Does Public Interest in Specific Injuries Increase When They Occur During Mixed Martial Arts Bouts? A Study of Google Search Patterns
Authors: William B. Roberts, MS; Michael E. Bibens BS; Matt Vassar, PhD.
Institution:Oklahoma State University Center for Health Sciences, Dept. of Institutional Research
Institution Address: 1111 West 17th Street, Tulsa, OK, 74107
Corresponding Author: William Roberts; 1111 West 17th Street, Tulsa, OK, 74107; will.roberts10@okstate.edu
Conflicts of Interest: The authors have nothing to disclose.
Does Public Interest in Specific Injuries Increase When They Occur During Mixed Martial Arts Bouts? A Study of Google Search Patterns
ABSTRACT:
Mixed martial arts (MMA) is a combat sport that combines fighting techniques from many disciplines, such as wrestling, boxing, karate, Muay Thai, and Brazilian Jiu Jitsu. Despite this sport’s popularity – influenced by the internet and social media – the effect of high-profile MMA injuries on the public’s subsequent online search patterns has yet to be explored. In this study, we examined injuries from popular UFC bouts and observe whether the volume of Google searches for specific injuries increased after the associated fights. Google Trend (GT) searches were conducted in order to evaluate the relationship between fighter search popularity and injury search popularity during the week the fight took place. The percent change in search interest for injuries increased in 9 of 10 cases (Mdn = 446%, IQR: 168.75%-1643.75%). The findings of this study are expected to inform sports medicine personnel regarding specific platforms for sharing their insights and recommendations for the treatment and prevention of MMA injuries and other trauma-related injuries. This study highlights how investigation of public search interest may ultimately have a positive impact on health care outcomes. Through the use of analyzing MMA injuries and the search patterns associated with them, the results of this study may aid sports medicine personnel in directing patients to online information that they have personally reviewed and approved.
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