Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes

Authors: Travis Scheadler, Audrey Wagstaff, Ph.D., MJE

Corresponding Authors:
Travis Scheadler
tscheadler@wilmington.edu
(937) 751-5799
6811 Oakland Rd
Loveland, OH 45140
Wilmington College

Audrey Wagstaff, Ph.D., MJE
audrey_wagstaff@wilmington.edu
(937) 481-2253
1870 Quaker Way
Pyle Box 1221
Wilmington, OH 45177
Wilmington College

Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes

ABSTRACT
Many sports fans argue that women’s sports are boring compared to men’s sports. Simultaneously, women’s sports, compared to men’s sports, are rarely broadcasted in the media. Therefore, could the media be making sports fans believe that women’s sports are less desirable by giving them less coverage? Using the Agenda-Setting Theory, Framing Theory, and Mere Exposure Effect, an intervention was developed to promote women’s sports to sports fans. Half of the participants received watched highlight films of women’s sports each week for 4 weeks. Results indicate that the intervention decreased prejudice towards female athletes after 3 weeks but had no effect on interest towards women’s sports. Future studies should immerse participants into the live action of women’s sports rather than highlight footage.
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2018-05-25T14:36:14+00:00June 5th, 2018|Women and Sports|Comments Off on Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes