Authors: Chenghao Ma

School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen, China

Corresponding Author:

Chenghao Ma
2001 Longxiang Blvd.,
Shenzhen, China 518172
[email protected]

Chenghao Ma is now at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen.

BOOK REVIEW: Digital Sport Marketing: Concepts, Cases and Conversations

Seymour, A., & Blakey, P. (2021). Digital Sport Marketing: Concepts, Cases, and Conversations. Routledge.