An Investigation of the Role Communication Privacy Management Theory has in the Development of Social Media Policies

Author: Heath Wesley Hooper, Shorter University
232 Shorter Avenue
Rome, GA 30165
(706) 781-5974
hhooper@shorter.edu

ABSTRACT
The increasing social media use by student-athletes has created risks for multiple intercollegiate athletic stakeholders. Consequently, many athletic departments have turned to social media policies to reduce risk in this area. Through the lens of Communication Privacy Management Theory (CPM), the purpose of this study was to examine the relationship between social media policy implementation and student-athlete social media usage, and how the size of the NCAA Division I institution moderates relationships between social media policy implementation and student-athlete privacy rights. A random sample of 59 compliance directors in the Southeastern United States was surveyed. The results indicate moderate support for the relationship between NCAA Division I social media policy implementation and privacy rights, boundary turbulence, monitoring of social media accounts, and banning of student-athlete social media use. Practical implications for athletics department compliance directors are discussed.
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