sports fundraising opportunities as part of the curriculum or the mere offering of a fundraising course.

Methods

In May-July 2000 a 15-item questionnaire that investigated event management and fundraising topics was administered to undergraduate and graduate students from Beijing

University of Physical Education. Due to the investigative nature of the study, the investigators designed the questionnaire from their knowledge base in international sports marketing. Administrative Personnel at BUPE approved the questionnaire and participation was voluntary.

Facility Description

Beijing University of Physical Education was opened on Nov. 1st 1953 as a College of Physical Education located in the north part of Beijing. In 1956, the name of the institution was changed to Institute of Beijing Physical Education. It was changed to the present name in order to more accurately reflect its expanding role as the leader in teaching, research, and public service for the development of the national and global sports. One vital aspect of these efforts is to understand and educate the students and the public in the science and benefits of human movement. Now it has emerged as one of the key universities in China. This university offers programs from baccalaureate through the doctorate for more than 3,000 full-time students in 5 academic areas: Department of Physical Education, Department of Traditional Folk Sport, Department of Exercise Physiology, and College of Sport Management. There are about 400 faculty. Among them, two hundred are professors and associate professors, and about 200 are assistant professors and lecturers (Zhongyi Yuan, personal communication, August 31, 2000).

Results

Demographic Information

Demographic information on respondents is listed in Table 1.

Table 1. Graduate Status, Age, and Gender of Students from Beijing University of Physical Education, Beijing China

		Frequency (n)	Percentage (%)
Graduate Status	under-graduate	14	24.56
	graduate	43	75.44
Age	<20-24	52	91.23
	25-30	4	7.02
	>31	1	1.75
Gender	male	36	36.84
	female	21	63.16

*10RMB approximates $1.25 US
**numerical value not provided, response stated that “a proper or an acceptable price” should be charged.

There were a total of 57 respondents (36M, 21F) to the questionnaire, 25% (n=14) undergraduate and 75% (n=43) graduate students. The majority (91%; n=52) of respondents were 18-24 years old, 7% (n=4) were 25-30, and 2% (n=1) were over 31. The majority (81%, n=46) of respondents were majoring in sport management, although other sport-related disciplines (sport biomedicine n=1, social sport n=3, sport training n=1, sport education n=1, sport psychology n=2, sport anatomy n=1, sport dance n=1, Chinese traditional medicine n=1) were represented (Table 2).

Table 2. Course of Study of Students from Beijing University of Physical Education, Beijing China

Course of Study	Frequency (n)	Percentage (%)
Sport Management	46	80.70
Sport Psychology	2	3.51
Sport Dance	1	1.75
Sport Training	1	1.75
Sport Education	1	1.75
Social Sport	3	5.26
Sport Anatomy	1	1.75
Chinese Traditional Medicine	1	1.75
Sport Biomedicine	1	1.75
Total	57	100

Event Management and Fundraising Topics Enthusiasm

Forty Six percent (n=26) of respondents had not taken coursework that addressed event management and fundraising topics. However, this did not deter their enthusiasm for such topics, as 72% (n=41) were interested in assisting in event management for sponsoring collegiate sport competitions, 58% (n=33) would be willing to work throughout the year to plan an event, and 25% (n=14) would be willing to enroll in a US-college sponsored internet course to help prepare students for sponsorship of an exhibition at their respective university. It is noted that forty-three respondents did not respond to the internet course question as they currently do not have access to the internet.

US Sports Interest

Eighty-six percent (n=49) of respondents reported that sponsoring a US collegiate sports team would be well received by students at their respective university. Respondents indicated that the sporting events that would receive the most attendance include men’s basketball (67%), baseball (42%), soccer (40%), and tennis (39%). Other sporting events, including track and field, and bowling only received 32% interest combined. Please note that respondents could choose various combinations of sporting events. The most effective methods for advertisement of an exhibition included television (77%), on the internet (68%), and by newspaper (49%). Please note that respondents could choose various combinations advertising and marketing.

Event Fundraising and Sport Management

The majority (72%; n=41) of respondents reported that spectators should be charged a fee to view a US sport exhibition. In regard to cost for attendance, there was a wide price range (3 to 100 RMB; 10 RMB approximates $1.25 US) that respondents reported as a reasonable charge; the highest frequency response (11%; n=6) was 10 RMB (Table 3). However, 32 respondents (56% of total) did not provide a numerical value, stating that “a proper or an acceptable price” should be charged. Respondents reported favorably (77%; n=44) that spectators would buy shirts, hats, and other memorabilia and food and soft drinks (70%; n=40) during the event.

Table 3. Respondent Report on Cost of Viewing a US-Sport Exhibition

Cost (China RMB)*	Frequency (n)	Percentage (%)
3	1	1.75
5	4	7.02
8	1	1.75
10	6	10.53
15	1	1.75
20	3	5.26
30	1	1.75
50	1	1.75
100	1	1.75
>100	3	5.26
Missing**	35	61.40
Total	57	100

Discussion

It is evident from the survey responses that there is an interest in implementing a fundraising event at Chinese Universities by Chinese sports management students. The majority of students participating in this study were male graduate students. In addition, most were sports management majors with some biomedicine majors. The majority of the students have not had any formal training or practical experience in fundraising or implementing an event. The students were interested in hosting a US athletic team for the purpose of gaining practical experience in fundraising and event management. Men’s basketball was seen as the team that would provide the greatest interest for students and the general public. Students determined that television, internet, and the newspaper would be the most effective means of advertising such an event. The student respondents indicated that spectators should be charged a fee for the event and that 5 to 10 RMB would be the most affordable price. Many of the respondents did not answer this question due to a lack of understanding of the event management process. Most indicated that memorabilia and food/soft drinks should be made available. The student’s interest in the aforementioned areas has been affected by the shift in economic policies and the open trade agreement. Chinese students now see the opportunity for economic gain through sports as seen on television and the web.
Most Chinese students are interested in pursuing an internet course in sport fundraising due to the global perspective that is being stressed by the Chinese government. In addition, young students have seen the fast development of sports in China along with increases in international exchange of sports activities therefore the interest in the field has obviously increased. The high interest in an international sport fundraising curriculum may reflect strategies being implemented by the Chinese Sports Ministry. In June of 1993, a conference titled “The Urgent Promotion and Development of Sports Business” addressed administrative restructuring of Chinese sport (Hong, 1997). This information may be a factor in the high interest of undergraduate and graduate Chinese sports management students towards sport fundraising education. Student interest in fundraising has also increased from proliferation of sporting events on Chinese television and the internet. The internet has increased and thus a wealth of information on sports is at students’ fingertips.

Summary

Curriculum in international sport fundraising adheres to the structure established by the Chinese Education Ministry in regard to the number of hours of credit. Education of Chinese undergraduate and graduate sports management students in the aforementioned academic discipline will serve as a base for overall understanding of the unique nature of sports fundraising. Practical experience gained from hosting an American Collegiate team will further strengthen the understanding of the fundraising process by Chinese students.

Due to the small sample size of this study, results should be interpreted with caution. However, the findings deserve reflection and consideration because it was found that Chinese undergraduate and graduate students have expressed interest in gaining practical experience in the area of fundraising by implementing an event at their respective institutions. A curriculum to fit the needs of both entities could be met and further enhanced by offering an international sports fundraising course over the internet and by offering practical experiences to the Chinese students by affording them the opportunity to host events. Further studies should increase sample size and include representation of many more colleges and universities in China.

Reference

Bao Mingxiao (personal communication, October 15, 1999).
Boshoff, Gary. “Barefoot” Sports Administrators: Laying the Foundation for Sports Development in South Africa. Journal of Sport Management, 1997:11 (1), 69-79.

Hong, Fan. Commercialism and Sport in China: Present Situation and Future Expectations. Journal of Sport Management. 1997:11 (4): 343-354.

Yang Ping (personal communication, October 15, 1999)

Zhongyi Yuan (personal communication, August 31, 2000)

Author’s Note:

Address correspondence to Dr. Overton, Laughlin Building 217D, Morehead State University, Morehead, KY 40351, phone 606-783-2176, FAX 606-783-5058,
e mail r.overton@morehead-st.edu

Reginald F. Overton, EdD, Assistant Professor of Health, Physical Education, and Recreation, Morehead State University
Brenda Malinauskas-Overton, PhD, Assistant Professor of Sports Nutrition, Morehead State University
Zhongyi Yuan, Associate Professor, Beijing University of Physical Education

U.S. Sports Academy2017-08-07T15:09:50-05:00February 14th, 2008|Sports Facilities, Sports Management|Comments Off

Upon Further Review: An Examination of Sporting Event Economic Impact Studies

Submitted by: Victor A. Matheson

As pointed out by Soonhwan Lee (2001) in a recent issue of The Sport Journal, there exists a great deal of debate about the validity of economic impact studies of sporting events. Economists widely believe that studies sponsored by leagues and events exaggerate the economic impact that professional franchises and large sporting events make on local communities. Such overstatement results from several factors.

First, the studies often ignore the substitution effect. To the extent that attendees at a sporting event spend their money on that event instead of on other activities in the local economy, the sporting event simply results in reallocation of expenditures in the economy, rather than in real net increases in economic activity. Next, the studies usually ignore the crowd out effect. Many large sporting events are staged in communities that are already popular destinations for tourists. If hotels and restaurants in a host city normally tend to be at or near capacity during the period in which a competition takes place, that contest may simply supplant, not supplement, the regular tourist economy. Third, the studies may fail to address whether money spent at a sporting event stays within the local economy. Much of the money spent by out-of-town visitors pays for hotel rooms, rental cars, and restaurants. To the extent that hotels, car rental agencies, and restaurants are national chains, their profits associated with a sporting event do not further the welfare of the local citizens, but rather accrue to stockholders around the country. Similarly, revenue from ticket sales is often paid to a league or to a sport’s ruling body instead of local organizers. Fourth, sporting events’ non-economic costs—traffic congestion, vandalism, environmental degradation, disruption of residents’ lifestyle, and so on—are rarely reported (Lee, 2001). Finally, since economic impact studies are often used by sports boosters to justify public expenditures on sports infrastructure, the ultimate question for anyone reading such studies is whether analysis conducted by agents with a vested interest in the research outcome can ever be considered an objective examination of events’ true economic impacts.

Empirical Analyses of Economic Impact Statements

It is one thing to point out bias that could potentially be introduced in impact studies. It is another thing altogether to examine whether actual economic impact studies are, in practice, truly flawed. One tool that can be used to determine the accuracy of economic impact studies is ex post comparisons of predicted economic gains to actual economic performance of cities hosting sporting events. Empirical studies have been conducted on the observed economic impacts of large sporting events as well as on the construction of new sport facilities.

On the sport facility side, numerous researchers have examined the relationship between new facilities and economic growth in metropolitan areas (Baade & Dye, 1990; Rosentraub, 1994; Baade, 1996; Noll & Zimbalist, 1997; Coates & Humphreys, 1999). In every case, independent analysis of economic impacts made by newly built stadiums and arenas has uniformly found no statistically significant positive correlation between sport facility construction and economic development (Siegfried & Zimbalist, 2000). This stands in stark contrast to the claims of teams and leagues, who assert that the large economic benefits of professional franchises merit considerable public expenditures on stadiums and arenas.

On the events side, nearly every national or international sporting event elicits claims of huge benefits accruing to the host city. For example, the National Football League typically claims an economic impact from the Super Bowl of around $400 million (National Football League, 1999), Major League Baseball attaches a $75 million benefit to the All-Star Game (Selig et al., 1999), and the NCAA Final Four in Men’s Basketball is estimated to generate from $30 million to $110 million (Mensheha, 1998; Anderson, 2001). Multi-day events such as the Olympics or soccer World Cup produce even larger figures. The pre-Olympics estimates for Atlanta’s Games in 1996 suggested the event would generate $5.1 billion in direct and indirect economic activity and 77,000 new jobs in Georgia (Humphreys & Plummer, 1995).

In many cases, variation in the estimates of benefits alone raises questions about the validity of studies. A series of economic impact studies of the NBA All-Star game produced numbers ranging from a $3 million windfall for the 1992 game in Orlando to a $35 million bonanza for the game three years earlier in Houston (Houck, 2000). The ten-fold disparity in the estimated impact of the event in different years serves to illustrate the ad hoc nature of these studies. Similarly, ahead of the 1997 NCAA Women’s Basketball Final Four, an economic impact of $7 million was estimated for the local economy in Cincinnati, while the same event two years later was predicted to produce a $32 million impact on the San Jose economy (Knight Ridder News Service, 1999). Such increases cannot be explained by changes in general price levels or growth in the popularity of the tournament. Instead, they are explained by the fact that economic impact studies are highly subjective and vulnerable to significant error as well as manipulation.

In further cases, the size of an estimate can strain credulity. The Sports Management Research Institute estimated the direct economic benefit of the U. S. Open tennis tournament in Flushing Meadows, NY, to be $420 million for the tri-state area, more than any other sporting or entertainment event in any city in the United States; this sum represents 3% of the total annual direct economic impact of tourism for New York (United States Tennis Association, 2001). It is simply impossible to believe that 1 in 30 tourists to New York City in any given year are visiting the city solely to attend the U. S. Open. Similarly, the projected $6 billion impact of a proposed World Cup in South Africa in 2006 would suggest that soccer games and their ancillary activities would represent over 4% of the entire gross domestic product of the country in that year (South Africa Football Association, 2000).

As in the case of sports facilities, independent work on the economic impact of mega–sporting events has routinely found the effect of these events on host communities to be either insignificant or an order of magnitude less than the figures espoused by the sports promoters. In a study of six Super Bowls dating back to 1979, Porter (1999) found no increase in taxable sales in the host community compared to previous years without the game. Similarly, Baade and Matheson (2000) found that hosting the Super Bowl was associated with an increase in employment in host cities of 537 jobs, for a total impact of approximately $32 million, less than one-tenth the figure trumpeted by the NFL. In a study of 25 Major League Baseball all-star games held between 1973 and 1997, Baade and Matheson (2001) found that, in the case of three all-star games in California (1987, 1989, 1992), the events were correlated with worse-than-expected employment growth in host cities and were furthermore associated with an average reduction in taxable sales of nearly $30 million. Finally, Baade and Matheson’s examination (1999) of the Olympic Games held in Los Angeles in 1984 and Atlanta in 1996 found total observed increases in economic activity of $100 million and of $440 million to $1.7 billion, respectively. While the range of the economic impact for Atlanta exhibits a great deal of uncertainty, even the most favorable figure is only one-third of the amount claimed by the host committee.

Discussion and Recommendation

There are theoretical reasons to believe that economic impact studies of large sporting events may overstate those events’ true impact. In addition, evidence suggests that in practice the ex ante estimates of economic benefits far exceed the ex post observed economic development of communities that host mega–sporting events or stadium construction. The best recommendation is simply for cities to view with extreme caution any economic impact estimates provided by sports franchises, sponsoring leagues, or event-organizing committees.

References

Anderson, T. (2001, January 19). St. Louis ready to raise NCAA flag if Atlanta can’t. St. Louis Business Journal.

Baade, R. A. (1996). Professional sports as a catalyst for metropolitan economic development. Journal of Urban Affairs, 18(1), 1–17.

Baade, R. A., & Dye, R. (1990). The impact of stadiums and professional sports on metropolitan area development. Growth and Change, 21(2), 1–14.

Baade, R. A., & Matheson, V. A. (2000). An assessment of the economic impact of American football, Reflets et Perspectives, 34(2–3), 35–46.

Baade, R. A., & Matheson, V. A. (2001). Home run or wild pitch? Assessing the economic impact of Major League Baseball’s All-Star Game. Journal of Sports Economics, 2(4), 307–327.

Baade, R. A., & Matheson, V. A. (in press). Assessing the economic impact of the summer Olympic Games: The experience of Los Angeles and Atlanta. Proceedings of the 1999 International Conference on the Economic Impact of Sports, Athens, Greece.

Coates, D., & Humphreys, B. (1999). The growth effects of sports franchises, stadia, and arenas. Journal of Policy Analysis and Management, 14(4), 601–624.

Enquirer Sports Coverage. (1999, March 25). Final Four’s financial impact hard to gauge. Retrieved August 30, 2001, from http://www.enquirer.com/editions/1999/02/25/spt_final_fours.html.

Houck, J. (2000, January 21). High-stake courtship. FoxSportsBiz.com. Retrieved September 14, 2000, from http://www.foxsports.com/business/trends/z000120allstar1.sml.

Humphreys, J. M., & Plummer, M. K. (1995). The economic impact on the state of Georgia of hosting the 1996 summer Olympic Games (mimeograph). Athens, GA: University of Georgia, Selig Center for Economic Growth.

Lee, S. (2001). A review of economic impact study on sport events. The Sport Journal, 4(2).

Mensheha, M. (1998, March 27). Home-court edge: Final Four promises to be economic slam dunk. San Antonio Business Journal.

National Football League. (1999). Super Bowl XXXIII generates $396 million for South Florida [Report 58(7)].

Noll, R., & Zimbalist, A. (1997). Economic impact of sports teams and facilities. In Sports, Jobs and Taxes. Washington, D.C.: Brookings Institution.

Porter, P. (1999). Mega–sports events as municipal investments: A critique of impact analysis. In Fizel, J., Gustafson, E., & Hadley, L. (Eds.), Sports economics: Current research. Westport, CT: Praeger.

Rosentraub, M. (1994). Sport and downtown development strategy. Journal of Urban Affairs, 16(3), 228–239.

Seigfried, J., and Zimbalist, A. (2000). Economics of sports facilities and their communities. Journal of Economic Perspectives, 14(3), 95–114.

Selig, B., Harrington, J., & Healey, J. (1999, July 12). New ballpark press briefing. Retrieved August 29, 2000, from http://www.asapsports.com/baseball/1999allstar/071299BS.html.

South Africa Football Association. (2000). World Cup bid details. Retrieved January 9, 2002, from http://www.safa.ord.za/html/bid_det.htm.

United States Tennis Association. (2001). 2000 U.S. Open nets record $420 million in economic benefits for New York. Retrieved January 9, 2002, from http://www.usta.com/pagesup/news12494.html.

U.S. Sports Academy2016-10-12T11:40:57-05:00February 14th, 2008|Contemporary Sports Issues, Sports Facilities, Sports Management, Sports Studies and Sports Psychology|Comments Off

Artists & Athletes: A Perspective on the 2002 Olympic Arts Festival

Submitted by: Raymond T. Grant

It is right and proper that cultural programs are a required part of the Olympic Games. To a certain extent, history has driven the integration of cultural programs into the Olympic Games. And, just as both Olympic and Paralympic winter games highlight the accomplishments of our athletes, it is noble and right to similarly celebrate, through Cultural Olympiads, the achievements of our artists.

Thanks to the tireless efforts of archeologists and anthropologists, we have come to appreciate the significance of the Ancient Games and their role in merging sport and culture. Surely this had influenced, in the late 19th century, Baron Pierre de Coubertin and his interest in the integration of art, principally through competitions, as an element in the re-establishment of the modern Olympic Games. Today, Conrado Durantez, president of the International Pierre de Coubertin Committee, keeps interest in de Coubertin and his Olympic legacy thriving.

David Gilman Romano, Ph.D., the gifted classical archaeologist from the University of Pennsylvania, in an essay it was my privilege to commission, said “[C]ultural programs as required elements of the modern Olympic Games are totally in keeping with the origins and history of the ancient festival, where sculpture, poetry, music, and political idealism were bound together with athletic competition and religious celebration.” Romano reminds us that the Delphi festival originated as a musical tribute to Apollo Pythios. Contests in singing to the flute appeared in the sixth century BC, and it was only later that athletic contests were added. I find it both compelling and fitting that the very earliest text in the entire Greek world is scratched into the shoulder of a terra-cotta vase found buried in an Athenian grave. It is a hexameter poem that describes the winner of a dancing contest from about 740 BC. It reads, “[H]e who dances most nimbly of all, take this [the vase] as your prize.” For me, this suggests not only a substantive chronicling of the Olympics, but the influential role artists have played, over the centuries, in the Olympic Movement. The Olympic motto, Citius—Altius—Fortius, invites artists to excel.

In his work The Forgotten Olympic Art Competitions, Richard Stanton explores the program of a conference in Paris in April 1906 called by de Coubertin, at which choreography, letters, music, painting, sculpture, and other disciplines were detailed and discussed. The inclusion of arts and letters in the modern Olympics was under way.

Today, the Olympic Charter binds organizing committees to “promote harmonious relations, mutual understanding and friendship among the participants and others attending the Olympic Games,” in part through the establishment of a cultural program. With proper latitude for local customs and traditions—combined with oversight from the International Olympic Committee’s Commission on Culture and Olympic Education—today’s organizing committees can, through a well-curated Olympic Arts Festival, impact the games and leave a cultural legacy for them.

These few examples of ancient and contemporary history have helped define the role of the 2002 Cultural Olympiad, or Olympic Arts Festival, surrounding the Olympic and Paralympic winter games of 2002. Essays on the Ancient Games, on the role of artists who live with disabilities, and on the connection of human rights within the context of Olympic ideals have all helped provide a perspective and point of view to my selection of programming for the XIX Olympic Winter Games in Salt Lake City. So, too, has a commissioned work by the 39th poet laureate of the United States, Robert Pinsky, who in his poem calls upon the ancient Greek poet Pindar.

The ancient Olympic practice of chariot racing and the forgotten Olympic art competitions of the 20th century have suggested to me the legitimate placement of ice sculpting and the cultural experience of rodeo as a part of the 2002 festival, with accompanying cultural participation medals.

With all of this, however, the raison d’être of the 2002 Cultural Olympiad is the commissioning of new works by contemporary artists. This alone will define a cultural legacy for these Olympic Games. My programming includes a new modern dance work choreographed by Judith Jaimison for the Alvin Ailey American Dance Theater, the world cultural ambassador of black heritage. With music by America’s jazz great Wynton Marsalis, the inspiration behind this new work is the life of the gifted Olympian Florence Griffith Joyner. It seems to me a fine way to merge sport and art. Another example is the commissioned work of the Pilobolus dance company that will combine humor with athleticism.

In his work One Hundred Years of Olympic Congresses 1894–1994, Norbert Muller reports that the aforementioned 1906 Paris conference recommended (in point of fact demanded) that dance be returned to a “more athletic way of expression.” I suggest that the Ailey and Pilobolus works will fulfill the 1906 mandate.

The monumental glass sculptures of Dale Chihuly resist categorization, yet if sculpture were an Olympic sport today, Chihuly would be an Olympian. Similar examples in theater, poetry, music, and the visual arts abound in this 2002 Cultural Olympiad.

It is fitting as well that the Olympic Arts Festival was called upon to produce the opening ceremony of the 113th session of the International Olympic Committee. This program of protocol, pageantry, and culture will reflect the vision of the 2002 Olympic Arts Festival: to highlight the achievements of athletes alongside the accomplishments of artists. This is what we aspire to. To get there, the Olympic Arts Festival established a mission to highlight Americans’ contributions to the arts and humanities, to celebrate Utah and its heritage, and to embrace the West and its cultures.

Artists live and work in community and have the singular ability to find the uncommon in the commonplace. The 2002 Olympic Arts Festival is artist driven. For, like athletes, artists live on the verge of peril.

The indigenous peoples of North America (the American Indians) play a significant and contemporary role in the arts festival. All the tribes of the Great Basin and Colorado Plateau will gather together to curate an exhibition whose message is durability. The monumental sculptures of Allan Houser, a descendent of Chiricahua Apache Indians and one of America’s most influential and respected artists, will be on view throughout these Olympic Games.

While athletes inspire the world through peaceful competition at the 2002 Olympic Winter Games and Paralympic Winter Games, I have invited the 13th Reebok Human Rights Awards to the Olympic Arts Festival to recognize activists who have made significant contributions to human rights through nonviolent means. Norwegian photographer Karin Beate Nosterun will celebrate the work of Olympic Aid in an exhibition of vivid photographs documenting the organization’s efforts for refugee children in Africa.

In music, iconic American ensembles and soloists with international careers—such as the Mormon Tabernacle Choir, Itzhak Perlman, Frederica von Stade, and many others—will be featured.

For perhaps the first time, we will celebrate as well the culinary arts. Following select cultural experiences, I’ve called upon the James Beard Foundation to arrange for celebrity chefs to complement the artistic offerings. Some 50 chefs will celebrate “the art of the table.”

In addition, historical subjects will be addressed, in the light of current research. The 1936 Berlin Games are explored in an exhibition curated by the National Holocaust Museum. Another exhibition, “Homeland in the West,” traces the history of Jews in Utah. Additionally, in “Athletes in Antiquity: Works from the J. Paul Getty Museum,” art and artifacts illustrating Greece’s cultural legacy are showcased.

In all, some 15 exhibitions, 60 signature performances and special events, and 15 community celebrations will welcome both world visitors and 3,500 athletes from 80 countries. These audiences are assured, in an important way, of a place in the Olympic Movement. Their participation in the 2002 Olympic Arts Festival will help define the atmosphere of the games. If history is any judge, it will be an atmosphere fondly remembered.

Author Note

Raymond T. Grant is artistic director of the 2002 Olympic Arts Festival.

Prior to joining the Salt Lake Olympic Committee, he headed the performing arts and film area of the Disney Institute, a division of the Walt Disney Company. He previously served as general manager of the American Symphony Orchestra in Carnegie Hall in New York City.

He is a graduate of the University of Kansas and holds a master of arts degree in arts administration from New York University.

U.S. Sports Academy2017-08-07T15:10:44-05:00February 14th, 2008|Sports Facilities, Sports History|Comments Off