An Examination of Sport Management Master’s Programs in the United States

Authors: Jennifer Willett, Chris Brown, & Bernie Goldfine

Corresponding Author:
Jennifer Willett, Ph.D.
Kennesaw State University
520 Parliament Garden Way NW
Kennesaw, GA 30144
jbeck@kennesaw.edu
470-578-6486

Jennifer Willett is an Associate Professor in the Department of Exercise Science and Sport
Management at Kennesaw State University.

Christopher Brown is an Associate Professor in the Department of Exercise Science and Sport
Management at Kennesaw State University.

Bernie Goldfine is a Professor and the Physical Activities Coordinator in the Department of
Health Promotion and Physical Education at Kennesaw State University.

ABSTRACT
With an increasing amount of sport management master’s programs being created within the U.S. and internationally, little seems to be known about their curriculum and overall structure. A total of 194 sport management master’s programs from the United States were examined on curricular and accreditation standards based on COSMA accreditation and the Common Professional Component (CPC). Data was collected from school websites and results varied and ultimately showed that curriculum is different, indicating that sport management master’s programs do not necessarily follow a specific program model. Results suggest that the examination of graduate curriculum should support the notion that program curriculum needs to evolve through the work of all parties (institutions, practitioners, industry) involved.
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