Super Bowl – The Sport Journal

Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event

Authors: Alan Ledford, Ed.D., Angela Mitchell, Ph.D., Travis Scheadler

Corresponding Authors:
Alan Ledford, Ed.D.
alan_ledford@wilmington.edu
(937) 481-2253
1870 Quaker Way
Pyle Box 1246
Wilmington, OH 45177
Wilmington College

Angela Mitchell, Ph.D.
angela_mitchell@wilmington.edu
(937) 481-2211
1870 Quaker Way
Bailey Hall 201
Wilmington, OH 45177
Wilmington College

Travis Scheadler
tscheadler@wilmington.edu
(937) 751-5799
6811 Oakland Rd
Loveland, OH 45140
Wilmington College

Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event

ABSTRACT
The purpose of this study was to explore the motivations of sport management students during an experiential excursion to Super Bowl LI. The study pulls from prior questionnaires on volunteer motivations. A quantitative approach was employed using a 47-item questionnaire completed by students who volunteered at the National Football League Experience and at Super Bowl LI. The findings revealed that students were motivated by professional development, altruistic motivations, and lastly by the general experience of the Super Bowl. Moreover, these results suggest that class rank, or more specifically student maturity, impacts the underlying motivations for volunteering at a mega-event such as the Super Bowl.
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Vincent T. Lombardi: Three Key Lessons for Today’s Executive that Go Beyond Football

Author: Francis Petit, Ed.D.

Corresponding Author:
Francis Petit, Ed.D.
Associate Dean for Global Initiatives and Partnerships
Adjunct Associate Professor of Marketing
Fordham University, Gabelli School of Business
113 West 60th Street, Room 616
New York, New York 10023
(212) 636 7429 – work
(646) 256 2991 – mobile

Francis Petit serves as associate dean of global initiatives and partnerships and also serves as an adjunct associate professor of marketing at the Gabelli School of Business where he teaches a Sports Marketing course. Dr. Petit has established executive programs in North America, South America, Europe, Africa, Asia and the Middle East.

Vincent T. Lombardi: Three Key Lessons for Today’s Executive that Go Beyond Football

ABSTRACT
The purpose of this research was to determine what lessons, if any, professionals can learn from Vincent T. Lombardi, the Hall of Fame coach, that go beyond football. The methods of this research included a historical study of the life and career of Vince Lombardi and a subsequent analysis of his decisions. The results of this study indicate that there are learning takeaways that go beyond football including the lack of balance in his life, his long professional journey before Green Bay and his potential lack of self-awareness. The conclusions of this study illustrate that professionals, beyond football, can learn valuable life lessons from this iconic coach. In addition, this relates to the world of sports in that fans should understand that sports celebrities are human and there are lessons to be learned from their journey that go beyond the playing field.

Keywords: Lombardi, NFL, Packers, Coach, Super Bowl

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