Tennis Anyone? A Content Analysis of the Written and Pictorial Coverage of Tennis Magazine

Tywan G. Martin, University of Miami
Sanghak Lee, Korea Aerospace University
Erin L. McNary, Indiana University
Daniel Totani, University of Miami

Corresponding author:
Tywan G. Martin, Ph.D.
Department of Kinesiology & Sport Sciences
P.O. Box 248065
Coral Gables, FL 33124
Phone: (305) 284-1168

Tennis Anyone? A Content Analysis of the Written and Pictorial Coverage of Tennis Magazine

This investigation measured the coverage given to female and male athletes in a single sport focused print publication Tennis magazine from 2007 to 2012. The examined timeframe was selected based on the updated Women’s Tennis Association (WTA) rules that required both female and male athletes to compete at many of the same high profile events during the professional tennis season. Given the restructured rules, the perceived femininity associated with female tennis players, and the media coverage female athletes in individual sports tended to generate, it was important to determine the amount of media attention female professional tennis players received on the pages of a tennis magazine. The study’s results revealed that female tennis players did receive some prominent coverage and their total amount of coverage was similar to the percentage of female readers of the magazine. However, enthusiasm over the progress should be tempered as female competitors’ total exposure was less than their male counterparts and more coverage was garnered to female athletes in poses not related to tennis.

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Examination of Gender Equity and Female Participation in Sport

Author: Joshua A. Senne*(1)

(1) Joshua A. Senne is a doctoral student at the United States Sports Academy located in Daphne, Alabama. His doctoral emphasis is sports fitness and health, with a specialization in sport marketing. He currently holds a master of science in recreation and sport management from Indiana State University, a business credential from the Harvard Business School, and is a Stanford Certified Project Manager.

*Corresponding Author:
Joshua Senne, MS, SCPM
5068 Argus Dr. Apt 1
Los Angeles, CA 90041

This paper presents an overview of five topics related to gender equity and sports. These topics include (a) history of gender equity in sports and Title IX, (b) gender equity in sport governance, (c) gender equity issues in athletics, (d) gender equity, sports participation, and Title IX, (e) and gender equity in coed sports. For each topic, the author presents an overview as well as a reason for selecting the topic. Further, the author presents information about the importance of each topic to gender equity in sports, plus any relevant social, ethical, or legal concerns.

KEYWORDS:gender equity, sports, sports governance, Title IX, coed sports.
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