The Examination of Opinions of Academicians Who Are Expert on Sport Sciences about the Impact of Social Media Consumption on Institutional Image in Turkey

Authors: Ali Gurel Goksel, Mugla Sitki Kocman University, Faculty of Sports Sciences, Turkey.

Corresponding Author:
Ali Gurel Goksel, PhD
Mugla Sitki Kocman University, Faculty of Sports Sciences
Kotekli/Mugla, 48000
aligoksel@mu.edu.tr
002522111951

Ali Gurel Goksel is a research assistant in Sports Exercise Science at the Mugla Sitki Kocman University studying public relations and communications in sports.

The Examination of Opinions of Academicians Who Are Expert on Sport Sciences about the Impact of Social Media Consumption on Institutional Image in Turkey 

ABSTRACT
The aim of this study was to examine opinions of academicians who are experts in sport sciences about the impact of social media consumption on institutional image, shared content, institutional representation of staff in social media and sanction related to shared content of academic staff in Turkey. 1512 academicians working at public universities in Turkey constitute the population of the study. 343 sport scientists voluntarily participated in this study. Data was collected by using Social Media Consumption and Institutional Image Scale, developed by Ozel (2014) and by using Personal Information form designed by the author. Collected data was analyzed by using descriptive test, independent t test for two groups, one-way ANOVA, Tukey test and Pearson Correlation test. Consequently, because universities make an effort to protect their institutional image in front of public, they can decide to suspend, investigate or remove the academicians sharing their political views including despiteful comments.

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