General Managers and the Importance of Using Analytics

Authors: Dr. Rocco P. Porreca

Corresponding Author:
Rocco P. Porreca, Ed. D.
380 SE Mizner Blvd. Apt. 1718
Boca Raton, FL 33432
porreca.rocco@gmail.com
518-821-8070

Dr. Porreca is an adjunct professor in the College of Business and Management at Lynn University.

General Managers and the Importance of Using Analytics

ABSTRACT
Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” Sport is changing. Athletes are becoming faster and stronger. The rate and pace of play is steadily increasing. Therefore sport, as a result, adapts and evolves. Recently, the way in which franchises draft players and build rosters is beginning to change. In order to remain competitive, sport franchises are beginning to shy away from the conventional norm and are thinking outside of the box. Specifically, franchises are exploring analytics and how this type of statistical analysis can be beneficial.

Keywords: analytics, moneyball, moneypuck, statistics

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