A Review of the NCAA’s Business Model, Amateurism, and Paying the Players

Authors: Joshua Senne, MBA, MS, SCPM

Corresponding Author:
Joshua Senne, MBA, MS, SCPM
5068 Argus Dr. Apt 1
Los Angeles, CA 90041
jasenne@ussa.students.edu
225-202-6787

Joshua A. Senne is a doctoral student at the United States Sports Academy located in Daphne, Alabama. His doctoral emphasis is sports fitness and health, with a specialization in sport marketing. He currently holds a master of business administration from Frostburg State University, a master of science in recreation and sport management from Indiana State University, a business credential from the Harvard Business School, and is a Stanford Certified Project Manager.

A Review of the NCAA’s Business Model, Amateurism, and Paying the Players

ABSTRACT
This paper presents an overview of five topics related to the NCAA as a sport governing body. These topics include (a) the NCAA as an organization, (b) NCAA revenue generation and distribution, (c) amateurism, (d) policy formation and adoption, (e) and key issues with pay-for-play. For each topic, this paper presents an overview as well as a reason for selecting the topic. Further, this paper presents information about the importance of each topic related to the NCAA as a sport governing body, plus any relevant social, ethical, or legal concerns.

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