Sports Marketing & Publicity Efforts in Division II Intercollegiate Athletics

Authors: Robert Zullo

Corresponding Author:
Robert Zullo, PhD
Westminster College
319 South Market Street
New Wilmington, PA 16172
zullorh@westminster.edu
724-946-6835

Dr. Robert Zullo is an Associate Professor of Business and Sports Management at Westminster College in New Wilmington, Pennsylvania, located between Pittsburgh and Cleveland. He is also Program Coordinator for the Sports Management program within the School of Business and previously worked in intercollegiate athletics at the Division I level.

Sports Marketing & Publicity Efforts in Division II Intercollegiate Athletics

ABSTRACT
While much research has been conducted on sports marketing efforts within Division I intercollegiate athletics and outsourcing sports marketing within Division I intercollegiate athletics, there are limited studies examining sports marketing within Division II athletics beyond factors impacting Division II football attendance or basketball attendance. Previous Division II scholarship has also focused on burnout, compliance, gambling, risk management, sports information work-family conflict and student-athlete development. This research examined what resources were allocated towards marketing within Division II athletic departments to foster publicity efforts, revenue generation and community relations. It also examined which sports are prioritized as well as the preferred inventory for sponsors given that the Division II athletic programs are traditionally not afforded the same media opportunities as their Division I counterparts. Collected data was analyzed along with qualitative responses. The findings and recommendations are valuable to Division II athletic directors, administrators, presidents and conference commissioners to help discern best practices as well as those in academia to afford them a focused Division II perspective given the emphasis continuously placed on Division I sports marketing operations.
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2018-08-27T11:58:46+00:00September 13th, 2018|Research, Sports Management|Comments Off on Sports Marketing & Publicity Efforts in Division II Intercollegiate Athletics

Athletic Training in Popular Sports Films: More than khakis, a polo, and a roll of tape?

Authors: Dr. Lindsey H. Schroeder, Dr. Alana N. Seaman

Corresponding Author:
Lindsey H. Schroeder Ed.D., LAT, ATC, CES
601 S. College Rd.
Wilmington NC, 28403-5956
schroederl@uncw.edu
910-962-7188

Dr. Lindsey Schroeder is an assistant professor at the University of North Carolina Wilmington in the Athletic Training Program. She is a licensed and certified athletic trainer and is also an alumnus of the United States Sports Academy. Dr. Alana Seaman, Ph.D. is an assistant professor at the University of North Carolina Wilmington in the Recreation, Sport Leadership & Tourism Management Program.

Athletic Training in Popular Sports Films: More than khakis, a polo, and a roll of tape?

ABSTRACT
Athletic trainers are vital to sport in the United States. These licensed, highly qualified, multi-skilled healthcare professionals provide essential medical care, emergency response, and advocacy for athletes in a myriad of sport settings. Their services are crucial to athlete health. However, all bachelor level athletic training programs in the United States will be replaced with a master’s curriculum by 2022, and in turn, the field will be forced to compete for students with other health care professions requiring the same prerequisites and level of training. Evidence suggests that a majority of athletic training students are drawn to the field because of its links to sports, yet public misconceptions about and a lack of respect for the field have been identified as factors keeping potential students from pursuing the profession. Given that film and television are widely recognized as powerful influencers of popular conceptions about professions, and as a result, career choice, particularly within other healthcare fields, a thorough understanding of how athletic trainers and the field of athletic training are depicted across these popular mediums is essential in working towards correcting misconceptions about the field and revealing how future professionals may be recruited into newly developed master’s degree programs. In order to provide a clear picture of how the profession is portrayed in on screen, a content analysis approach was employed in the examination of 20 of the most popular sport-themed films of the last 60 years. While a number of themes emerged, overall findings suggest that athletic trainers and the profession of athletic training were narrowly depicted on screen in turn perpetuating misconceptions, and inaccurate and outdated stereotypes about the profession, and minimizing the importance of athletic trainers in a sport setting.
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2018-08-27T11:18:58+00:00September 6th, 2018|Research, Sports Management|Comments Off on Athletic Training in Popular Sports Films: More than khakis, a polo, and a roll of tape?

The influence of gender on perceptions of coaches’ relationships with their athletes: A novel video-based methodology

Authors: Paula Murray(a), Rhiannon Lord(b), & Ross Lorimer(b)
(a) Loughborough College, UK
(b) Abertay University, UK

Corresponding Author:
Dr. Ross Lorimer
Abertay University
Dundee, UK, DD1 1RG
Ross.Lorimer@Abertay.ac.uk
+44 (0)1382 308426

The influence of gender on perceptions of coaches’ relationships with their athletes: A novel video-based methodology

ABSTRACT
The aim of this study was to investigate the influence of coach and athlete gender on perceptions of a coach through the use of a novel video-based method. Forty-one participants (16 males, 25 females, Mage=32.76 SD= ± 11.57) watched four videos depicting a coach and an athlete having a conversation about the athlete’s de-selection from a squad. Each video featuring different gender combinations of the coach and athlete. Participants rated the coach on perceived relationship quality and perceived empathy. Analysis showed a main effect for coach gender with female coaches being rated higher than male coaches for relationship quality and empathy, and a main effect for athlete gender with all coaches perceived as displaying a greater level of affective empathy when paired with a female athlete. Coaches need to be aware that their actions may be interpreted differently based on their gender and that of the athletes they are working with. This could potentially impact on coach effectiveness and the outcomes of their behaviours.
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2018-08-08T09:08:54+00:00August 30th, 2018|Research, Sports Coaching|Comments Off on The influence of gender on perceptions of coaches’ relationships with their athletes: A novel video-based methodology

Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event

Authors: Alan Ledford, Ed.D., Angela Mitchell, Ph.D., Travis Scheadler

Corresponding Authors:
Alan Ledford, Ed.D.
alan_ledford@wilmington.edu
(937) 481-2253
1870 Quaker Way
Pyle Box 1246
Wilmington, OH 45177
Wilmington College

Angela Mitchell, Ph.D.
angela_mitchell@wilmington.edu
(937) 481-2211
1870 Quaker Way
Bailey Hall 201
Wilmington, OH 45177
Wilmington College

Travis Scheadler
tscheadler@wilmington.edu
(937) 751-5799
6811 Oakland Rd
Loveland, OH 45140
Wilmington College

Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event

ABSTRACT
The purpose of this study was to explore the motivations of sport management students during an experiential excursion to Super Bowl LI. The study pulls from prior questionnaires on volunteer motivations. A quantitative approach was employed using a 47-item questionnaire completed by students who volunteered at the National Football League Experience and at Super Bowl LI. The findings revealed that students were motivated by professional development, altruistic motivations, and lastly by the general experience of the Super Bowl. Moreover, these results suggest that class rank, or more specifically student maturity, impacts the underlying motivations for volunteering at a mega-event such as the Super Bowl.
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2018-06-29T09:47:49+00:00July 31st, 2018|Research, Sports Studies and Sports Psychology|Comments Off on Experiencing a Super Bowl: The Motivations of Student Volunteers at a Mega-Event

Assessment of motivations of masters athletes at the World Masters Games

Authors: Joe Walsh, Ian Timothy Heazlewood, Mark DeBeliso, Mike Climstein

Corresponding Author:
Joe Walsh
School of Psychological and Clinical Sciences
Faculty of Engineering, Health, Science and the Environment
Charles Darwin University
Darwin, NT, 0909
Australia
jo.walsh@cdu.edu.au
+618 8946 7215

Joe Walsh is affiliated with The School of Psychological and Clinical Sciences, Faculty of Engineering, Health, Science and the Environment, Charles Darwin University, Darwin, Northern Territory, Australia.
Ian Timothy Heazlewood is Associate Professor and Theme Leader Exercise and Sport Science in The School of Psychological and Clinical Sciences, Faculty of Engineering, Health, Science and the Environment, Charles Darwin University, Darwin, Northern Territory, Australia.

Mark DeBeliso is Professor, Department of Physical Education and Human Performance, Southern Utah University, Cedar City, USA

Dr. Mike Climstein (FASMF, FACSM, FAAESS, AEP) is with Clinical Exercise Physiology, Southern Cross University, School of Health and Human Sciences, Gold Coast, Queensland, Australia; Adjunct Associate Professor with The University of Sydney, Exercise, Health and Performance Faculty Research Group, Sydney, New South Wales, Australia, and Adjunct Associate Professor and Co-Director of the Water Based Research Unit, Bond University, Robina, Queensland, Australia.

Assessment of motivations of masters athletes at the World Masters Games

ABSTRACT
The Motivations of Marathoners Scales (MOMS) is a quantitative instrument for assessing motivation of marathon participants. A large sample of masters athletes completed the MOMS as part of a questionnaire at the World Masters Games (WMG), the world’s largest multisport event. The aim of this research project was to document statistical patterns within this sample for the psychological variables in the MOMS. As the MOMS had been used for 25 years, this large sample represented a good opportunity to document patterns in the application of the MOMS psychometric tool and recommendations for those interested in promoting masters sports, based upon the participant motivations to compete. Statistically significant patterns were identified in the motivations of the 3,928 participants (2,010 male, 1,918 female) who completed the 56 question MOMS survey. As well as gender-based differences in motivations, 37 of the 56 questions were identified as being more or less important motivators by the participants. The most motivation for the cohort as a whole was given by the item construct “to socialize with other participants”, though there were also significant differences between the two genders. The weight control questions indicated these masters athletes did not place a priority on this construct, thus focusing marketing initiatives on constructs such as weight control may be ineffective. For promotion of participation in masters sport and by inference physical activity at older ages, marketing initiatives would focus on such constructs as to compete with others, to improving sporting performance, socialization, health improvement, improving physical fitness, feeling a sense of achievement, pushing oneself beyond current limits and staying in physical condition, all of which were more highly rated by participants than weight control.
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2018-07-11T14:09:51+00:00July 24th, 2018|Research, Sports Health & Fitness|Comments Off on Assessment of motivations of masters athletes at the World Masters Games