Tennis Anyone? A Content Analysis of the Written and Pictorial Coverage of Tennis Magazine

Authors:
Tywan G. Martin, University of Miami
Sanghak Lee, Korea Aerospace University
Erin L. McNary, Indiana University
Daniel Totani, University of Miami

Corresponding author:
Tywan G. Martin, Ph.D.
Department of Kinesiology & Sport Sciences
P.O. Box 248065
Coral Gables, FL 33124
Phone: (305) 284-1168
E-mail: t.martin@miami.edu

Tennis Anyone? A Content Analysis of the Written and Pictorial Coverage of Tennis Magazine

ABSTRACT
This investigation measured the coverage given to female and male athletes in a single sport focused print publication Tennis magazine from 2007 to 2012. The examined timeframe was selected based on the updated Women’s Tennis Association (WTA) rules that required both female and male athletes to compete at many of the same high profile events during the professional tennis season. Given the restructured rules, the perceived femininity associated with female tennis players, and the media coverage female athletes in individual sports tended to generate, it was important to determine the amount of media attention female professional tennis players received on the pages of a tennis magazine. The study’s results revealed that female tennis players did receive some prominent coverage and their total amount of coverage was similar to the percentage of female readers of the magazine. However, enthusiasm over the progress should be tempered as female competitors’ total exposure was less than their male counterparts and more coverage was garnered to female athletes in poses not related to tennis.

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